AdChina is an integrated digital platform

Integrated digital platform

Integrated digital platform is an audience-centric platform across different media and various business functions.* Across different media: an integrated digital platform integrates products and services across Internet, mobile and Television, e.g....

 in China

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 that runs its own ad network, ePR network, eCommerce platform and SNS (social networking sites) network. AdChina provides brands (P&G

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

, China Telecom

China Telecom

China Telecom Corp. Ltd. is a Chinese state-owned telecommunication company. It is the largest fixed line service and 3rd largest mobile telecommunication provider in the People's Republic of China.-Sectors:...

, Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

, L'Oreal

L'Oréal

The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

, Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, etc.) and agencies (Vivaki, OgilvyOne, etc.) with integrated digital marketing and sales products and services, including branding, iWOM, and online sales.

History

In April 2007, AdChina was founded in Silicon Valley

Silicon Valley

Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...

, United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. AdChina headquarters in Shanghai

Shanghai

Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...

, with offices in Beijing

Beijing

Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

, Guangzhou

Guangzhou

Guangzhou , known historically as Canton or Kwangchow, is the capital and largest city of the Guangdong province in the People's Republic of China. Located in southern China on the Pearl River, about north-northwest of Hong Kong, Guangzhou is a key national transportation hub and trading port...

 and Xiamen

Xiamen

Xiamen , also known as Amoy , is a major city on the southeast coast of the People's Republic of China. It is administered as a sub-provincial city of Fujian province with an area of and population of 3.53 million...

.

Financing

AdChina is a venture-backed technology company. Its investors include GSR Ventures, Richmond Management and News Corporation

News Corporation

News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...

.

• 1st Round Funding: AdChina closed its first round funding led by GSR Ventures in June, 2008 .

• 2nd Round Funding: AdChina raised its second round funding led by Richmond Management, along with co-investors GSR Ventures and News Corporation
  News Corporation
  News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...
  
   in June, 2009. AdChina will use the funds to grow its staff and invest in several new technology and commercial initiatives planned for 2009-2010.

• 3rd Round Funding: AdChina announced on November 2, 2010, that it had completed its third round of financing of US$40 million. Part of the financing will be used to boost AdChina's mobile advertising platform, while the rest will be used for investments, mergers, and acquisitions in the sector .

China Network Television (CNTV)

On January 7, 2010, China Network Television

China Network Television

China Network Television is the online digital network archive for China Central Television of the People's Republic of China.It offers services under the domain cntv.cn in various languages:* Chinese: * English: * Spanish: * French:...

 (http://www.cntv.cn), a newly established national Internet TV station owned by China Central Television (CCTV), and AdChina announced a strategic partnership to jointly develop China's online video ad market.
The two parties have set up a joint CNTV-AdChina Online Video Ad Lab, aiming to develop new ad formats, audience segmentation, and ad targeting and optimization technologies. They will also establish online video ad guidelines and standards, and develop a brand tracking system to allow advertisers and agencies to measure the online video ads' impact on brand metrics on CNTV and in the industry.
CNTV is licensing AdChina AdManager as CNTV's ad serving, tracking, and brand measurement platform.

HunanTV.com

On January 19, 2010, Hunantv.com, the new media platform of Hunan Satellite Television

Hunan Satellite Television

Hunan Broadcasting System formerly known as Golden Eagle Broadcasting System , is China's second biggest television network after China Central Television . The television network is owned by the Hunan provincial government. The network is based in Changsha in Hunan and Xining in Qinghai...

, which just launched its online TV station, and AdChina announced a strategic partnership, and set up a joint online video ad lab which is the first video ad lab in new media area founded by a province level satellite TV station in China.
Hunantv.com is licensing AdChina AdManager as the ad serving, tracking, and brand measurement platform for hunantv.com and imgo.tv.

Products & Services

WebTV Platform

Based on the partnerships with TV media (CNTV and HunanTV.com), AdChina build a platform to serve ads along with TV video contents, named WebTV, in terms of video content syndication via the AdChina ad network and on-site video ad formats.

The syndication WebTV looks like a floating AdTV with multiple TV video clips (15~30 sec.) embedded, and TVC

Television advertisement

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 ads are served between the clips. The on-site video ad formats refer to regular video ad formats including pre-roll and background ad on the online platforms of TV media.

Online Video Website

AdChina integrates the ad inventory of online video websites and client programs into its video ad network.

Social Media(social networking sites) Network

AdChina SNS network integrates a number of applications (APP) on multiple social networking sites to provide marketers with advertising services in terms of expandable banner ad, brand image embedding into APP and tailored APP. Moreover, AdChina leverages the demographic information of social networking sites users to deliver demographic targeted ads across the whole AdChina ad network. Besides advertising, AdChina cooperates with opinion leaders on social networking sites to implement ePR campaigns for marketers.

Mobile

Mobile Web

The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network....

 Network

AdChina mobile

Mobile Web

The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network....

 network extends products and services of AdChina from Internet to mobile, including display ad network, ePR network, social media network and video ad network, to offer advertisers integrated digital marketing solutions across mobile

Mobile Web

The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network....

 and Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

.