List of copywriters
Encyclopedia
This is a list of well-known advertising
copywriters
who founded a major multinational agency, have been inducted into an advertising hall of fame, have been recognized with a lifetime achievement award, or have considerable influence in the copywriting world.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
copywriters
Copywriting
Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing , the term copywriter is generally limited to promotional situations, regardless of the medium...
who founded a major multinational agency, have been inducted into an advertising hall of fame, have been recognized with a lifetime achievement award, or have considerable influence in the copywriting world.
- David AbbottDavid Abbott (advertising)David Abbott is a British advertising executive who founded Abbott Mead Vickers BBDO.Abbott started as a copywriter at Mather & Crowther and then at DDB, London. In 1966, he was sent to their New York office, then returned to London as a director.In 1971, he founded French Gold Abbott...
, founder of Abbott Mead Vickers BBDOAbbott Mead Vickers BBDOAMV BBDO is an advertising agency that works with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV identifies and addresses business challenges for its clients with integrated campaigns, incorporating digital, social, experiential, print or broadcast... - William BernbachWilliam BernbachWilliam Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach...
, founder of DDB WorldwideDDB WorldwideDDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies... - Drayton BirdDrayton BirdDrayton Bird was born in 1936 near Liverpool, UK. His father ran a pub and he credits this with his lifelong interest in people.In November 2003 the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing, other names included Kotler,...
, founder of THB&W - Leo BurnettLeo BurnettLeo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....
, founder of Leo Burnett WorldwideLeo Burnett WorldwideLeo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G.... - Fairfax M. ConeFairfax M. ConeFairfax Mastick Cone or Fax Cone, was an American businessperson, advertising executive and the former director of the American Association of Advertising Agencies.- Early years :...
, founder of Foote Cone & Belding - Bernice Fitz-GibbonBernice Fitz-GibbonBernice Bowles "Fitz" Fitz-Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by...
, 1982 Advertising Hall of Fame inductee - Jo FoxworthJo FoxworthJosephine "Jo" Foxworth was an American advertising executive. She was elected to the Advertising Hall of Fame in 1997....
, key writer at McCann EricksonMcCann EricksonMcCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry.... - Stan FrebergStan FrebergStanley Victor "Stan" Freberg is an American author, recording artist, animation voice actor, comedian, radio personality, puppeteer, and advertising creative director whose career began in 1944...
(born 1926) - David Ogilvy, founder of Ogilvy & MatherOgilvy & MatherOgilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
- Steve SlaunwhiteSteve SlaunwhiteSteve Slaunwhite is a Canadian author of business books, most notably on the topics of marketing and copywriting...
, influential copywriting teacher and author