Anime and manga fandom
Encyclopedia
Anime and manga fandom is a worldwide community of fans of anime
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

 and manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

.

Otaku

Otaku is a Japanese term for people with obsessive interests, including anime, manga, or video games. In its original context, the term otaku is mildly offensive, implying that a person is somewhat socially inept. Otaku can be seen as being similar to the English terms geek
Geek
The word geek is a slang term, with different meanings ranging from "a computer expert or enthusiast" to "a carnival performer who performs sensationally morbid or disgusting acts", with a general pejorative meaning of "a peculiar or otherwise dislikable person, esp[ecially] one who is perceived to...

or nerd
Nerd
Nerd is a derogatory slang term for an intelligent but socially awkward and obsessive person who spends time on unpopular or obscure pursuits, to the exclusion of more mainstream activities. Nerds are considered to be awkward, shy, and unattractive...

. However, the term started to be used by anime and manga fans themselves in a positive way, and today it is often used by those outside of the fandom to refer to fans of anime or manga. Although those new to the fandom may use it in this sense also, those more experienced know its original negative connotations and would not usually use it to refer to themselves. Other fans, typically the newier fanbase, have used the term to describe themselves with pride.

History of the fandom

Although there have always been those with an interest in anime, the fandom
Fandom
Fandom is a term used to refer to a subculture composed of fans characterized by a feeling of sympathy and camaraderie with others who share a common interest...

 as a community started in the 1970s. One early instance of fans uniting themselves as a fandom came with the anime Space Battleship Yamato
Space Battleship Yamato
is a Japanese science fiction anime series featuring an eponymous spacecraft. It is also known to English-speaking audiences as Space Cruiser Yamato; an English-dubbed and heavily edited version of the series was broadcast on North American and Australian television as Star Blazers...

; when it stopped airing on Japanese television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

, the fans banded together to get it back on the air.

In Japan, anime and manga are referred to collectively as the content industry: anime, video games, manga, and other related merchandise are different types of media focused around the same content.

However, the manga market in Japan is beginning to decline. In 2007, the manga industry showed a 4% decrease in sales from the previous year, its fifth consecutive year of decline. Japanese and American researchers have proposed that this may be due to the decrease in the young population in Japan and a lack of interest in reading. The manga critic and translator Matt Thorn
Matt Thorn
Matt Thorn is a cultural anthropologist and an Associate Professor in the Department of Manga Production at Kyoto Seika University's Faculty of Manga in Japan. He is most well known in North America for his work dealing with shōjo manga. He has appeared at multiple anime conventions, including...

 stated that there was a growing dissatisfaction with the lack of originality found in many manga. Al Kahn, CEO of 4Kids Entertainment
4Kids Entertainment
4Kids Entertainment is an American film and television production company in bankruptcy since April 2011. It is known for English-dubbing Japanese anime and specializing in the acquisition, production and licensing of children's entertainment around the United States...

, stated that "Manga is a problem because we are in a culture that is not a reading culture" and that "Manga is dying in Japan." Liza Coppola, vice president of Viz Media
VIZ Media
VIZ Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and...

, said that the widespread availability of cell phones and ability to view anime and manga on cell phones is likely the cause of decline in demand for anime and manga.

In the United States

In the United States, the fandom began as an offshoot of science fiction fandom
Science fiction fandom
Science fiction fandom or SF fandom is a community or "fandom" of people actively interested in science fiction and fantasy and in contact with one another based upon that interest...

, with fans bringing imported copies of Japanese manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

 to conventions
Convention (meeting)
A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom...

. Before anime began to be licensed in the U.S., fans who wanted to get a hold of anime would leak copies of anime movies and subtitle them, thus marking the start of fansubs. By 1994, anime had become more common in the U.S., and had begun being translated into English and shown on television, most commonly shōnen
Shonen
The term refers to manga marketed to a male audience aged roughly 10 and up. The Kanji characters literally mean "few" and "year", respectively, where the characters generally mean "comic"...

 series such as Pokemon
Pokémon
is a media franchise published and owned by the video game company Nintendo and created by Satoshi Tajiri in 1996. Originally released as a pair of interlinkable Game Boy role-playing video games developed by Game Freak, Pokémon has since become the second most successful and lucrative video...

 and Astro Boy. Gilles Poitras
Gilles Poitras
Gilles Poitras is an author of books relating to anime and manga. He is a librarian at Golden Gate University in San Francisco, California...

 identifies "generations" or "waves" of anime fans in his Anime Essentials book.

