The Brandery
Encyclopedia
The Brandery is an urban fashion
show, organized by Fira de Barcelona
and held twice a year, in summer and winter. The first edition was held in July 2009 at the Montjuïc
exhibition site in Barcelona
and was initially addressed exclusively to professional visitors.
, John Lewis
, La Rinascente
and Galeries Lafayette
, and included “Windows on the Move”, a window-dressing competition involving more than 100 top stores in Barcelona, distributed across the city center.
The fifth edition, in July 2011, was inaugurated by Xavier Trias
, mayor of Barcelona, and by Miquel Serrano, manager of the show. This edition included a new section named Brandtown, which was open to non-professional visitors, and included a Fitting Room meeting inside the rooms of an hotel, with bloggers, trendsetters, specialized media and fashion and design lovers.
Brands and designers who have participated at the show include Desigual
, Custo Barcelona, Munich
, Armand Basi, Buff
, Sita Murt
, Camper
, le Coq Sportif
, Kaporal, North Sail and Lyle & Scott
. The summer 2011 edition presented proposals from Stella McCartney
, Vivienne Westwood
, Blumarine
, Iceberg
, Alberta Ferretti
, Moschino
, Frankie Morello, Roberto Cavalli
and Parah. Magazines such as Elle
, Cosmopolitan
and Vogue
have also been present at the show.
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
show, organized by Fira de Barcelona
Fira de Barcelona
Fira de Barcelona is a trade fair ground and organizer that was officially constituted in 1932 in Barcelona, Catalonia, Spain. It is publicly owned company with autonomous management, organizing more than 80 trade shows, bringing together 40,000 companies and receiving three and a half million...
and held twice a year, in summer and winter. The first edition was held in July 2009 at the Montjuïc
Montjuïc
Montjuïc is a hill located in Barcelona, Catalonia.-Etymology:Montjuïc is translated as 'Jew Hill' in medieval Catalan, or is perhaps related to the Latin phrase Mons Jovicus . The name is found in several locations in the Catalan Countries: the Catalan cities of Girona and Barcelona both have a...
exhibition site in Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...
and was initially addressed exclusively to professional visitors.
History
The first edition had 113 participating brands. The third edition, from June 28 to June 30, 2010, had 215 brands and 17.000 visitors, with 25% of them coming from outside Spain. The fourth edition, in January 2011, hosted buyers such as the department stores El Corte InglésEl Corte Inglés
El Corte Inglés S.A. , headquartered in Madrid, is the biggest department store group in Europe and ranks fourth worldwide...
, John Lewis
John Lewis (department store)
-Recent developments:In June 2004, John Lewis announced plans to open its first store in Northern Ireland at the Sprucefield Park development, the province's largest out of town shopping centre, located outside Lisburn and from Belfast. The application was approved in June 2005 and the opening of...
, La Rinascente
La Rinascente
La Rinascente is a Thai owned Italian retailer operating upscale department stores in the area of clothing, household and beauty products, founded in Milan in 1865 by Luigi and Ferdinando Bocconi....
and Galeries Lafayette
Galeries Lafayette
- History :In 1893 Théophile Bader and his cousin Alphonse Kahn opened a fashion store in a small haberdasher's shop at the corner of rue La Fayette and the Chaussée d'Antin, Paris. In 1896, the company purchased the entire building at n°1 rue La Fayette and in 1905 the buildings at n°38, 40 et...
, and included “Windows on the Move”, a window-dressing competition involving more than 100 top stores in Barcelona, distributed across the city center.
The fifth edition, in July 2011, was inaugurated by Xavier Trias
Xavier Trias
Xavier Trias i Vidal de Llobatera is a Spanish Catalan politician, member of Democratic Convergence of Catalonia and Mayor of Barcelona since July 2, 2011...
, mayor of Barcelona, and by Miquel Serrano, manager of the show. This edition included a new section named Brandtown, which was open to non-professional visitors, and included a Fitting Room meeting inside the rooms of an hotel, with bloggers, trendsetters, specialized media and fashion and design lovers.
