Westfield Whitford City
Encyclopedia
Westfield Whitford City is a major shopping centre, owned by the Westfield Group and located in Hillarys
, a suburb of Perth
. It is located approximately 18 kilometres north west of the Perth CBD on Marmion Avenue
. In 2006, it had an annual turnover of A$395.4 million and approximately 7.2 million customer visits. The trade area population is about 224,410 and the total retail spending in trade area A$2.3 billion.
northern suburbs. Whitford City is Perth's largest shopping centre without a flagship department store, such as a Myer
, David Jones
, or Harris Scarfe
. However former department store chain Aherns
did have an outlet there until 1985. Currently Whitford City is home to over 240 specialty stores. Whitford City has been officially part of the Westfield Group since 2004.
store and a new restaurant precinct called The Piazza, which is located on top of the Dampier Avenue entrance. Upon completion, the centre was re-branded as a Westfield. Prior to this a Greater Union
, currently a Grand Cinema complex and the now closed Intencity video arcade were developed in 1996.
announced on 25 November 2008 that they would be opening a 13,500 sq.m two level store within the centre complex in early 2012 as part of a $200 million redevelopment of Westfield where the store will be the only department store. According to initial development plans presented by the company, the store will be located in a reconfigured space where Progressive IGA currently exists and the area surrounding the existing Big W would be reconfigured. When Daivd jones opens, it would have the 2nd highest growth of any store in the portfolio with Department Store Type Merchandise growing at around 6.1% per annum. The centre Moving Annual Turnover has been increasing at 12.5% per annum and as a result now has the 3rd highest MAT in Western Australia after Garden City, Booragoon
and Westfield Carousel
.
As part of new State Government requirements, an Activity Centre Structure Plan was prepared for the centre by planning and design firm, Hames Sharley. The plan will facilitate approval of the expansion, however was refused by the City of Joondalup. Westfield is appealing this refusal. As a result of these delays, no expansion construction has started, and David Jones will not be opening in 2012 at Westfield Whitford City as originally planned.
and Whitfords Avenue in Hillarys. Bus routes 460, 461 and 462 also service the centre from the Whitfords railway station and Joondalup railway station.
Major food restaurants outside of the centre include:
Hillarys, Western Australia
Hillarys is a northern coastal suburb of Perth, the capital city of Western Australia. Its Local Government Area is the City of Joondalup. It is part of the Whitfords precinct, and is located 21 km north-northwest of Perth's central business district via Mitchell Freeway and Hepburn...
, a suburb of Perth
Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....
. It is located approximately 18 kilometres north west of the Perth CBD on Marmion Avenue
Marmion Avenue
Marmion Avenue is a major arterial road in Perth, Western Australia, designated State Route 71.It runs through the northern coastal suburbs of Perth from the end of West Coast Highway in Trigg and Karrinyup, to the outer northern suburb of Yanchep...
. In 2006, it had an annual turnover of A$395.4 million and approximately 7.2 million customer visits. The trade area population is about 224,410 and the total retail spending in trade area A$2.3 billion.
History and development
Whitford City opened on 21 March 1978, and is currently the largest single level shopping centre in Perth'sPerth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....
northern suburbs. Whitford City is Perth's largest shopping centre without a flagship department store, such as a Myer
Myer
Myer is Australia's largest department store chain, retailing a broad range of merchandise including women's, men's and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; furniture and bedding; toys; books and stationery; food and confectionery; and...
, David Jones
David Jones Limited
David Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...
, or Harris Scarfe
Harris Scarfe
Harris Scarfe Department Stores was founded in Adelaide, South Australia in 1849. At its peak, Adelaide was home to several major South Australian department stores , of which Harris Scarfe is the sole...
. However former department store chain Aherns
David Jones Limited
David Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...
did have an outlet there until 1985. Currently Whitford City is home to over 240 specialty stores. Whitford City has been officially part of the Westfield Group since 2004.
Redevelopments
While Westfield Whitford City has been gradually upgraded over the years, the most extensive development occurred between 2002 and 2004, with the area being expanded to about twice of its original size. Over 100 new stores have been added to the centre, including the relocation of Woolworths to the far west of the centre, a new fresh food mall, a new Best and LessBest and Less
Best & Less Pty Ltd is an Australian retailer of clothing and household linens.-History:Best & Less was founded by Berel Ginges, and opened its first store in Mascot, New South Wales on 27 May 1965.In April 1998, Best & Less was acquired by Pepkor...
store and a new restaurant precinct called The Piazza, which is located on top of the Dampier Avenue entrance. Upon completion, the centre was re-branded as a Westfield. Prior to this a Greater Union
Greater Union
Greater Union, Birch Carroll and Coyle, Event Cinemas, Skycity Cinemas and Damodar Village Cinemas together form a chain of cinema multiplexes across Australia, New Zealand and Fiji...
