Manila International Auto Show
Encyclopedia
The Manila International Auto Show is the Philippines
’ biggest motor show in terms of visitor count, cars on display, and exhibitors. The show, previously known as The Manila International Motor Show, is an annual venue for car buyers and enthusiasts alike to take a closer look at the latest models and significant concepts from the Philippines’ premiere auto makers.
, the Philippines became an attractive venue for foreign investment
. Japanese companies seeking to expand their market penetration established factories in this country. There were notable early successes: In 1955, Mercedes-Benz
established an assembly plant in the Philippines that was the first in the world outside of Germany, to produce its E-Class
sedan. In 1972, GM established a jointly owned vehicle and transmission manufacturing operation in the Philippines with two Philippine companies. In 1979, Isuzu Motors invests in the venture, GM Pilipinas, Inc.
During the Martial Law
regime of Ferdinand Marcos
, foreign investment dried up, and most car companies shuttered their operations in the country. Stalwarts such as Toyota and Ford stopped producing and selling cars. GM Pilipinas’ assembly and transmission plants ceased operation in 1985. With the restoration of a credible government, and establishment of freer trade policies, the Philippines was again back on the map. Soon, carmakers were establishing new facilities in the region, and the Philippines attracted it share of investment.
In a land once called the Pearl of the Orient, where “Jeepneys” and “Calesas” were once the king of the road, Manila is now positioning to be an automotive force to reckon with. With production figures inching closely to pre-Asian crisis volumes, the automotive industry appears to be shifting to a higher gear.
The clamour for growth and the need for the automotive brands to be showcased in a forum for new model debuts became the impetus to stage the first ever Manila International Motor Show. For this very reason, motoring writers Jason K. Ang, Ulysses K. Ang, and Alvin Uy approached Joseph Ang, Chairman of Worldbex Services International and talked about the idea of holding an international grade and industry-based auto show. Joseph Ang, an events and tradeshow veteran, quickly grasped the idea and announced the holding of the first ever Manila Motor Show held April 2005 as a tribute to his late father, who was in the automotive dealership business before his passing.
In 2006, the MANILA INTERNATIONAL AUTO SHOW, was presented by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and legitimate establishments and partners in the automotive industry..
Motor Image Pilipinas, the exclusive Philippine distributor of Subaru automobiles, launched the new Impreza sedan. Glenn Tan, Group Chief Executive of Motor Image Group, was on hand to personally unveil the new sedan during MIAS opening day.
MIAS continued its tradition of showcasing new products and new cars. Five auto brands from China unveiled their new models.
Chana vehicles made a strong debut in last year’s MIAS under Focus Ventures Inc., the exclusive Philippine distributor. This year they unveil the Chana Starlight Jr., the subcompact version of the Chana Starlight.
Chery Motors, represented by Iseway Motors Philippines Inc., introduced five new models: a dressed-up QQ3, the QQ1.1 AMT, QQ’s sedan version – the QQ6, the Tiggo 1.6 liter MT variant, and a bullet-proof Tiggo compact SUV.
Lifan unveiled the Lifan 520, a sedan designed by automobile design firm Ricardo Plc. of UK.
Great Wall motors launched several models including the Peri. Plans are underway to put up showrooms for Great Wall in Metro Manila.
Foton demonstrated its Foton MPX. The 10-seater MPV has an XTEC chassis technology and steering system developed by Lotus UK, experts in chassis tuning, and manufacturers of highly desirable sports cars.
EVnnovations previewed its REVAi electric vehicle. The REVAi is a full-electric vehicle, running on lead-acid batteries. After an 8-hour charge from home or office 220-volt electrical outlet, the REVAi is ready to run for up to 80 kilometers, with a top speed of 80 km/h.
MD Juan showcased its Philippine-made e-Jeepney. The e-Jeepney is an electrically powered, zero-emissions vehicle that provides an alternative to the noisy, uncomfortable, and smoke-belching jeeps that we often see on Philippine roads.
