Dmexco
Encyclopedia
The dmexco is a leading international exposition and conference for the digital industry, which took place for the first time in 2009 in Cologne
. Consisting of a combination between a trade fair
and a conference dmexco covers among others the theme areas online marketing, targeting
, tracking, digital contents (moving images, audio advertising), social media
, mobile marketing
, affiliate marketing
, email marketing, search engine marketing
and in-game advertising
and offers media owners, marketing experts, agencies (media agencies, creative agencies, full-service agencies) and technology specialists a presentation platform. The dmexco is organised by the Koelnmesse, its industry partners are the BVDW (Federal Association of the Digital Industry) and the OVK (Online Marketers Circle). Further official partners include the Working Group for Online Media Research (AGOF), the Art Directors Club (ADC), the Expert Forum of Online Media Agencies (FOMA), the German Association of Communications Agencies (GWA), IAB Europe (Interactive Advertising Bureau
), the Mobile Marketing Association
(MMA) and the German Advertisers Association (OWM).
440 exhibitors (with approx. a 20% share from abroad) presented their products and services from September 21st-22nd, 2011 on a total surface area of more than 450,000 sq ft. Over the two days of the exposition around 19,300 professional visitors (with a 20% share from abroad) made their way to the exhibition grounds. More than 330 international top speakers provided the dmexco with an over 120-hour conference programme. The next dmexco is scheduled from September 12th-13th, 2012.
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
. Consisting of a combination between a trade fair
Trade fair
A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities...
and a conference dmexco covers among others the theme areas online marketing, targeting
Targeting
Targeting is to make a thing or group of things a target, to select it or them to be acted upon.* Targeting , to select objects or installations to be attacked, taken, or destroyed...
, tracking, digital contents (moving images, audio advertising), social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
, mobile marketing
Mobile Marketing
Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing....
, affiliate marketing
Affiliate marketing
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
, email marketing, search engine marketing
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
and in-game advertising
In-game advertising
In-game advertising refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product.The IGA industry is large and growing...
and offers media owners, marketing experts, agencies (media agencies, creative agencies, full-service agencies) and technology specialists a presentation platform. The dmexco is organised by the Koelnmesse, its industry partners are the BVDW (Federal Association of the Digital Industry) and the OVK (Online Marketers Circle). Further official partners include the Working Group for Online Media Research (AGOF), the Art Directors Club (ADC), the Expert Forum of Online Media Agencies (FOMA), the German Association of Communications Agencies (GWA), IAB Europe (Interactive Advertising Bureau
Interactive Advertising Bureau
The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United...
), the Mobile Marketing Association
Mobile marketing association
The Mobile Marketing Association is a global non-profit trade association established to foster growth of mobile marketing. The MMA's stated goals are to clear obstacles to market development, establish mobile media [guidelines and best practices] for sustainable growth, and evangelize the use of...
(MMA) and the German Advertisers Association (OWM).
440 exhibitors (with approx. a 20% share from abroad) presented their products and services from September 21st-22nd, 2011 on a total surface area of more than 450,000 sq ft. Over the two days of the exposition around 19,300 professional visitors (with a 20% share from abroad) made their way to the exhibition grounds. More than 330 international top speakers provided the dmexco with an over 120-hour conference programme. The next dmexco is scheduled from September 12th-13th, 2012.