Heat (fragrance)
Encyclopedia
Heat is a fragrance
endorsed by American singer Beyoncé Knowles
, which she created alongside Givaudan Claude Dir and Olivier Gillotin. The product, which was released on February 3, 2010, uses the tagline
"Catch the fever." The release was followed with a revised version of Knowles' original cover of "Fever" and a limited edition EP
also titled Heat. The fragrance's commercial spawned a controversy for its "sexy imagery", and was only allowed nighttime broadcast in the United Kingdom.
Critics unanimously favored the scent, most of whom noted the its floral-fruity-woody blend and notes of neroli, almond and tonka bean. Following the scent's release, Macy's
had sold $3 million worth of Heat between early February and early March 2010. The scent would go on to become the number-one scent in the United States and one of the best-selling celebrity scents.
Heat was followed by two additional release. The first being Heat Ultimate Elixir which was meant to capture a more private side to entertainer. The second being Heat Rush was intended to be more of a daytime fragrance. Each scent was followed with its own Eau De Parfum release, and multiple gift sets.
website, Heat is "a captivating fragrance that unleashes a spirited fire within." It was also described as "a unique expression of a woman's powerful sensuality: sexy, elegant yet feminine with an air of mystery", summing up that the fragrance reflects "a self-assured woman, who is not afraid to desire and to be desired." As a whole, Heat is an "alluring [and] modern fragrance", which embodies a compelling spirit. In a behind the scenes video, Knowles revealed the reason behind naming the fragrance Heat. According to her, it was because the scent comes off as "infectious", further elaborating: "It's like something you can't get enough of. It's hot, it's sexy, it definitely makes you feel like you caught the fever." Knowles additionally stated that her favorite fragrance notes are red vanilla orchid, due to its "sexy" and "spicy" smell, and honeysuckle, due to its "sensual" and "sweet" smell. She concluded: "It was a lot of work but I was really really happy and I think it's something I'll be proud of 20 years from now."
features radiant floral bouquet of red vanilla orchid, magnolia
and neroli
, balanced with a kiss of luscious blush peach
. In its Heart Notes, the scent features a sensual combination of almond
macaroon
, honeysuckle
nectar and Crème de Musk. The fragrance finishes in its Base Notes with "a warm and sexy dry-down" of giant sequoia milkwood
, tonka bean
and amber
. Following the release of Heat, Knowles described the latter's bottle design, scent and inspiration in depth, as follows:
, who previously directed Knowles' videos for her singles, including "Crazy In Love", "Baby Boy", "Beautiful Liar
", "If I Were a Boy
", and "Single Ladies (Put a Ring on It)
". Trey Laird was the executive creative director while Hans Dorsinville was the creative director of the video. Laird stated that the main theme of the commercial was that Knowles should appear "sexy and a little bit dangerous", however, in a "sophisticated and elegant way." Released on television channels in December 2009, the commercial is set to Knowles' latest cover version of "Fever" playing in the background. It features Knowles in the same red satin kimono
that she has worn on the print advertisement. The dress has been described as "revealing". Knowles is seen sweating profusely in a steamy bathroom while in one of the scenes, she is seen seemingly enjoying herself in a bath.
Nava praised Knowles' acting in the commercial, stating: "She's so scorchingly hot that even when she touches the floor with her dangerous high-heels, she kind of sets her world on fire." In an interview with Women's Wear Daily
, Knowles described the sexual tone of the video stating: "My sexiest moments are when I’m just getting out of the tub or the shower and I’m clean, so I wanted to incorporate that in the ads.The dress was this liquid-y satin. The song Fever I did years ago and always loved it. [For the commercial] I got to sing it a bit more whispery, more natural."
In November 2009, the print advertising for Heat was shot by Michael Thompson, who described Knowles as "sultry" on the poster. The latter shows Knowles in a seductive pose and wearing a red satin dressing gown under the tagline 'Catch the fever'. Thompson revealed in a behind the scenes look at the shoot for the fragrance, that he wanted to capture Knowles "in her true essence", where she "generates heat" and is just "sensual and fun and full of energy." "Fever" was re-recorded by Knowles on two different occasions. Knowles first recorded her version of "Fever" on September 9, 2003 for her film The Fighting Temptations
. Before the release of Heat, she recorded "Fever" again for the fragrance's television commercial. After the launch of Heat, the song was then officially released that latest version as a promotional single
to the US iTunes Store
through Columbia Records
on February 8, 2010 to promote the fragrance. It was made available digitally in the United Kingdom the following day.
On February 3, 2010, Knowles launched the scent at Macy's
Herald Square
in New York City
, where she posed for photos and signed autographs for fans. On February 9, 2010, Knowles appeared on The Today Show where she talked a bit about Heat. From January 15, 2011 to February 15, 2011, Seventeen
magazine gave away 10,000 free samples of Heat. A sample of the fragrance was given for each copy of the February 2011 issue of the magazine bought. Buyers has to bring their February 2011 issue of the magazine to a particpating Macy's store, a copy of Seventeen.com's homepage, or the Seventeen February iPad
app in order to get the sample. A sample of Heat was distributed alongside each copy of Knowles live album, I Am... World Tour
(2010) and her fourth studio album, 4
(2011), Knowles' fourth studio album.