The MIAS Custom Classic Car Competition held its second successful year, with more than sixty cars participating in a gleaming showcase of classic and custom vehicles. Taking the best of show was a pristine 1956 Pontiac Star Chief.
The European Mobile Media Association conducted a Sound competition at the MIAS grounds.
Capping the spectacle of MIAS was the return of Guinness world record holder Russ Swift, who once again demonstrated his driving skill behind the wheel of various Subaru vehicles. The new Impreza sedan provided an exciting debut performance with Mr. Swift behind the wheel.
Mercedes-Benz showed off the all-new GLK SUV, fresh from its recent launch. BMW exhibited a rarely seen 6-Series convertible. Jeep displayed its toughened-up variant of the Wrangler go-anywhere off-roader. Jaguar introduced the stunning new XF sedan to the MIAS crowd, while its sister brand Land Rover displayed its compelling Mitsubishi previewed the new Galant and displayed the new Montero Sport 4x2 and Evo X models. Honda showed off the new City. Hyundai, Isuzu Gencars, and Nissan displayed their regular line-ups.
Several OEM and aftermarket suppliers also graced MIAS. Bridgestone set up a motorsports-themed pavilion, appropriate for the exclusive supplier of Formula 1, as well as other top-tier motorsports. Yokohama showed off a classic Alfa Romeo in its area. Motolite celebrated its 90th year anniversary with an impressive display. AutoPlus Sportzentrium, distributor of Motul
high-performance lubricants, displayed a gaggle of supercars in its area, including a Nissan R35 GT-R paired with a tuned R34. (For GT-R fans, there were at least four of them on display at MIAS.)Also in their booth was a Ford GT, a Shelby GT-500, and several rare Porsches. Tuason Racing gave a series of seminars on road safety. Repsol also highlighted its line of lubricants. Summit Media's BBC Top Gear Philippines was the event’s exclusive magazine sponsor.
As the only major motoring event for the first half of 2008, MIAS 2008 continues to be the venue of choice for launching new cars. This year, no less than 15 new models will make their public debut including several new car brands.
Seeing the growing trend towards cars as rolling works of art, MIAS takes the theme of “Imagination in Motion.”
Manila International Auto Show 2008 presented a total of 26 brands including Autohub, BMW, Chana, Chery, Chevrolet, Chrysler, Dodge, FAW, Ferrari, Ford, Honda, Hyundai, Isuzu, JAC, Jaguar, Jeep, Kama Trucks, Land Rover, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Sinski, Ssangyong, Subaru and Suzuki. Other notable exhibitors were Bridgestone, Michelin, Yokohama, Philippine Aluminum Wheels Inc. (Rota), and Autoplus (Motul
Oil).
Summit Media's BBC Top Gear Philippines was a sponsor and primary media partner.
Manila International Auto Show 2007 presented a total of 21 brands including BMW, Chevrolet, Chrysler, Dodge, Ferrari, Ford, Honda, Hyundai, Isuzu, JAC, Jaguar, Jeep, Kama Trucks, Land Rover, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru and Suzuki. Notably absent in the commercial exhibits this year was the country’s biggest automotive brand Toyota, as were Audi, Porsche, Kia and Volvo. Summit Media's BBC Top Gear Philippines was a sponsor and primary media partner.
Highlights of the show included:
Mazda Wins the Best Exhibition Booth Award
The Mazda Pavilion was chosen as “Best Exhibition Booth” this year because of overall design, difficulty in execution, architectural balance and harmony, adherence to its corporate identity and concept. The Mazda team received the award given to them during the third day of the show. A big photowall served as backdrop for its models and invokes the youthful lifestyle of the brand.
Ford Group Philippines has the biggest outdoor and indoor exhibition space
With a total of 400 square meters of interior showcase and over 2,000 square meters of outdoor space consisting of a specially designed outdoor 4x4 circuit track, Ford has the biggest combined outdoor and indoor showcase in the recently concluded Manila International Auto Show. Visitors queuing up for their turn in test driving their favorite Ford SUV and pick-up trucks. A specially modified Ford Focus was also prominently displayed in their indoor exhibition together with some other models fitted with aftermarket bodykits and alloy wheels.