According to Mike Tatsugawa, the founder and CEO of the Society for the Promotion of Japanese Animation, the first milestone for anime in the U.S. was in the 1980s with the advent of the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

. With the Internet, fans were able to more easily communicate with each other and thus better able to exchange fan-subtitled
Fansub
A fansub is a version of a foreign film or foreign television program which has been translated by fans and subtitled into a language other than that of the original.-History:...

 tapes and higher quality versions of anime. Some experts, such as Susan Napier, a Professor of Japanese Language and Literature, say that Akira
Akira (film)
is a 1988 Japanese animated cyberpunk science fiction film directed by Katsuhiro Otomo, written by Otomo and Izo Hashimoto, and starring the voices of Mitsuo Iwata, Nozomu Sasaki, Mami Koyama and Taro Ishida. The screenplay is based on Otomo's manga Akira....

marked the first milestone. However, most experts agree that the next milestone was in 1992 when U.S. Renditions
U.S. Renditions
U.S. Renditions was a Special Projects Division of Books Nippan and one of the pioneers of anime home video distribution in North America. The division was originally founded in February 1987 by Kevin Seymour, David Keith Riddick, Sho Nagata and Satoshi Komatsu...

, a film importer, released the first English-subtitled anime videotape that year, entitled Gunbuster
Gunbuster
Gunbuster, known in Japan as is a six episode anime OVA series created by Gainax in 1988. It was the directorial debut of Hideaki Anno, best known as the director of Neon Genesis Evangelion. The title is a combination of the titles of classic tennis anime Aim for the Ace!, whose plot inspired...

. According to Tatsugawa, the success of Gunbuster triggered a flurry of releases.

Due to the localization
Language localisation
Language localisationThe spelling "localization", a variant of "localisation", is the preferred spelling in the US and Canada. is the second phase of a larger process of product translation and cultural adaptation to account for...

 process, many people who grew up watching anime did so not realizing that it originated in Japan. After the success of Power Rangers
Power Rangers
Power Rangers is a long-running American entertainment and merchandising franchise built around a live action children's television series featuring teams of costumed heroes...

(which first aired in 1993), U.S. television companies began broadcasting Sailor Moon
Sailor Moon
Sailor Moon, known as , is a media franchise created by manga artist Naoko Takeuchi. Fred Patten credits Takeuchi with popularizing the concept of a team of magical girls, and Paul Gravett credits the series with "revitalizing" the magical-girl genre itself...

and Dragonball Z in 1995 and 1996 respectively. However, due to the relative failure of the latter two (both shows brought success when aired at a later time on Cartoon Network
Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....

), anime did not seem like it would become mainstream. However, the anime boom in the U.S. began with the airing of the anime series Pokémon
Pokémon (anime)
, abbreviated from , is a children's TV anime series, which has since been adapted for the North and South American, Australian and European television markets...

in syndication in 1998, which served as proof to U.S. broadcasters and distributors that Japanese media could succeed in the U.S. market. It was only after Pokémon and Power Rangers left the mainstream that U.S. audiences became aware of anime's Japanese origins.

Appeal of anime and manga

One major appeal of anime is its artwork; some fans claim that its visual quality is superior to that found in most cartoons made in the United States and many ignore all non-Japanese animation. One fan described enjoying anime because "there is no dividing line between special effects and what is real...it's just the way somebody imagined it." Another fan has also said that "only Japan can write a good story." The content editor of Anime Fringe, Holly Kolodziejczak, described being amazed by anime's depth that was unlike the cartoons she had seen before: "the characters had real personalities, their own feelings and motivations for their actions, strengths and flaws that enhanced their characters. They were more like real people, and thus people could much more readily identify with them." Larry Green of Nausicaa.net
Nausicaa.net
Nausicaa.net is an English-language fan website established in 1996 to contain information discussed on the Miyazaki Mailing List and to be a general resource for information regarding Hayao Miyazaki, Isao Takahata, Studio Ghibli, and related topics...

 agreed and added that anime discusses subjects for both adults and children whereas in the United States animation is traditionally for children. He also stated that any viewer would be able to find something to their liking due to anime's large scale of production.

