Communication Arts
Encyclopedia
Communication Arts is the largest international trade journal
of visual communications. Founded in 1959 by Richard Coyne
and Robert Blanchard, the magazine’s coverage includes graphic design
, advertising
, photography
, illustration
and interactive media
. The magazine continues to be edited and published under the guidance of Coyne’s wife Jean and their son Patrick Coyne
. Currently, Communication Arts (CA) publishes six issues a year and hosts six creative competitions in graphic design, advertising, photography, illustration, typography and interactive media and two Web sites, commarts.com and creativehotlist.com.
.
Within six months, paid circulation grew to 10,000. Paid advertising, however, was low and CA was not a financial success. After Blanchard left to go into business by himself, Coyne and a small staff continued to write, design, and produce the magazine. Eventually, paid circulation increased to 38,000.
CA’s current audited paid circulation is 63,043 and an average of 3.1 people see each issue, giving Communication Arts an estimated reach of 189,129 readers.
in 1960. Within a few years, the annual competition grew, and eventually segmented into four annual competitions: graphic design, advertising, photography and illustration. A fifth competition, interactive, was added in 1995. All the CA competitions are juried by respected creative professionals who help to establish the annual competitions as benchmarks for excellence.
CA’s companion website (Communication Arts) was relaunched in January 2008 and was designed to provide daily inspiration for creative professionals through multiple features. Exhibit features new and innovative projects in graphic design and advertising from around the world. Fresh features the latest work from people, firms and agencies that have been working professionally for five years or less. Webpicks features examples of Web design selected based on a combination of aesthetics, technical expertise, functionality and overall experience. Insights provides inspiration and ideas from well-known/established creative personalities.
These two websites receive approximately three million page views and 250,000 unique visitors per month.
Trade journal
A trade magazine, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press....
of visual communications. Founded in 1959 by Richard Coyne
Richard Coyne (artist)
Richard S. Coyne was the co-founder, editor and designer of Communication Arts magazine, the largest international trade journal of visual communications....
and Robert Blanchard, the magazine’s coverage includes graphic design
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
, advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, photography
Photography
Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...
, illustration
Illustration
An illustration is a displayed visualization form presented as a drawing, painting, photograph or other work of art that is created to elucidate or dictate sensual information by providing a visual representation graphically.- Early history :The earliest forms of illustration were prehistoric...
and interactive media
Interactive media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, etc.-Terminology:...
. The magazine continues to be edited and published under the guidance of Coyne’s wife Jean and their son Patrick Coyne
Patrick Coyne
Patrick S. Coyne is the editor and designer of Communication Arts magazine, the largest international trade journal of visual communications, that was co-founded by his father, Richard Coyne, in 1959....
. Currently, Communication Arts (CA) publishes six issues a year and hosts six creative competitions in graphic design, advertising, photography, illustration, typography and interactive media and two Web sites, commarts.com and creativehotlist.com.
History
The first issue debuted in August 1959 as the Journal of Commercial Art. Among a number of innovations, it was the first U.S. magazine printed by offset lithography. It was also perfect bound. Since there were no commercial perfect binders available, issues were bound by hand in an experiment under an arrangement with Stanford University PressStanford University Press
The Stanford University Press is the publishing house of Stanford University. In 1892, an independent publishing company was established at the university. The first use of the name "Stanford University Press" in a book's imprinting occurred in 1895...
.
Within six months, paid circulation grew to 10,000. Paid advertising, however, was low and CA was not a financial success. After Blanchard left to go into business by himself, Coyne and a small staff continued to write, design, and produce the magazine. Eventually, paid circulation increased to 38,000.
CA’s current audited paid circulation is 63,043 and an average of 3.1 people see each issue, giving Communication Arts an estimated reach of 189,129 readers.
Competitions
To generate additional income and editorial content, CA began an annual juried competitionJuried (competition)
A juried competition is a competition in which participants' work is judged by a person or panel of persons convened specifically to judge the participants' efforts, either by the competition's stated rubric or by a subjective set of criteria dependent upon the nature of the competition or the...
in 1960. Within a few years, the annual competition grew, and eventually segmented into four annual competitions: graphic design, advertising, photography and illustration. A fifth competition, interactive, was added in 1995. All the CA competitions are juried by respected creative professionals who help to establish the annual competitions as benchmarks for excellence.
Online presences
CA was the first major design publication to launch a Web presence (Communication Arts) in 1995. In addition to showcasing creative work in visual communications, it included job listings. This section grew, and was relaunched in 2001 as a standalone website, Creative Hotlist.CA’s companion website (Communication Arts) was relaunched in January 2008 and was designed to provide daily inspiration for creative professionals through multiple features. Exhibit features new and innovative projects in graphic design and advertising from around the world. Fresh features the latest work from people, firms and agencies that have been working professionally for five years or less. Webpicks features examples of Web design selected based on a combination of aesthetics, technical expertise, functionality and overall experience. Insights provides inspiration and ideas from well-known/established creative personalities.
These two websites receive approximately three million page views and 250,000 unique visitors per month.
See also
- Émigré magazine
- Eye magazine
- Graphis Inc.
- Print (magazine)Print (magazine)The publication, Print, A Quarterly Journal of the Graphic Arts, was a limited edition quarterly periodical begun in 1940 and continued under different names up to the present day as Print, a bimonthly American magazine about visual culture and design.In its current format, Print documents and...
- Visible LanguageVisible LanguageVisible Language is an American journal presenting research and experimentation on the properties of writing systems, particularly typography...