Arnold Worldwide
Encyclopedia
Arnold Worldwide is an advertising agency
headquartered in Boston, Massachusetts. The agency has 15 offices in 12 countries, including Amsterdam, Boston, Lisbon, London, Madrid, Melbourne, Mexico City, Milan, New York, Prague, São Paulo, Shanghai, Sydney, Toronto and Washington DC. The agency is part of Havas
, a global advertising holding company based in France.
, sold Arnold to Snyder Communications
. Havas acquired Snyder Communications in 2000.
Advertising Age
ranked Arnold as the 19th largest American agency in 2005 with revenues of $114m. A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m. According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.
After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic
account at the end of 2009. The agency hired Andrew Benett as CEO in February 2010 and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age
. The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."
In 2010, Arnold opened an additional office in Amsterdam. The agency also formed Arnold KLP, which was the result of a merger between Arnold London and Euro RSCG KLP.
Eskandarian retired at the end of 2010.
, A.T. Cross
, Amtrak
, Boiron
, Brown-Forman (Jack Daniel's Tennessee Whiskey
and Southern Comfort
), Boston Bruins
, Carnival Cruise Lines
, Certified Financial Planner Board of Standards, Inc.
, CVS/pharmacy, Dell
, Fidelity Investments
, The Hershey Company
, Huntington Bank, Inter Rhône, Lee Jeans, McDonald’s, Mike’s Hard Lemonade, National Journal
, New Balance
, Ocean Spray
, Panasonic
, Progressive
, Sanofi-aventis
, Stein Mart
, Stonyfield Farm
, Titleist
, Tribe Mediterranean Foods, Inc., truth
, Tyson
, Unilever
, Vertex
, Volvo
created work for truth
, the largest and most successful youth smoking
prevention campaign in the country. In 2009, a reader poll conducted by Adweek
named truth the campaign of the decade. Arnold’s work for truth has picked up two Emmy Award
s.
. Flo has appeared in more than 50 TV spots since the campaign’s 2008 launch, Entertainment Weeklys readers named Flo "Advertising's Greatest Icon" on February 6, 2011.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
headquartered in Boston, Massachusetts. The agency has 15 offices in 12 countries, including Amsterdam, Boston, Lisbon, London, Madrid, Melbourne, Mexico City, Milan, New York, Prague, São Paulo, Shanghai, Sydney, Toronto and Washington DC. The agency is part of Havas
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
, a global advertising holding company based in France.
History
Arnold Rosoff founded Arnold Worldwide, formerly Arnold & Co. and Arnold Communications, in 1946. Rosoff continued to serve as Chairman until his retirement in 1986. Upon retirement, Rosoff sold the agency to his employees. Ed Eskandarian acquired the agency in 1990. In 1995, Eskandarian, a former partial-owner of the Boston Red SoxBoston Red Sox
The Boston Red Sox are a professional baseball team based in Boston, Massachusetts, and a member of Major League Baseball’s American League Eastern Division. Founded in as one of the American League's eight charter franchises, the Red Sox's home ballpark has been Fenway Park since . The "Red Sox"...
, sold Arnold to Snyder Communications
Snyder Communications
Snyder Communications Inc. was founded in 1988 by Daniel M. Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as Direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centres,...
. Havas acquired Snyder Communications in 2000.
Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
ranked Arnold as the 19th largest American agency in 2005 with revenues of $114m. A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m. According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.
After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic
Panasonic
Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...
account at the end of 2009. The agency hired Andrew Benett as CEO in February 2010 and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
. The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."
In 2010, Arnold opened an additional office in Amsterdam. The agency also formed Arnold KLP, which was the result of a merger between Arnold London and Euro RSCG KLP.
Eskandarian retired at the end of 2010.
Notable clients
AetnaAetna
Aetna, Inc. is an American health insurance company, providing a range of traditional and consumer directed health care insurance products and related services, including medical, pharmaceutical, dental, behavioral health, group life, long-term care, and disability plans, and medical management...
, A.T. Cross
A. T. Cross Company
A. T. Cross is a traded American company that competes in the writing instrument, stationery and premium sunglass businesses.-Overview:Cross manufactures and distributes writing instruments, journals and sunglasses worldwide...
, Amtrak
Amtrak
The National Railroad Passenger Corporation, doing business as Amtrak , is a government-owned corporation that was organized on May 1, 1971, to provide intercity passenger train service in the United States. "Amtrak" is a portmanteau of the words "America" and "track". It is headquartered at Union...
, Boiron
Boiron
Boiron is a manufacturer of homeopathic products, headquartered in France and with an operating presence in 59 countries worldwide. It is the largest manufacturer of homeopathic products in the world. In 2004, it employed a workforce of 2,779 and had a turnover of € 313 million...
, Brown-Forman (Jack Daniel's Tennessee Whiskey
Jack Daniel's
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, one blogger was claiming that it was the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by...
and Southern Comfort
Southern Comfort
Southern Comfort is an American liqueur made from neutral spirits with fruit, spice and whiskey flavourings. The brand was originally created by bartender Martin Wilkes Heron in New Orleans in 1874, and is now owned by the Brown-Forman Corporation...
