MDG Computers
Encyclopedia
MDG Computers Canada Inc. is a Canadian-owned manufacturer, distributor and retailer of personal computers (PCs), notebooks and related products and accessories. The company was founded in 1991 with a single location, and now has 18 franchised locations across Canada
, with headquarters located in Oakville, Ontario
.
and grew to be the largest domestic PC company in Canada. They are particularly known for television advertisements for MDG Direct, a division that provides financing towards purchase of select desktops, laptops and televisions. They have launched large scale campaigns with Canadian Tire Financial Services
, American Express
, Visa, Blockbuster Canada and more recently TD Canada Trust
.
MDG Computers launched an online retail store called MDG iStore on January 25, 2008.
family of operating systems.
In approximately 2007, MDG began a corporate strategy of using name brand parts for all major components of their computers. The goal was to differentiate themselves from various competitors that rely on no-name hardware, improve product reliability, and make improvements in customer satisfaction.
In addition to offering consumer financing to buy desktops, laptops and LCD HDTVs to Canadian customers MDG also sells desktop computers on the NMSO - Canada's federal government buying arm and has contracts with large school boards across Canada.
According to MDG's website, all computer assembly and technical support are based entirely in Canada, including their factory.
On average MDG's computers cost more than most other brands.
, Wal-Mart Canada
and The Shopping Channel
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, with headquarters located in Oakville, Ontario
Oakville, Ontario
Oakville is a town in Halton Region, on Lake Ontario in Southern Ontario, Canada, and is part of the Greater Toronto Area. As of the 2006 census the population was 165,613.-History:In 1793, Dundas Street was surveyed for a military road...
.
History
MDG was founded in 1991 in Oakville, OntarioOakville, Ontario
Oakville is a town in Halton Region, on Lake Ontario in Southern Ontario, Canada, and is part of the Greater Toronto Area. As of the 2006 census the population was 165,613.-History:In 1793, Dundas Street was surveyed for a military road...
and grew to be the largest domestic PC company in Canada. They are particularly known for television advertisements for MDG Direct, a division that provides financing towards purchase of select desktops, laptops and televisions. They have launched large scale campaigns with Canadian Tire Financial Services
Canadian Tire Financial Services
Canadian Tire Financial Services is the financial services arm of Canadian Tire.-History:*CTFS began in 1961 as Midland Shoppers Credit Limited, a small company offering third-party credit processing for local retailers...
, American Express
American Express
American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...
, Visa, Blockbuster Canada and more recently TD Canada Trust
TD Canada Trust
TD Canada Trust is the personal, small business and commercial banking operation of the Toronto-Dominion Bank in Canada. TD Canada Trust offers a range of financial services and products to more than 10 million Canadian customers through more than 1,100 branches and 2,600 ATM Green Machines...
.
MDG Computers launched an online retail store called MDG iStore on January 25, 2008.
Products and marketing
MDG is a manufacturer of desktop and laptop computers running the Microsoft WindowsMicrosoft Windows
Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...
family of operating systems.
In approximately 2007, MDG began a corporate strategy of using name brand parts for all major components of their computers. The goal was to differentiate themselves from various competitors that rely on no-name hardware, improve product reliability, and make improvements in customer satisfaction.
In addition to offering consumer financing to buy desktops, laptops and LCD HDTVs to Canadian customers MDG also sells desktop computers on the NMSO - Canada's federal government buying arm and has contracts with large school boards across Canada.
According to MDG's website, all computer assembly and technical support are based entirely in Canada, including their factory.
On average MDG's computers cost more than most other brands.
Mass retail
In 2009 MDG Computers has begun to sell netbooks through mass retailers and online retailers including Sears CanadaSears Canada
Sears Canada Inc. is a retailer, headquartered in Toronto, Ontario, that operates in all provinces and territories across Canada with a network of 196 corporate stores, 195 dealer stores, 38 home improvement showrooms, 108 Sears Travel offices and a nationwide home maintenance, repair, and...
, Wal-Mart Canada
Wal-Mart Canada
Wal-Mart Canada Corp. is the Canadian unit of Walmart and was founded in 1994 in Mississauga, Ontario with the purchase of the Canadian Woolco stores from Woolworth Canada....
and The Shopping Channel
The Shopping Channel
The Shopping Channel is a Canadian English language cable television home shopping channel. The Shopping Channel is a division of Rogers Media. The channel is headquartered in Mississauga, Ontario. It showcases various products throughout the day of which viewers can purchase either by telephone or...