Bannawag
Encyclopedia
Bannawag is a Philippine weekly magazine published in the Philippines
by Liwayway Publications Inc. It contains serialized novels/comics, short stories
, poetry, essays, news features, entertainment news and articles, among others, that are written in Ilokano, a language common in the northern regions of the Philippines.
Bannawag has been acknowledged as one foundation of the existence of contemporary Iloko literature. It is through the Bannawag that every Ilokano writer
has proved his mettle by publishing his first Iloko short story, poetry, or essay, and thereafter his succeeding works, in its pages. The magazine is also instrumental in the establishment of GUMIL Filipinas
, the umbrella organization of Ilokano writers in the Philippines and in other countries.
, Bisaya
and Hiligaynon
, scoffed at the idea when Abaya presented a proposal to put a magazine for Ilocanos.
But Abaya did not lose hope until Don Ramos gave his consent-with condition that the first issues were only for a try-out, that after one or two months without improvement in the sales, it will be stopped. Abaya was elated and hurried to find willing companions to help him run the magazine. In the end, he was able to persuade Mauro Peña to be the magazine's assistant and news editor, Francisco Fuentecilla of Zambales as assistant and news editor,; and Benjamin Gray, also of Candon, Ilocos Sur
, as proofreader. Thus, Bannawag or "Dawn," or the Iloko equivalent of Liwayway, was born.
Bannawag's first issue on November 3, 1934 had a production run of 10,000 copies with a selling price of PHP 0.10 per copy. The magazine was an instant success beyond the belief of Don Ramon, and he allowed the continued publication of the magazine.
During the Second World War, the combined U.S. and Philippine Commonwealth ground troops to fought by the Japanese Imperial forces led by General Tomoyuki Yamashita around the fall the battles started the liberation in Northern Luzon in 1945.
When Roces Publications was sold to Brig. Hans M. Menzi in 1966, the name was changed to Liwayway Publishing, Inc. Thirty nine years later, in 2005, the publication of Bannawag was transferred to Manila Bulletin
Publishing Corporation. Clesencio B. Rambaud, Prudencio Gar. Padios and Juan Al. Asuncion were tasked to man Bannawag. However, Padios migrated to Canada
in October 2006 and Ariel S. Tabag of Sta. Teresita, Cagayan was recruited to fill in the vacancy,
, from its content, color, quality of paper used, page layout, and other aspects to keep up with the needs of the times. These changes made the magazine more prestigious in its tasks in bringing entertainment, information, and inspiration to millions of readers in the language spoken by hardly Ilocanos and in depicting the different aspects of the Ilocano character.
Recently, it was picked up by the Department of Education as one of the important references of the educational system in Ilocano-speaking areas in the country.
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
by Liwayway Publications Inc. It contains serialized novels/comics, short stories
Short Stories
Short Stories may refer to:*A plural for Short story*Short Stories , an American pulp magazine published from 1890-1959*Short Stories, a 1954 collection by O. E...
, poetry, essays, news features, entertainment news and articles, among others, that are written in Ilokano, a language common in the northern regions of the Philippines.
Bannawag has been acknowledged as one foundation of the existence of contemporary Iloko literature. It is through the Bannawag that every Ilokano writer
Ilokano writers
There are hundreds of published Ilokano writers from the time Ilokano literature emerged through the efforts of Ilokano ilustrados in the 18th century to the present. The following list of Ilokano writers is not extensive nor comprehensive enough to be considered a directory...
has proved his mettle by publishing his first Iloko short story, poetry, or essay, and thereafter his succeeding works, in its pages. The magazine is also instrumental in the establishment of GUMIL Filipinas
GUMIL Filipinas
GUMIL Filipinas or Ilokano Writers Association of the Philippines, is one of the most active group of regional writers in the Philippines. It has hundreds of active writer-members in provincial and municipal chapters as well as in overseas chapters in the mainland U.S...
, the umbrella organization of Ilokano writers in the Philippines and in other countries.
History
Bannawag magazine was conceived in 1934 when Magdaleno A. Abaya of Candon, Ilocos Sur, who was then a member of the editorial staff of the Graphic magazine, an English weekly published by the Roces Publications. Don Ramos Roces, the owner-publisher of Graphic magazine and other vernacular magazines which included LiwaywayLiwayway
Liwayway is a leading Tagalog weekly magazine published in the Philippines since 1922. It contains Tagalog serialized novels, short stories, poetry, serialized comics, essays, news features, entertainment news and articles, and many others. In fact, it is the oldest Tagalog magazine in the...
