Corey McPherson Nash
Encyclopedia
Corey McPherson Nash is a branding and design firm based in Watertown, Massachusetts.
ing and design
firm, sells its services across a wide variety of print, interactive communications and social media outlets. Founded more than 25 years ago by Scott Nash, Michael McPherson and the late designer Tom Corey.
Corey McPherson Nash is led by partners Chris Klaehn, Michael McPherson and Andrea Naddaff.
Brand
ing – Brand strategy, positioning, messaging, naming and tagline development
Broadcast Design - ID's, bumpers, network branding, opens & closes, menus, promos, intersitials
Identity – Corporate identity systems, logos, graphic standards manuals
Print – Brochure and literature systems, marketing and sales collateral, direct mail
Interactive – Websites, intranets, extranets, direct response
Social Media – Branding strategies across blogs, social networking sites, online communities
CMN's industry focus areas include education
, emerging business, cultural institutions
, healthcare, not for profit and professional services
.
CMN was appointed as iRobot
's brand agency in 2008.
, American Corporate Identity Award, Council for the Advancement and Support of Education, Communication Arts
, HOW Magazine International Design Annual and Print magazine.
Overview
Corey McPherson Nash (CMN), a national brandBrand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing and design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
firm, sells its services across a wide variety of print, interactive communications and social media outlets. Founded more than 25 years ago by Scott Nash, Michael McPherson and the late designer Tom Corey.
Corey McPherson Nash is led by partners Chris Klaehn, Michael McPherson and Andrea Naddaff.
Expertise
CMN's offerings include:Brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing – Brand strategy, positioning, messaging, naming and tagline development
Broadcast Design - ID's, bumpers, network branding, opens & closes, menus, promos, intersitials
Identity – Corporate identity systems, logos, graphic standards manuals
Print – Brochure and literature systems, marketing and sales collateral, direct mail
Interactive – Websites, intranets, extranets, direct response
Social Media – Branding strategies across blogs, social networking sites, online communities
CMN's industry focus areas include education
Education
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
, emerging business, cultural institutions
Cultural institutions
Cultural institutions are elements within a culture/sub-culture that are perceived to be important to, or traditionally valued among, its members for their own identity. Examples of cultural institutions in modern Western society are museums, churches, schools, work and the print media.Television...
, healthcare, not for profit and professional services
Professional services
Professional services is an industry of infrequent, technical, or unique functions performed by independent contractors or by consultants whose occupation is the rendering of such services....
.
Clients
CMN's client list has included:- OXFAMOxfamOxfam is an international confederation of 15 organizations working in 98 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives...
America, - NickelodeonNickelodeon (TV channel)Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...
(logo, interstitials and style guide) - FX (channel launch),
- MTVMTVMTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
(style guide) - Radio DisneyRadio DisneyRadio Disney is a radio network based in Burbank, California and headquartered out of the Disney Channel headquarters on West Alameda Ave., from where it has been based since November 2008. Prior to that, the network was based in Dallas, Texas...
(branding) - Nick at NiteNick at NiteNick at Nite is the nighttime Cable network that broadcasts over the channel space of Nickelodeon on Sundays from 8.p.m.-7.am., Monday through Fridays from 9 p.m.-7 a.m. and Saturdays from 10 p.m.-6 a.m. . Though it shares channel space with Nickelodeon, A.C. Nielsen Co...
(logo and website) - Boston Pops OrchestraBoston Pops OrchestraThe Boston Pops Orchestra is an American orchestra based in Boston, Massachusetts, that specializes in playing light classical and popular music....
(branding) - Cartoon NetworkCartoon NetworkCartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....
(channel launch) - CinemaxCinemaxCinemax, sometimes abbreviated as simply "Max", is a collection of premium television networks that broadcasts primarily feature films, along with softcore erotica, original action series, documentaries and special behind-the-scenes features. Cinemax is operated by Home Box Office, Inc., a...
(total package) - 13th Street13th Street13th Street Universal is a television channel specialising in action and suspense shows and movies. It is owned by NBCUniversal and was launched in France on November 13, 1997 and in Germany on May 1, 1998...
(total package) - NogginNick Jr.Nick Jr. was a programming block on the Nickelodeon television channel, seen on Nickelodeon weekday mornings. It was aimed at a preschool-age audience ages 6 and under. On September 28, 2009, Nick Jr. became its own official channel, replacing Noggin...
(channel launch) - ZDTV (show opens)
- UK Gold (logo and show opens)
- ABCAmerican Broadcasting CompanyThe American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
(total package) - Comedy CentralComedy CentralComedy Central is an American cable television and satellite television channel that carries comedy programming, both original and syndicated....