(EP) also titled Heat was released in February 2011, almost a year after the promotional release of "Fever". Promotion in the United States
for the perfume took place with a free tote bag
, while the limited edition EP was used as promotion for all United Kingdom
releases of the perfume. One compact disc
copy of the EP was included with every purchase of a 50 ml bottle of Heat. The EP also contains remix
es of songs Knowles previously recorded; Karmatronic remixed "At Last
" and "Satellites", Catalyst remixed "Broken-Hearted Girl
", Lost Daze remixed "Smash Into You" and Knowles 2010 cover version of "Fever". The Catalyst remix of "Broken-Hearted Girl" was previously made available on Knowles' 2009 remix album
Above and Beyoncé – Video Collection & Dance Mixes. While promoting the EP, British retailer Debenhams
stated that it is composed of five of Knowles' greatest hits.
Track listing
Personnel
Credits for Heat, adapted from the CD liner notes:
magazine gave Heats scent a very positive review, but criticized the fragrance's packaging as being very similar to that of K-Y Jelly
. She stated: "Once on the skin, the scent transformed in a matter of just a few minutes from something floral-y and vaguely acceptable to an offensive mix of car fumes and that vanilla body spray Victoria's Secret
used to sell to 12-year-olds", then adding thatthat the perfume's logo and gold swirls "sway too similar to that of KY Jelly's", before concluding that "calling to mind sex is kind of Beyoncé's thing, which is why this fragrance could just be a smashing success." Holly Siegel of The New York Times
complimented the fragrance's scent of "floral-fruity-woody blend and notes of neroli, almond and tonka bean."
It was revealed by Macy's
Chief executive officer
, Terry Lundgren, that his chain had sold $3 million worth of Heat between early February 2010 and early March 2010. While Knowles was at the store signing autographs for an hour during the launch the scent, Lundgren revealed that they sold 72,000 bottles during that length of time. Within days of the fragrance's release, it became the number one scent in America. According to Britain
’s The Fragrance Shop, Heat also topped a poll of best-selling celebrity scents.
with UK's Advertising Standards Authority. The commercial was banned from the country's daytime TV rotation due to its "sexy imagery" and was only shown after 7:30 in the afternoon. The U.K.'s Advertising Standards Authority commented on the ban decision stating "We considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children."
Coty, Inc.
, the world's largest fragrance company, replied to the ban stating that they do not think there is anything too explicit about the TV spot. Coty continued stating that the commercial was "intended to reflect the singer Beyoncé's personal 'sexy chic' style," and while Beyoncé's cleavage is exposed at certain parts of the commercial, Coty continued stating that it is not "overtly graphic or explicitly sexual and at no point was Beyoncé naked." Knowles, herself, responded to the commercial's ban jokingly stating: "Where's the wind coming from? It started out only [to stay cool], and then it kind of created this effect with my hair. You can only imagine, the show is two and a half hours. It's really, really warm onstage." Mother Tina Knowles
additionally commented on the controversy stating that it was "very good" as people purposely went to watch the video and that "upped my sales."
Additionally distributed with the fragrances Eau De Parfum is the accompanying Gold Sparkling Body Lotion, which is created to illuminate the natural radiance of skin with a subtle glimmer of gold. The Gold Sparkling Body Lotion can either be included within the fragrances Eau De Parfum or purchased separately in one size—
Following the release of Heat, Knowles released various sets following different celebrations that featured the scent and several additional items. The first set to be released was a "Heat Mother's Day Gift Set" which included a 3.4 fl. oz. Eau de Parfum Spray, a 2.5 fl. oz. Gold Sparkling Body Lotion, a 2.5 fl. oz. Pearl Exfoliating Shower Gel, and a 2.5 fl. oz. Hand Cream. A "Holiday Gift Set" released around winter holidays and it included a 3.4 fl. oz. Eau de Parfum Spray, 2.5 fl. oz. Gold Sparkling Body Lotion, 2.5 fl. oz. Pearl Exfoliating Shower Gel and a 0.5 fl. oz. Eau de Parfum travel spray. The "Holiday Gift Set" also came with a free soft red travel bag with any $59 purchase. The most recent set featuring Heat was released on Valentine's Day
called "Beyoncé Heat Gift Set Valentine's Day" which included a 3.4 fl. oz. Eau de Parfum Spray, a 2.5 fl. oz. Gold Sparkling Body Lotion, a 2.5 fl. oz. Pearl Exfoliating Shower Gel, and a cosmetic bag. Sold separately, a "Heat Solid Perfume Ring" was made available to the public for $35 with the tag line "Put a ring on it!"
Upon revealing the inspiration of Heat Ultimate Elixir, Knowles stated that what motivated her to update the original scent was the idea of her mother's scent when she was a child:
With Heat Ultimate Elixir, Knowles adds to Heat by using notes that are meant to capture a more private side. Ultimate Elixir mixes spicy-floral red vanilla orchid and osmanthus
petals with the sensuous notes of cedarwood
and amber, then adds in delicious vanilla
and tonka bean
to drive the point home that this is a bouquet meant for one sexy siren. Selling the scent's elixir, Macy's
described the fragrance as an "opulent and intoxicating twist on the original scent." Keeping with the scent's "sexy theme", the new scarlet jus is contained in the original bottle, updated with a black atomizer, which has been described as "boudoir-ready" by Katherine Kluznik Rentmeester of People
magazine.
held a sniff test for Knowles Heat Ultimate Elixir to assess the different scents picked up by people of the opposite sex. Cosmetics editor Dave Lackie, who was asked to be the male participant of the scent, described the elixir as "stronger than the original", noting strong hints in scents such as peach-flavoured candy paired with nondescript flowers which offered "a nice drydown." Atkinson, the female participant, noted Knowles' intense use of creamsicle, adding that the scent holds strong enough "to get noticed above the hairspray fumes and thumping bass." In a list of "Noseworthy Perfumes", Oprah Winfrey
listed Heat Ultimate Elixir at number two, favoring the fragrance's honeysuckle nectar, musk, and warm, sensual sequoia scent. The Independent
described the scent as a "spicier flanker" in comparison to the original release. New York
magazine found the fragrance's packaging "just as 'lubelike' as the original."