Hyundai puts out the biggest indoor single brand showcase
With a total of 611 square meters, Hyundai has the biggest indoor showcase exhibition. Special space frame trusses were hoisted over their exhibition area that came with a plethora of halogen spot and flood lights illuminating its various models. Several photographic walls served as backdrops for its various models.
Formula Motorsports Philippines came out with the most exotic showcase
Combining a mixed brand of 3 Ferraris, 4 Jaguar saloons and 3 luxury Range Rover SUV’s made Formula Motorsports Philippines came out with the most exotic showcase in the recently concluded show.
Hyundai wins the best presentation award
With the public debut of its Veracruz, Elentra and Coupe, an oriental inspired dance number coupled with a professional singer was a big hit with the media who voted this presentation as the best among all the presentations made during the show. Several other exhibitors did their best to create a festive and lively atmosphere with lights and sound effects that made judging a tough choice to make.
Guinness World Record Holder Russ Swifts wows the MIAS crowd
Subaru used 3 high performance sedans to be used in a series of precision stunt driving performances by Guinness Record Holder Russ Swift, who performed two-wheel, donut spin and the thrilling fist-tight parallel parking maneuvers at the backstage area of the World Trade Center. The world-famous British stunt driver was behind the famous stunt scenes of the movie “The Italian Job” and is a regular performer in the most prestigious international auto shows in the world.
Motul
Nismo Skyline GT-R in Manila
A Nissan Skyline GT-R R34 was specially imported for the MIAS exhibit by Autoplus Sportszentrum, the country’s exclusive distributor for MoMotul
tul Oil. The red Number 22 Motul-Pitwork Skyline GT-R was driven by Masami Kageyama and Richard Lyons in 2003 and won many victories in the fiercely competitive Japan Grand Touring Car Championship. The name Godzilla is appropriate, as it is accorded in Japan a demigod-like cult status, and was on loan courtesy of Nismo (Nissan Motorsports) Japan. Displayed beside the Godzilla was another Nissan Skyline owned by Autoplus. The highly modified blue colored Skyline GT-R was the country’s first car to break the 1000 hp record.
. The 2006 show marked a much larger show with these major exhibitors: Audi
, BMW
, Chevrolet
, Chrysler
, Dodge
, Ferrari
, Ford, Honda
, Hyundai
, Isuzu
, Jaguar
, Jeep
, Kia Motors
, Maserati
, Mazda
, Mercedes-Benz
, Mitsubishi
, Nissan, Porsche
, and Toyota. Aside from static displays, numerous test drives were available.
Car launches included 8th generation Honda Civic
, the Jeep Commander
, the Chrysler Pacifica luxury wagon, the new Toyota Previa
, the 265 hp Nissan Murano
, the new Kia Rio
sedan and hatchback, and the new Hyundai Santa Fe
SUV.
The exhibitors announced an amazing array of special vehicles and never-before seen road cars. Mitsubishi Motor Philippines displayed their rally heritage with the Dakar-winning Pajero Evolution
plus the Lancer Evolution IX MR and the Eclipse 3.8 V6. Ford Group Philippines flexed their compact car muscle with their 225 hp Focus ST and Focus DuraTorq diesel. Mercedes-Benz previewed the future of motoring with demos of the F-Cell hydrogen-powered fuel cell car, as Isuzu demonstrated its Elf Hybrid
truck. Toyota’s TF105 Formula One racecar represented the company’s motorsports ambitions. The evocative 550 hp Motul
Ford GT
was certainly another crowd drawer.
The theme for 2006 focused on alternative fuels and energy efficiency. In the midst of rising fossil fuel
costs, a lot of car manufacturers are gearing their R&D efforts towards this direction. Among the vehicles to be put on display is DaimlerChrysler
’s Mercedes-Benz Fuel Cell car cleverly mounted within a standard A-Class chassis. Also on display is an Isuzu Elf
Hybrid truck. The Elf hybrid expands the possibilities for Isuzu’s diesel technology, and brings it to new levels of efficiency and clean emissions
. Both Mercedes-Benz and Isuzu conducted symposia on fuel-cell and hybrid technology during the show.