, currently a Grand Cinema complex and the now closed Intencity video arcade were developed in 1996.
Future
David JonesDavid Jones Limited
David Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...
announced on 25 November 2008 that they would be opening a 13,500 sq.m two level store within the centre complex in early 2012 as part of a $200 million redevelopment of Westfield where the store will be the only department store. According to initial development plans presented by the company, the store will be located in a reconfigured space where Progressive IGA currently exists and the area surrounding the existing Big W would be reconfigured. When Daivd jones opens, it would have the 2nd highest growth of any store in the portfolio with Department Store Type Merchandise growing at around 6.1% per annum. The centre Moving Annual Turnover has been increasing at 12.5% per annum and as a result now has the 3rd highest MAT in Western Australia after Garden City, Booragoon
Garden City, Booragoon
Garden City Shopping Centre, usually known simply as Garden City, is a major regional shopping centre in the city of Perth, Western Australia. Garden City is located at the corner of Marmion Street and Riseley Street in the southern suburb of Booragoon...
and Westfield Carousel
Westfield Carousel
Westfield Carousel is a major shopping centre, owned by the Westfield Group and located in Cannington, a suburb of Perth. It is located approximately 12 kilometres from Perth on the Albany Highway, and approximately 600 metres from Cannington Train Station...
.
As part of new State Government requirements, an Activity Centre Structure Plan was prepared for the centre by planning and design firm, Hames Sharley. The plan will facilitate approval of the expansion, however was refused by the City of Joondalup. Westfield is appealing this refusal. As a result of these delays, no expansion construction has started, and David Jones will not be opening in 2012 at Westfield Whitford City as originally planned.
Transport
The centre is bounded by the major roads of Marmion AvenueMarmion Avenue
Marmion Avenue is a major arterial road in Perth, Western Australia, designated State Route 71.It runs through the northern coastal suburbs of Perth from the end of West Coast Highway in Trigg and Karrinyup, to the outer northern suburb of Yanchep...
and Whitfords Avenue in Hillarys. Bus routes 460, 461 and 462 also service the centre from the Whitfords railway station and Joondalup railway station.
Major retailers
Major retailers within Whitford City include:- Best and LessBest and LessBest & Less Pty Ltd is an Australian retailer of clothing and household linens.-History:Best & Less was founded by Berel Ginges, and opened its first store in Mascot, New South Wales on 27 May 1965.In April 1998, Best & Less was acquired by Pepkor...
- Big WBig WBig W is one of the largest chain of discount department stores in Australia, with over 150 stores. It is a division of Woolworths Limited, the second largest retailer in Australia. Its main competitors are Kmart and Target, both owned by Wesfarmers....
- The Movie Masters Cinema GroupThe Movie Masters Cinema GroupGrand Cinemas and Ace Cinemas are a Western Australian chain of cinema multiplexes. They are operated by The Movie Masters cinema group.-History:...
trading as Grand Cinemas - Progressive Supa IGAIGAIga or IGA may stand for:-Given name:* a female given name of Polish origin. The name originates from the female given name Jadwiga and stands for gia,or gina in the USA....
(formerly Action SupermarketsAction SupermarketsAction is a defunct Australian supermarket chain. Based in Perth, Western Australia, Action had 80 supermarkets across Western Australia, Queensland and New South Wales, and was one of the largest supermarket chains in Australia...
) - TargetTarget (Australia)Target Australia Pty Ltd is an Australian department store chain owned by Wesfarmers . It operates 172 Target stores and 119 Target Country stores making 291 combined stores with its head office located in North Geelong, Victoria. It sells clothing, cosmetics, toys, homewares, electrical and...
- Woolworths Supermarkets
- Dick Smith ElectronicsDick Smith ElectronicsDick Smith is an international electronics retailer, founded in 1968 by Richard "Dick" Smith. Today, it is a subsidiary of Woolworths Limited, incorporating Tandy, and the remaining Dick Smith Powerhouse Stores...
- David JonesDavid Jones LimitedDavid Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...
opening early 2012 - Waves Surfwear
Major food restaurants
Major food retailers within the centre include:- Chicken TreatChicken TreatChicken Treat is an Australian barbecue chicken fast food restaurant chain that originated in 1974 in Perth, Western Australia and later expanded throughout Australia....
- KFCKFCKFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...
- Nandos
- McDonald'sMcDonald'sMcDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
- SubwaySubway (restaurant)Subway is an American restaurant franchise that primarily sells submarine sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. . Subway is one of the fastest growing franchises in the world with 35,519 restaurants in 98 countries and territories as of October 25th, 2011...
Major food restaurants outside of the centre include:
- Hungry JacksBurger KingBurger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
- KFCKFCKFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...
- Red RoosterRed RoosterRed Rooster is an Australian fast food restaurant chain. Red Rooster specialises in selling roasted chicken and other related products.- History :...