Coffeeshop Company
Encyclopedia
Coffeeshop Company is an Austria
n family enterprise
and part of the Schärf Group of companies. It has specialized in the production of high quality Espresso
coffee
from highland Arabica coffee beans. Coffeeshop Company operates as a franchise
based system of coffee shops
in Austria
, Germany
, Hungary
, Czech Republic
, Slovakia
, Poland
, Turkey
, Egypt
, USA, Russia
, Slovenia
, Croatia
and Macedonia. Headquarter of the Coffeeshop Company is the Schärf World „The Art of Coffee“, located in Neusiedl am See
.
was opened. This first shop has been operated by the Coffeeshop Company itself and it was used to ascertain the future chances of success for the whole concept. The script nameplate “Home in Vienna” as a part of the Coffeeshop Company’s logo
is connected with the opening of the first store in Vienna
. Already in the founding stage the company accessed the resources of the Schärf group of companies. The whole concept is based on the “everything from one hand principle”. All the components, products and ideas have been taken over from the Schärf group of companies. Especially the 50 years experience of the Schärf and Söhne GmbH regarding the coffee preparation was used.
In the year 2000 further shops opened, primarily in Vienna
. The Coffeeshop Company wins the US-American route “Carnival Cruise Line” over, as cooperation partner. Ever since, unique Coffeeshop Company corners can be found on their cruise liners. Hence, the Coffeeshop Company spreads its modern and hip concept around the world.
In 2001 the Coffeeshop Company became an individual enterprise within the Schärf group of companies. The first mobile coffeeshop was put into operation for the servicing of events. The first franchise holder closed contracts with the Coffeeshop Company. The number of the Coffeeshop Company stores is increasing. Expansion of the Franchise system based shops was especially pushed ahead in Austria and Germany. Furthermore, the Coffeeshop Company came to a new idea: the first mobile Coffeeshop for the support of different events began to operate.
In 2002 the number of shops of the Coffeeshop Company rose to six shops in Germany and Austria. And the expansion kept proceeding rapidly. A second mobile coffee shop was put into operation and already eleven cruiser lines
established a Schärf-Coffeeshop-Corner
In 2003, 17 new shops were opened in Germany and Austria.
Since 2004, further expansion was undertaken, specifically in the new member states of the European Union
as well as in Arabian markets.
In 2005 the number of shops worldwide increased to the 84 shops. The Schärf group of companies experienced a sudden jolt, when the brand-new headquarters
, “Schärf World – The Art for Coffee” opened its gates.
In 2006, more than 100 shops were established creating the big Coffeeshop Company chain of shops.
successfully following new business trends. At the same time Coffeeshop Company operates some of the stores on its own.
Since 2001 the Coffeeshop Company is a separate enterprise within the Schärf group of companies. Therefore it is a family enterprise
and it is managed by Reinhold Schärf. At the moment the company counts to 300 employees working in different departments from service to marketing. At the end of 2008 the Coffeeshop Company is present in 14 countries with 180 shops and it aims to expand even more specially concentrating on the East European
market.
The Coffeeshop Company is a new and unique interpretation of the traditional Viennese café
. Also, the company focuses on the Coffee-To-Go and other Espresso
coffee specialties. The coffee used in the Coffeeshop Company stores is produced and distributed by the Alexander Schärf & Sons GmbH itself. In the stores, as a part of the offer, some own tea brands as well as modern and popular snacks
could be found. In the production of the Coffeeshop Company specialties only the Highland – Arabica
coffee beans are used. All the coffee roasting is conducted in the Schärf - World “The Art of Coffee” by the company’s own roasting master.
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
n family enterprise
Family business
A family business is a business in which one or more members of one or more families have a significant ownership interest and significant commitments toward the business’ overall well-being....
and part of the Schärf Group of companies. It has specialized in the production of high quality Espresso
Espresso
Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....
coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
from highland Arabica coffee beans. Coffeeshop Company operates as a franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
based system of coffee shops
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...
in Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...
, Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....
, Slovakia
Slovakia
The Slovak Republic is a landlocked state in Central Europe. It has a population of over five million and an area of about . Slovakia is bordered by the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south...
, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
, Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...
, USA, Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...
, Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...
and Macedonia. Headquarter of the Coffeeshop Company is the Schärf World „The Art of Coffee“, located in Neusiedl am See
Neusiedl am See
Neusiedl am See is a town in Burgenland, Austria, and administrative center of the district of Neusiedl am See.Neusiedl am See is located on the northern shore of the Neusiedler See.- History :...
.
