Grupo Continental
Encyclopedia
Grupo Continental is a beverage company geared to the production, sales and distribution of products owned by The Coca-Cola Company
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...

, has a presence in central and western Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

. The company has its headquarters in Tampico
Tampico
Tampico is a city and port in the state of Tamaulipas, in the country of Mexico. It is located in the southeastern part of the state, directly north across the border from Veracruz. Tampico is the third largest city in Tamaulipas, and counts with a population of 309,003. The Metropolitan area of...

, Tamaulipas
Tamaulipas
Tamaulipas officially Estado Libre y Soberano de Tamaulipas is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 43 municipalities and its capital city is Ciudad Victoria. The capital city was named after Guadalupe Victoria, the...

.

Description of the Company

Under the leadership of its founder, Dr. Burton E. Grossman
Burton E. Grossman
Burton Edward Grossman was a Mexican-American international businessman, health and education promoter, who served as chairman and CEO of Grupo Continental, a holding company established in Tampico, Tamaulipas, Mexico, in 1964, that owns and operates 46 corporations dealing with soft drinks,...

, Grupo Continental began operations in 1964.

Grupo Continental is a Beverage company geared to the production, sales and distribution of products owned by The Coca-Cola Company trademarks, such as: Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

, Coca-Cola Light
Diet Coke
Diet Coke is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark...

, Coca-Cola Light Caffeine Free
Diet Coke
Diet Coke is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark...

, Coca-Cola Zero
Coca-Cola Zero
Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a low-calorie variation of Coca-Cola specifically marketed to males, who were shown to associate 'diet' drinks with women....

, Fanta
Fanta
Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...

, Fanta Zero
Fanta
Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...

, Sprite
Sprite (soft drink)
Sprite is a transparent, lemon-lime flavored , caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Bib-Label Lithiated Lemon-Lime Soda" in 1929...

, Sprite Zero
Sprite (soft drink)
Sprite is a transparent, lemon-lime flavored , caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Bib-Label Lithiated Lemon-Lime Soda" in 1929...

, Fresca
Fresca
Fresca is a citrus diet soft drink made by The Coca-Cola Company. First introduced in the United States in 1966, the drink is now sold throughout the American continent...

, Fresca Zero
Fresca
Fresca is a citrus diet soft drink made by The Coca-Cola Company. First introduced in the United States in 1966, the drink is now sold throughout the American continent...

, Manzana Lift
Lift (soft drink)
Lift is a range of soft drinks produced by The Coca-Cola Company that has been available in Australia, New Zealand, Latin America, Germany, Austria, and Eastern Europe since the 1970s, which is carbonated and flavored with fruit juice....

, Manzana Lift Golden
Lift (soft drink)
Lift is a range of soft drinks produced by The Coca-Cola Company that has been available in Australia, New Zealand, Latin America, Germany, Austria, and Eastern Europe since the 1970s, which is carbonated and flavored with fruit juice....

, Manzana Lift Zero
Lift (soft drink)
Lift is a range of soft drinks produced by The Coca-Cola Company that has been available in Australia, New Zealand, Latin America, Germany, Austria, and Eastern Europe since the 1970s, which is carbonated and flavored with fruit juice....

, Delaware Punch
Delaware Punch
Delaware Punch is a fruit-flavored soft drink. Its formula uses a blend of fruit flavors, with grape being the most prominent. It is non-carbonated and caffeine-free.Delaware Punch was created by Thomas E. Lyons in 1913...

, Senzao
Senzao
Senzao is a carbonated drink made with guarana by the Coca-Cola Company sold in Mexico. Guarana is a fruit which grows in Brazil. In 2004 it was released for a limited time a Guarana-Orange flavor called Senzao Guaranaranja....

, Ciel
Ciel (beverage)
Ciel is a brand of bottled water owned by The Coca-Cola Company which is bottled and sold in Mexico, Angola, and Morocco. Coca-Cola Mexico introduced Ciel in 1996 in the states of Aguascalientes, Jalisco, Zacatecas, Durango, San Luis Potosi and Coahuila....

, Ciel Mineralizada
Ciel (beverage)
Ciel is a brand of bottled water owned by The Coca-Cola Company which is bottled and sold in Mexico, Angola, and Morocco. Coca-Cola Mexico introduced Ciel in 1996 in the states of Aguascalientes, Jalisco, Zacatecas, Durango, San Luis Potosi and Coahuila....

