Blue Ox is an energy drink

Energy drink

Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....

 brand that was produced by the Blue Ox Company of Austria

Austria

Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

. It was introduced in 2002 to compete with Red Bull

Red Bull

Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...

. The beverage was discontinued in 2005 due to poor sales and distribution. It came packaged in 8.4 fl oz (250 mL) and 16 fl oz (473 mL) cans.

Brand portfolio

• Blue Ox Energy Drink (light bubblegum
  Bubblegum
  Bubblegum is a type of elastic chewing gum, designed to be blown out of the mouth as a bubble.-History:In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe was found to be less sticky than regular chewing gum,...
  
   flavor)
• Black Cherry Real Power
• Orange Rush
• Citrus Max Total Impact

The company discontinued Blue Ox and started a new drink called "BLOX" in 2006.

Nutrition facts

Nutritional information per 8.4 fl oz (250 mL) serving :

	Blue Ox	Black Cherry	Orange Rush	Citrus Max
Calories	110	90	108	118
Total Fat Fat Fats consist of a wide group of compounds that are generally soluble in organic solvents and generally insoluble in water. Chemically, fats are triglycerides, triesters of glycerol and any of several fatty acids. Fats may be either solid or liquid at room temperature, depending on their structure...	0g	0g	0g	0g
Sodium Sodium Sodium is a chemical element with the symbol Na and atomic number 11. It is a soft, silvery-white, highly reactive metal and is a member of the alkali metals; its only stable isotope is 23Na. It is an abundant element that exists in numerous minerals, most commonly as sodium chloride...	34 mg	34 mg	45 mg	34 mg
Total Carbohydrates	27g	26g	26.2g	28.6g
Sugars	27g	17g	25g	27.5g
Protein Protein Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of...	0g	0g	0g	0g
Caffeine Caffeine Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...	50 mg	80 mg	80 mg	95 mg
Inositol Inositol Inositol or cyclohexane-1,2,3,4,5,6-hexol is a chemical compound with formula 6126 or 6, a sixfold alcohol of cyclohexane. It exists in nine possible stereoisomers, of which the most prominent form, widely occurring in nature, is cis-1,2,3,5-trans-4,6-cyclohexanehexol, or myo-inositol...	50 mg	50 mg	20 mg	20 mg
Niacin (B3) Niacin "Niacin" redirects here. For the neo-fusion band, see Niacin .Niacin is an organic compound with the formula and, depending on the definition used, one of the forty to eighty essential human nutrients.Niacin is one of five vitamins associated with a pandemic deficiency disease: niacin deficiency...	5 mg	5 mg	0 mg	0 mg
Vitamin B6 Vitamin B6 Vitamin B6 is a water-soluble vitamin and is part of the vitamin B complex group. Several forms of the vitamin are known, but pyridoxal phosphate is the active form and is a cofactor in many reactions of amino acid metabolism, including transamination, deamination, and decarboxylation...	0.5 mg	0.5 mg	1 mg	2 mg
Vitamin B12 Vitamin B12 Vitamin B12, vitamin B12 or vitamin B-12, also called cobalamin, is a water-soluble vitamin with a key role in the normal functioning of the brain and nervous system, and for the formation of blood. It is one of the eight B vitamins...	2.5 µg	3 µg	6 µg	3 µg
Pantothenic acid Pantothenic acid Pantothenic acid, also called pantothenate or vitamin B5 , is a water-soluble vitamin. For many animals, pantothenic acid is an essential nutrient. Animals require pantothenic acid to synthesize coenzyme-A , as well as to synthesize and metabolize proteins, carbohydrates, and fats.Pantothenic acid...	2.5 mg	2.5 mg	0 mg	0 mg
Taurine	1000 mg	1000 mg	1000 mg	1000 mg

Ingredients

• Blue Ox

carbonated water

Carbonated water

Carbonated water is water into which carbon dioxide gas under pressure has been dissolved, a process that causes the water to become effervescent....

, corn syrup

Corn syrup

Corn syrup is a food syrup, which is made from the starch of maize and contains varying amounts of maltose and higher oligosaccharides, depending on the grade. Corn syrup is used in foods to soften texture, add volume, prevent crystallization of sugar, and enhance flavor...

, dextrose, citric acid

Citric acid

Citric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...

, natural and artificial flavors, artificial color blue 1, sodium benzoate

Sodium benzoate

Sodium benzoate has the chemical formula NaC6H5CO2; it is a widely used food preservative, with E number E211. It is the sodium salt of benzoic acid and exists in this form when dissolved in water. It can be produced by reacting sodium hydroxide with benzoic acid.-Uses:Sodium benzoate is a...

• Black Cherry Real Power

carbonated water, corn syrup, dextrose, citric acid, natural and artificial flavors, coloring (e 129 e 133), sodium benzoate

• Orange Rush

carbonated water, corn syrup, citric acid, dextrose, gum arabic

Gum arabic

220px|thumb|right|Acacia gumGum arabic, also known as acacia gum, chaar gund, char goond, or meska, is a natural gum made of hardened sap taken from two species of the acacia tree; Acacia senegal and Acacia seyal...

, glycerol ester of wood rosin

Glycerol ester of wood rosin

Glycerol ester of wood rosin, glyceryl abietate, or Ester gum is a food additive used as an emulsifier and stabiliser, to keep oils in suspension in water....

, sucroseacetateisobutyrate, flavors, artificial beta carotene, sodium benzoate

• Citus Max

carbonated water, corn syrup, citric acid, dextrose, natural flavors, stabilizer, gum arabic, glycerol ester of wood rosin, artificial colors blue 1 and yellow 5, sodium benzoate