Wet and messy fetishism
Encyclopedia
Wet and messy fetish is a form of sexual fetishism
whereby a person becomes aroused when substances are deliberately and generously applied to the naked
skin
, predominantly the face
, or to the clothes people are wearing. Several websites are dedicated to WAM fandom.
Messy substances can include whipped cream
, mud
, shaving foam, custard
, baked beans
, ketchup
, ice cream
, pudding
, chocolate sauce, peanut butter
, Japanese-style lotion, paint
, oil
or gunge
/slime
, cake
batter etc. A subject will often be pelted with cream pies, slimed or sit on cakes. Wet substances are mainly water
but can also include other liquids such as fruit juice, milk
or alcohol (usually beer
).
Bodily fluids such as feces
, urine
, semen
, vomit
, and female ejaculate
, are not considered part of WAM. The former two are typically considered coprophilia
, urophilia
, and emetophilia
; the latter being somewhat mainstream in pornography
.
Videos of the fetish, by both fans and companies can be seen frequently on YouTube
. Some of these videos are flagged, but most of them are available despite the sexual undertones, mainly because a large majority of wet and messy videos on the site do not include nudity and are therefore safe for all audiences to view.
has mentioned WAM. In one article there was a reply to a letter from the roommate of someone who masturbates with condiments. Dan Savage
, the writer of Savage Love, did not condemn the fetish in that incident but instead only condemned the fetishist for using condiments used by others.
Wet and messy fetishism, also known as wamplay, made mainstream news when a teacher in Halifax, West Yorkshire
was disciplined for searching for WAM related terms on a school computer. An article about the incident described what the teacher was looking for as "bizarre". He was given a two-year conditional registration order.
Sexual fetishism
Sexual fetishism, or erotic fetishism, is the sexual arousal a person receives from a physical object, or from a specific situation. The object or situation of interest is called the fetish, the person a fetishist who has a fetish for that object/situation. Sexual fetishism may be regarded, e.g...
whereby a person becomes aroused when substances are deliberately and generously applied to the naked
Nudity
Nudity is the state of wearing no clothing. The wearing of clothing is exclusively a human characteristic. The amount of clothing worn depends on functional considerations and social considerations...
skin
Skin
-Dermis:The dermis is the layer of skin beneath the epidermis that consists of connective tissue and cushions the body from stress and strain. The dermis is tightly connected to the epidermis by a basement membrane. It also harbors many Mechanoreceptors that provide the sense of touch and heat...
, predominantly the face
Face
The face is a central sense organ complex, for those animals that have one, normally on the ventral surface of the head, and can, depending on the definition in the human case, include the hair, forehead, eyebrow, eyelashes, eyes, nose, ears, cheeks, mouth, lips, philtrum, temple, teeth, skin, and...
, or to the clothes people are wearing. Several websites are dedicated to WAM fandom.
Messy substances can include whipped cream
Whipped cream
Whipped cream is cream that has been beaten by a mixer, whisk, or fork until it is light and fluffy. Whipped cream is often sweetened and sometimes flavored with vanilla, in which case it may be called Chantilly cream or crème Chantilly ....
, mud
Mud
Mud is a mixture of water and some combination of soil, silt, and clay. Ancient mud deposits harden over geological time to form sedimentary rock such as shale or mudstone . When geological deposits of mud are formed in estuaries the resultant layers are termed bay muds...
, shaving foam, custard
Custard
Custard is a variety of culinary preparations based on a cooked mixture of milk or cream and egg yolk. Depending on how much egg or thickener is used, custard may vary in consistency from a thin pouring sauce , to a thick pastry cream used to fill éclairs. The most common custards are used as...
, baked beans
Baked beans
Baked beans is a dish containing beans, sometimes baked but, despite the name, usually stewed, in a sauce. Most commercial canned baked beans are made from haricot beans, also known as navy beans – a variety of Phaseolus vulgaris – in a sauce. In Ireland and the United Kingdom, a tomato...
, ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
, ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
, pudding
Pudding
Pudding most often refers to a dessert, but it can also be a savory dish.In the United States, pudding characteristically denotes a sweet milk-based dessert similar in consistency to egg-based custards, though it may also refer to other types such as bread and rice pudding.In the United Kingdom and...
, chocolate sauce, peanut butter
Peanut butter
Peanut butter is a food paste made primarily from ground dry roasted peanuts, popular in North America, Netherlands, United Kingdom, and parts of Asia, particularly the Philippines and Indonesia. It is mainly used as a sandwich spread, sometimes in combination as in the peanut butter and jelly...
