Iceberg (fashion house)
Encyclopedia
Iceberg is an Italian luxury fashion design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....

 house. Founded in 1962 by Silvio and Giuliana Gerani, the house produces women’s prêt-a-porter
Ready-to-wear
Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing.Ready-to-wear has...

, accessories, and fragrances. It is part of the Gilmar group.
Its headquarters are in San Giovanni in Marignano
San Giovanni in Marignano
San Giovanni in Marignano is a comune in the Province of Rimini in the Italian region Emilia-Romagna, located about 130 km southeast of Bologna and about 20 km southeast of Rimini....

, Italy, and it has boutiques and outlets in cities across Europe, primarily in Italy but also in London, Paris, Moscow, Kiev, and in Kuwait City and Dubai. The founders' son Paolo Gerani is the creative person and the manager.

Starting as knitwear
Knitted fabric
Knitted fabrics is the third major class of fabric, after woven and nonwoven fabrics.-Elasticity, thickness and warmth:Compared to the other two classes, knitted fabrics are much more elastic, which accounts for their historical use in stockings and other clothing that requires changes in shape...

 specialists, Iceberg were an early proponent of the concept of fashionable sportswear, later expanding into leatherwear and jeans. Their products have been worn by Pamela Anderson
Pamela Anderson
Pamela Denise Anderson is a Canadian-American actress, model, producer, author, activist, and former showgirl, known for her roles on the television series Home Improvement, Baywatch, and V.I.P. She was chosen as a Playmate of the Month for Playboy magazine in February 1990...

, Paris Hilton
Paris Hilton
Paris Whitney Hilton is an American businesswoman, heiress, and socialite. She is a great-granddaughter of Conrad Hilton . Hilton is known for her controversial participation in a sex tape in 2003, and appearance on the television series The Simple Life alongside fellow socialite and childhood...

, Li'l Kim and Mischa Barton
Mischa Barton
Mischa Anne Marsden Barton is a British-American fashion model, film, television, and stage actress, best known for her role as Marissa Cooper in the American television series The O.C..-Early life:...

. In July 2011 the company collection was presented at the catwalk of The Brandery
The Brandery
The Brandery is an urban fashion show, organized by Fira de Barcelona and held twice a year, in summer and winter. The first edition was held in July 2009 at the Montjuïc exhibition site in Barcelona and was initially addressed exclusively to professional visitors.- History :The first edition had...

 fashion show in Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...

.
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