), Boston Bruins
Boston Bruins
The Boston Bruins are a professional ice hockey team based in Boston, Massachusetts, USA. They are members of the Northeast Division of the Eastern Conference of the National Hockey League . The team has been in existence since 1924, and is the league's third-oldest team and its oldest in the...
, Carnival Cruise Lines
Carnival Cruise Lines
Carnival Cruise Lines is a British-American owned cruise line, based in Doral, Florida, a suburb of Miami in the United States. Originally an independent company founded in 1972 by Ted Arison, the company is now one of eleven cruise ship brands owned and operated by Carnival Corporation & plc...
, Certified Financial Planner Board of Standards, Inc.
Certified Financial Planner Board of Standards, Inc. (CFP Board)
Certified Financial Planner Board of Standards, Inc. is the non-profit certifying and standards-setting organization that administers the Certified Financial Planner certification program and oversees more than 61,000 professionals using the CFP certification in the United States.-Mission:The...
, CVS/pharmacy, Dell
Dell
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...
, Fidelity Investments
Fidelity Investments
FMR LLC or Fidelity Investments is an American multinational financial services corporation one of the largest mutual fund and financial services groups in the world. It was founded in 1946 and serves North American investors. Fidelity Ventures is its venture capital arm...
, The Hershey Company
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
, Huntington Bank, Inter Rhône, Lee Jeans, McDonald’s, Mike’s Hard Lemonade, National Journal
National Journal
National Journal is a nonpartisan American weekly magazine that reports on the current political environment and emerging political and policy trends. National Journal was first published in 1969. Times Mirror owned the magazine from 1986 to 1997, when it was purchased by David G. Bradley...
, New Balance
New Balance
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company...
, Ocean Spray
Ocean Spray
Ocean Spray may refer to:* Spray from the ocean* Ocean Spray , a group of fruit growers* Ocean Spray , by the Manic Street Preachers* Holodiscus discolor, a type of flowering shrub...
, Panasonic
Panasonic
Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...
, Progressive
Progressive
Progressive is an adjectival form of progress and may refer to:-Politics:* Progressivism, a political ideology* Progressive Era, a period of reform in the United States Progressive is an adjectival form of progress and may refer to:-Politics:* Progressivism, a political ideology* Progressive Era, a...
, Sanofi-aventis
Sanofi-Aventis
Sanofi S.A. is a multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but the...
, Stein Mart
Stein Mart
Stein Mart is a nationwide department store based in Jacksonville, Florida. The company reported a profit of nearly $24 million in 2009 with operation of 264 stores in 30 states and the District of Columbia. Stein Mart has locations primarily in the Southeast and Texas. Stein Mart's stores carry...
, Stonyfield Farm
Stonyfield Farm
Stonyfield Farm, also simply called Stonyfield, is an organic yogurt maker located in Londonderry, New Hampshire, USA. Stonyfield Farm was founded by Samuel Kaymen in 1983, in Wilton, New Hampshire, as an organic farming school...
, Titleist
Titleist
Titleist is a brand name owned by Fila for golf equipment and apparel products produced by its subsidiary called the Acushnet Company, which is headquartered in Fairhaven, Massachusetts....
, Tribe Mediterranean Foods, Inc., truth
TheTruth.com
TheTruth.com is an anti-smoking campaign in the United States. The campaign is run by the American Legacy Foundation, which was founded under the terms of the Master Settlement Agreement, between the US tobacco companies and 46 US states and 5 territories...
, Tyson
Tyson
-Surname:*Alan Tyson , British musicologist*Barbara Tyson , Canadian actress*Bill Tyson, Irish writer and producer*Cathy Tyson , British actress*Cicely Tyson , American actress...
, Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
, Vertex
Vertex
Vertex may refer to:-Mathematics:*Vertex , an angle point of any shape or angle*Vertex , a node in a graph*Vertex , a local extreme point of curvature...
, Volvo
Volvo
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...
truth
Arnold Worldwide, along with Crispin Porter + BoguskyCrispin Porter + Bogusky
Crispin Porter + Bogusky , a member of publicly-traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.. Crispin then became partners with Chuck Porter and Alex Bogusky...
created work for truth
TheTruth.com
TheTruth.com is an anti-smoking campaign in the United States. The campaign is run by the American Legacy Foundation, which was founded under the terms of the Master Settlement Agreement, between the US tobacco companies and 46 US states and 5 territories...
, the largest and most successful youth smoking
Youth Smoking
Youth smoking is an issue that affects countries worldwide. While not every culture views youth smoking as an issue that needs to be addressed, the U.S. has taken drastic measure in an attempt to reduce and eventually eliminate use of tobacco products among teens...
prevention campaign in the country. In 2009, a reader poll conducted by Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
named truth the campaign of the decade. Arnold’s work for truth has picked up two Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...
s.
Progressive
Arnold Worldwide is the agency behind Progressive’s “Superstore” campaign featuring FloFlo (Progressive Insurance)
Flo is a fictional character that appears in commercials for Progressive Insurance. The character was created by the Boston-based agency Arnold Worldwide, specifically copywriter John Park and art director Steve Reepmeyer...
. Flo has appeared in more than 50 TV spots since the campaign’s 2008 launch, Entertainment Weeklys readers named Flo "Advertising's Greatest Icon" on February 6, 2011.