CBS Outdoor
Encyclopedia
CBS Outdoor is the outdoor advertising
division of media conglomerate
CBS Corporation
. It is the third largest outdoor media owner in revenue terms. It operates in markets including the United States
, Canada
, Mexico
, Argentina
, Brazil
, Chile
, Uruguay
, China
, the Netherlands
, France
, Ireland
, Italy
, Spain
, and the United Kingdom
. The Americas division is led by CEO Wally Kelly. The international division is led by CEO Antonio Alonso.
Company; it was later spun out
into a new company, Outdoor Systems. The new company would later acquire Gannett Outdoor from the Gannett Company
. In 1997, it was bought by Infinity
and became Infinity Outdoor. Infinity was absorbed into Viacom
in 1999, and became Viacom Outdoor. When Viacom
split from CBS Corporation
it became CBS Outdoor.
) is a leading Outdoor Representative in Canada. Major products/contracts include:
CBS Outdoor holds the contract for Toronto Transit Commission
advertising faces on subway
, buses, streetcars and in subway stations.
CBS Outdoor products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).
. Specialising in transport media, CBS Outdoor have a UK wide network of poster sites, the largest out of home digital portfolio and in depth insight to consumers’ attitudes and travel patterns.
Major assets include;
• Nationwide Bus
• The London Underground
• National Rail
• Westfield London
• Lothian Buses
Out-of-home advertising
Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...
division of media conglomerate
Media conglomerate
A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet...
CBS Corporation
CBS Corporation
CBS Corporation is an American media conglomerate focused on commercial broadcasting, publishing, billboards and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's...
. It is the third largest outdoor media owner in revenue terms. It operates in markets including the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
, Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
, Uruguay
Uruguay
Uruguay ,officially the Oriental Republic of Uruguay,sometimes the Eastern Republic of Uruguay; ) is a country in the southeastern part of South America. It is home to some 3.5 million people, of whom 1.8 million live in the capital Montevideo and its metropolitan area...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, and the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. The Americas division is led by CEO Wally Kelly. The international division is led by CEO Antonio Alonso.
History
The company was originally known as 3M National, the outdoor advertising subsidiary of the 3M3M
3M Company , formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation based in Maplewood, Minnesota, United States....
Company; it was later spun out
Spin out
A spin-out, also known as a spin-off or a starburst, refers to a type of corporate action where a company "splits off" sections of itself as a separate business....
into a new company, Outdoor Systems. The new company would later acquire Gannett Outdoor from the Gannett Company
Gannett Company
Gannett Company, Inc. is a publicly-traded media holding company headquartered in Tysons Corner, Virginia, United States, near McLean. It is the largest U.S. newspaper publisher as measured by total daily circulation. Its assets include the national newspaper USA Today and the weekly USA Weekend...
. In 1997, it was bought by Infinity
Infinity Broadcasting Corporation
Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Don Imus and Mike Francesa. Infinity merged with CBS Corporation in 1997 and later...
and became Infinity Outdoor. Infinity was absorbed into Viacom
Viacom (1971–2005)
Viacom , stylized as VIACOM in its current logo, was an American media conglomerate. It was the owner of CBS, Nickelodeon & MTV, among others. Effective December 31, 2005, this corporate entity changed its name to CBS Corporation...
in 1999, and became Viacom Outdoor. When Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
split from CBS Corporation
CBS Corporation
CBS Corporation is an American media conglomerate focused on commercial broadcasting, publishing, billboards and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's...
it became CBS Outdoor.
Canada
CBS Outdoor Canada (CBS Affichage in QuebecQuebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
) is a leading Outdoor Representative in Canada. Major products/contracts include:
- Mississauga TransitMississauga TransitMiWay , is a public transport agency serving Mississauga, Ontario, Canada. The city's Transportation and Works department is in charge of its operation....
advertising on buses - Transit shelter contracts in the municipalities of: Halifax, Cape BretonCape Breton Regional Municipality, Nova ScotiaCape Breton Regional Municipality often shortened to simply CBRM, is a regional municipality in Nova Scotia's Cape Breton County.According to the 2006 Census of Canada, the population within the Cape Breton Regional Municipality is 102,250...
