Yu (Jeffrey) Hu
Encyclopedia
Yu Hu is an assistant professor at Purdue University
’s Krannert School of Management
. Hu, Erik Brynjolfsson
and Michael D. Smith
published research on The Long Tail
that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.
. Prior to coming to Purdue University, he worked for the MIT Center for Digital Business
. He received a B.S. degree in Finance with the honor of Outstanding Graduating Student from Tsinghua University
, Beijing, China, and received a M.S. degree in Economics
from University of Wisconsin–Madison
.
, Management Science, Journal of Management Information Systems, and Economic Inquiry. His research on The Long Tail
phenomenon on the Internet has been discussed extensively and cited by media outlets such as New York Times, InformationWeek, Wired Magazine, TIME Magazine, and INC. Magazine.
Purdue University
Purdue University, located in West Lafayette, Indiana, U.S., is the flagship university of the six-campus Purdue University system. Purdue was founded on May 6, 1869, as a land-grant university when the Indiana General Assembly, taking advantage of the Morrill Act, accepted a donation of land and...
’s Krannert School of Management
Krannert School of Management
The Krannert School of Management is Purdue University's school of management. The school was established in 1962 as the Krannert School of Industrial Administration with a $2.7 million endowment from Herman & Ellnora Krannert....
. Hu, Erik Brynjolfsson
Erik Brynjolfsson
Erik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
and Michael D. Smith
Michael D. Smith (economist)
Michael D. Smith is the Heinz Career Development Associate Professor of Information Technology and Marketing at the H. John Heinz III College at Carnegie Mellon University with joint-appointment at the Tepper School of BusinessSmith received his Ph.D...
published research on The Long Tail
Long tail
Long tail may refer to:*The Long Tail, a consumer demographic in business*Power law's long tail, a statistics term describing certain kinds of distribution*Long-tail boat, a type of watercraft native to Southeast Asia...
that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.
Early life
Hu received his Ph.D. in Management Science and Information Technology from the MIT Sloan School of ManagementMIT Sloan School of Management
The MIT Sloan School of Management is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts....
. Prior to coming to Purdue University, he worked for the MIT Center for Digital Business
MIT Center for Digital Business
The MIT Center for Digital Business is an industry funded research center headquartered at the MIT Sloan School of Management. The Center for Digital Business is focused on understanding the impact of technology on business value, and developing tools and frameworks for sponsors to use for...
. He received a B.S. degree in Finance with the honor of Outstanding Graduating Student from Tsinghua University
Tsinghua University
Tsinghua University , colloquially known in Chinese as Qinghua, is a university in Beijing, China. The school is one of the nine universities of the C9 League. It was established in 1911 under the name "Tsinghua Xuetang" or "Tsinghua College" and was renamed the "Tsinghua School" one year later...
, Beijing, China, and received a M.S. degree in Economics
Economics
Economics is the social science that analyzes the production, distribution, and consumption of goods and services. The term economics comes from the Ancient Greek from + , hence "rules of the house"...
from University of Wisconsin–Madison
University of Wisconsin–Madison
The University of Wisconsin–Madison is a public research university located in Madison, Wisconsin, United States. Founded in 1848, UW–Madison is the flagship campus of the University of Wisconsin System. It became a land-grant institution in 1866...
.
Career
Hu's research has been published in leading journals such as MIT Sloan Management ReviewMIT Sloan Management Review
MIT Sloan Management Review is a web site and magazine focused on the management of innovation. Published at the MIT Sloan School of Management, MIT Sloan Management Review’s mission is to lead the conversation among thinkers, professors, and managers about the coming sea changes in management...
, Management Science, Journal of Management Information Systems, and Economic Inquiry. His research on The Long Tail
Long tail
Long tail may refer to:*The Long Tail, a consumer demographic in business*Power law's long tail, a statistics term describing certain kinds of distribution*Long-tail boat, a type of watercraft native to Southeast Asia...
phenomenon on the Internet has been discussed extensively and cited by media outlets such as New York Times, InformationWeek, Wired Magazine, TIME Magazine, and INC. Magazine.
Social Media
- Hailiang Chen, Prabuddha De, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
, and Byoung-Hyoun Hwang (2011). Sentiment Revealed through Social Media and Its Effect on The Stock Market. IEEE International Workshop on Statistical Signal Processing.
Internet Commerce and the Long Tail
- Erik BrynjolfssonErik BrynjolfssonErik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
, Duncan Simester. (2011). Goodbye Pareto Principle, Hello Long Tail: the Effect of Search Costs on the Concentration of Product Sales. Management Science, forthcoming.
- Erik BrynjolfssonErik BrynjolfssonErik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
, Michael D. Smith. (2010). Long Tails versus Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns. Information Systems Research, vol. 21 (4), 736-747.
- Prabuddha De, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
, Mohammad Rahman. (2010). Technology Usage and Online Sales: An Empirical Study]. Management Science, vol. 56 (11), 1930-1945.
- Erik BrynjolfssonErik BrynjolfssonErik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
and Mohammad S. Rahman (2009). Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition. Management Science, vol. 55 (11), 1755-1765.
- Duncan Simester, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
, Erik BrynjolfssonErik BrynjolfssonErik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
and Eric Anderson (2009). Dynamics of Retail Advertising: Evidence from a Field Experiment. Economic Inquiry, vol. 47 (3), 482-499.
- Erik BrynjolfssonErik BrynjolfssonErik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
and Michael D. Smith (2006). From Niches to Riches: Anatomy of the Long Tail. MIT Sloan Management ReviewMIT Sloan Management ReviewMIT Sloan Management Review is a web site and magazine focused on the management of innovation. Published at the MIT Sloan School of Management, MIT Sloan Management Review’s mission is to lead the conversation among thinkers, professors, and managers about the coming sea changes in management...
.
- Erik BrynjolfssonErik BrynjolfssonErik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
and Michael D. Smith (2003). Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers. Management Science, vol. 49 (11), 1580-1596.
Internet Advertising
- Zhulei Tang, Yu (Jeffrey) HuYu (Jeffrey) HuYu Hu is an assistant professor at Purdue University’s Krannert School of Management. Hu, Erik Brynjolfsson and Michael D. Smith published research on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.-Early life:Hu received his Ph.D...
and Michael D. Smith (2008). Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor. Journal of Management Information Systems, vol. 24 (4), 153-173.