Jarritos
Encyclopedia
Jarritos is a popular brand of soft drink
in Mexico
. Jarritos was started by Don Francisco "El Güero" Hill in 1950. The Jarritos brand is currently owned by Novamex, a large independent-bottling conglomerate based in Guadalajara, Jalisco
, property of the Hill & ac. Co. although it is also distributed in some areas of Mexico by The Pepsi Bottling Group or Cott
.
Jarritos is made in fruit
flavors and is more carbonated
than popular soft drink
s made in the United States
or Canada
. Many Jarritos varieties are naturally flavored. The word, "jarrito," means, "jug," in Spanish and refers to the Mexican tradition of drinking water
and other drinks in clay
pottery
jugs. Jarritos comes in 12.5 and 20-ounce glass and plastic as well as 1.5 liter bottles.
-flavored drink. Shortly after launching the first Jarritos in Mexico City
, Francisco Hill developed a process to remove tamarind
juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico. In 10 years, Jarritos became available in 80 percent of Mexico.
In 1989, the first importation of Jarritos to retail stores in the U.S. began. By 1997, Jarritos became the most popular soft drink in the U.S. among Latino
consumers. The 2009 edition of the book Mexico Greatest Brands confirms that each minute 6000 bottles of Jarritos are introduced to the United States.
name in parentheses):
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
in Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
. Jarritos was started by Don Francisco "El Güero" Hill in 1950. The Jarritos brand is currently owned by Novamex, a large independent-bottling conglomerate based in Guadalajara, Jalisco
Guadalajara, Jalisco
Guadalajara is the capital of the Mexican state of Jalisco, and the seat of the municipality of Guadalajara. The city is located in the central region of Jalisco in the western-pacific area of Mexico. With a population of 1,564,514 it is Mexico's second most populous municipality...
, property of the Hill & ac. Co. although it is also distributed in some areas of Mexico by The Pepsi Bottling Group or Cott
Cott Corporation
The Cott Corporation is a leading supplier of private label carbonated soft drinks distributing to Canada, the United States, Mexico, the United Kingdom, and Europe. In addition to producing many private-label beverages for retailers, Cott also has a large and growing portfolio of its own brands...
.
Jarritos is made in fruit
Fruit
In broad terms, a fruit is a structure of a plant that contains its seeds.The term has different meanings dependent on context. In non-technical usage, such as food preparation, fruit normally means the fleshy seed-associated structures of certain plants that are sweet and edible in the raw state,...
flavors and is more carbonated
Carbonation
Carbonation is the process of dissolving carbon dioxide in water. The process usually involves carbon dioxide under high pressure. When the pressure is reduced, the carbon dioxide is released from the solution as small bubbles, which cause the solution to "fizz." This effect is seen in carbonated...
than popular soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s made in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
or Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. Many Jarritos varieties are naturally flavored. The word, "jarrito," means, "jug," in Spanish and refers to the Mexican tradition of drinking water
Water
Water is a chemical substance with the chemical formula H2O. A water molecule contains one oxygen and two hydrogen atoms connected by covalent bonds. Water is a liquid at ambient conditions, but it often co-exists on Earth with its solid state, ice, and gaseous state . Water also exists in a...
and other drinks in clay
Clay
Clay is a general term including many combinations of one or more clay minerals with traces of metal oxides and organic matter. Geologic clay deposits are mostly composed of phyllosilicate minerals containing variable amounts of water trapped in the mineral structure.- Formation :Clay minerals...
pottery
Pottery
Pottery is the material from which the potteryware is made, of which major types include earthenware, stoneware and porcelain. The place where such wares are made is also called a pottery . Pottery also refers to the art or craft of the potter or the manufacture of pottery...
jugs. Jarritos comes in 12.5 and 20-ounce glass and plastic as well as 1.5 liter bottles.
History
Jarritos broke with Mexican soft drink standards by offering a larger 400 ml bottle with a coffeeCoffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
-flavored drink. Shortly after launching the first Jarritos in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
, Francisco Hill developed a process to remove tamarind
Tamarind
Tamarind is a tree in the family Fabaceae. The genus Tamarindus is monotypic .-Origin:...
juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico. In 10 years, Jarritos became available in 80 percent of Mexico.
In 1989, the first importation of Jarritos to retail stores in the U.S. began. By 1997, Jarritos became the most popular soft drink in the U.S. among Latino
Latino
The demonyms Latino and Latina , are defined in English language dictionaries as:* "a person of Latin-American descent."* "A Latin American."* "A person of Hispanic, especially Latin-American, descent, often one living in the United States."...
consumers. The 2009 edition of the book Mexico Greatest Brands confirms that each minute 6000 bottles of Jarritos are introduced to the United States.
Flavors
Jarritos is available in the following fourteen flavors (with the SpanishSpanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
name in parentheses):
- Fruit Punch (tutifruti)
- GrapefruitGrapefruitThe grapefruit , is a subtropical citrus tree known for its sour fruit, an 18th-century hybrid first bred in Barbados. When found, it was named the "forbidden fruit"; it has also been misidentified with the pomelo or shaddock , one of the parents of this hybrid, the other being sweet orange The...
(toronja) - GuavaGuavaGuavas are plants in the myrtle family genus Psidium , which contains about 100 species of tropical shrubs and small trees. They are native to Mexico, Central America, and northern South America...
(guayaba) - HibiscusHibiscus teaHibiscus tea is the infusion made from the calyces of the Hibiscus sabdariffa flower, an herbal tea drink consumed both hot and cold by people around the world...
(jamaica) - LimeLime (fruit)Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
(limón) - MandarinMandarin orangeThe orange, also known as the ' or mandarine , is a small citrus tree with fruit resembling other oranges. Mandarin oranges are usually eaten plain or in fruit salads...
(mandarina) - PineapplePineapplePineapple is the common name for a tropical plant and its edible fruit, which is actually a multiple fruit consisting of coalesced berries. It was given the name pineapple due to its resemblance to a pine cone. The pineapple is by far the most economically important plant in the Bromeliaceae...
(piña) - StrawberryStrawberryFragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
(fresa) - TamarindTamarindTamarind is a tree in the family Fabaceae. The genus Tamarindus is monotypic .-Origin:...
(tamarindo) - WatermelonWatermelonWatermelon is a vine-like flowering plant originally from southern Africa. Its fruit, which is also called watermelon, is a special kind referred to by botanists as a pepo, a berry which has a thick rind and fleshy center...
(sandía); discontinued - LemonLemonThe lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
-LimeLime (fruit)Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
("lima-limón") - MangoMangoThe mango is a fleshy stone fruit belonging to the genus Mangifera, consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceae. The mango is native to India from where it spread all over the world. It is also the most cultivated fruit of the tropical world. While...
(mango) - ColaColaCola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...
(cola) - Sparkling Water (Mineragua)