Susan J. Napier
Susan J. Napier
Dr. Susan Jolliffe Napier is Professor of the Japanese Program at Tufts University. She was formerly Professor of the Japanese Literature and Culture at the University of Texas at Austin, and a visiting professor at the Department of East Asian Languages and Civilizations at Harvard University...

, a Professor of Japanese Language and Literature, stated that anime fans "find refuge in a culture that diverges from the typical American way of life." She pointed out that fascination with Japanese culture is not a new concept and has existed since the mid-19th century. For example, an 1876 painting by Claude Monet
Claude Monet
Claude Monet was a founder of French impressionist painting, and the most consistent and prolific practitioner of the movement's philosophy of expressing one's perceptions before nature, especially as applied to plein-air landscape painting. . Retrieved 6 January 2007...

 entitled La Japonaise depicts Monet's wife wearing a kimono
Kimono
The is a Japanese traditional garment worn by men, women and children. The word "kimono", which literally means a "thing to wear" , has come to denote these full-length robes...

, with Japanese hand fans shown in the background. Napier described this interest in Japan as an "escape from the Industrial Revolution
Industrial Revolution
The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture, manufacturing, mining, transportation, and technology had a profound effect on the social, economic and cultural conditions of the times...

 ... a pastoral utopia
Arcadia (utopia)
Arcadia refers to a vision of pastoralism and harmony with nature. The term is derived from the Greek province of the same name which dates to antiquity; the province's mountainous topography and sparse population of pastoralists later caused the word Arcadia to develop into a poetic byword for an...

" for many Europeans.

Fan service

Although fan service usually refers to sexually provocative scenes, it also refers more generally to events of little plot value designed to excite viewers or simply make them take notice, such as big explosions and battle scenes. When anime and manga are translated into English by U.S. companies, the original work is often edited to remove some of the fan service to make it more appropriate for U.S. audiences. Mike Tatsugawa explained this change as a result of a difference between cultural values of Japan and the U.S. In fact, some anime seem to feature little else other than fan service as their selling point. However, some believe that the prevalence of fan service indicates a lack of maturity within the fandom; an editor of Del Rey Manga
Del Rey Manga
was the manga-publishing imprint of Del Rey Books, a branch of Ballantine Books, which in turn is part of Random House, the publishing division of Bertelsmann. It was formed as part of a cross-publishing relationship with Japanese publisher Kodansha. Some of the Del Rey titles, such as Tsubasa...

 joked that manga Negima!, which contained fan service, should be rated as "for immature readers 16+" rather than for "mature readers 16+".

Language

Anime and manga have stimulated many young people to learn the Japanese language
Japanese language
is a language spoken by over 130 million people in Japan and in Japanese emigrant communities. It is a member of the Japonic language family, which has a number of proposed relationships with other languages, none of which has gained wide acceptance among historical linguists .Japanese is an...

. In the 1970s, Naoka Takaya's Saskatoon
Saskatoon
Saskatoon is a city in central Saskatchewan, Canada, on the South Saskatchewan River. Residents of the city of Saskatoon are called Saskatonians. The city is surrounded by the Rural Municipality of Corman Park No. 344....

 Japanese Language School was founded with a student body consisting of primarily Japanese-Canadians interested in polishing their language skills for their return to Japan. However, popularity for the language began to rise; the Japanese Language Proficiency Test
Japanese Language Proficiency Test
The , or JLPT, is a standardized criterion-referenced test to evaluate and certify Japanese language proficiency for non-native speakers.The JLPT was expanded to five levels in 2010, with passing Level N5 denoting simple language abilities, and Level N1 denoting advanced language abilities...

 was first held in 1984 in response to growing demand for standardized Japanese language certification. Yuki Sasaki, who works for the Japanese language program at the University of Georgia
University of Georgia
The University of Georgia is a public research university located in Athens, Georgia, United States. Founded in 1785, it is the oldest and largest of the state's institutions of higher learning and is one of multiple schools to claim the title of the oldest public university in the United States...

, noted that when she first started in the program in 1994, most students were interested in Japanese for internal business majors; however, in 2004, students are more interested in "translating Japanese pop-song lyrics and talk excitedly about the Japanese cartoon character Card Captor Sakura." Echoing this sentiment, Takaya also stated that about 60% of her students are studying Japanese because of anime.