According to Steve Mormoris, Senior Vice President of Marketing, Coty Beauty stated "This fragrance is inspired by the bright and subtle sensuality that transcends every aspect of Beyoncé's life." Knowles commented on the scent's "Rush" aspect stating: "I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful."
, England in November 2009. During the new fragrance project working sessions, Knowles deciphered through different scents, later choosing a "Sunset Cocktail Mod 5" scent because it made her feel "as though a breeze were coming through the room" and seemed "like more of a risk."
In an interview with Perfumer
, Honorine Blanc declared that "a woman in love with Heat Rush is in control of her personality and sensuality." Blanc revealed that the orange color was very important to the fragrance's bottle design, for its vibrancy and energy that it adds to the scent, and added that Knowles' sensuality as well as sexuality inspired the perfume's re-release. Blanc also commented that the construction of the scent's bottle is very important, for it needed to find the right balance where everything works together. Blanc took on an appreciation for Knowles while working with her, stating that her drive is what inspired her to work on the fragrance more. She stated:
Heat Rush is a fruity floral fragrance that is luminous and vibrant with a dewy delicacy at the same time. It is set to capture Knowles' bright sensuality; it is "young, fresh, and joyful." In the fragrance's top notes, Heat Rush instantly captures attention with sparkling top notes of passion fruit, blood orange
and brazilian cherry. The scent's heart notes are set to embody Knowles' ultra-feminine side with a delicate floral bouquet built upon a carefully blended combination of yellow tiger orchid, mango
blossom
and orange hibiscus
. The scent finishes in its base notes with a subtle and alluring hints of teak wood, honey amber and a Musk
accord that is inspired by the sunsets in Brazil
.
Heat Rush is presented in a "sophisticated and dazzling" bright orange flacon. The shapely, feminine base narrows to an elegant gold top with 'Heat' emblazoned on its center. The fragrance itself is a golden hue that mimics the brilliant color of the sun. This theme is continued throughout the outer packaging accompanied by warm-toned accents, as described by the Houston's Style Magazines staff members.
, Knowles is seen wearing a tangerine-colored dress, with "a hypnotic and mesmerizing gaze." The shoot is set to accentuating Knowles' "soft femininity and undeniable sensuality." After the scent's release, all commercials for Heat were later altered to include Heat Rush release towards the end of the commercials.
Houston's Style Magazines staff members gave Heat Rush a very positive review stating: "Beyoncé's Heat Rush instantly captures attention with sparkling top notes of passion fruit, blood orange and Brazilian cherry." They praised how the fragrance "is a golden hue that mimics the brilliant color of the sun."
The scent's accompanying Gold Shimmering Body Cream hydrates skin and leaves a nice light veil of sparkles. The body cream can either be sold separately or included within the scents original Eau De Parfum, available in one size—
The scent's Energizing Shower Gel was released exclusively in Europe
, in one size—
Following the release of Heat Rush, the fragrance was included in a "Heat Rush Launch Gift Set" which contained a 3.4 fl. oz. Eau de Toilette Spray, a 2.5 fl. oz. Gold Shimmering Body Lotion, and a 2.5 fl. oz. Energizing Shower Gel. Additionally released, a "Chic Gold Tote Bag" was included with any $59 purchase from Knowles' fragrance collection. A "Fragrance Candy Wrapper" was also made available to the public for free at local retailers, which included a fragrance candy wrapper of Heat Rush.
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...
endorsed by American singer Beyoncé Knowles
Beyoncé Knowles
Beyoncé Giselle Knowles , often known simply as Beyoncé, is an American singer, songwriter, record producer, and actress. Born and raised in Houston, Texas, she enrolled in various performing arts schools and was first exposed to singing and dancing competitions as a child...
, which she created alongside Givaudan Claude Dir and Olivier Gillotin. The product, which was released on February 3, 2010, uses the tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...
"Catch the fever." The release was followed with a revised version of Knowles' original cover of "Fever" and a limited edition EP
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
also titled Heat. The fragrance's commercial spawned a controversy for its "sexy imagery", and was only allowed nighttime broadcast in the United Kingdom.
Critics unanimously favored the scent, most of whom noted the its floral-fruity-woody blend and notes of neroli, almond and tonka bean. Following the scent's release, Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
had sold $3 million worth of Heat between early February and early March 2010. The scent would go on to become the number-one scent in the United States and one of the best-selling celebrity scents.
Heat was followed by two additional release. The first being Heat Ultimate Elixir which was meant to capture a more private side to entertainer. The second being Heat Rush was intended to be more of a daytime fragrance. Each scent was followed with its own Eau De Parfum release, and multiple gift sets.
Development
Heat was created by Knowles in 2009 and it was released, packaged in a red triangular bottle, in the United States on February 3, 2010. According to Knowles' official parfumPerfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...
website, Heat is "a captivating fragrance that unleashes a spirited fire within." It was also described as "a unique expression of a woman's powerful sensuality: sexy, elegant yet feminine with an air of mystery", summing up that the fragrance reflects "a self-assured woman, who is not afraid to desire and to be desired." As a whole, Heat is an "alluring [and] modern fragrance", which embodies a compelling spirit. In a behind the scenes video, Knowles revealed the reason behind naming the fragrance Heat. According to her, it was because the scent comes off as "infectious", further elaborating: "It's like something you can't get enough of. It's hot, it's sexy, it definitely makes you feel like you caught the fever." Knowles additionally stated that her favorite fragrance notes are red vanilla orchid, due to its "sexy" and "spicy" smell, and honeysuckle, due to its "sensual" and "sweet" smell. She concluded: "It was a lot of work but I was really really happy and I think it's something I'll be proud of 20 years from now."