(logo and show open) - OxygenOxygen (TV channel)Oxygen is an American cable television specialty channel with television programming marketed towards women, with a format similar to Lifetime.- History :...
(network ID's) - Channel VChannel VChannel [V] is the brand name for multiple international music television networks owned by STAR TV and Fox International Channels, fully owned subsidiaries of News Corporation.-Channel [V] International:...
(network ID's) - Clear Channel CommunicationsClear Channel CommunicationsClear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
- Harvard UniversityHarvard UniversityHarvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
- Warner ChannelWarner ChannelWarner Channel is a Latin American and Asian cable television channel owned by Time Warner's HBO Asia/HBO Latin America Group Warner Channel (commonly shortened to WBTV, but not to be confused with the WB Television Network or Charlotte, North Carolina station WBTV, and currently referred to in...
(logo and show open) - Museum of Science, BostonMuseum of Science, BostonThe Museum of Science is a Boston, Massachusetts landmark, located in Science Park, a plot of land spanning the Charles River. Along with over 500 interactive exhibits, the Museum features a number of live presentations throughout the building every day, along with shows at the Charles Hayden...
- MIT,
- Tuck School of BusinessTuck School of BusinessThe Amos Tuck School of Business Administration is the graduate business school of Dartmouth College in Hanover, New Hampshire, in the United States...
- CapgeminiCapgeminiCapgemini is a French global IT services company, one of the world's largest management consulting, outsourcing and professional services companies with a staff of 114,274 operating in 40 countries. It is headquartered in Paris and was founded in 1967 by Serge Kampf, the current chairman, in...
, - BBN TechnologiesBBN TechnologiesBBN Technologies is a high-technology company which provides research and development services. BBN is based next to Fresh Pond in Cambridge, Massachusetts, USA...
, - UpromiseUpromiseUpromise, Inc. is an American corporation launched in April 2001, that is owned by SLM Corporation, the parent of Sallie Mae. Upromise claims to be the largest private source of college-funding contributions in the United States, with $575 million accrued in members' Upromise "college savings...
, - TripAdvisorTripAdvisorTripAdvisor.com is a travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums. It is part of the TripAdvisor Media Group, operated by Expedia, Inc. TripAdvisor is a pioneer of...
, - Transform Pharmaceuticals (a subsidiary of Johnson & JohnsonJohnson & JohnsonJohnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
), \ - Children's Hospital BostonChildren's Hospital BostonChildren's Hospital Boston is a 396-licensed bed children's hospital in the Longwood Medical and Academic Area of Boston, Massachusetts.At 300 Longwood Avenue, Children's is adjacent both to its teaching affiliate, Harvard Medical School, and to Dana-Farber Cancer Institute...
, - Dana-Farber Cancer InstituteDana-Farber Cancer InstituteDana–Farber Cancer Institute is part of a Comprehensive Cancer Center designated by the National Cancer Institute. It is a major affiliate of Harvard Medical School and is located in the Longwood Medical Area in Boston, Massachusetts.-Overview:...
, - Rowland Reading Foundation (founded by Pleasant RowlandPleasant RowlandPleasant Rowland is an American educator, writer, entrepreneur and philanthropist. Rowland is best known for creating the American Girl brand...
, creator of the American GirlAmerican GirlAmerican Girl is a line of dolls, books, and accessories.American Girl may also refer to:* American Girl , a magazine published by the American Girl company* American Girl , a 2002 American film...
Collection), * - Harvard Business School PublishingHarvard Business School PublishingHarvard Business Publishing was founded in 1994 as a not-for-profit, wholly owned subsidiary of Harvard University. Its mission is to improve the practice of management and its impact in a changing world. The company consists of three market groups: Higher Education, Corporate Learning, and Harvard...
.
CMN was appointed as iRobot
IRobot
iRobot Corporation is an American advanced technology company founded in 1990 and incorporated in Delaware in 2000, the iRobot Corporation designs robots such as an autonomous home vacuum cleaner , the Scooba that scrubs and cleans hard floors, and military and police robots, such as the PackBot...
's brand agency in 2008.
Awards
CMN's work has been recognized by the American Institute of Graphic ArtsAmerican Institute of Graphic Arts
AIGA is an American professional organization for design. Organized in 1914, AIGA currently has more than 22,000 members throughout 66 chapters and more than 200 student groups nationwide...
, American Corporate Identity Award, Council for the Advancement and Support of Education, Communication Arts
Communication Arts
Communication Arts is the largest international trade journal of visual communications. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine’s coverage includes graphic design, advertising, photography, illustration and interactive media. The magazine continues to be edited and...
, HOW Magazine International Design Annual and Print magazine.