Mark Ghuneim is the Founder/CEO of digital marketing agency and technology incubator, Wiredset

Wiredset

Wiredset LLC is a real-time digital agency and technology incubator specializing in online engagement marketing for Fortune 500 brands, networks, studios, publishing companies, and consumer product groups. Wiredset clients include leading brands, broadcast and cable TV, fashion, media and...

 and Trendrr

Trendrr

Trendrr is a New York-based digital and social media business intelligence platform.Using real-time and over-time dashboard views, Trendrr allows users to identify volume, sentiment, location, demographics and influencers around their product and brand, as well as velocity around the media and...

, a social media tracking service designed to structure and contextualize large data sets in real-time for rapid-response brand management. Prior to that, he spent 16 years at Sony Music as SVP of online and emerging technology, working with artists such as Destiny's Child

Destiny's Child

Destiny's Child was an American R&B girl group whose final line-up comprised lead singer Beyoncé Knowles alongside Kelly Rowland and Michelle Williams. Formed in 1997 in Houston, Texas, Destiny's Child members began their musical endeavors in their pre-teens under the name Girl's Tyme...

, Jeff Buckley

Jeff Buckley

Jeffrey Scott "Jeff" Buckley , raised as Scotty Moorhead, was an American singer-songwriter and guitarist. He was the son of Tim Buckley, also a musician...

, Bruce Springsteen

Bruce Springsteen

Bruce Frederick Joseph Springsteen , nicknamed "The Boss," is an American singer-songwriter who records and tours with the E Street Band...

, Bob Dylan

Bob Dylan

Bob Dylan is an American singer-songwriter, musician, poet, film director and painter. He has been a major and profoundly influential figure in popular music and culture for five decades. Much of his most celebrated work dates from the 1960s when he was an informal chronicler and a seemingly...

 and Billy Joel

Billy Joel

William Martin "Billy" Joel is an American musician and pianist, singer-songwriter, and classical composer. Since releasing his first hit song, "Piano Man", in 1973, Joel has become the sixth best-selling recording artist and the third best-selling solo artist in the United States, according to...

.

Ghuneim has moderated numerous panels at industry gatherings, guest lectured at universities in Los Angeles and New York, and contributed articles as well as interviews on emerging online trends in digital media. He has worked with NYCLU and ACLU addressing surveillance in public spaces and Ghuneim’s photographs have appeared in publications such as New Musical Express and the British Music Weekly.