, Ciel +
Ciel (beverage)
Ciel is a brand of bottled water owned by The Coca-Cola Company which is bottled and sold in Mexico, Angola, and Morocco. Coca-Cola Mexico introduced Ciel in 1996 in the states of Aguascalientes, Jalisco, Zacatecas, Durango, San Luis Potosi and Coahuila....

, Minute Maid Revita
Minute Maid
Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but now extends to soft drinks of many kinds, including Hi-C...

, Nestea
Nestea
Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's beverage department in the United States and byBeverage Partners Worldwide , a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. It competes with Unilever/Pepsi's Lipton Iced Tea...

, Nestea Light
Nestea
Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's beverage department in the United States and byBeverage Partners Worldwide , a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. It competes with Unilever/Pepsi's Lipton Iced Tea...

, Nestea Green Tea
Nestea
Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's beverage department in the United States and byBeverage Partners Worldwide , a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. It competes with Unilever/Pepsi's Lipton Iced Tea...

, Powerade
Powerade
Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade...

, Gladiator Energy Drink
Gladiator (energy drink)
Gladiator Energy Drink is a lucha libre-themed line of energy drink sodas first released in México in 2008 by The Coca-Cola Company. This product is endorsed by lucha libre stars of Consejo Mundial de Lucha Libre like Místico, Perro Aguayo, Jr., Último Guerrero and Dr. Wagner, Jr...

, Del Valle, Frutsi, Beberé, Valle Frut, Glacéau Vitaminwater
Glacéau
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J...

 and Illy
Illy
illycaffè is a brand of coffee produced in Trieste, Italy.illy produces only one blend in three roast variations: normal, dark roast, and decaffeinated. The blend is packaged as whole beans, pre-ground coffee, E.S.E. pods, or iperEspresso Capsules....

issimo.

The efforts of Grupo Continental's Board of directors
Board of directors
A board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors...

 and a team of Executives and Employees have positioned it as one of the 10 largest Coca-Cola bottling groups in the world.

The company has 8 production and distribution centers, 2 production centers, 12 urban distribution centers and 72 distribution centers located in the main towns and cities of the states of: Aguascalientes
Aguascalientes
Aguascalientes is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 11 municipalities and its capital city is Aguascalientes....

, Coahuila
Coahuila
Coahuila, formally Coahuila de Zaragoza , officially Estado Libre y Soberano de Coahuila de Zaragoza is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico...

, Colima
Colima
Colima is one of the 31 states which, with the Federal District, make up the 32 Federal Entities of Mexico. It shares its name with its capital and main city, Colima....

, Durango
Durango
Durango officially Estado Libre y Soberano de Durango is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. The state is located in Northwest Mexico. With a population of 1,632,934, it has Mexico's second-lowest population density, after Baja...

, Jalisco
Jalisco
Jalisco officially Estado Libre y Soberano de Jalisco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is located in Western Mexico and divided in 125 municipalities and its capital city is Guadalajara.It is one of the more important states...

, San Luis Potosí
San Luis Potosí
San Luis Potosí officially Estado Libre y Soberano de San Luis Potosí is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 58 municipalities and its capital city is San Luis Potosí....

 and Zacatecas
Zacatecas
Zacatecas officially Estado Libre y Soberano de Zacatecas is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 58 municipalities and its capital city is Zacatecas....

.

History

In 1964 Grupo Continental started operations with four bottling plants and two service companies.
  • Embotelladora de Coahuila, S.A. de C.V., in Torreón
    Torreón
    Torreón is a city and seat of the surrounding municipality of the same name in the Mexican state of Coahuila. As of 2010, the city's population was 608,836 with 639,629 in the municipality. The metropolitan population, including Matamoros, Coahuila, and Gómez Palacio and Lerdo in adjacent Durango,...

    , Coahuila
    Coahuila
    Coahuila, formally Coahuila de Zaragoza , officially Estado Libre y Soberano de Coahuila de Zaragoza is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico...

    .
  • Embotelladora Guadiana, S.A. de C.V., in Durango
    Durango, Durango
    -Climate:The city of Durango has a semi-arid climate, classified as Bsk in the Koppen system. The climate is temperate in the western portion , with the average annual temperature being 15 °C and consisting of an average annual rainfall of 1,600 millimeters. In the eastern region, the average...