Despite some fansub
Fansub
A fansub is a version of a foreign film or foreign television program which has been translated by fans and subtitled into a language other than that of the original.-History:...

bers declaring (due to fansubbing's illegality) that they will stop distribution once a series is licensed, many fansubbed versions of anime are produced because of the stiff localization
Language localisation
Language localisationThe spelling "localization", a variant of "localisation", is the preferred spelling in the US and Canada. is the second phase of a larger process of product translation and cultural adaptation to account for...

 process in official translations. According to one survey only 9% of fans prefer dubbing over subs; some fans believe that the localization process degrades the quality of anime and thus look to fansubs for the purer form of Japanese culture, feeling that something is lost in translation. Most hardcore fans are motivated by the desire not to miss the jokes and puns present in Japanese anime and manga. In fact, most people interested in anime express at least a passing desire to learn Japanese, but usually choose not to, due to either time constraints or rumours about the difficulty involved in learning Japanese. Japanese terms are so well integrated into the anime and manga fan culture that during a Fanime convention, a newcomer expressed confusion at some of the announcements because she was unable to understand the Japanese words used. As fans become more proficient at Japanese; they often also become more critical toward the quality of various translations; some critique the different translations of a single series by different fansub groups.

Some fans even decide to translate professionally. In fact, fluent English speakers who know sufficient Japanese are often preferred for translating over fluent Japanese speakers who know sufficient English, as the syntax of the latter group tends to be stiff. Del Rey Manga
Del Rey Manga
was the manga-publishing imprint of Del Rey Books, a branch of Ballantine Books, which in turn is part of Random House, the publishing division of Bertelsmann. It was formed as part of a cross-publishing relationship with Japanese publisher Kodansha. Some of the Del Rey titles, such as Tsubasa...

's editor finds much of their talent through conventions.

Culture

Anime and manga have also inspired many young people to learn about Japanese culture, and the anime fan community in fact encourages people to do so. Fans often learn about Japanese honorifics
Japanese honorifics
The Japanese language has many honorifics, parts of speech which show respect, and their use is mandatory in many social situations. Honorifics in Japanese may be used to emphasize social distance or disparity in rank, or to emphasize social intimacy or similarity in rank.The system of honorifics...

 from anime and manga. Companies such as Del Rey Manga
Del Rey Manga
was the manga-publishing imprint of Del Rey Books, a branch of Ballantine Books, which in turn is part of Random House, the publishing division of Bertelsmann. It was formed as part of a cross-publishing relationship with Japanese publisher Kodansha. Some of the Del Rey titles, such as Tsubasa...

 and GoComi add explanatory notes describing honorifics and other words and concepts that do not translate well between languages.

Technology and the Internet

Developments on the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 have had profound effects on the anime fan community and the way in which anime is consumed. Additionally, fan interest in anime has inspired many developments in technology. Roughly 68% of fans obtain anime through downloading from the Internet or through their friends, a much larger proportion than in any other medium. As a result, fans have made some of the most sophisticated advances in peer-to-peer
Peer-to-peer
Peer-to-peer computing or networking is a distributed application architecture that partitions tasks or workloads among peers. Peers are equally privileged, equipotent participants in the application...

 software in order to make searching for and downloading anime online faster. VirtualDub
VirtualDub
VirtualDub is a video capture and video processing utility for Microsoft Windows written by Avery Lee.It is designed to process linear video streams, including filtering and recompression...

, a video capture and processing utility, was first created for use on an anime film adaptation of Sailor Moon
Sailor Moon
Sailor Moon, known as , is a media franchise created by manga artist Naoko Takeuchi. Fred Patten credits Takeuchi with popularizing the concept of a team of magical girls, and Paul Gravett credits the series with "revitalizing" the magical-girl genre itself...

. The desire to simulate all forms of media that anime and manga comes in has caused PyTom to create Ren'Py
Ren'Py
The Ren'Py Visual Novel Engine is a free software engine which facilitates the creation of visual novels, a form of computer-mediated storytelling...

, an open-source software engine
Software engine
In computer science, a software engine refers to the core of a computer program. Software engines drive the functionality of the program, and are distinct from peripheral aspects of the program, such as look and feel.- Elucidation :...

 that allows for the creation of visual novel
Visual novel
A is an interactive fiction game featuring mostly static graphics, usually with anime-style art, or occasionally live-action stills or video footage...

s without the need for a programming background.

