Mareco Index Bosnia
Encyclopedia
Mareco Index Bosnia is public opinion, media and market research company, located in Bosnia and Herzegovina
.
, Montenegro
, Kosovo
, Macedonia
, Bulgaria
, Romania
, Ukraine
, Albania
, Hungary
, Poland
, Slovakia
, Czech Republic
.
. With the authorization of the family members, each television is equipped with a device called a peoplemeter, which identifies and records which channels are being watched.
By fixed telephone line and/or GSM the device sends out information when viewers changes channels to a central collection point managed by MIB, which processes, analyzes, and distributes the data to clients.
MIB measures up to eight members of each household. Participants are from both genders, and must be at least four years old.
Bosnia and Herzegovina
Bosnia and Herzegovina , sometimes called Bosnia-Herzegovina or simply Bosnia, is a country in Southern Europe, on the Balkan Peninsula. Bordered by Croatia to the north, west and south, Serbia to the east, and Montenegro to the southeast, Bosnia and Herzegovina is almost landlocked, except for the...
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International membership
- Gallup International – full voting status from year: 2000
- TNS/KANTAR Group – Largest public opinion, media, market research company in the world.
- World Association of Public Opinion (WAPOR)
- European Society for Opinion and Marketing ResearchEuropean Society for Opinion and Marketing ResearchThe European Society for Opinion and Market Research is a world association for market, social and opinion researchers.Founded in 1948, ESOMAR began as a regional association within Europe...
(ESOMAR) - American Marketing AssociationAmerican Marketing AssociationThe American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
(AMA)
Regional Network
MIB has its network in SerbiaSerbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
, Montenegro
Montenegro
Montenegro Montenegrin: Crna Gora Црна Гора , meaning "Black Mountain") is a country located in Southeastern Europe. It has a coast on the Adriatic Sea to the south-west and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast and Albania to the...
, Kosovo
Kosovo
Kosovo is a region in southeastern Europe. Part of the Ottoman Empire for more than five centuries, later the Autonomous Province of Kosovo and Metohija within Serbia...
, Macedonia
Republic of Macedonia
Macedonia , officially the Republic of Macedonia , is a country located in the central Balkan peninsula in Southeast Europe. It is one of the successor states of the former Yugoslavia, from which it declared independence in 1991...
, Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...
, Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
, Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
, Albania
Albania
Albania , officially known as the Republic of Albania , is a country in Southeastern Europe, in the Balkans region. It is bordered by Montenegro to the northwest, Kosovo to the northeast, the Republic of Macedonia to the east and Greece to the south and southeast. It has a coast on the Adriatic Sea...
, Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...
, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, Slovakia
Slovakia
The Slovak Republic is a landlocked state in Central Europe. It has a population of over five million and an area of about . Slovakia is bordered by the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south...
, Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....
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AdEx – Advertising Expenditure
Advertising Expenditure (also known as AdSpend) shows money spent by companies in Bosnia and Herzegovina on advertising. Advertising expenditure analyzes the main advertising media, such as television, newspapers, magazines, radio and outdoor advertising. AdEx shows the total spending nationally, by company/advertiser, by product area, by product category, by brand, by brandkind, by day/week/month/year. It is possible to merge AdEx data with Audience/Readers Measurement data.TAM – TV Audience Measurement
In every city where the audience is measured, MIB choose a group of homes at random to represent the population – a process known as audience measurementAudience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...
. With the authorization of the family members, each television is equipped with a device called a peoplemeter, which identifies and records which channels are being watched.
By fixed telephone line and/or GSM the device sends out information when viewers changes channels to a central collection point managed by MIB, which processes, analyzes, and distributes the data to clients.
MIB measures up to eight members of each household. Participants are from both genders, and must be at least four years old.