Yankee Candle Company
Encyclopedia
South Deerfield, Massachusetts
South Deerfield is a census-designated place in Deerfield, Franklin County, Massachusetts, United States. It is home to the well-known Yankee Candle Company.South Deerfield is part of the Springfield, Massachusetts Metropolitan Statistical Area....
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History
Yankee Candle Company was started in South Hadley, MassachusettsSouth Hadley, Massachusetts
South Hadley is a town in Hampshire County, Massachusetts, United States. The population was 17,514 at the 2010 census. It is part of the Springfield, Massachusetts Metropolitan Statistical Area....
when Michael Kittredge, originally from Holyoke, Massachusetts
Holyoke, Massachusetts
Holyoke is a city in Hampden County, Massachusetts, United States, between the western bank of the Connecticut River and the Mount Tom Range of mountains. As of the 2010 Census, the city had a population of 39,880...
created his first scented candle from melted crayons, as a gift for his mother. Neighbors began expressing interest in buying his creations, and Kittredge began producing them in larger quantities. The company itself was founded with help from Donald MacIver and Susan Obremski, who were high school friends with Kittredge. MacIver helped fund the start-up business with earnings from his part-time job. Candle production grew considerably after Obremski's father devised a "heated room", which enabled cost-saving liquid wax deliveries at the first factory site in Holyoke. Obremski's invention of a turntable taper wheel allowed production to double, while at the same time decreasing the need for more labor hours. In 1975, she managed the first Yankee Candle Shop located where the Village Commons, South Hadley now stands.
The company slowly expanded and moved to South Deerfield in 1983.
After a cancer
Cancer
Cancer , known medically as a malignant neoplasm, is a large group of different diseases, all involving unregulated cell growth. In cancer, cells divide and grow uncontrollably, forming malignant tumors, and invade nearby parts of the body. The cancer may also spread to more distant parts of the...
scare in 1993, Kittredge started handing the company over to a friend and employee. In 1998, he sold the company to New York-based private equity
Private equity
Private equity, in finance, is an asset class consisting of equity securities in operating companies that are not publicly traded on a stock exchange....
company Forstmann Little for $500 million. Forstmann took the company public in 1999, and in 2001, hired Craig Rydin as a CEO. Rydin launched a major advertising campaign and the line was picked up by mass retailers Linens-N-Things and Bed, Bath and Beyond, pushing sales to their highest levels yet. Kittredge remains the company's chairman emeritus
Emeritus
Emeritus is a post-positive adjective that is used to designate a retired professor, bishop, or other professional or as a title. The female equivalent emerita is also sometimes used.-History:...
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During the summer of 2006, Yankee Candle purchased Illuminations, a Petaluma, California
Petaluma, California
Petaluma is a city in Sonoma County, California, in the United States. In the 2010 Census the population was 57,941.Located in Petaluma is the Rancho Petaluma Adobe, a National Historic Landmark. It was built beginning in 1836 by General Mariano Guadalupe Vallejo, then Commandant of the San...
-based, multi-channel retailer of high quality candles and home accessories. Although the two companies were similar, the names were separated, with Illuminations being aimed at a different demographic. The Illuminations brand and web store were phased out in early 2009.
On February 6, 2007, the company was acquired by the private equity
Private equity
Private equity, in finance, is an asset class consisting of equity securities in operating companies that are not publicly traded on a stock exchange....
group of Madison Dearborn Partners LLC for approximately $1.6 billion.
Flagship store
South Deerfield, Massachusetts
South Deerfield is a census-designated place in Deerfield, Franklin County, Massachusetts, United States. It is home to the well-known Yankee Candle Company.South Deerfield is part of the Springfield, Massachusetts Metropolitan Statistical Area....
. It features all available Yankee Candles as well as kitchen and home accessories, New England crafts, gifts and collectibles, a toy shop, picnic grounds and a "Bavaria
Bavaria
Bavaria, formally the Free State of Bavaria is a state of Germany, located in the southeast of Germany. With an area of , it is the largest state by area, forming almost 20% of the total land area of Germany...
n Christmas Village" filled with decorated Christmas trees and a toy train
Toy train
A toy train is a toy that represents a train. It is distinguished from a model train by an emphasis on low cost and durability, rather than scale modeling. A toy train can be as simple as a pull toy that does not even run on track, or it might be operated by clockwork or a battery...
that runs through to Santa's Workshop
Santa's Workshop
Santa's workshop may refer to:*Santa's workshop, the mythological workshop at the North Pole*Santa's Workshop , Wilmington, New York, USA*Santa's Workshop , an 1932 animated short by Disney...
, where animated elves and an 'assembly line' for wooden vehicles surround Santa Claus's desk. Visitors can dip their own candles in a specially equipped area, make wax molds of their hands, or create their own unique candle. There is also a candle making museum. The shop's award-winning Chandler's Tavern serves American cuisine and fine wines.
A second flagship store was opened in Williamsburg, Virginia, in 2005. At 10000 square feet (929 m²), it is about 1/3 the size of the South Deerfield store.
Products
