Battle Tag
Encyclopedia
Battle Tag is a laser tag
Laser tag
Laser tag is a team or individual sport or recreational activity where players attempt to score points by tagging targets, typically with a hand-held infrared-emitting targeting device. Infrared-sensitive targets are commonly worn by each player and are sometimes integrated within the arena in...

-shooter
Shooter game
Shooter games are a sub-genre of action game, which often test the player's speed and reaction time. It includes many subgenres that have the commonality of focusing "on the actions of the avatar using some sort of weapon. Usually this weapon is a gun, or some other long-range weapon". A common...

 hybrid game developed and published by Ubisoft
Ubisoft
Ubisoft Entertainment S.A. is a major French video game publisher and developer, with headquarters in Montreuil, France. The company has a worldwide presence with 25 studios in 17 countries and subsidiaries in 26 countries....

. The game was revealed at E3 2010
Electronic Entertainment Expo 2010
The Electronic Entertainment Expo 2010, commonly known as E3 2010, was the 16th Electronic Entertainment Expo held. The event took place on June 14–17 at the Los Angeles Convention Center. E3 is an annual trade show for the computer and video games industry presented by the Entertainment Software...

 at the Ubisoft press conference. The game was released on November 2010 in Texas and Canada.

Gameplay

Battle Tag shares similarities with laser tag
Laser tag
Laser tag is a team or individual sport or recreational activity where players attempt to score points by tagging targets, typically with a hand-held infrared-emitting targeting device. Infrared-sensitive targets are commonly worn by each player and are sometimes integrated within the arena in...

. Players wear harnesses with sensors and shoot at other players with wired guns that are attached to their harnesses. As the game progresses, the players' scores are uploaded to their Windows-based PC which tallies the scores and declares the winner. The game contains a multiplayer leaderboard component so players can compete with others by high scores online. Battle Tag uses an Ubiconnect sensor, which allows the players to play in a range of 1,000 feet from the sensor. Matches are allowed to have a maximum of eight players at a time per ubiconnect device with a maximum of 5 ubiconnect devices or 40 players. Players can use plastic markers to create parameters and requirements for their games. The game will ship with two harnesses, two guns, and other accessories that add to the gameplay.

Development

The game was presented by the game's producer Gael Seydoux as a "real live shooter
Shooter game
Shooter games are a sub-genre of action game, which often test the player's speed and reaction time. It includes many subgenres that have the commonality of focusing "on the actions of the avatar using some sort of weapon. Usually this weapon is a gun, or some other long-range weapon". A common...

 that you could play at home with all your friends." The game follows the trend of E3 2010 games to focus on more non-traditional aspects of gaming.

Reception

Gaming critics were mostly confused by the game's presentation at Ubisoft's E3 2010 press conference. Models and game developers armed with harnesses and laser guns began playing the game and running around the auditorium during the press conference. The introduction of Battle Tag won GameSpot
GameSpot
GameSpot is a video gaming website that provides news, reviews, previews, downloads, and other information. The site was launched in May 1, 1996 by Pete Deemer, Vince Broady and Jon Epstein. It was purchased by ZDNet, a brand which was later purchased by CNET Networks. CBS Interactive, which...

's "Biggest What the...?'" special achievement award from E3 2010. G4
G4 (TV channel)
G4, also known as G4 TV, is an American cable- and satellite-television channel originally geared primarily toward young adult viewers, originally based on the world of video games...

's Andrew Pfister thought that presentation of the game was poorly thought through. The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

s Keith Stuart stated, "I'm not sure I entirely understood what was going on". Eurogamer
Eurogamer
Eurogamer is a Brighton-based website focused on video games news, reviews, previews and interviews. It is operated by Eurogamer Network Ltd., which was formed in 1999 by brothers Rupert and Nick Loman. Eurogamer has grown to become one of the most important European-based websites focused on...

's Ellie Gibson called it "Laser Quest
Laser Quest
Laser Quest is the name of a Canadian-based indoor lasertag game based around infrared hand held units and vests, as well as the name of the company which operates each game center. There are over 140 Laser Quest centers worldwide, including ones in Canada, the United States, the UK, France,...

for your house."

Release/Pre-release

Finally after months of little to no advertising (only an official site was up) on November 20, 2010 a limited test release of 15 Toys R US stores in Texas and all Zellers stores in Canada was announced. The three initial available sets are The Starter pack (US$129.99/CDN$169.99: two "sensor vests", two "t-blasters", two different "ammo packs", two "bases", the "UbiConnect" RF Rx/Tx device, install CD and manual), T-Blaster Expansion Kit (US$70: one "sensor vest", one "t-blaster") and the Med-Kit Expansion Pack (US$20: two "med-kits", two "t-bases"). The November 15, 2010 Ubisofts official US & Canada store websites opened The Starter Pack for pre-order (US$129.99/CDN$169.99) with shipment slated for November 30, 2010 "the official release date" according to pre-sale receipts.
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