Yellow Pages
Overview
Telephone directory
A telephone directory is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory...
of business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
es, organized by category, rather than alphabetically by business name and in which advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
is sold. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages
Telephone directory
A telephone directory is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory...
for non-commercial listings. The traditional term Yellow Pages is now also applied to online directories
Electronic Yellow Pages
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name,...
of businesses.
The name and concept of "Yellow Pages" came about in 1883, when a printer in Cheyenne, Wyoming
Cheyenne, Wyoming
Cheyenne is the capital and most populous city of the U.S. state of Wyoming and the county seat of Laramie County. It is the principal city of the Cheyenne, Wyoming, Metropolitan Statistical Area which encompasses all of Laramie County. The population is 59,466 at the 2010 census. Cheyenne is the...
working on a regular telephone directory ran out of white paper and used yellow paper instead.