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
’ biggest motor show in terms of visitor count, cars on display, and exhibitors. The show, previously known as The Manila International Motor Show, is an annual venue for car buyers and enthusiasts alike to take a closer look at the latest models and significant concepts from the Philippines’ premiere auto makers.
History of the Manila International Auto Show
In South East Asia, the Philippines is one of the seats of automotive history. In the years after World War IIWorld War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, the Philippines became an attractive venue for foreign investment
Inward investment
Inward investment is the injection of money from an external source into a region, in order to purchase capital goods for a branch of a corporation to locate or develop its presence in the region....
. Japanese companies seeking to expand their market penetration established factories in this country. There were notable early successes: In 1955, Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...
established an assembly plant in the Philippines that was the first in the world outside of Germany, to produce its E-Class
Mercedes-Benz E-Class
The Mercedes-Benz E-Class is a range of executive-size cars manufactured by Mercedes-Benz in various engine and body configurations. The E initially stood for Einspritzmotor, ; a new feature in volume production vehicles at the time that the E-Class first appeared, with the E as a suffix to the...
sedan. In 1972, GM established a jointly owned vehicle and transmission manufacturing operation in the Philippines with two Philippine companies. In 1979, Isuzu Motors invests in the venture, GM Pilipinas, Inc.
During the Martial Law
Martial law
Martial law is the imposition of military rule by military authorities over designated regions on an emergency basis— only temporary—when the civilian government or civilian authorities fail to function effectively , when there are extensive riots and protests, or when the disobedience of the law...
regime of Ferdinand Marcos
Ferdinand Marcos
Ferdinand Emmanuel Edralin Marcos, Sr. was a Filipino leader and an authoritarian President of the Philippines from 1965 to 1986. He was a lawyer, member of the Philippine House of Representatives and a member of the Philippine Senate...
, foreign investment dried up, and most car companies shuttered their operations in the country. Stalwarts such as Toyota and Ford stopped producing and selling cars. GM Pilipinas’ assembly and transmission plants ceased operation in 1985. With the restoration of a credible government, and establishment of freer trade policies, the Philippines was again back on the map. Soon, carmakers were establishing new facilities in the region, and the Philippines attracted it share of investment.
In a land once called the Pearl of the Orient, where “Jeepneys” and “Calesas” were once the king of the road, Manila is now positioning to be an automotive force to reckon with. With production figures inching closely to pre-Asian crisis volumes, the automotive industry appears to be shifting to a higher gear.
The clamour for growth and the need for the automotive brands to be showcased in a forum for new model debuts became the impetus to stage the first ever Manila International Motor Show. For this very reason, motoring writers Jason K. Ang, Ulysses K. Ang, and Alvin Uy approached Joseph Ang, Chairman of Worldbex Services International and talked about the idea of holding an international grade and industry-based auto show. Joseph Ang, an events and tradeshow veteran, quickly grasped the idea and announced the holding of the first ever Manila Motor Show held April 2005 as a tribute to his late father, who was in the automotive dealership business before his passing.
In 2006, the MANILA INTERNATIONAL AUTO SHOW, was presented by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and legitimate establishments and partners in the automotive industry..
MIAS 2009: Passion for Performance
Manila International Auto Show 2009 show was held over nearly 20,000 square meters of indoor and outdoor areas. MIAS welcomed more than 70,000 visitors during its April 2 to 5, 2009 run. They viewed 35 car brands from seven countries, including some vehicles never before seen on Philippine roads.Motor Image Pilipinas, the exclusive Philippine distributor of Subaru automobiles, launched the new Impreza sedan. Glenn Tan, Group Chief Executive of Motor Image Group, was on hand to personally unveil the new sedan during MIAS opening day.
MIAS continued its tradition of showcasing new products and new cars. Five auto brands from China unveiled their new models.