Brands and designers who have participated at the show include Desigual
Desigual
Desigual is a casual clothing brand based in Barcelona, Spain, which is noted for its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Founded in 1984 by Thomas Meyer, from Switzerland, the company has been led by Manel Adell since 2002. Desigual sells...
, Custo Barcelona, Munich
Munich (sport shoes)
Munich is a company and brand specialized in sport and fashion shoes. The company headquarters are located in Capellades, province of Barcelona, Spain. Munich produces more than 850.000 pairs of shoes per year, 46% of sports type, and 54% of fashion type. The company has reached a privileged...
, Armand Basi, Buff
Buff (headgear)
Buff is the registered trade mark for the multifunctional headwear produced by Original Buff S.A., a company based in Igualada, near Barcelona in Catalonia since they were established in 1992....
, Sita Murt
Sita Murt
Sita Murt is a Catalan fashion designer and businesswoman. Her name Sita is a diminutive from Carmencita. As a fast-expanding women's label, Sita Murt is designed with the young, feminine, fun-loving woman in mind and has an emphasis on soft, sensual fabrics...
, Camper
Camper (company)
Camper is an international shoe company based in Spain. Lorenzo Fluxa founded the company in 1975 after inheriting a shoe factory from his father, Antonio Fluxa, a Spanish shoemaker. Camper operates 52 company-owned stores around North America, Europe, Asia and Australia, as well as distributing...
, le Coq Sportif
Le Coq Sportif
Le Coq Sportif is a French company producing sports equipment such as shoes, shorts, and T-shirts. It was founded in 1882 by Émile Camuset, but the first clothing items branded with the rooster appeared in 1948...
, Kaporal, North Sail and Lyle & Scott
Lyle & Scott
Lyle & Scott is a British knitwear brand, formerly known for golfing knitwear. It acquired a younger more fashionable following with young 'casuals' in the 1980s....
. The summer 2011 edition presented proposals from Stella McCartney
Stella McCartney
Stella Nina McCartney is an English fashion designer. She is the daughter of former Beatles member Sir Paul McCartney and the late photographer and animal rights activist, Linda McCartney.-Early life:...
, Vivienne Westwood
Vivienne Westwood
Dame Vivienne Westwood, DBE, RDI is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.-Early life:...
, Blumarine
Blumarine
Blufin S.p.A is an Italian fashion house founded by Anna Molinari and her late husband Gianpaolo Tarabini. The core brand is Blumarine, which they started in 1977, followed by Miss Blumarine , Blugirl and Anna Molinari , which is being repositioned as their luxury brand...
, Iceberg
Iceberg (fashion house)
Iceberg is an Italian luxury fashion design house. Founded in 1962 by Silvio and Giuliana Gerani, the house produces women’s prêt-a-porter, accessories, and fragrances...
, Alberta Ferretti
Alberta Ferretti
Alberta Ferretti is an Italian fashion designer and dressmaker. She designs for Alberta Ferretti and Philosophy di Alberta Ferretti. Her showroom is in Milan, Italy but her studio is in the picturesque village of Cattolica, near Rimini, Italy....
, Moschino
Moschino
Moschino is an Italian fashion design house and manufacturer of women's, men's and children's fashion.-History:The brand was originally created in 1983 by the late Franco Moschino...
, Frankie Morello, Roberto Cavalli
Roberto Cavalli
Roberto Cavalli is an Italian fashion designer from Florence.-Biography:Roberto Cavalli was born in Florence, Tuscany. His grandfather, Giuseppe Rossi, was a member of the Macchiaioli Movement, whose work is exhibited in the Uffizi Gallery. Cavalli decided to enroll at the local Art Institute,...
and Parah. Magazines such as Elle
Elle (magazine)
Elle is a worldwide magazine of French origin that focuses on women's fashion, beauty, health, and entertainment. Elle is also the world's largest fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means "she".-History:Elle was founded in...
, Cosmopolitan
Cosmopolitan (magazine)
Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s...
and Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
have also been present at the show.