BK Whopper Bar
Encyclopedia
The BK Whopper Bar is limited service concept created by fast-food restaurant Burger King
in 2009.
concept from rival McDonald's
, and like the McCafe locations they are designed to go into malls, airports and casinos and other areas with limited amounts of space.
-type stores with a menu limited to the company's Whopper
, TenderCrisp
and Angus sandwiches; drinks; and desserts. The menu features higher-end ingredients and variants not sold in the normal Burger King locations.
While international locations sold beer at the Whopper Bar locations, the company originally stated that it did not intend to do so at its North American locations. That company changed its mind with the opening of its second Whopper Bar location in the South Beach
section of the company's home town of Miami; Burger King reported that it would be the only current American, national fast food chain selling beer
in its home territory. In markets where alcohol can be sold at fast food, the company will be selling products from SABMiller
and Anheuser-Busch
including Budweiser
, Bud Light and Miller Lite
in aluminum bottles designed to maintain temperature. The move, designed to target the important 30-and-under demographic, has been called risky by industry analysts because of the company is known as a fast food purveyor and not as an alcoholic beverages seller. Other industry consultants have disagreed with the assessment, believing that the move is a practical one because the company is growing with its aging customer base.
, Germany
, Venezuela
, Singapore
, Spain
, and Nicaragua
.
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
in 2009.
Format
The Whopper Bar is a concept from the company that upends its traditional fast food operations with a newer high end concept designed to compete with fast casual and casual dining restaurants. The new format is described by the company as a more "playful" variation on the standard Burger King location. The locations feature an open kitchen with a semi-circular metal counter top. The exposed kitchen concept allows customers to view the preparation of their foods. Decoration of the new locations is limited to plasma televisions playing looped videos of open flames. The concept is similar to the McCafeMcCafé
McCafé is a coffee-house-style food and drink chain, owned by McDonald's. Created and launched in Melbourne, Australia in 1993 by McDonald's Licensee Ann Brown, the chain reflects a consumer trend towards espresso coffees....
concept from rival McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
, and like the McCafe locations they are designed to go into malls, airports and casinos and other areas with limited amounts of space.
Menu
Whopper Bars are kioskKiosk
Kiosk is a small, separated garden pavilion open on some or all sides. Kiosks were common in Persia, India, Pakistan, and in the Ottoman Empire from the 13th century onward...
-type stores with a menu limited to the company's Whopper
Whopper
The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks. Introduced in 1957, it has undergone several reformulations including resizing and bread changes...
, TenderCrisp
Tendercrisp
The TenderCrisp is a chicken sandwich sold by Burger King, an international fast-food restaurant chain. It is one of their "indulgent" products....
and Angus sandwiches; drinks; and desserts. The menu features higher-end ingredients and variants not sold in the normal Burger King locations.
While international locations sold beer at the Whopper Bar locations, the company originally stated that it did not intend to do so at its North American locations. That company changed its mind with the opening of its second Whopper Bar location in the South Beach
South Beach
South Beach, also nicknamed SoBe, is a neighborhood in the city of Miami Beach, Florida, United States. It is the area south of Indian Creek and encompasses roughly the southernmost 23 blocks of the main barrier island that separates the Atlantic Ocean and Biscayne Bay.This area was the first...
section of the company's home town of Miami; Burger King reported that it would be the only current American, national fast food chain selling beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
in its home territory. In markets where alcohol can be sold at fast food, the company will be selling products from SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...
and Anheuser-Busch
Anheuser-Busch
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...
including Budweiser
Budweiser
Budweiser is a German adjective describing something or someone from the city of České Budějovice in Southern Bohemia, Czech Republic.Beer brewing in České Budějovice dates back to the 13th century...
, Bud Light and Miller Lite
Miller Lite
Miller Lite is a 4.2% abv pale lager brand sold by MillerCoors of Chicago, Illinois, United States. Sibling beers include Miller Genuine Draft and Miller High Life.-History:...
in aluminum bottles designed to maintain temperature. The move, designed to target the important 30-and-under demographic, has been called risky by industry analysts because of the company is known as a fast food purveyor and not as an alcoholic beverages seller. Other industry consultants have disagreed with the assessment, believing that the move is a practical one because the company is growing with its aging customer base.
Locations
The restaurants are located in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, and Nicaragua
Nicaragua
Nicaragua is the largest country in the Central American American isthmus, bordered by Honduras to the north and Costa Rica to the south. The country is situated between 11 and 14 degrees north of the Equator in the Northern Hemisphere, which places it entirely within the tropics. The Pacific Ocean...
.