Packaging and scent
The scent features floral, fruity, woody perfumes, rare as well as sensual flowers, and it is both "feminine and irresistible." The fragrance's Top NotesNote (perfumery)
Notes in perfumery are descriptors of scents that can be sensed upon the application of a perfume. Notes are separated into three classes; top/head notes, middle/heart notes, and base notes; which denote groups of smells that can be sensed with respect to the time after the application of a perfume...
features radiant floral bouquet of red vanilla orchid, magnolia
Magnolia
Magnolia is a large genus of about 210 flowering plant species in the subfamily Magnolioideae of the family Magnoliaceae. It is named after French botanist Pierre Magnol....
and neroli
Neroli
Neroli oil is a plant oil produced from the blossom of the bitter orange tree . Its scent is sweet, honeyed and somewhat metallic, whereas bergamot, being rich in linalool , has more of an aromatic, soft, floralcy.- Production :The blossoms are gathered, usually by hand, in late April to...
, balanced with a kiss of luscious blush peach
Peach
The peach tree is a deciduous tree growing to tall and 6 in. in diameter, belonging to the subfamily Prunoideae of the family Rosaceae. It bears an edible juicy fruit called a peach...
. In its Heart Notes, the scent features a sensual combination of almond
Almond
The almond , is a species of tree native to the Middle East and South Asia. Almond is also the name of the edible and widely cultivated seed of this tree...
macaroon
Macaroon
A macaroon is a type of light, baked confection, described as either small cakes or meringue-like cookies depending on their consistency. The original macaroon was a "small sweet cake consisting largely of ground almonds" similar to Italian or Moroccan amaretti.The English word macaroon and French...
, honeysuckle
Honeysuckle
Honeysuckles are arching shrubs or twining vines in the family Caprifoliaceae, native to the Northern Hemisphere. There are about 180 species of honeysuckle, 100 of which occur in China; Europe, India and North America have only about 20 native species each...
nectar and Crème de Musk. The fragrance finishes in its Base Notes with "a warm and sexy dry-down" of giant sequoia milkwood
Milkwood
Milkwood may refer to:Plant species or genera* Alstonia, a widespread genus of evergreen trees and shrubs from the dogbane family Apocynaceae* Sideroxylon inerme, or White Milkwood of southern Africa, a member of the Sapotaceae...
, tonka bean
Tonka bean
Dipteryx odorata is a species of flowering tree in the pea family, Fabaceae, that is native to the Orinoco region of northern South America. Its seeds are known as Tonka Beans. They are black and wrinkled and have a smooth brown interior...
and amber
Amber
Amber is fossilized tree resin , which has been appreciated for its color and natural beauty since Neolithic times. Amber is used as an ingredient in perfumes, as a healing agent in folk medicine, and as jewelry. There are five classes of amber, defined on the basis of their chemical constituents...
. Following the release of Heat, Knowles described the latter's bottle design, scent and inspiration in depth, as follows:
A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like it’s on fire. I love antique bottles — my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two. Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent!
Promotion
The TV commercial for Heat was directed by Jake NavaJake Nava
Jake Nava was born on 17 August and grew up in northern London. He currently lives in eastern London.He graduated from the University of WestministerJake Nava is an English-born music video and film director.-Filmography:MUSIC VIDEOS...
, who previously directed Knowles' videos for her singles, including "Crazy In Love", "Baby Boy", "Beautiful Liar
Beautiful Liar
"Beautiful Liar" is a song recorded by American R&B singer Beyoncé and Colombian Latin pop singer Shakira. The song was written by Knowles, Amanda Ghost, Ian Dench, and Stargate members Mikkel S. Eriksen and Tor Erik Hermansen, and produced by Stargate and Knowles for the re-release of Knowles'...
", "If I Were a Boy
If I Were a Boy
"If I Were a Boy" is a pop song recorded by American R&B singer Beyoncé Knowles. It was composed by Toby Gad and BC Jean. Jean initially recorded her version of the song which was rejected by Jean's record company. Knowles then recorded a new version for her third studio album, I Am... Sasha Fierce...
", and "Single Ladies (Put a Ring on It)
Single Ladies (Put a Ring on It)
"Single Ladies " is a song by American recording artist Beyoncé Knowles from her third studio album, I Am... Sasha Fierce. It was released by Columbia Records on October 12, 2008 as the album's lead single, and appeared with "If I Were a Boy" as a double A-side single, demonstrating the...
". Trey Laird was the executive creative director while Hans Dorsinville was the creative director of the video. Laird stated that the main theme of the commercial was that Knowles should appear "sexy and a little bit dangerous", however, in a "sophisticated and elegant way." Released on television channels in December 2009, the commercial is set to Knowles' latest cover version of "Fever" playing in the background. It features Knowles in the same red satin kimono
Kimono
The is a Japanese traditional garment worn by men, women and children. The word "kimono", which literally means a "thing to wear" , has come to denote these full-length robes...
that she has worn on the print advertisement. The dress has been described as "revealing". Knowles is seen sweating profusely in a steamy bathroom while in one of the scenes, she is seen seemingly enjoying herself in a bath.
Nava praised Knowles' acting in the commercial, stating: "She's so scorchingly hot that even when she touches the floor with her dangerous high-heels, she kind of sets her world on fire." In an interview with Women's Wear Daily
Women's Wear Daily
Women's Wear Daily is a fashion-industry trade journal sometimes called "the bible of fashion." WWD delivers information and intelligence on changing trends and breaking news in the fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers,...