History
The Coffeeshop Company was founded in 1999 as a part of the Schärf Group. In the same year the first Coffeeshop Company shop in ViennaVienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
was opened. This first shop has been operated by the Coffeeshop Company itself and it was used to ascertain the future chances of success for the whole concept. The script nameplate “Home in Vienna” as a part of the Coffeeshop Company’s logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
is connected with the opening of the first store in Vienna
Vienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
. Already in the founding stage the company accessed the resources of the Schärf group of companies. The whole concept is based on the “everything from one hand principle”. All the components, products and ideas have been taken over from the Schärf group of companies. Especially the 50 years experience of the Schärf and Söhne GmbH regarding the coffee preparation was used.
In the year 2000 further shops opened, primarily in Vienna
Vienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
. The Coffeeshop Company wins the US-American route “Carnival Cruise Line” over, as cooperation partner. Ever since, unique Coffeeshop Company corners can be found on their cruise liners. Hence, the Coffeeshop Company spreads its modern and hip concept around the world.
In 2001 the Coffeeshop Company became an individual enterprise within the Schärf group of companies. The first mobile coffeeshop was put into operation for the servicing of events. The first franchise holder closed contracts with the Coffeeshop Company. The number of the Coffeeshop Company stores is increasing. Expansion of the Franchise system based shops was especially pushed ahead in Austria and Germany. Furthermore, the Coffeeshop Company came to a new idea: the first mobile Coffeeshop for the support of different events began to operate.
In 2002 the number of shops of the Coffeeshop Company rose to six shops in Germany and Austria. And the expansion kept proceeding rapidly. A second mobile coffee shop was put into operation and already eleven cruiser lines
Cruiser
A cruiser is a type of warship. The term has been in use for several hundreds of years, and has had different meanings throughout this period...
established a Schärf-Coffeeshop-Corner
In 2003, 17 new shops were opened in Germany and Austria.
Since 2004, further expansion was undertaken, specifically in the new member states of the European Union
European Union
The European Union is an economic and political union of 27 independent member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community and the European Economic Community , formed by six countries in 1958...
as well as in Arabian markets.
In 2005 the number of shops worldwide increased to the 84 shops. The Schärf group of companies experienced a sudden jolt, when the brand-new headquarters
Headquarters
Headquarters denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the top of a corporation taking full responsibility managing all business activities...
, “Schärf World – The Art for Coffee” opened its gates.
In 2006, more than 100 shops were established creating the big Coffeeshop Company chain of shops.
Company
Coffeeshop Company is based on the Franchise systemFranchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
successfully following new business trends. At the same time Coffeeshop Company operates some of the stores on its own.
Since 2001 the Coffeeshop Company is a separate enterprise within the Schärf group of companies. Therefore it is a family enterprise
Family business
A family business is a business in which one or more members of one or more families have a significant ownership interest and significant commitments toward the business’ overall well-being....
and it is managed by Reinhold Schärf. At the moment the company counts to 300 employees working in different departments from service to marketing. At the end of 2008 the Coffeeshop Company is present in 14 countries with 180 shops and it aims to expand even more specially concentrating on the East European
Eastern Europe
Eastern Europe is the eastern part of Europe. The term has widely disparate geopolitical, geographical, cultural and socioeconomic readings, which makes it highly context-dependent and even volatile, and there are "almost as many definitions of Eastern Europe as there are scholars of the region"...
market.
The Coffeeshop Company is a new and unique interpretation of the traditional Viennese café
Viennese café
The Viennese Coffee House is a typical institution of Vienna that played an important part shaping Viennese culture.Since October 2011 the "Viennese Coffee House Culture" is listed as "Intangible Cultural Heritage" in the Austrian inventory of the "National Agency for the Intangible Cultural...
. Also, the company focuses on the Coffee-To-Go and other Espresso
Espresso
Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....
coffee specialties. The coffee used in the Coffeeshop Company stores is produced and distributed by the Alexander Schärf & Sons GmbH itself. In the stores, as a part of the offer, some own tea brands as well as modern and popular snacks
Snack food
A snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....
could be found. In the production of the Coffeeshop Company specialties only the Highland – Arabica
Coffea arabica
Coffea arabica is a species of Coffea originally indigenous to the mountains of Yemen in the Arabian Peninsula, hence its name, and also from the southwestern highlands of Ethiopia and southeastern Sudan. It is also known as the "coffee shrub of Arabia", "mountain coffee" or "arabica coffee"...
coffee beans are used. All the coffee roasting is conducted in the Schärf - World “The Art of Coffee” by the company’s own roasting master.