Sita Murt
Encyclopedia
Sita Murt is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
1946) is a Catalan
Catalonia
Catalonia is an autonomous community in northeastern Spain, with the official status of a "nationality" of Spain. Catalonia comprises four provinces: Barcelona, Girona, Lleida, and Tarragona. Its capital and largest city is Barcelona. Catalonia covers an area of 32,114 km² and has an...
fashion designer and businesswoman. Her name Sita is a diminutive from Carmencita. As a fast-expanding women's label, Sita Murt is designed with the young, feminine, fun-loving woman in mind and has an emphasis on soft, sensual fabrics. The Sita Murt designs are marketed by the company Esteve Aguilera SA, that produces more than 200.000 jerseys
Jersey (clothing)
A jersey is an item of knitted clothing, traditionally in wool or cotton, with sleeves, worn as a pullover, as it does not open at the front, unlike a cardigan. It is usually close-fitting and machine knitted in contrast to a guernsey that is more often hand knit with a thicker yarn...
and other pieces of clothing per year, serving more than 1.900 sales locations, including international department stores such as Galeries Lafayette
Galeries Lafayette
- History :In 1893 Théophile Bader and his cousin Alphonse Kahn opened a fashion store in a small haberdasher's shop at the corner of rue La Fayette and the Chaussée d'Antin, Paris. In 1896, the company purchased the entire building at n°1 rue La Fayette and in 1905 the buildings at n°38, 40 et...
or Tzum from Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...
. Some of her products have been used at the film Vicky Cristina Barcelona
Vicky Cristina Barcelona
Vicky Cristina Barcelona is a 2008 romance comedy-drama film written and directed by Woody Allen, and starring Javier Bardem, Penélope Cruz, Scarlett Johansson and Rebecca Hall...
.
Biography
Sita Murt was born as the daughter of the owner of a tanneryTanning
Tanning is the making of leather from the skins of animals which does not easily decompose. Traditionally, tanning used tannin, an acidic chemical compound from which the tanning process draws its name . Coloring may occur during tanning...
in Igualada
Igualada
Igualada is a municipality of the province of Barcelona in Catalonia . It is located on the left bank of the Anoia river, and at the western end of the Igualada-Martorell-Barcelona railway. Igualada is the capital and central market of the Anoia comarca, a rich agricultural and wine-producing...
and now belongs to the third generation of a textile industry dynasty
Dynasty
A dynasty is a sequence of rulers considered members of the same family. Historians traditionally consider many sovereign states' history within a framework of successive dynasties, e.g., China, Ancient Egypt and the Persian Empire...
in Igualada. At an early age, she used to collect small pieces of leather at the family factory, which she tried to use for creating pieces of clothing. Sita studied at the Sarrià School of Textile Design, managed by Ramón Folch. She married Toni Esteve Enrich, manager of the Esteve Aguilera company founded in 1924 and incorporated as SA
S.A. (corporation)
S.A. designates a particular type of corporation in various countries, mostly those employing the civil law. It originated in Spain during the 16th century. Depending on language, the abbreviation stands for various phrases meaning anonymous society, anonymous company, anonymous partnership, or...
in 1965. After some years, when her kids had grown, Sita started being involved in the design of products, mainly knitted jerseys
Jersey (clothing)
A jersey is an item of knitted clothing, traditionally in wool or cotton, with sleeves, worn as a pullover, as it does not open at the front, unlike a cardigan. It is usually close-fitting and machine knitted in contrast to a guernsey that is more often hand knit with a thicker yarn...
. Sita started to create her own designs. The early death of his husband Toni in 1984 changed all plans. Sita's father-in-law
Father-in-law
A parent-in-law is a person who has a legal affinity with another by being the parent of the other's spouse. Many cultures and legal systems impose duties and responsibilities on persons connected by this relationship...
decided to appoint her as the company manager, despite the reluctance of some persons due to the fact she was young and a woman.
Sita worked hard and her company is today a good example for other Catalan
Catalonia
Catalonia is an autonomous community in northeastern Spain, with the official status of a "nationality" of Spain. Catalonia comprises four provinces: Barcelona, Girona, Lleida, and Tarragona. Its capital and largest city is Barcelona. Catalonia covers an area of 32,114 km² and has an...
companies.
Since 1989 the company attends many fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
s to present the new collections, including Salons Gaudí in Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...
, Pasarela Cibeles in Madrid
Madrid
Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...
, Bread & Butter in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and Barcelona, The Brandery
The Brandery
The Brandery is an urban fashion show, organized by Fira de Barcelona and held twice a year, in summer and winter. The first edition was held in July 2009 at the Montjuïc exhibition site in Barcelona and was initially addressed exclusively to professional visitors.- History :The first edition had...
in Barcelona, Premium (Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
), Gallery (Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...
), Coterie (New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
) and Modefabriek, Who’s Next and Paris sur Mode (Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
).
The company replaced the original brand Esteve, to Sita Murt, and has opened several direct stores and an outlet store
Outlet store
An outlet store or factory outlet is a brick and mortar or online retail store in which manufacturers sell their stock directly to the public. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch the production process like in the...
in Igualada. Sita's descendants, Toni, Iago, Isabel and Albert, have worked at the company in different positions. In 2007 the company recruited a new CEO, Jordi Balsells, formerly Sales Manager of Desigual
Desigual
Desigual is a casual clothing brand based in Barcelona, Spain, which is noted for its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Founded in 1984 by Thomas Meyer, from Switzerland, the company has been led by Manel Adell since 2002. Desigual sells...
. In 2008 the company added a line of Fashion accessories and complements and in 2010 a collection of shoes. The first direct store outside Spain was open in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
in May 2010 sponsored by the actress Victoria Abril
Victoria Abril
Victoria Abril is a Spanish film actress. She is best known to international audiences for her performance in the movie ¡Átame! by director Pedro Almodóvar....
. Miquel Ramis was appointed CEO in 2011.
Awards
- Premio al Mérito Exportador (2002) from the Prince of AsturiasPrince of AsturiasPrince of Asturias is the historical title given to the heir to the Spanish throne. It was also the title under the earlier Kingdom of Castile. The current Prince of Asturias is Felipe, son of King Juan Carlos of Spain and Queen Sofía...
. - Award "Barcelona es moda" (2008)
- Calderera de honor de MontmaneuMontmaneuMontmaneu is a municipality in the comarca of the Anoia in Catalonia, Spain....
(2010)