, Bisaya
Bisaya
The Visayans are a Filipino ethnic group whose members are speakers of one or more Visayan languages, the most widely spoken being Cebuano, Hiligaynon, and Waray-Waray. They live in the Visayan island group and in many parts of Mindanao. Some have migrated to other parts of the Philippines,...
and Hiligaynon
Hiligaynon language
Hiligaynon, often referred to as Ilonggo, is an Austronesian language spoken in the Western Visayas region of the Philippines.Hiligaynon is concentrated in the provinces of Iloilo, Negros Occidental and Capiz but is also spoken in the other provinces of the Panay Island group, including Antique,...
, scoffed at the idea when Abaya presented a proposal to put a magazine for Ilocanos.
But Abaya did not lose hope until Don Ramos gave his consent-with condition that the first issues were only for a try-out, that after one or two months without improvement in the sales, it will be stopped. Abaya was elated and hurried to find willing companions to help him run the magazine. In the end, he was able to persuade Mauro Peña to be the magazine's assistant and news editor, Francisco Fuentecilla of Zambales as assistant and news editor,; and Benjamin Gray, also of Candon, Ilocos Sur
Ilocos Sur
Ilocos Sur is a province of the Philippines located in the Ilocos Region in Luzon. Vigan City, located on the mouth of the Mestizo River is the provincial capital...
, as proofreader. Thus, Bannawag or "Dawn," or the Iloko equivalent of Liwayway, was born.
Bannawag's first issue on November 3, 1934 had a production run of 10,000 copies with a selling price of PHP 0.10 per copy. The magazine was an instant success beyond the belief of Don Ramon, and he allowed the continued publication of the magazine.
During the Second World War, the combined U.S. and Philippine Commonwealth ground troops to fought by the Japanese Imperial forces led by General Tomoyuki Yamashita around the fall the battles started the liberation in Northern Luzon in 1945.
When Roces Publications was sold to Brig. Hans M. Menzi in 1966, the name was changed to Liwayway Publishing, Inc. Thirty nine years later, in 2005, the publication of Bannawag was transferred to Manila Bulletin
Manila Bulletin
The Manila Bulletin , is the Philippines' largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as "The Nation's Leading Newspaper", which is its official slogan...
Publishing Corporation. Clesencio B. Rambaud, Prudencio Gar. Padios and Juan Al. Asuncion were tasked to man Bannawag. However, Padios migrated to Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
in October 2006 and Ariel S. Tabag of Sta. Teresita, Cagayan was recruited to fill in the vacancy,
New Bannawag
Bannawag underwent significant metamorphosis when its publication when taken over by the Manila BulletinManila Bulletin
The Manila Bulletin , is the Philippines' largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as "The Nation's Leading Newspaper", which is its official slogan...
, from its content, color, quality of paper used, page layout, and other aspects to keep up with the needs of the times. These changes made the magazine more prestigious in its tasks in bringing entertainment, information, and inspiration to millions of readers in the language spoken by hardly Ilocanos and in depicting the different aspects of the Ilocano character.
Recently, it was picked up by the Department of Education as one of the important references of the educational system in Ilocano-speaking areas in the country.
Present
Bannawag has gone a long way from its 10-centavo cost for each edition in the 1930s and is moving vigorously to live up the past as an important part of today and tomorrow's dream of the Ilocanos.See also
- Manila BulletinManila BulletinThe Manila Bulletin , is the Philippines' largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as "The Nation's Leading Newspaper", which is its official slogan...
- LiwaywayLiwaywayLiwayway is a leading Tagalog weekly magazine published in the Philippines since 1922. It contains Tagalog serialized novels, short stories, poetry, serialized comics, essays, news features, entertainment news and articles, and many others. In fact, it is the oldest Tagalog magazine in the...
- Hiligaynon magazineHiligaynon magazineHiligaynon is the leading Ilonggo weekly magazine published in the Philippines since 1934. It contains Ilonggo serialized novels, short stories, poetry, serialized comics, essays, news features, entertainment news and articles, and many others...
- Bisaya MagasinBisaya MagasinBisaya Magasin is a weekly Cebuano magazine now published by the Manila Bulletin Publishing Corporation, Philippines. It has the record of being the oldest magazine in Cebuano which is still published now, and "the most successful periodical in Cebuano" Bisaya Magasin is a weekly Cebuano magazine...
- Tempo (tabloid)
- Balita (tabloid)
- Philippine Panorama