    , Durango
    Durango
    Durango officially Estado Libre y Soberano de Durango is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. The state is located in Northwest Mexico. With a population of 1,632,934, it has Mexico's second-lowest population density, after Baja...

    .
  • Embotelladora San Luis, S.A. de C.V., in San Luis Potosí
    San Luis Potosí, San Luis Potosí
    San Luis Potosí, commonly called SLP or simply San Luis, is the capital of, and most populous city in the Mexican state of the same name. The city lies at an elevation of 1,850 meters...

    , San Luis Potosí
    San Luis Potosí
    San Luis Potosí officially Estado Libre y Soberano de San Luis Potosí is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 58 municipalities and its capital city is San Luis Potosí....

    .
  • Embotelladora Aguascalientes, S.A. de C.V., in Aguascalientes
    Aguascalientes, Aguascalientes
    The city of Aguascalientes is the capital of the state of Aguascalientes in western central Mexico. It stands on the banks of the Río Aguascalientes, 1880 meters above sea level, at...

    , Aguascalientes
    Aguascalientes
    Aguascalientes is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 11 municipalities and its capital city is Aguascalientes....

    .
  • Grossman y Asociados, S.A. de C.V., and Fomento Industrial Azteca, S.A. de C.V., in Tampico
    Tampico
    Tampico is a city and port in the state of Tamaulipas, in the country of Mexico. It is located in the southeastern part of the state, directly north across the border from Veracruz. Tampico is the third largest city in Tamaulipas, and counts with a population of 309,003. The Metropolitan area of...

    , Tamaulipas
    Tamaulipas
    Tamaulipas officially Estado Libre y Soberano de Tamaulipas is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 43 municipalities and its capital city is Ciudad Victoria. The capital city was named after Guadalupe Victoria, the...

    .


In 1965 in the city of Gómez Palacio
Gómez Palacio
Gómez Palacio is a city and its surrounding municipality in northeastern Durango, Mexico, located at 25°33′40″N 103°29′54"W adjacent to the border with the state of Coahuila...

, Durango
Durango
Durango officially Estado Libre y Soberano de Durango is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. The state is located in Northwest Mexico. With a population of 1,632,934, it has Mexico's second-lowest population density, after Baja...

, Embotelladora Gómez Palacio, S.A. de C.V. starts operations.

In 1976 Grupo Continental acquires Embotelladora La Favorita, S.A. de C.V. in the metropolitan area of Guadalajara
Guadalajara, Jalisco
Guadalajara is the capital of the Mexican state of Jalisco, and the seat of the municipality of Guadalajara. The city is located in the central region of Jalisco in the western-pacific area of Mexico. With a population of 1,564,514 it is Mexico's second most populous municipality...

, Jalisco
Jalisco
Jalisco officially Estado Libre y Soberano de Jalisco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is located in Western Mexico and divided in 125 municipalities and its capital city is Guadalajara.It is one of the more important states...

.

In 1978 in the city of Ameca
Ameca
Ameca may mean:Biology* Ameca, a monotypic ray-finned fish genus in the family Goodeidae, with the only species Ameca splendens...

, Jalisco
Jalisco
Jalisco officially Estado Libre y Soberano de Jalisco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is located in Western Mexico and divided in 125 municipalities and its capital city is Guadalajara.It is one of the more important states...

, Embotelladora Ameca, S.A. de C.V. starts operations.

Initially, the company had 15 distribution centers and 175 vehicles for the distribution and sale of its products to 12,650 customers who, in turn, delivered our products to 2 million consumers; at this time we provided employment for 400 people.

Grupo Continental merged with Embotelladoras Arca
Embotelladoras Arca
Embotelladoras Arca is a Mexican beverage company founded in May 2001 through the merger of three of the oldest bottlers in Mexico: Procor, Arma and Argos. Through its subsidiaries the company produces, distributes and sells beverages under The Coca-Cola Company brand and other proprietary brands...

 in January 2011 in a 27.7 billion peso ($2.3 billion) exchange of stock and the resulting conglomerate is called Arca-Continental, trading on the Mexican Stock Exchange.
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