, Saint JohnSaint John, New BrunswickCity of Saint John , or commonly Saint John, is the largest city in the province of New Brunswick, and the first incorporated city in Canada. The city is situated along the north shore of the Bay of Fundy at the mouth of the Saint John River. In 2006 the city proper had a population of 74,043...
, Quebec CityQuebec CityQuebec , also Québec, Quebec City or Québec City is the capital of the Canadian province of Quebec and is located within the Capitale-Nationale region. It is the second most populous city in Quebec after Montreal, which is about to the southwest...
, SaguenaySaguenay, QuebecSaguenay is a city in the Saguenay-Lac-Saint-Jean region of Quebec, Canada, on the Saguenay River, about north of Quebec City....
, Trois-RivièresTrois-RivièresTrois-Rivières means three rivers in French and may refer to:in Canada*Trois-Rivières, the largest city in the Mauricie region of Quebec, Canada*Circuit Trois-Rivières, a racetrack in Trois-Rivières, Quebec...
, Sherbrooke, MontrealMontrealMontreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
, OakvilleOakville, OntarioOakville is a town in Halton Region, on Lake Ontario in Southern Ontario, Canada, and is part of the Greater Toronto Area. As of the 2006 census the population was 165,613.-History:In 1793, Dundas Street was surveyed for a military road...
, Mississauga, VaughanVaughan, OntarioVaughan is a city in York Region north of Toronto, Ontario, Canada. Vaughan is the fastest growing municipality in Canada achieving a population growth rate of 80.2% between 1996–2006, according to Statistics Canada having nearly doubled in population since 1991. Vaughan is located in Southern...
, Richmond HillRichmond Hill, OntarioRichmond Hill is a town located in Southern Ontario, Canada in the central portion of York Region, Ontario. It is part of the Greater Toronto Area, being located about halfway between Toronto and Lake Simcoe...
, MarkhamMarkham, OntarioMarkham is a town in the Regional Municipality of York, located within the Greater Toronto Area of Southern Ontario, Canada. The population was 261,573 at the 2006 Canadian census...
, PickeringPickering, OntarioPickering is a city located in Southern Ontario, Canada immediately east of Toronto in Durham Region. It is part of the Greater Toronto Area, the largest metropolitan area in Canada.- Early Period :...
, NewmarketNewmarket, OntarioNewmarket is a town in Southern Ontario located approximately 50 km north of downtown Toronto, Ontario, Canada. It is part of the Greater Toronto Area and is connected to Toronto by freeway, and is served by three interchanges along Highway 404. It is also connected to Highway 400 via Highway 9...
, HamiltonHamilton, OntarioHamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...
, LondonLondon, OntarioLondon is a city in Southwestern Ontario, Canada, situated along the Quebec City – Windsor Corridor. The city has a population of 352,395, and the metropolitan area has a population of 457,720, according to the 2006 Canadian census; the metro population in 2009 was estimated at 489,274. The city...
, WindsorWindsor, OntarioWindsor is the southernmost city in Canada and is located in Southwestern Ontario at the western end of the heavily populated Quebec City – Windsor Corridor. It is within Essex County, Ontario, although administratively separated from the county government. Separated by the Detroit River, Windsor...
, LeamingtonLeamington, OntarioLeamington is a municipality in Essex County, southern Ontario, Canada, and has a population of 31,113. It includes Point Pelee, the southernmost point of mainland Canada. It has a large H. J. Heinz Company factory and is known as the "Tomato Capital of Canada", with 4 km² of this crop in the...
, SarniaSarnia, OntarioSarnia is a city in Southern Ontario, Canada . It is the largest city on Lake Huron and is located where the upper Great Lakes empty into the St. Clair River....
, BarrieBarrieBarrie may refer to:* Barrie, city in Ontario, Canada* Barrie , Canadian federal electoral district* Barrie , provincial electoral district* Barrie—Simcoe—Bradford, former Canadian electoral district...
, WinnipegWinnipegWinnipeg is the capital and largest city of Manitoba, Canada, and is the primary municipality of the Winnipeg Capital Region, with more than half of Manitoba's population. It is located near the longitudinal centre of North America, at the confluence of the Red and Assiniboine Rivers .The name...
, CalgaryCalgaryCalgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...
, EdmontonEdmontonEdmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...
, and VancouverVancouverVancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,... - In addition CBS Outdoor Canada represents products including billboards, murals and large format products like Superboards in the top markets across the country.
CBS Outdoor holds the contract for Toronto Transit Commission
Toronto Transit Commission
-Island Ferry:The ferry service to the Toronto Islands was operated by the TTC from 1927 until 1962, when it was transferred to the Metro Parks and Culture department. Since 1998, the ferry service is run by Toronto Parks and Recreation.-Gray Coach:...
advertising faces on subway
Toronto subway and RT
The Toronto subway and RT is a rapid transit system in Toronto, Ontario, Canada, consisting of both underground and elevated railway lines, operated by the Toronto Transit Commission . It was Canada's first completed subway system, with the first line being built under Yonge Street, which opened in...
, buses, streetcars and in subway stations.
CBS Outdoor products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).
UK
CBS Outdoor is a market leading out of home specialist in the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. Specialising in transport media, CBS Outdoor have a UK wide network of poster sites, the largest out of home digital portfolio and in depth insight to consumers’ attitudes and travel patterns.
Major assets include;
• Nationwide Bus
• The London Underground
London Underground
The London Underground is a rapid transit system serving a large part of Greater London and some parts of Buckinghamshire, Hertfordshire and Essex in England...
• National Rail
National Rail
National Rail is a title used by the Association of Train Operating Companies as a generic term to define the passenger rail services operated in Great Britain...
• Westfield London
Westfield London
Westfield London is a shopping centre in White City in the London Borough of Hammersmith and Fulham. The centre was developed by the Westfield Group at a cost of £1.6bn,...
• Lothian Buses
Lothian Buses
Lothian Buses Plc is the only municipal bus company in Scotland and the largest provider of bus services in Edinburgh, Scotland. City of Edinburgh Council own 91.01% of the company with the remainder being owned by East Lothian and Midlothian councils. As well as serving Edinburgh, Lothian Buses...
See also
Rival outdoor advertisers include:- Pattison Outdoor AdvertisingPattison Outdoor AdvertisingPattison Outdoor Advertising is Canada's largest Out-of-home advertising company, holding a 55% market share of the core out of home advertising product in Canada and a 46% market share of all traditional Out-of-Home media in the country .Pattison Outdoor is a division of the Jim Pattison...
- Clear Channel OutdoorClear Channel OutdoorClear Channel Outdoor , is a company controlled by Clear Channel Communications and is one of the world's largest outdoor advertising corporations. The company is headquartered in Phoenix, Arizona and has operations in six of the seven continents....
- Lamar Advertising CompanyLamar Advertising CompanyThe Lamar Advertising Company , based in Baton Rouge, Louisiana, is a provider of billboards, transit advertising, and highway logo signs. Founded in 1902, Lamar currently operates over 150 outdoor advertising companies in more than 40 states and Puerto Rico...
- JCDecauxJCDecauxJCDecaux Group is a multinational corporation based in Neuilly-sur-Seine, France, that is active primarily in advertising....
Past names
- 3M3M3M Company , formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation based in Maplewood, Minnesota, United States....
National (National 3M) - Whiteco
- GannettGannett CompanyGannett Company, Inc. is a publicly-traded media holding company headquartered in Tysons Corner, Virginia, United States, near McLean. It is the largest U.S. newspaper publisher as measured by total daily circulation. Its assets include the national newspaper USA Today and the weekly USA Weekend...
Outdoor - Outdoor Systems
- Infinity Outdoor
- ViacomViacomViacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
Outdoor