, Japanese-style lotion, paint
Paint
Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaque solid film. One may also consider the digital mimicry thereof...
, oil
Oil
An oil is any substance that is liquid at ambient temperatures and does not mix with water but may mix with other oils and organic solvents. This general definition includes vegetable oils, volatile essential oils, petrochemical oils, and synthetic oils....
or gunge
Gunge
Gunge as it is known in the British Isles, or slime as it is known in America and other parts of the world is a thick, gooey, runny substance similar in consistency to paint. It has been a feature on many children's programmes for many years around the world and has made appearances in game shows...
/slime
Gunge
Gunge as it is known in the British Isles, or slime as it is known in America and other parts of the world is a thick, gooey, runny substance similar in consistency to paint. It has been a feature on many children's programmes for many years around the world and has made appearances in game shows...
, cake
Cake
Cake is a form of bread or bread-like food. In its modern forms, it is typically a sweet and enriched baked dessert. In its oldest forms, cakes were normally fried breads or cheesecakes, and normally had a disk shape...
batter etc. A subject will often be pelted with cream pies, slimed or sit on cakes. Wet substances are mainly water
Water
Water is a chemical substance with the chemical formula H2O. A water molecule contains one oxygen and two hydrogen atoms connected by covalent bonds. Water is a liquid at ambient conditions, but it often co-exists on Earth with its solid state, ice, and gaseous state . Water also exists in a...
but can also include other liquids such as fruit juice, milk
Milk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...
or alcohol (usually beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
).
Bodily fluids such as feces
Feces
Feces, faeces, or fæces is a waste product from an animal's digestive tract expelled through the anus or cloaca during defecation.-Etymology:...
, urine
Urine
Urine is a typically sterile liquid by-product of the body that is secreted by the kidneys through a process called urination and excreted through the urethra. Cellular metabolism generates numerous by-products, many rich in nitrogen, that require elimination from the bloodstream...
, semen
Semen
Semen is an organic fluid, also known as seminal fluid, that may contain spermatozoa. It is secreted by the gonads and other sexual organs of male or hermaphroditic animals and can fertilize female ova...
, vomit
Vomiting
Vomiting is the forceful expulsion of the contents of one's stomach through the mouth and sometimes the nose...
, and female ejaculate
Female ejaculation
Female ejaculation refers to the expulsion of noticeable amounts of clear fluid by human females from the paraurethral ducts through and around the urethra during or before an orgasm...
, are not considered part of WAM. The former two are typically considered coprophilia
Coprophilia
Coprophilia , also called scatophilia or scat, is the paraphilia involving sexual pleasure from feces...
, urophilia
Urolagnia
Urolagnia is a paraphilia in which sexual excitement is associated with the sight or thought of urine or urination. The term has origins in the Greek Language .Those who enjoy urolagnia may enjoy urinating on another person or persons, or being urinated upon...
, and emetophilia
Emetophilia
Emetophilia is a paraphilia in which an individual is aroused by vomiting or observing others vomit. Emetophiles put emetophilia into practice by actually vomiting, especially on a partner...
; the latter being somewhat mainstream in pornography
Pornography
Pornography or porn is the explicit portrayal of sexual subject matter for the purposes of sexual arousal and erotic satisfaction.Pornography may use any of a variety of media, ranging from books, magazines, postcards, photos, sculpture, drawing, painting, animation, sound recording, film, video,...
.
Videos of the fetish, by both fans and companies can be seen frequently on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
. Some of these videos are flagged, but most of them are available despite the sexual undertones, mainly because a large majority of wet and messy videos on the site do not include nudity and are therefore safe for all audiences to view.
In media
The popular sex column Savage LoveSavage Love
Savage Love is a syndicated sex-advice column by Dan Savage. The column appears weekly in several dozen newspapers, mainly free newspapers in the US and Canada, but also newspapers in Europe and Asia...
has mentioned WAM. In one article there was a reply to a letter from the roommate of someone who masturbates with condiments. Dan Savage
Dan Savage
Daniel Keenan "Dan" Savage is an American author, media pundit, journalist and newspaper editor. Savage writes the internationally syndicated relationship and sex advice column Savage Love. Its tone is frank in its discussion of sexuality, often humorous, and hostile to social conservatives, as in...
, the writer of Savage Love, did not condemn the fetish in that incident but instead only condemned the fetishist for using condiments used by others.