Chana vehicles made a strong debut in last year’s MIAS under Focus Ventures Inc., the exclusive Philippine distributor. This year they unveil the Chana Starlight Jr., the subcompact version of the Chana Starlight.
Chery Motors, represented by Iseway Motors Philippines Inc., introduced five new models: a dressed-up QQ3, the QQ1.1 AMT, QQ’s sedan version – the QQ6, the Tiggo 1.6 liter MT variant, and a bullet-proof Tiggo compact SUV.
Lifan unveiled the Lifan 520, a sedan designed by automobile design firm Ricardo Plc. of UK.
Great Wall motors launched several models including the Peri. Plans are underway to put up showrooms for Great Wall in Metro Manila.
Foton demonstrated its Foton MPX. The 10-seater MPV has an XTEC chassis technology and steering system developed by Lotus UK, experts in chassis tuning, and manufacturers of highly desirable sports cars.
EVnnovations previewed its REVAi electric vehicle. The REVAi is a full-electric vehicle, running on lead-acid batteries. After an 8-hour charge from home or office 220-volt electrical outlet, the REVAi is ready to run for up to 80 kilometers, with a top speed of 80 km/h.
MD Juan showcased its Philippine-made e-Jeepney. The e-Jeepney is an electrically powered, zero-emissions vehicle that provides an alternative to the noisy, uncomfortable, and smoke-belching jeeps that we often see on Philippine roads.
The MIAS Custom Classic Car Competition held its second successful year, with more than sixty cars participating in a gleaming showcase of classic and custom vehicles. Taking the best of show was a pristine 1956 Pontiac Star Chief.
The European Mobile Media Association conducted a Sound competition at the MIAS grounds.
Capping the spectacle of MIAS was the return of Guinness world record holder Russ Swift, who once again demonstrated his driving skill behind the wheel of various Subaru vehicles. The new Impreza sedan provided an exciting debut performance with Mr. Swift behind the wheel.
Mercedes-Benz showed off the all-new GLK SUV, fresh from its recent launch. BMW exhibited a rarely seen 6-Series convertible. Jeep displayed its toughened-up variant of the Wrangler go-anywhere off-roader. Jaguar introduced the stunning new XF sedan to the MIAS crowd, while its sister brand Land Rover displayed its compelling Mitsubishi previewed the new Galant and displayed the new Montero Sport 4x2 and Evo X models. Honda showed off the new City. Hyundai, Isuzu Gencars, and Nissan displayed their regular line-ups.
Several OEM and aftermarket suppliers also graced MIAS. Bridgestone set up a motorsports-themed pavilion, appropriate for the exclusive supplier of Formula 1, as well as other top-tier motorsports. Yokohama showed off a classic Alfa Romeo in its area. Motolite celebrated its 90th year anniversary with an impressive display. AutoPlus Sportzentrium, distributor of Motul
Motul (company)
Motul is a French company, now worldwide, which creates, develops and distributes lubricants for engines and for the industry.-History:...
high-performance lubricants, displayed a gaggle of supercars in its area, including a Nissan R35 GT-R paired with a tuned R34. (For GT-R fans, there were at least four of them on display at MIAS.)Also in their booth was a Ford GT, a Shelby GT-500, and several rare Porsches. Tuason Racing gave a series of seminars on road safety. Repsol also highlighted its line of lubricants. Summit Media's BBC Top Gear Philippines was the event’s exclusive magazine sponsor.
MIAS 2008: Imagination in Motion
The 2008 show was held from 3 to 6 April at the World Trade Center, Roxas Boulevard, Pasay City. MIAS 2008 covered over 20,000 square meters of exhibition space—making it the biggest motoring event this country has ever seen. MIAS 2008 attracted 76,800 visitors (not including the exhibitors and their employees and associates).As the only major motoring event for the first half of 2008, MIAS 2008 continues to be the venue of choice for launching new cars. This year, no less than 15 new models will make their public debut including several new car brands.
Seeing the growing trend towards cars as rolling works of art, MIAS takes the theme of “Imagination in Motion.”
Manila International Auto Show 2008 presented a total of 26 brands including Autohub, BMW, Chana, Chery, Chevrolet, Chrysler, Dodge, FAW, Ferrari, Ford, Honda, Hyundai, Isuzu, JAC, Jaguar, Jeep, Kama Trucks, Land Rover, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Sinski, Ssangyong, Subaru and Suzuki. Other notable exhibitors were Bridgestone, Michelin, Yokohama, Philippine Aluminum Wheels Inc. (Rota), and Autoplus (Motul
Motul (company)
Motul is a French company, now worldwide, which creates, develops and distributes lubricants for engines and for the industry.-History:...
Oil).
Summit Media's BBC Top Gear Philippines was a sponsor and primary media partner.
MIAS 2007: Modern Mobility
The 2007 show was held from 29 March to 1 April at the World Trade Center, Roxas Boulevard, Pasay City. MIAS 2007 attracted 68,000 visitors (not including the exhibitors and their employees and associates). Approximately 250 cars were on display within the WTC main hall and lobby.Manila International Auto Show 2007 presented a total of 21 brands including BMW, Chevrolet, Chrysler, Dodge, Ferrari, Ford, Honda, Hyundai, Isuzu, JAC, Jaguar, Jeep, Kama Trucks, Land Rover, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru and Suzuki. Notably absent in the commercial exhibits this year was the country’s biggest automotive brand Toyota, as were Audi, Porsche, Kia and Volvo. Summit Media's BBC Top Gear Philippines was a sponsor and primary media partner.
Highlights of the show included:
Mazda Wins the Best Exhibition Booth Award
The Mazda Pavilion was chosen as “Best Exhibition Booth” this year because of overall design, difficulty in execution, architectural balance and harmony, adherence to its corporate identity and concept. The Mazda team received the award given to them during the third day of the show. A big photowall served as backdrop for its models and invokes the youthful lifestyle of the brand.
Ford Group Philippines has the biggest outdoor and indoor exhibition space
With a total of 400 square meters of interior showcase and over 2,000 square meters of outdoor space consisting of a specially designed outdoor 4x4 circuit track, Ford has the biggest combined outdoor and indoor showcase in the recently concluded Manila International Auto Show. Visitors queuing up for their turn in test driving their favorite Ford SUV and pick-up trucks. A specially modified Ford Focus was also prominently displayed in their indoor exhibition together with some other models fitted with aftermarket bodykits and alloy wheels.
Hyundai puts out the biggest indoor single brand showcase
With a total of 611 square meters, Hyundai has the biggest indoor showcase exhibition. Special space frame trusses were hoisted over their exhibition area that came with a plethora of halogen spot and flood lights illuminating its various models. Several photographic walls served as backdrops for its various models.
Formula Motorsports Philippines came out with the most exotic showcase
Combining a mixed brand of 3 Ferraris, 4 Jaguar saloons and 3 luxury Range Rover SUV’s made Formula Motorsports Philippines came out with the most exotic showcase in the recently concluded show.
Hyundai wins the best presentation award
With the public debut of its Veracruz, Elentra and Coupe, an oriental inspired dance number coupled with a professional singer was a big hit with the media who voted this presentation as the best among all the presentations made during the show. Several other exhibitors did their best to create a festive and lively atmosphere with lights and sound effects that made judging a tough choice to make.
Guinness World Record Holder Russ Swifts wows the MIAS crowd
Subaru used 3 high performance sedans to be used in a series of precision stunt driving performances by Guinness Record Holder Russ Swift, who performed two-wheel, donut spin and the thrilling fist-tight parallel parking maneuvers at the backstage area of the World Trade Center. The world-famous British stunt driver was behind the famous stunt scenes of the movie “The Italian Job” and is a regular performer in the most prestigious international auto shows in the world.
Motul
Motul (company)
Motul is a French company, now worldwide, which creates, develops and distributes lubricants for engines and for the industry.-History:...
