Just Us!
Encyclopedia
Just Us! Coffee Roasters Co-op is a Canadian
importer of fair trade
coffee
, tea
, sugar
, and chocolate
. Based in Grand Pré, Nova Scotia
, Just Us! products are sold throughout Canada, typically in shops specializing in fair trade
goods such as Ten Thousand Villages
. As well, Just Us! operates a network of cafés in Nova Scotia with locations in Grand Pré
, Wolfville
, and Halifax.
The company was founded in 1996 by Jeff and Debra Moore and 3 friends, after a visit by Jeff Moore to the mountainous coffee-producing regions of Mexico in December 1995. The name was conceived as a pun on the word justice
, reflecting the motivations behind the fair trade
movement.
The business began as a coffee roastery in New Minas
. The roastery is now located in Grand-Pre. Fair Trade remains the main focus of the business. Just Us! has extended its product line to include chocolate, teas, and sugar and expanded operations to include a fair trade
chocolate
factory in Grand Pré, Nova Scotia
.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
importer of fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
, tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...
, sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
, and chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
. Based in Grand Pré, Nova Scotia
Grand Pre, Nova Scotia
Grand-Pré is a Canadian rural community in Kings County, Nova Scotia. Its French name translates to "Great Meadow" and the community lies at the eastern edge of the Annapolis Valley several kilometres east of the town of Wolfville on a peninsula jutting into the Minas Basin, framed by the Gaspereau...
, Just Us! products are sold throughout Canada, typically in shops specializing in fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
goods such as Ten Thousand Villages
Ten Thousand Villages
Ten Thousand Villages is a nonprofit fair trade organization that markets handcrafted products made by disadvantaged artisans from more than 120 artisan groups in more than 38 countries....
. As well, Just Us! operates a network of cafés in Nova Scotia with locations in Grand Pré
Grand Pre, Nova Scotia
Grand-Pré is a Canadian rural community in Kings County, Nova Scotia. Its French name translates to "Great Meadow" and the community lies at the eastern edge of the Annapolis Valley several kilometres east of the town of Wolfville on a peninsula jutting into the Minas Basin, framed by the Gaspereau...
, Wolfville
Wolfville, Nova Scotia
Wolfville is a small town in the Annapolis Valley, Kings County, Nova Scotia, Canada, located about northwest of the provincial capital, Halifax. As of 2006, the population was 3,772....
, and Halifax.
The company was founded in 1996 by Jeff and Debra Moore and 3 friends, after a visit by Jeff Moore to the mountainous coffee-producing regions of Mexico in December 1995. The name was conceived as a pun on the word justice
Justice
Justice is a concept of moral rightness based on ethics, rationality, law, natural law, religion, or equity, along with the punishment of the breach of said ethics; justice is the act of being just and/or fair.-Concept of justice:...
, reflecting the motivations behind the fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
movement.
The business began as a coffee roastery in New Minas
New Minas, Nova Scotia
New Minas is a village located in the eastern part of Kings County in Nova Scotia's Annapolis Valley. As of 2001, the population was 4,300.New Minas borders the town of Kentville to the west and the unincorporated community of Greenwich to the east. The town of Wolfville, Nova Scotia is further...
. The roastery is now located in Grand-Pre. Fair Trade remains the main focus of the business. Just Us! has extended its product line to include chocolate, teas, and sugar and expanded operations to include a fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
factory in Grand Pré, Nova Scotia
Grand Pre, Nova Scotia
Grand-Pré is a Canadian rural community in Kings County, Nova Scotia. Its French name translates to "Great Meadow" and the community lies at the eastern edge of the Annapolis Valley several kilometres east of the town of Wolfville on a peninsula jutting into the Minas Basin, framed by the Gaspereau...
.