, Knowles described the sexual tone of the video stating: "My sexiest moments are when I’m just getting out of the tub or the shower and I’m clean, so I wanted to incorporate that in the ads.The dress was this liquid-y satin. The song Fever I did years ago and always loved it. [For the commercial] I got to sing it a bit more whispery, more natural."
In November 2009, the print advertising for Heat was shot by Michael Thompson, who described Knowles as "sultry" on the poster. The latter shows Knowles in a seductive pose and wearing a red satin dressing gown under the tagline 'Catch the fever'. Thompson revealed in a behind the scenes look at the shoot for the fragrance, that he wanted to capture Knowles "in her true essence", where she "generates heat" and is just "sensual and fun and full of energy." "Fever" was re-recorded by Knowles on two different occasions. Knowles first recorded her version of "Fever" on September 9, 2003 for her film The Fighting Temptations
The Fighting Temptations
The Fighting Temptations is a 2003 American musical dramedy film produced by Paramount Pictures and MTV Films. It stars Cuba Gooding, Jr. as the film's protagonist as he attempts to revive a church choir in order to enter a gospel competition with the help of a beautiful lounge singer with whom he...
. Before the release of Heat, she recorded "Fever" again for the fragrance's television commercial. After the launch of Heat, the song was then officially released that latest version as a promotional single
Promotional recording
A promotional recording, or promo, is an audio or video recording distributed for free, usually in order to promote a recording that is or soon will be commercially available...
to the US iTunes Store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...
through Columbia Records
Columbia Records
Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...
on February 8, 2010 to promote the fragrance. It was made available digitally in the United Kingdom the following day.
On February 3, 2010, Knowles launched the scent at Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
Herald Square
Herald Square
Herald Square is formed by the intersection of Broadway, Sixth Avenue and 34th Street in the borough of Manhattan in New York City. Named for the New York Herald, a now-defunct newspaper formerly headquartered there, it also gives its name to the surrounding area...
in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, where she posed for photos and signed autographs for fans. On February 9, 2010, Knowles appeared on The Today Show where she talked a bit about Heat. From January 15, 2011 to February 15, 2011, Seventeen
Seventeen (magazine)
Seventeen is an American magazine for teenagers. It was first published in September 1944 by Walter Annenberg's Triangle Publications. News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the...
magazine gave away 10,000 free samples of Heat. A sample of the fragrance was given for each copy of the February 2011 issue of the magazine bought. Buyers has to bring their February 2011 issue of the magazine to a particpating Macy's store, a copy of Seventeen.com's homepage, or the Seventeen February iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
app in order to get the sample. A sample of Heat was distributed alongside each copy of Knowles live album, I Am... World Tour
I Am... World Tour
I Am... World Tour is a live DVD/CD concert film by American R&B recording artist Beyoncé Knowles who also produced, directed and edited the concert film for her own Parkwood Pictures. The DVD was filmed in presence of more than a million of fans during her worldwide I Am... Tour, running from...
(2010) and her fourth studio album, 4
4 (Beyoncé Knowles album)
4 is the fourth studio album by American recording artist Beyoncé Knowles, released through Columbia Records on June 24, 2011. Three weeks before its scheduled release, 4 leaked in full. The twelve-song set marks the first release by Knowles since separating professionally with father and manager,...
(2011), Knowles' fourth studio album.
Limited edition EP
A limited edition extended playExtended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
(EP) also titled Heat was released in February 2011, almost a year after the promotional release of "Fever". Promotion in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
for the perfume took place with a free tote bag
Tote bag
A tote bag is large and open bag, with a handle centered atop each side. In the classic cloth version, arched straps form both handles. Straps' ends run down both sides, ending under the second fabric layer there, which shields the lower surfaces...
, while the limited edition EP was used as promotion for all United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
releases of the perfume. One compact disc
Compact Disc
The Compact Disc is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but later expanded to encompass data storage , write-once audio and data storage , rewritable media , Video Compact Discs , Super Video Compact Discs ,...
copy of the EP was included with every purchase of a 50 ml bottle of Heat. The EP also contains remix
Remix
A remix is an alternative version of a recorded song, made from an original version. This term is also used for any alterations of media other than song ....
es of songs Knowles previously recorded; Karmatronic remixed "At Last
At Last
"At Last" is a 1941 song written by Mack Gordon and Harry Warren for the musical film Orchestra Wives, starring George Montgomery and Ann Rutherford. It was performed in the film and on record by Glenn Miller and his orchestra, with vocals by Ray Eberle and Pat Friday...
" and "Satellites", Catalyst remixed "Broken-Hearted Girl
Broken-Hearted Girl
"Broken-Hearted Girl" is a song by American recording artist Beyoncé Knowles. It was written by Knowles, Kenneth "Babyface" Edmonds, Mikkel Storleer Eriksen and Tor Erik Hermansen, and was produced by Knowles and Stargate for Knowles' third studio album, I Am... Sasha Fierce...
", Lost Daze remixed "Smash Into You" and Knowles 2010 cover version of "Fever". The Catalyst remix of "Broken-Hearted Girl" was previously made available on Knowles' 2009 remix album
Remix album
A remix album is an album consisting mostly of remixes or re-recorded versions of a music artists' earlier released material.One of the earliest remix albums was 1971's Aerial Pandemonium Ballet by Harry Nilsson, which was released by Nilsson after the successes of Everybody's Talkin and The Point!...
Above and Beyoncé – Video Collection & Dance Mixes. While promoting the EP, British retailer Debenhams
Debenhams
Debenhams plc is a British retailer operating under a department store format in the UK, Ireland and Denmark, and franchise stores in other countries. The Company was founded in the eighteenth century as a single store in London and has now grown to around 160 shops...
stated that it is composed of five of Knowles' greatest hits.