Nismo Skyline GT-R in Manila
A Nissan Skyline GT-R R34 was specially imported for the MIAS exhibit by Autoplus Sportszentrum, the country’s exclusive distributor for MoMotul
Motul (company)
Motul is a French company, now worldwide, which creates, develops and distributes lubricants for engines and for the industry.-History:...
tul Oil. The red Number 22 Motul-Pitwork Skyline GT-R was driven by Masami Kageyama and Richard Lyons in 2003 and won many victories in the fiercely competitive Japan Grand Touring Car Championship. The name Godzilla is appropriate, as it is accorded in Japan a demigod-like cult status, and was on loan courtesy of Nismo (Nissan Motorsports) Japan. Displayed beside the Godzilla was another Nissan Skyline owned by Autoplus. The highly modified blue colored Skyline GT-R was the country’s first car to break the 1000 hp record.
MIAS 2006: Driving our Future
In 2006, the show ran from April 6 to April 9 at the World Trade Center, Roxas Boulevard, Pasay CityPasay City
The City of Pasay is one of the cities and municipalities that make up Metro Manila in the Philippines. It is bordered on the north by the country's capital, Manila, to the northeast by Makati City, to the east by Taguig City, and Parañaque City to the south.Pasay City was one of the original four...
. The 2006 show marked a much larger show with these major exhibitors: Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
, BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
, Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...
, Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....
, Dodge
Dodge
Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....
, Ferrari
Ferrari
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947...
, Ford, Honda
Honda
is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
, Hyundai
Hyundai
Hyundai ) is a global conglomerate company, part of the Korean chaebol, that was founded in South Korea by one of the most famous businessmen in Korean history: Chung Ju-yung...
, Isuzu
Isuzu
, is a Japanese car, commercial vehicle and heavy truck manufacturing company, headquartered in Tokyo. In 2005, Isuzu became the world's largest manufacturer of medium to heavy duty trucks. It has assembly and manufacturing plants in the Japanese city of Fujisawa, as well as in the prefectures...
, Jaguar
Jaguar (car)
Jaguar Cars Ltd, known simply as Jaguar , is a British luxury car manufacturer, headquartered in Whitley, Coventry, England. It is part of the Jaguar Land Rover business, a subsidiary of the Indian company Tata Motors....
, Jeep
Jeep
Jeep is an automobile marque of Chrysler . The first Willys Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second...
, Kia Motors
Kia Motors
Kia Motors , headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company, with sales of over 1.4 million vehicles in 2010...
, Maserati
Maserati
Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The company's headquarters is now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993...
, Mazda
Mazda
is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.In 2007, Mazda produced almost 1.3 million vehicles for global sales...
, Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...
, Mitsubishi
Mitsubishi
The Mitsubishi Group , Mitsubishi Group of Companies, or Mitsubishi Companies is a Japanese multinational conglomerate company that consists of a range of autonomous businesses which share the Mitsubishi brand, trademark and legacy...
, Nissan, Porsche
Porsche
Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry....
, and Toyota. Aside from static displays, numerous test drives were available.
Car launches included 8th generation Honda Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...
, the Jeep Commander
Jeep Commander
The Jeep Commander is a mid size SUV produced from 2006 to 2010. The first use of the Commander name on a passenger vehicle was the popular Studebaker Commander which was produced from the 1920s through 1966....
, the Chrysler Pacifica luxury wagon, the new Toyota Previa
Toyota Previa
The Toyota Previa, also known as the Toyota Estima in Japan and the Toyota Tarago in Australia, is an MPV or multi-purpose vehicle produced by Toyota Motor Corporation since 1990...
, the 265 hp Nissan Murano
Nissan Murano
The first generation Nissan Murano was powered by a 3.5 litre 245 bhp V6 engine, also used in several other Nissan models like the Altima, Maxima, and Nissan 350Z, but specifically tuned for use in the Murano. Available with standard front-wheel-drive and optional all-wheel-drive , the Nissan...
, the new Kia Rio
Kia Rio
The Kia Rio is a series of subcompact automobiles produced by Kia Motors since August 2000. Two generations have been produced, both in five-door hatchback and four-door sedan body styles, all equipped with inline-four gasoline and diesel engines, and front-wheel drive...
sedan and hatchback, and the new Hyundai Santa Fe
Hyundai Santa Fe
The Hyundai Santa Fe is a mid-size crossover SUV based on the Hyundai Sonata platform. Named after the city of Santa Fe, New Mexico, it was introduced for the 2001 model year as Hyundai's first SUV, released at the same time as the Ford Escape/Mazda Tribute and Pontiac Aztek...
SUV.
The exhibitors announced an amazing array of special vehicles and never-before seen road cars. Mitsubishi Motor Philippines displayed their rally heritage with the Dakar-winning Pajero Evolution
Mitsubishi Pajero
The Mitsubishi Pajero is a sport utility vehicle manufactured by Mitsubishi Motors. It was named after Leopardus pajeros, the Pampas Cat which is native to the Patagonia plateau region of southern Argentina. However, since pajero is an offensive term for "wanker" in Spanish, alternative names have...
plus the Lancer Evolution IX MR and the Eclipse 3.8 V6. Ford Group Philippines flexed their compact car muscle with their 225 hp Focus ST and Focus DuraTorq diesel. Mercedes-Benz previewed the future of motoring with demos of the F-Cell hydrogen-powered fuel cell car, as Isuzu demonstrated its Elf Hybrid
Isuzu Elf
The is a light duty truck produced by Isuzu. Outside Japan it is known as N-series.The range was primarily available in Japan, Hong Kong and some other Asian countries, and since the late 1980s, also in the United States, Chile, Colombia , and Peru The is a light duty truck produced by Isuzu....
truck. Toyota’s TF105 Formula One racecar represented the company’s motorsports ambitions. The evocative 550 hp Motul
Motul (company)
Motul is a French company, now worldwide, which creates, develops and distributes lubricants for engines and for the industry.-History:...
Ford GT
Ford GT
The Ford GT is a mid-engine two-seater sports car. Ford Motor Company produced the Ford GT for the 2005 to 2006 model years. The designers drew inspiration from Ford's GT40 race cars of the 1960s.- Development :...
was certainly another crowd drawer.
The theme for 2006 focused on alternative fuels and energy efficiency. In the midst of rising fossil fuel
Fossil fuel
Fossil fuels are fuels formed by natural processes such as anaerobic decomposition of buried dead organisms. The age of the organisms and their resulting fossil fuels is typically millions of years, and sometimes exceeds 650 million years...
costs, a lot of car manufacturers are gearing their R&D efforts towards this direction. Among the vehicles to be put on display is DaimlerChrysler
DaimlerChrysler
Daimler AG is a German car corporation. By unit sales, it is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm...
’s Mercedes-Benz Fuel Cell car cleverly mounted within a standard A-Class chassis. Also on display is an Isuzu Elf
Isuzu Elf
The is a light duty truck produced by Isuzu. Outside Japan it is known as N-series.The range was primarily available in Japan, Hong Kong and some other Asian countries, and since the late 1980s, also in the United States, Chile, Colombia , and Peru The is a light duty truck produced by Isuzu....
Hybrid truck. The Elf hybrid expands the possibilities for Isuzu’s diesel technology, and brings it to new levels of efficiency and clean emissions
Automobile emissions control
Vehicle emissions control is the study and practice of reducing the motor vehicle emissions -- emissions produced by motor vehicles, especially internal combustion engines....
. Both Mercedes-Benz and Isuzu conducted symposia on fuel-cell and hybrid technology during the show.
External links
- Official website.
- Manila International Auto Show feature at Carshow.com.ph.
- Manila International Auto Show feature at Tsikot.com.
- 2007 show feature from AutoIndustriya.com.
- 2006 show feature from AutoIndustriya.com.
- 2008 show feature from motioncars.com.
- Another 2008 show feature from motioncars.com.
- 2007 show feature from motioncars.com.
- 2007 show feature from BBC Top Gear Philippines.