Yahoo! Sharpener Award
Encyclopedia
The Yahoo! Sharpener award is an annual student
award
hosted by the online search engine
Yahoo!
which aims to promote creative paths into the advertising
industry. It sits as almost a junior level to the advertising accolade The Yahoo! Big Idea Chair.
The competition, backed by Campaign Magazine
, is regarded as part of Yahoo!
’s ongoing efforts to raise awareness of online advertising as a highly creative medium and to celebrate the best of the next generation of creatives.
The Award was set up in 2005 and a request for entries was announced in November.
The award in 2006 aimed to challenge final year university design students to develop an integrated campaign for Yahoo! Music Unlimited
– Yahoo!’s music download product.
Entries were reviewed by an influential jury including Mark Roalfe (RKCY) and Guy Philipson (IAB
). They short listed nine finalists, followed by a second round of judging to reveal agree third place, second place and the overall Sharpener Award winner who was with a 3 month paid placement at 4 London agencies: TBWA
, Tequila
, Agency.com
and MBA.
Student
A student is a learner, or someone who attends an educational institution. In some nations, the English term is reserved for those who attend university, while a schoolchild under the age of eighteen is called a pupil in English...
award
Award
An award is something given to a person or a group of people to recognize excellence in a certain field; a certificate of excellence. Awards are often signifiedby trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons...
hosted by the online search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
which aims to promote creative paths into the advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
industry. It sits as almost a junior level to the advertising accolade The Yahoo! Big Idea Chair.
The competition, backed by Campaign Magazine
Campaign Magazine
Campaign is the leading weekly UK trade magazine published by the Haymarket Group about the advertising and commercial media industry, known as "the Bible of British adland"....
, is regarded as part of Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
’s ongoing efforts to raise awareness of online advertising as a highly creative medium and to celebrate the best of the next generation of creatives.
The Award was set up in 2005 and a request for entries was announced in November.
The award in 2006 aimed to challenge final year university design students to develop an integrated campaign for Yahoo! Music Unlimited
Yahoo! Music Unlimited
Yahoo! Music Unlimited was an on-demand online music service launched on May 11, 2005 and provided by Yahoo! Music.The service was discontinued on September 30, 2008.-Service:...
– Yahoo!’s music download product.
Entries were reviewed by an influential jury including Mark Roalfe (RKCY) and Guy Philipson (IAB
IAB
IAB may refer to:* Internal affairs * Internet Architecture Board, committee charged with oversight of the technical and engineering development of the Internet by the Internet Society...
). They short listed nine finalists, followed by a second round of judging to reveal agree third place, second place and the overall Sharpener Award winner who was with a 3 month paid placement at 4 London agencies: TBWA
TBWA
TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G...
, Tequila
Tequila
Tequila is a spirit made from the blue agave plant, primarily in the area surrounding the city of Tequila, northwest of Guadalajara, and in the highlands of the western Mexican state of Jalisco....
, Agency.com
Agency.com
Agency.com is an interactive marketing agency based in New York City with offices worldwide. The company is a part of Omnicom Group Inc. and has approximately 500 employees in eleven offices on three continents...
and MBA.
2006 Winners
- First Place : Alexander BrownAlexander Brown (director)Alexander Brown is an English music video director and album cover designer.Brown's design for La Roux's debut album cover was named one of the best of 2009...
(Goldsmiths, University of London) - Second Place : Julieanna Cheng and Yasin Osman (Buckinghamshire Chilterns University College)
- Third Place : Laxmi Patel and Katy Riches (University of HertfordshireUniversity of HertfordshireThe University of Hertfordshire is a new university based largely in Hatfield, in the county of Hertfordshire, England, from which the university takes its name. It has more than 27,500 students, over 2500 staff, with a turnover of over £181m...
)