Aditya Birla Minacs is a business and technology outsourcing

Outsourcing

Outsourcing is the process of contracting a business function to someone else.-Overview:The term outsourcing is used inconsistently but usually involves the contracting out of a business function - commonly one previously performed in-house - to an external provider...

 company with headquarters in Bangalore

Bangalore

Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...

, India; Toronto

Toronto

Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, Canada; and Detroit (Farmington Hills), USA. It is a subsidiary of the Aditya Birla Group

Aditya Birla Group

The Aditya Birla Group is an Indian multinational conglomerate corporation headquartered in Mumbai, India. It operates in 33 countries with more than 133,000 employees worldwide...

.

With 20,300 employees (as of June 2011) and 35 operations centers in Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, Hungary

Hungary

Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...

, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, Jamaica

Jamaica

Jamaica is an island nation of the Greater Antilles, in length, up to in width and 10,990 square kilometres in area. It is situated in the Caribbean Sea, about south of Cuba, and west of Hispaniola, the island harbouring the nation-states Haiti and the Dominican Republic...

, the Philippines

Philippines

The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

, the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, and the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Minacs provides the manufacturing, banking, financial services, insurance, telecom, high technology, media, and entertainment, healthcare, and government and public sectors with outsourced customer lifecycle, marketing, finance and accounting, procurement and IT services.

History

Aditya Birla Minacs was formed in 2007 with the coming together of TransWorks, one of India’s first business process outsourcing (BPO) players, with Minacs, a pioneering North American CRM services company. The unified Aditya Birla Minacs entity was a result of the Aditya Birla Group acquiring a controlling stake in Minacs Worldwide Inc., Canada in 2006 through its TransWorks subsidiary. Minacs was founded in 1981 in Oshawa (near Toronto), Canada and TransWorks in 1999 in Mumbai

Mumbai

Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, India.

Having started out as a contact center business supporting the American and Canadian automotive industries, Minacs subsequently grew its client portfolio to encompass leading banking, telecom, and technology clients. It also expanded its services portfolio from contact center to Customer Relationship Management

Customer relationship management

Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

 (CRM), and added integrated marketing services by acquiring the US-based Phoenix Group in 2001.


Minacs was the first North American contact center / BPO company to achieve the ISO:9001 quality certification in 1996. Similarly, TransWorks too helped develop the Customer Operations Performance Center Incorporated (COPC Inc.

COPC Inc.

Customer Operations Performance Center Incorporated, also known as COPC Inc., is a privately held international customer service support company based in Austin, Texas. COPC Inc. redesigns business processes for customer contact center and business process outsourcing services, offering training,...

) standard that benchmarks BPO performance, going on to become one of the first companies in the world to be COPC certified in 2002.


Aditya Birla Minacs integrated with PSI Data Systems, which was renamed as Aditya Birla Minacs IT Services in 2009, to strengthen its portfolio with technology-enabled BPO services, and a full range of IT outsourcing services. The Aditya Birla Group had earlier acquired PSI in 2001.

Corporate Affairs

The company is today owned by the $29 billion leading Indian multinational conglomerate Aditya Birla Group.
Deepak Patel joined Aditya Birla Minacs as the CEO in September 2008.
Beginning 2009, Aditya Birla Minacs has opened operations centers in Vadodara

Vadodara

Vadodara formerly known as Baroda is the third most populated city in the Indian State of Gujarat . It is one of the four cities with the population of over 1 million...

 (Baroda), Aurangabad, Chennai

Chennai

Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...

, Kolkata

Kolkata

Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India...

 and Ranchi

Ranchi

-Climate:Ranchi has a humid subtropical climate. However, due to its position and the forests around the city, it is known for its pleasant climate. Its climate is the primary reason why Ranchi was once the summer capital of the undivided State of Bihar...

in India, to offer outsourcing services to domestic Indian clients.
Aditya Birla Minacs announced the acquisition of London-headquartered Compass BPO in March 2010 to acquire a significant Finance and Accounting outsourcing capability.
It acquired the Minnesota-based Bureau of Collection Recovery (BCR) in June 2010 to add accounts receivables management and collections services to its portfolio.
The rising sun logo is the Group’s corporate identity founded by Aditya Vikram Birla. “Aditya” is the Sanskrit word for the “sun”. Minacs is the surname of Canadian founder Elaine Minacs.