Wet and messy fetishism, also known as wamplay, made mainstream news when a teacher in Halifax, West Yorkshire
Halifax, West Yorkshire
Halifax is a minster town, within the Metropolitan Borough of Calderdale in West Yorkshire, England. It has an urban area population of 82,056 in the 2001 Census. It is well-known as a centre of England's woollen manufacture from the 15th century onward, originally dealing through the Halifax Piece...
was disciplined for searching for WAM related terms on a school computer. An article about the incident described what the teacher was looking for as "bizarre". He was given a two-year conditional registration order.
In popular culture
- The television show Attack of the Show did a piece on a pie fetish showing different pie related videos including eating pies and being hit by pies, inaccurately labeled all of the videos as VorarephiliaVorarephiliaVorarephilia is a sexual fetish and paraphilia where arousal occurs from the idea of being eaten, eating another, observing this process, or by the general process of eating. The fantasy most frequently involves the victim being swallowed alive, and may or may not include digestion...
, when in fact videos shown included videos related to WAM and Saliromania. - The 1999 Jonathan CreekJonathan CreekJonathan Creek is a British mystery series produced by the BBC and written by David Renwick. Primarily a crime drama, the show is also peppered with broadly comic touches...
episode Miracle On Crooked Lane features WAM as a major subplot. - 2004 film A Dirty ShameA Dirty ShameA Dirty Shame is a 2004 satirical sex comedy written and directed by John Waters, and starring Tracey Ullman, Selma Blair, Johnny Knoxville, Chris Isaak, Suzanne Shepherd, and Mink Stole.-Plot:...
featured a woman who enjoyed WAM, described as "an English fetish". This scene was filmed with input from the British Splosh!Splosh!Splosh! is a British fetish magazine devoted to wet and messy fetishism. It features pictures of, and stories about, women in wet and messy situations...
magazine. - CSI: NYCSI: NYCSI: NY is an American police procedural television series that premiered on September 22, 2004, on CBS. The show follows the investigations of a team of NYPD forensic scientists and police officers as they unveil the circumstances behind mysterious and unusual deaths as well as other crimes...
aired on November 4, 2009 an episode which included a WAM-related subplot, though this involved "sploshing parties" - an extremely uncommon practice invented principally for an episode of HBO's Real Sex series. - The fetish featured in series three, episode four of Secret Diary Of A Call GirlSecret Diary of a Call GirlSecret Diary of a Call Girl is a British television drama broadcast on ITV2 from 2007-2011 based on the blog and books by the pseudonymous "Belle de Jour," starring Billie Piper as Belle, a high-class London call girl. The series was written by Lucy Prebble, who is also known as the author of The...
, aired in February 2010. - The UK print magazine BizarreBizarre (magazine)Bizarre is a British alternative magazine published from 1997 to the present. It is currently published by Dennis Publishing; it is a sister publication to the Fortean Times.-Content:...
has featured WAM activities and known WAM models, generally under the UK term 'Sploshing', on several occasions, and fully messed up WAM models have competed in their "Bizarre Babe Of The Month" competition from time to time.
See also
- Lotion playLotion play, also known as gookkake, gluekkake, ecto-porn, is a popular form of Japanese erotica and prostitution involving the use of copious amounts of sex lubricant which in the Japanese language is referred to as "lotion"...
- Mud wrestlingMud wrestlingMud wrestling is defined as physical confrontation that occurs in mud or a mud pit. The popular modern interpretation specifies that participants wrestle while wearing minimal clothing and usually going barefoot, with the emphasis on presenting an entertaining spectacle as opposed to physically...
- Wet T-shirt contestWet T-shirt contestA wet T-shirt contest is an exhibitionistic beauty contest that typically features young women performing at a nightclub, bar, or resort. They have traditionally been a staple of college spring break celebrations at locations such as Daytona Beach and Cancún.Contest participants generally wear...
- Mysophilia
- Saliromania
- WetlookWetlookWetlook is the enjoyment of a person or people wearing wet clothing. It can also refer to the act of getting wet while wearing clothes, and having fun either in doing so or in watching others do it...
- SlapstickSlapstickSlapstick is a type of comedy involving exaggerated violence and activities which may exceed the boundaries of common sense.- Origins :The phrase comes from the batacchio or bataccio — called the 'slap stick' in English — a club-like object composed of two wooden slats used in Commedia dell'arte...
- Food playFood playFood play can have sexual or non-sexual connotations. It often refers to Sitophilia, a form of sexual fetishism in which participants are aroused by erotic situations involving food. The phrase is also used to refer to non-sexual play with food, such as playful and decorative food displays,...
- Splosh!Splosh!Splosh! is a British fetish magazine devoted to wet and messy fetishism. It features pictures of, and stories about, women in wet and messy situations...