Wrigley's

Wm. Wrigley Jr. Company

The William Wrigley Jr. Company is a company headquartered in the Wrigley Building in Near North Side, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging...

 Excel is a line of chewing gum

Chewing gum

Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

 and mint

Mint (candy)

A mint is a candy characterized by the presence of mint flavoring or real mint oil, whether it be peppermint oil, spearmint oil, or another natural or artificial source...

s available in Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 since 1991. It is the best selling gum in Canada. Eclipse is the American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 version of Excel.
The brand advertises using a long-standing tagline "Excel-erate your breath." The advertisements are using food creatures, the same characters that Extra

Extra

Extra, extras or xtra may refer to:* Extra , a performer who appears in a nonspeaking capacity* Extra , a term in the sport of cricket* Extra , a brand of chewing gum...

 gum is using.

Excel Extreme

In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released, replacing the Excel cherry and lemon flavours. A year later, an American version called Wrigley's 5

5 (gum)

5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. Advertisements for the gum suggest it stimulates the five human senses...

 was created, but the gum was sold in sticks instead of pellets. The Excel Extreme brand was replaced by Wrigley's 5 in 2008.

Excel White

In June 2008, Wrigley's replaced Freedent Total

Freedent

Freedent is a gum manufactured by Wrigley's, was first introduced in 1975 and is marketed as the gum that "won't stick to most dental work". Freedent comes in Wintergreen, Peppermint and Spearmint flavors.-Canada:...

with Excel White. It is currently available in three flavours : Spearmint, Bubblemint and Winterfresh.

Flavours

Here is a list of the current flavours :

Excel Classic :

• Peppermint
• Spearmint
• Winterfresh
• Polar Ice
• Chlorophyll
• Inferno Cinnamon
• Tangerine Freeze
• Night Chill
• Sweet Mint
• Citrus Mint
• Strong Mint

Excel White :

• Bubblemint
• Spearmint
• Winterfresh

Excel Mist :

• Peppermint
• Spearmint

Excel Mints :

• Peppermint
• Spearmint
• Winterfresh
• Mixed Berry

Promotion

During the duration of the Winter Olympics of 2010, each piece of gum had a small edible maple leaf printed on to support the Canadian Olympic Team.