Several online communities have been formed where fans can come together to share and interact. Sites that offer file sharing services are popular and influential where people can gain easy access to anime and manga. Fandom has also resulted in the creation of anime and manga fan communities on sites where people can share fan art
Fan art
Fan art or fanart is artwork that is based on a character, costume, collage, item, or story that was created by someone other than the artist, such as a fan, from which the word is derived from. The term, while it can apply to art done by fans of characters from books, is usually used to refer to...

, one of the most common ways for fans to express their love of anime. These communities tend to do more than just share files. Like most forums on the internet, they discuss topics that they are interested in and want to know more about. These anime forums are becoming places for people to discuss the plot, characters, and styles of anime and manga.

Sightseeing in Japan

Many anime fans dream of one day visiting Japan. A large number of well-known travel agencies from Japan have begun offering anime tours. In 2003, the company Pop Japan Travel was founded to help customers experience Japan's content industry (including anime, games, food, and fashion) by allowing them to visit studios and meet artists, among other activities. Many different museums dedicated to the industry exist throughout Japan, such as the Suginami Animation Museum in Tokyo and the Tezuka Osamu Manga Museum in the Hyogo Prefecture
Hyogo Prefecture
is a prefecture of Japan located in the Kansai region on Honshū island. The capital is Kobe.The prefecture's name was previously alternately spelled as Hiogo.- History :...

. Other popular locations include places where people can enjoy anime-related activities, such as shopping for related merchandise or singing anime theme songs. Additionally, fans enjoy visiting real-life locations that serve as settings for some anime, and locations where live-action movies were filmed. For example, the popularity of Lucky Star brought many of its fans to the real-life settings of the anime, beginning in April 2007.

A popular location for anime fans to visit is Akihabara
Akihabara
, also known as , is an area of Tokyo, Japan. It is located less than five minutes by rail from Tokyo Station. Its name is frequently shortened to in Japan...

, located in Tokyo. Known as the Electric Town, it is a major shopping area where people can buy manga, anime, and other assorted otaku
Otaku
is a Japanese term used to refer to people with obsessive interests, particularly anime, manga or video games.- Etymology :Otaku is derived from a Japanese term for another's house or family , which is also used as an honorific second-person pronoun...

 merchandise. The Tokyo Anime Center
Tokyo Anime Center
The Tokyo Anime Center is a permanent facility that has been created, to market anime to residents of Japan, as well as Western visitors. The facility will host regular events, live radio interviews with creators and voice actors, and merchandising fairs. It includes the AKIBA3DTheater...

 is one of the most popular spots in Akihabara, where a diverse set of events take place, such as the display of new anime films, related exhibitions, talk shows featuring voice actors, and public recordings of radio programs.

See also

  • Anime club
    Anime club
    An anime club is an organization that meets to discuss, show, and promote anime in a local community setting and can also focus on broadening Japanese cultural understanding. Anime clubs are increasingly found at universities and high schools. Organizers may also utilize public meeting spaces such...

  • Anime convention
    Anime convention
    An anime convention is an event or gathering with a primary focus on anime, manga and Japanese culture. Commonly, anime conventions are multi-day events hosted at convention centers, hotels or college campuses. They feature a wide variety of activities and panels...

  • Yaoi fandom
  • Science fiction fandom
    Science fiction fandom
    Science fiction fandom or SF fandom is a community or "fandom" of people actively interested in science fiction and fantasy and in contact with one another based upon that interest...

  • Furry fandom
    Furry fandom
    Furry fandom is a fandom for fictional anthropomorphic animal characters with human personalities and characteristics. Examples of anthropomorphic attributes include exhibiting human intelligence and facial expressions, the ability to speak, walk on two legs, and wear clothes...

  • Editing of anime in American distribution
    Editing of anime in American distribution
    Editing of anime in American distribution describes the process of altering anime to prepare it to be distributed in the United States and forms part of the process of localization. This process is generally applied only to series intended for broadcast on American television; series released...

  • Japanese pop culture in America
    Japanese pop culture in America
    The flow of Japanese animation and manga to the US has increased American awareness of Japanese animation. Anime differs from American animation in the range of its audiences and themes. Unlike American cartoons, anime is not exclusively made for children...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK