CityGrid Media is an online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch

Citysearch

Citysearch is an online city guide that provides information about businesses in the categories of dining, entertainment, retail, travel, and professional services in cities throughout the United States. Visitors to each of Citysearch's local city guides will find contact information, maps, driving...

, Insider Pages

Insider Pages

Insider Pages is an online "local search" service operated by IAC/InterActiveCorp.Before its acquisition by IAC the company was based in Redwood Shores, California, and had over 600,000 reviews of local merchants around the country. Insider Pages was founded by Stuart MacFarlane in 2004...

 and Urbanspoon

Urbanspoon

Urbanspoon is an IAC/InterActiveCorp-owned restaurant information/recommendation service competing directly with OpenTable. It developed a popular iPhone application and has a website similar to Yelp. In August 2009, the website launched an online restaurant reservations system for last-minute...

. CityGrid Media is headquartered in West Hollywood

West Hollywood, California

West Hollywood, a city of Los Angeles County, California, was incorporated on November 29, 1984, with a population of 34,399 at the 2010 census. 41% of the city's population is made up of gay men according to a 2002 demographic analysis by Sara Kocher Consulting for the City of West Hollywood...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 and is an operating business of IAC/InterActiveCorp

IAC/InterActiveCorp

InterActiveCorp is an American internet company with over 50 brands across 40 countries headquartered in New York City...

 .

History

Jay Herratti, CEO of Citysearch, said the company began developing CityGrid® in 2008, when it had three publisher partners. In June 2010, Citysearch launched CityGrid Media, a content and advertising network for local markets. The platform aggregates advertisers from company partners, enhances their listings' by adding Citysearch content and distributes it through a pay-per-performance ad engine to partner Web sites.

CityGrid Media is an online media company that connects web and mobile publishers with local businesses by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon.

Executive Staff

Jay Herratti
CEO

Neil Salvage
Executive Vice President, Advertising

Christophe Louvion
Chief Technology Officer and Senior Vice President of Core Products

Rob Angel
Senior Vice President, CityGrid

Kara Nortman
Senior Vice President, Publishing

Seth Klein
Chief Financial Officer

Dena Grablowsky
Senior Vice President, Human Resources

Vivian Yang
Senior Vice President & General Counsel

• Eric Peacock is the General Manager of Insider Pages
  Insider Pages
  Insider Pages is an online "local search" service operated by IAC/InterActiveCorp.Before its acquisition by IAC the company was based in Redwood Shores, California, and had over 600,000 reviews of local merchants around the country. Insider Pages was founded by Stuart MacFarlane in 2004...
  
  , a place where people go to read and post reviews about the services that matter most to parents and homeowners such as doctors, dentists, contractors, veterinarians, pre-schools and more.
• Mani Dhillon is the General Manager of Urbanspoon
  Urbanspoon
  Urbanspoon is an IAC/InterActiveCorp-owned restaurant information/recommendation service competing directly with OpenTable. It developed a popular iPhone application and has a website similar to Yelp. In August 2009, the website launched an online restaurant reservations system for last-minute...
  
  , an online guide that allows users to find everything about local restaurants. Users can read user submitted recommendations and reviews as well as from critics.

For advertisers

CityGrid Media offers a range of products including Content-based Advertising that is distributed across their CityGrid® network, Search Engine Optimization, Search Engine Marketing, and High Impact Display Advertising. Advertisers are able to customize their CityGrid® place page through a pay-per-performance model which drives more clicks, calls, and customers.

For developers

CityGrid Media has APIs that give developers access to premium local content including user reviews, editorial content, merchant messages and more, across 75,000 neighborhoods nationwide. CityGrid Media offers Content by CityGrid® which provides a Places API, Offers API, and Reviews API. Places API provides functionality for information on local businesses, including search, detail, user content submission, and predictive text. Offers API provides coupons and special offers from businesses based on geographical location and category. Reviews API displays customer reviews based on listing IDs for certain geographic/category attributes. The APIs include more than 15 million local business listings, 3 million user reviews, and access to 500,000 local advertisers looking to reach people near their places of business. CityGrid Media also offers Ads by CityGrid® which provides Places that Pay API and Custom Ads API. Ads by CityGrid® allow you to get paid for displaying this rich, local content.

Notable developers on the platform

• Where
• City.com
• MyCityWay
• Local.com
• Yellow Pages
• Super Pages
• Judy’s Book
• Geodelic
• Buzzd
• Mapquest

For resellers

CityGrid Media private label reseller program was created for sales organizations that currently do not have an online advertising product or are looking to expand their local product offering. The reseller program provides tools, platform and systems to drive profit.

CBS Teams with CityGrid Media

In March 29, 2011, CBS

CBS

CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 Local Digital Media announced a partnership with CityGrid Media to distribute across a CityGrid® custom reseller program. The partnership will result in local businesses gaining broad exposure to millions of online and mobile consumers across the country. CBS

CBS

CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 Local Pages will provide businesses of all sizes the opportunity to be featured on CBS's two dozen co-branded television and radio websites in major markets across the country. Additionally, the listings will appear across hundreds of premier web sites and mobile apps through CityGrid®, the content and advertising network for local, including through leading search engines Google

Google

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 and Bing

Bing

Bing is a web search engine from Microsoft.Bing may also refer to:* An onomatopœia of a bell sound* Bing cherry, a variety of cherry* Bing , Chinese flatbread* Bing , a German company that manufactured toys and kitchen utensils...

.