Track listing
Personnel
Credits for Heat, adapted from the CD liner notes:
- Executive producerExecutive producerAn executive producer is a producer who is not involved in any technical aspects of the film making or music process, but who is still responsible for the overall production...
- Beyoncé Knowles, Moe Cohen - VocalsSingingSinging is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...
- Beyoncé Knowles - MasteringAudio masteringMastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...
- Tom Coyne - ProducersRecord producerA record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...
- Beyoncé Knowles, Chink Santana, Achillies Sparta, Peter Krakczar, Catalyst, Frank DeMaria, Anthony Saputo, Peace Bisquit - Remix Coordination - Angelo "Pepe" Skordos, Bill Colozman
Reception
Amy Odell of New YorkNew York (magazine)
New York is a weekly magazine principally concerned with the life, culture, politics, and style of New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker, it was brasher and less polite than that magazine, and established itself as a cradle of New...
magazine gave Heats scent a very positive review, but criticized the fragrance's packaging as being very similar to that of K-Y Jelly
K-Y Jelly
K-Y Jelly is a water-based, water-soluble personal lubricant produced by Johnson & Johnson. According to the company, "The origins of the brand name 'K-Y' are unknown...
. She stated: "Once on the skin, the scent transformed in a matter of just a few minutes from something floral-y and vaguely acceptable to an offensive mix of car fumes and that vanilla body spray Victoria's Secret
Victoria's Secret
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5 billion and an operating income of $1 billion in 2006...
used to sell to 12-year-olds", then adding thatthat the perfume's logo and gold swirls "sway too similar to that of KY Jelly's", before concluding that "calling to mind sex is kind of Beyoncé's thing, which is why this fragrance could just be a smashing success." Holly Siegel of The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
complimented the fragrance's scent of "floral-fruity-woody blend and notes of neroli, almond and tonka bean."
It was revealed by Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
Chief executive officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
, Terry Lundgren, that his chain had sold $3 million worth of Heat between early February 2010 and early March 2010. While Knowles was at the store signing autographs for an hour during the launch the scent, Lundgren revealed that they sold 72,000 bottles during that length of time. Within days of the fragrance's release, it became the number one scent in America. According to Britain
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
’s The Fragrance Shop, Heat also topped a poll of best-selling celebrity scents.
Controversy
The commercial for the fragrance found controversy in the U.K.United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
with UK's Advertising Standards Authority. The commercial was banned from the country's daytime TV rotation due to its "sexy imagery" and was only shown after 7:30 in the afternoon. The U.K.'s Advertising Standards Authority commented on the ban decision stating "We considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children."
Coty, Inc.
Coty, Inc.
Coty, Inc. is the world's largest fragrance company, founded in 1904. It is also a beauty products manufacturer whose main businesses are fragrances , followed by color cosmetics , toiletries and skin care...
, the world's largest fragrance company, replied to the ban stating that they do not think there is anything too explicit about the TV spot. Coty continued stating that the commercial was "intended to reflect the singer Beyoncé's personal 'sexy chic' style," and while Beyoncé's cleavage is exposed at certain parts of the commercial, Coty continued stating that it is not "overtly graphic or explicitly sexual and at no point was Beyoncé naked." Knowles, herself, responded to the commercial's ban jokingly stating: "Where's the wind coming from? It started out only [to stay cool], and then it kind of created this effect with my hair. You can only imagine, the show is two and a half hours. It's really, really warm onstage." Mother Tina Knowles
Tina Knowles
Célestine Ann "Tina" Knowles is an American fashion designer known for her House of Deréon brand. She is perhaps best known as the mother of singers Beyoncé Knowles and Solange Knowles, and was the wife of Mathew Knowles, who managed Destiny's Child and then Beyoncé and Kelly Rowland until...
additionally commented on the controversy stating that it was "very good" as people purposely went to watch the video and that "upped my sales."
Products
The Heat lineup includes eaux de parfum in three different sizes. Featured in the scents Eau De Parfum, Heat curvaceously rounded base narrows to a sleek, squared neck and the red gradient effect gives the impression of a fire burning within. The top of the bottle is edged with a gold band, inscribed with the words 'BEYONCÉ' and 'HEAT', topped with an opulent cap. Eau De Parfum comes in four different sizes—- 100 ml / 3.4 oz
- 50 ml / 1.7 oz
- 30 ml / 1.0 oz
- 15 ml / 0.5 oz
Additionally distributed with the fragrances Eau De Parfum is the accompanying Gold Sparkling Body Lotion, which is created to illuminate the natural radiance of skin with a subtle glimmer of gold. The Gold Sparkling Body Lotion can either be included within the fragrances Eau De Parfum or purchased separately in one size—
- 200ml / 6.7oz
Following the release of Heat, Knowles released various sets following different celebrations that featured the scent and several additional items. The first set to be released was a "Heat Mother's Day Gift Set" which included a 3.4 fl. oz. Eau de Parfum Spray, a 2.5 fl. oz. Gold Sparkling Body Lotion, a 2.5 fl. oz. Pearl Exfoliating Shower Gel, and a 2.5 fl. oz. Hand Cream. A "Holiday Gift Set" released around winter holidays and it included a 3.4 fl. oz. Eau de Parfum Spray, 2.5 fl. oz. Gold Sparkling Body Lotion, 2.5 fl. oz. Pearl Exfoliating Shower Gel and a 0.5 fl. oz. Eau de Parfum travel spray. The "Holiday Gift Set" also came with a free soft red travel bag with any $59 purchase. The most recent set featuring Heat was released on Valentine's Day
Valentine's Day
Saint Valentine's Day, commonly shortened to Valentine's Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions. The day is named after one or more early Christian martyrs named Saint Valentine, and was established by Pope Gelasius I in 496...
called "Beyoncé Heat Gift Set Valentine's Day" which included a 3.4 fl. oz. Eau de Parfum Spray, a 2.5 fl. oz. Gold Sparkling Body Lotion, a 2.5 fl. oz. Pearl Exfoliating Shower Gel, and a cosmetic bag. Sold separately, a "Heat Solid Perfume Ring" was made available to the public for $35 with the tag line "Put a ring on it!"
Heat Ultimate Elixir
In August 2010, it was revealed that Knowles would be re-releasing her first fragrance as an ultimate elixir by using notes that are meant to capture a more private side to the multi-hyphenate entertainer. The scent was released in September 2010. The theme of the perfume is to offer a more intense and sensual version of the original Heat.Upon revealing the inspiration of Heat Ultimate Elixir, Knowles stated that what motivated her to update the original scent was the idea of her mother's scent when she was a child:
My first memory of fragrance is my mother, and as a very young girl, hearing her footsteps... Her stilettos click, click, clicking on the hardwood floor and she wore a beautiful fragrance and she would walk past me and it would just stay in the room. It left a warm feeling every time I thought about her scent. I think about the icons that I respect and they all have their own fragrance so I thought it was time for me to have my own.
With Heat Ultimate Elixir, Knowles adds to Heat by using notes that are meant to capture a more private side. Ultimate Elixir mixes spicy-floral red vanilla orchid and osmanthus
Osmanthus
Osmanthus is a genus of about 30 species of flowering plants in the family Oleaceae, mostly native to warm temperate Asia but one species occurring in North America . It is sometimes included in Nestegis.They range in size from shrubs to small trees, 2-12 m tall...
petals with the sensuous notes of cedarwood
Cedarwood
Cedarwood may refer to:*Cedar wood products of several types of tree, as in Cedar *HMCS Cedarwood , a ship...
and amber, then adds in delicious vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
and tonka bean
Tonka bean
Dipteryx odorata is a species of flowering tree in the pea family, Fabaceae, that is native to the Orinoco region of northern South America. Its seeds are known as Tonka Beans. They are black and wrinkled and have a smooth brown interior...
to drive the point home that this is a bouquet meant for one sexy siren. Selling the scent's elixir, Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
described the fragrance as an "opulent and intoxicating twist on the original scent." Keeping with the scent's "sexy theme", the new scarlet jus is contained in the original bottle, updated with a black atomizer, which has been described as "boudoir-ready" by Katherine Kluznik Rentmeester of People
People (magazine)
In 1998, the magazine introduced a version targeted at teens called Teen People. However, on July 27, 2006, the company announced it would shut down publication of Teen People immediately. The last issue to be released was scheduled for September 2006. Subscribers to this magazine received...
magazine.
Reception
Nathalie Atkinson of The National PostNational Post
The National Post is a Canadian English-language national newspaper based in Don Mills, a district of Toronto. The paper is owned by Postmedia Network Inc. and is published Mondays through Saturdays...
held a sniff test for Knowles Heat Ultimate Elixir to assess the different scents picked up by people of the opposite sex. Cosmetics editor Dave Lackie, who was asked to be the male participant of the scent, described the elixir as "stronger than the original", noting strong hints in scents such as peach-flavoured candy paired with nondescript flowers which offered "a nice drydown." Atkinson, the female participant, noted Knowles' intense use of creamsicle, adding that the scent holds strong enough "to get noticed above the hairspray fumes and thumping bass." In a list of "Noseworthy Perfumes", Oprah Winfrey
Oprah Winfrey
Oprah Winfrey is an American media proprietor, talk show host, actress, producer and philanthropist. Winfrey is best known for her self-titled, multi-award-winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011...
listed Heat Ultimate Elixir at number two, favoring the fragrance's honeysuckle nectar, musk, and warm, sensual sequoia scent. The Independent
The Independent
The Independent is a British national morning newspaper published in London by Independent Print Limited, owned by Alexander Lebedev since 2010. It is nicknamed the Indy, while the Sunday edition, The Independent on Sunday, is the Sindy. Launched in 1986, it is one of the youngest UK national daily...
described the scent as a "spicier flanker" in comparison to the original release. New York
New York (magazine)
New York is a weekly magazine principally concerned with the life, culture, politics, and style of New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker, it was brasher and less polite than that magazine, and established itself as a cradle of New...
magazine found the fragrance's packaging "just as 'lubelike' as the original."
Products
Heat Ultimate Elixir indulges with a warm and sultry fragrance that captures the essence of some of the world's most sensuous and rare flowers. The bottle comes equip with a stylish atomizer that lends the bottle a vintage appeal and was distributed in Eau de Parfum in one size—- 1.7 oz/50ml
Heat Rush
In February 2011, Knowles released another sister scent titled Heat Rush. While Heat is billed as an overtly sexy fragrance, Heat Rush is intended to be more for daytime use. Knowles' official parfum website describes Heat Rush intent and purpose, stating "Heat Rush shines, sparkles and excites the moment it touches the skin. Surrounded by a luminous fragrant aura, the woman who wears it feels instantly effervescent and alive. Sensual and bright, the scent lights up a room just as Beyoncé captivates with her presence."According to Steve Mormoris, Senior Vice President of Marketing, Coty Beauty stated "This fragrance is inspired by the bright and subtle sensuality that transcends every aspect of Beyoncé's life." Knowles commented on the scent's "Rush" aspect stating: "I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful."
