Main Line Broadcasting
Encyclopedia
Main Line Broadcasting is an American media company, based in Philadelphia, Pennsylvania. Main Line Broadcasting owns 19 radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

s in four markets in the United States. The company is run by CEO Dan Savadove, a veteran Philadelphia broadcaster. Main Line is backed by the Arlington Capital Group, a private equity
Private equity
Private equity, in finance, is an asset class consisting of equity securities in operating companies that are not publicly traded on a stock exchange....

 company.

Main Line's operating strategy is to purchase and operate radio stations in mid-size Arbitron
Arbitron
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...

 markets, generally those ranked between 50 and 150 in Arbitron's market size list.

History

Main Line's first acquisition was Dame Broadcasting's 5-station group in Hagerstown, Maryland
Hagerstown, Maryland
Hagerstown is a city in northwestern Maryland, United States. It is the county seat of Washington County, and, by many definitions, the largest city in a region known as Western Maryland. The population of Hagerstown city proper at the 2010 census was 39,662, and the population of the...

 in August 2005. In December 2005, Main Line purchased four stations from MainQuad Broadcasting in the Richmond, Virginia
Richmond, Virginia
Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...

 market.

In May 2007, Main Line doubled in size with the purchase of ten stations from Radio One in the Louisville, Kentucky
Louisville, Kentucky
Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...

 and Dayton, Ohio
Dayton, Ohio
Dayton is the 6th largest city in the U.S. state of Ohio and the county seat of Montgomery County, the fifth most populous county in the state. The population was 141,527 at the 2010 census. The Dayton Metropolitan Statistical Area had a population of 841,502 in the 2010 census...

 markets. In October 2008, it downsized its Louisville, Kentucky cluster as part of company-wide budget cutting. In doing so, the entire WLRS airstaff was released. WLRS retained its rock format.

Stations

DMA Market Station Frequency Branding Format
53 Louisville, KY
Louisville, Kentucky
Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...

WGZB-FM
WGZB-FM
WGZB-FM is an Urban Contemporary music formatted radio station licensed to Lanesville, Indiana, serving the Louisville, Kentucky area...

96.5 B96.5 Urban
WDJX-FM
WDJX
WDJX is a Contemporary Hit Radio radio station located in Louisville, Kentucky. The station is licensed by the Federal Communications Commission to broadcast on 99.7 FM with a effective radiated power of 24 kW.-Station history:...

99.7 99.7 DJX CHR
WMJM-FM 101.3 Magic 101.3 Urban AC
WXMA-FM
WXMA
WXMA, also known as "102.3 The Max", is a Hot Adult Contemporary station located in Louisville, Kentucky. The station is licensed by the Federal Communications Commission to broadcast on 102.3 FM with a effective radiated power of 6 kW....

102.3 102.3 The Max Hot AC
WLRS-FM 105.1 105.1 FM TALK Talk
56 Richmond
Richmond, Virginia
Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...

-Petersburg, VA
Petersburg, Virginia
Petersburg is an independent city in Virginia, United States located on the Appomattox River and south of the state capital city of Richmond. The city's population was 32,420 as of 2010, predominantly of African-American ethnicity...

WLFV-FM
WLFV
WLFV is a Country formatted broadcast radio station licensed to Ettrick, Virginia, serving the Petersburg/Richmond area. WLFV is owned and operated by Main Line Broadcasting.-External links:*...

93.1 93.1 The Wolf Southern Country
WWLB-FM
WWLB
WWLB is an Adult Hits formatted broadcast radio station licensed to Midlothian, Virginia, serving Metro Richmond. WWLB is owned and operated by Main Line Broadcasting.-History:...

98.9 98.9 Liberty Variety Hits
WARV-FM 100.3 Big Oldies 107.3 Oldies
WBBT-FM 107.3
60 Dayton, OH WROU-FM
WROU-FM
WROU-FM is an Urban Adult Contemporary radio station at 92.1 FM licensed in West Carrollton, Ohio serving the Dayton area and owned and operated by Main Line broadcasting.-History:...

92.1 92.1 WROU Urban AC
WGTZ-FM
WGTZ
WGTZ "Fly 92.9" is a commercial FM station licensed in Eaton, Ohio at 92.9 MHz serving the Dayton and Springfield market area with an Adult Hits format. The previous CHR/Pop format commenced Sunday, March 15, 1984 at Noon when Dayton-based Great Trails Broadcasting owned the station at the time...

92.9 Fly 92.9 Variety Hits
WCLI-FM 101.5 Click 101.5 Modern Hit Music
WDHT-FM
WDHT
WDHT, "Hot 102.9", is an Rhythmic Contemporary radio station in Urbana, Ohio serving the Dayton/Springfield area that broadcasts on the 102.9 frequency. WDHT is currently owned by Main Line Broadcasting which also owns WING-AM, WROU-FM, WCLI-FM and WGTZ-FM...

102.9 Hot 102.9 Rhythmic Contemporary
WING-AM
WING
WING "ESPN 1410" is a commercial AM radio station in Dayton, Ohio operating with 5,000 watts at 1410 kHz with studios, offices and transmitter located on David Road in Kettering. It is the first full-time commercial radio station in Dayton...

1410 ESPN 1410 Sports
166 Hagerstown, MD-
Chambersburg, PA
WQCM-FM
WQCM
WQCM-FM in Greencastle, Pennsylvania, is "94.3 WQCM, THE Rock Station" playing rock music for the Hagerstown, Maryland, area. WQCM used to be located on 96.7 FM, which is now sister-station, urban WDLD.-External links:*...

94.3 94.3 WQCM Rock
WIKZ-FM
WIKZ
WIKZ is a radio station broadcasting a Adult Contemporary format. Licensed to Chambersburg, Pennsylvania, USA, the station serves the Harrisburg-Lebanon-Carlisle, Hagerstown-Chambersburg-Waynesboro area. The station is currently owned by Mlb - Hagerstown - Chambersburg Iv, LLC and features...

95.1 Mix 95.1 Adult Contemporary
WDLD-FM
WDLD
WDLD at 96.7 FM in Halfway, Maryland, is Wild 96.7 playing Rhythmic Contemporary Hits for the Hagerstown, Maryland area. They are owned by Main Line Broadcasting.-History:...

96.7 Wild 96.7 Rhythmic CHR
WCHA-AM 800 True Oldies 96.3 Oldies
WHAG-AM
WHAG (AM)
WHAG is an Oldies and Classic Hits formatted broadcast radio station licensed to Halfway, Maryland, serving Hagerstown, Maryland and Washington County, Maryland. WHAG is owned and operated by Main Line Broadcasting. WHAG simulcasts sister AM station WCHA, which also simulcasts on low-power 96.3...

1410
W243CP 96.3
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