Wonka Bar
Encyclopedia
The Wonka Bar is both a fiction
Fiction
Fiction is the form of any narrative or informative work that deals, in part or in whole, with information or events that are not factual, but rather, imaginary—that is, invented by the author. Although fiction describes a major branch of literary work, it may also refer to theatrical,...

al candy bar
Candy bar
A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...

, introduced in the 1964 novel Charlie and the Chocolate Factory
Charlie and the Chocolate Factory
Charlie and the Chocolate Factory is a 1964 children's book by British author Roald Dahl. The story features the adventures of young Charlie Bucket inside the chocolate factory of the eccentric chocolatier, Willy Wonka....

by Roald Dahl
Roald Dahl
Roald Dahl was a British novelist, short story writer, fighter pilot and screenwriter.Born in Wales to Norwegian parents, he served in the Royal Air Force during the Second World War, in which he became a flying ace and intelligence agent, rising to the rank of Wing Commander...

, and a type of real life candy bar inspired by the fictional confection. Wonka Bars appear in both film adaptations of the novel, Willy Wonka & the Chocolate Factory
Willy Wonka & the Chocolate Factory
Willy Wonka & the Chocolate Factory is a 1971 musical film adaptation of the 1964 novel Charlie and the Chocolate Factory by Roald Dahl, directed by Mel Stuart, and starring Gene Wilder as Willy Wonka. The film tells the story of Charlie Bucket as he receives a golden ticket and visits Willy...

(1971) and Charlie and the Chocolate Factory
Charlie and the Chocolate Factory (film)
Charlie and the Chocolate Factory is a 2005 film adaptation of the 1964 book of the same name by Roald Dahl. The film was directed by Tim Burton. The film stars Freddie Highmore as Charlie Bucket and Johnny Depp as Willy Wonka...

(2005), each with different packaging. Varieties of Wonka Bars were subsequently manufactured and sold in the real world, formerly by the Willy Wonka Candy Company
The Willy Wonka Candy Company
The Willy Wonka Candy Company is a brand of candy owned by the Nestle company using licensed materials from Roald Dahl's Charlie & the Chocolate Factory and its two film adaptations for their packaging and marketing. The brand started in 1971, coinciding with the release of the first film adaptation...

, a division of Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

. These bars were discontinued in January 2010.

The literary Wonka Bar

In Roald Dahl
Roald Dahl
Roald Dahl was a British novelist, short story writer, fighter pilot and screenwriter.Born in Wales to Norwegian parents, he served in the Royal Air Force during the Second World War, in which he became a flying ace and intelligence agent, rising to the rank of Wing Commander...

's novel
Novel
A novel is a book of long narrative in literary prose. The genre has historical roots both in the fields of the medieval and early modern romance and in the tradition of the novella. The latter supplied the present generic term in the late 18th century....

 Charlie and the Chocolate Factory
Charlie and the Chocolate Factory
Charlie and the Chocolate Factory is a 1964 children's book by British author Roald Dahl. The story features the adventures of young Charlie Bucket inside the chocolate factory of the eccentric chocolatier, Willy Wonka....

and its film adaptation
Film adaptation
Film adaptation is the transfer of a written work to a feature film. It is a type of derivative work.A common form of film adaptation is the use of a novel as the basis of a feature film, but film adaptation includes the use of non-fiction , autobiography, comic book, scripture, plays, and even...

s, a Wonka Bar is a brand of chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 made by Willy Wonka
Willy Wonka
This article is about the fictional character. For the candy company, see, The Willy Wonka Candy Company.Willy Wonka is a fictional character in the 1964 Roald Dahl novel Charlie and the Chocolate Factory and the film adaptations that followed. The book and the 1971 film adaption both vividly...

, and is said to be the "perfect candy bar
Candy bar
A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...

". The wrappers of the 1971 version are brown with an orange and pink border with a top hat over the "W" in Wonka, similar to the film's logo. In the 2005 version, the wrappers feature different shades of a color (depending on the type of candy bar) and are also more detailed. In the book, Grandpa Joe mentions that Mr. Wonka had invented over two hundred kinds of Wonka bars.

The real Wonka Bar

In real life
Real life
Real life is a term usually used to denote actual human life lived by real people in contrast with the lives of fictional or fantasy characters.-Usage online and in fiction:On the Internet, "real life" refers to life in the real world...

, Wonka Bars are chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 candy bar
Candy bar
A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...

s inspired by the novel and the films Willy Wonka & the Chocolate Factory
Willy Wonka & the Chocolate Factory
Willy Wonka & the Chocolate Factory is a 1971 musical film adaptation of the 1964 novel Charlie and the Chocolate Factory by Roald Dahl, directed by Mel Stuart, and starring Gene Wilder as Willy Wonka. The film tells the story of Charlie Bucket as he receives a golden ticket and visits Willy...

and Charlie and the Chocolate Factory
Charlie and the Chocolate Factory (film)
Charlie and the Chocolate Factory is a 2005 film adaptation of the 1964 book of the same name by Roald Dahl. The film was directed by Tim Burton. The film stars Freddie Highmore as Charlie Bucket and Johnny Depp as Willy Wonka...

.

The Quaker Oats Company
Quaker Oats Company
The Quaker Oats Company is an American food conglomerate based in Chicago. It has been owned by Pepsico since 2001.-History:Quaker Oats was founded in 1901 by the merger of four oat mills:...

, which financed the 1971 film with US$3 million, originally created a candy bar in time to publicize the 1971 film. In the documentary "Pure Imagination", producer David L. Wolper
David L. Wolper
David Lloyd Wolper was an American television and film producer, responsible for shows such as Roots, The Thorn Birds, North & South, L.A. Confidential, and the film Willy Wonka & the Chocolate Factory...

 claims the bar was released to stores, but quickly recalled due to a production problem. The few people who purchased and ate one of those bars reported the production problem was that they tasted horrible.

Nestlé Wonka Bars

Made by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

 and sold under their Willy Wonka Candy Company
The Willy Wonka Candy Company
The Willy Wonka Candy Company is a brand of candy owned by the Nestle company using licensed materials from Roald Dahl's Charlie & the Chocolate Factory and its two film adaptations for their packaging and marketing. The brand started in 1971, coinciding with the release of the first film adaptation...

 brand, Wonka Bars sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 until January 2010 consisted of small, graham cracker
Graham cracker
The graham cracker was developed in 1829 in Bound Brook, New Jersey, by Presbyterian minister Rev. Sylvester Graham. The true graham cracker is made with graham flour, a combination of fine-ground white flour and coarse-ground wheat bran and germ. Graham crackers are often used for making s'mores...

 pieces dipped in milk chocolate. The brand was launched by Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

's Breaker Confections in 1976, and purchased by Nestle in 1988.

To promote the 2005 film adaptation
Charlie and the Chocolate Factory (film)
Charlie and the Chocolate Factory is a 2005 film adaptation of the 1964 book of the same name by Roald Dahl. The film was directed by Tim Burton. The film stars Freddie Highmore as Charlie Bucket and Johnny Depp as Willy Wonka...

, some real Wonka Bars were packaged with a Golden Ticket, as in the novel and films. A Golden Ticket entitled winners to cash prizes or Nestlé factory tours, depending on the country.

A Nestlé factory in Europe began producing real Wonka Bars (as in the flavors and wrappers depicted in the films). Although the real-Wonka campaign was short, it produced an income of roughly 137,000 euros (58,000 candy bars).

In March 2010, Nestlé USA introduced a new line of chocolate bars named "Wonka Exceptionals," consisting of three varieties. The Wonka Scrumdiddlyumptious Chocolate Bar (based on a bar of the same name from the 1971 film) consists of bits of toffee, cookie and peanuts in milk chocolate. The Wonka Chocolate Waterfall Bar contains white chocolate swirled with milk chocolate, and the Wonka Domed Dark Chocolate Bar is made of dark chocolate topped with milk chocolate medallions. Wonka launched the product line with an in-package Golden Ticket sweepstakes. Ten Golden Tickets could be found in bars and bags of Wonka Exceptionals chocolates, and each ticket was worth a grand prize of a trip around the world. Recent new additions to the Wonka Exceptionals include Wonka Triple Dazzle Caramel, which consists of milk chocolate filled with caramel and a dash of sea salt (this variety had previously been produced to promote the 2005 film, where it consisted of caramel in white chocolate as opposed to milk), and Wonka Fantabulous Fudge, which consists of chocolate fudge in milk chocolate.
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