Design and conception
New fragrance project working sessions took place backstage in Newcastle upon TyneNewcastle upon Tyne
Newcastle upon Tyne is a city and metropolitan borough of Tyne and Wear, in North East England. Historically a part of Northumberland, it is situated on the north bank of the River Tyne...
, England in November 2009. During the new fragrance project working sessions, Knowles deciphered through different scents, later choosing a "Sunset Cocktail Mod 5" scent because it made her feel "as though a breeze were coming through the room" and seemed "like more of a risk."
In an interview with Perfumer
Perfumer
A perfumer is a term used for an expert on creating perfume compositions, sometimes referred to affectionately as a Nose due to their fine sense of smell and skill in producing olfactory compositions...
, Honorine Blanc declared that "a woman in love with Heat Rush is in control of her personality and sensuality." Blanc revealed that the orange color was very important to the fragrance's bottle design, for its vibrancy and energy that it adds to the scent, and added that Knowles' sensuality as well as sexuality inspired the perfume's re-release. Blanc also commented that the construction of the scent's bottle is very important, for it needed to find the right balance where everything works together. Blanc took on an appreciation for Knowles while working with her, stating that her drive is what inspired her to work on the fragrance more. She stated:
Beyoncé, she lives her passion. She's so sensual, and she's so powerful. And she puts it out there, she's not afraid of it. She's very involved in the fragrance. She knows what she wants. I always had more feedback from her; I always had to have more signature and stronger all the time.
Heat Rush is a fruity floral fragrance that is luminous and vibrant with a dewy delicacy at the same time. It is set to capture Knowles' bright sensuality; it is "young, fresh, and joyful." In the fragrance's top notes, Heat Rush instantly captures attention with sparkling top notes of passion fruit, blood orange
Blood orange
The blood orange is a variety of orange with crimson, blood-colored flesh. The fruit is smaller than an average orange; its skin is usually pitted, but can be smooth. The distinctive dark flesh color is due to the presence of anthocyanins, a family of pigments common to many flowers and fruit, but...
and brazilian cherry. The scent's heart notes are set to embody Knowles' ultra-feminine side with a delicate floral bouquet built upon a carefully blended combination of yellow tiger orchid, mango
Mango
The mango is a fleshy stone fruit belonging to the genus Mangifera, consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceae. The mango is native to India from where it spread all over the world. It is also the most cultivated fruit of the tropical world. While...
blossom
Blossom
In botany, blossom is a term given to the flowers of stone fruit trees and of some other plants with a similar appearance that flower profusely for a period of time in spring...
and orange hibiscus
Hibiscus
Hibiscus is a genus of flowering plants in the mallow family, Malvaceae. It is quite large, containing several hundred species that are native to warm-temperate, subtropical and tropical regions throughout the world...
. The scent finishes in its base notes with a subtle and alluring hints of teak wood, honey amber and a Musk
Musk
Musk is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial substances with similar odors. Musk was a name originally given to a substance with a...
accord that is inspired by the sunsets in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
.
Heat Rush is presented in a "sophisticated and dazzling" bright orange flacon. The shapely, feminine base narrows to an elegant gold top with 'Heat' emblazoned on its center. The fragrance itself is a golden hue that mimics the brilliant color of the sun. This theme is continued throughout the outer packaging accompanied by warm-toned accents, as described by the Houston's Style Magazines staff members.
Promotion and reception
Following the release of Heat Rush, Knowles released new candids to promote the fragrance featuring photos of the fragrance itself and of Knowles posing with the bottle. In the visual campaign, which was photographed by photographer Michael ThompsonMichael Thompson (photographer)
Michael Thompson began his career as an assistant to Irving Penn after training at the Brooks Institute of Photography in California. His father was a studio photographer in Washington State. Thompson's photography has appeared in W, Details, Allure, Harper's Bazaar, Vogue, Vanity Fair, GQ and The...
, Knowles is seen wearing a tangerine-colored dress, with "a hypnotic and mesmerizing gaze." The shoot is set to accentuating Knowles' "soft femininity and undeniable sensuality." After the scent's release, all commercials for Heat were later altered to include Heat Rush release towards the end of the commercials.
Houston's Style Magazines staff members gave Heat Rush a very positive review stating: "Beyoncé's Heat Rush instantly captures attention with sparkling top notes of passion fruit, blood orange and Brazilian cherry." They praised how the fragrance "is a golden hue that mimics the brilliant color of the sun."
Products
The fragrance's Eau De Parfum immediately captures attention with sparkling top notes of passion fruit, blood orange and Brazilian cherry. The scent is available in four different sizes—- 100 ml / 3.4 oz
- 50 ml / 1.7 oz
- 30 ml / 1.0 oz
- 15 ml / 0.5 oz
The scent's accompanying Gold Shimmering Body Cream hydrates skin and leaves a nice light veil of sparkles. The body cream can either be sold separately or included within the scents original Eau De Parfum, available in one size—
- 200ml / 6.7oz
The scent's Energizing Shower Gel was released exclusively in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, in one size—
- 200ml / 6.7 oz
Following the release of Heat Rush, the fragrance was included in a "Heat Rush Launch Gift Set" which contained a 3.4 fl. oz. Eau de Toilette Spray, a 2.5 fl. oz. Gold Shimmering Body Lotion, and a 2.5 fl. oz. Energizing Shower Gel. Additionally released, a "Chic Gold Tote Bag" was included with any $59 purchase from Knowles' fragrance collection. A "Fragrance Candy Wrapper" was also made available to the public for free at local retailers, which included a fragrance candy wrapper of Heat Rush.