Motek
Encyclopedia
Motek Entertainment BV is an animation
Animation
Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...

, motion capture
Motion capture
Motion capture, motion tracking, or mocap are terms used to describe the process of recording movement and translating that movement on to a digital model. It is used in military, entertainment, sports, and medical applications, and for validation of computer vision and robotics...

 and production studio specializing in services and production work for features, commercials, television, video games, online and mobile media. Motek is based in Amsterdam, Netherlands.

History

The company is a subsidiary of Motek BV and was founded in The Netherlands by Oshri Even-Zohar as Lamalo BV in 1993. It became Motek BV with the inclusion of private investors in 1996. The company's core business lines: Medical, Simulation and Entertainment grew more independent and in 2004 the separate companies Motek Entertainment BV and Motek Medical BV were formed.

About

Motek operates two production studios including a performance capture studio in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

, and a satellite motion capture studio in combination with the Noordelijk Hogeschool Leeuwarden as part of the Gameship initiative. Both studios are equipped with Vicon T-Series systems. Motek is known for being highly innovative in other fields as well, such as medicine. Their immersive virtual-reality medical system, named CAREN
Caren
Caren may refer to these following anime characters:* Caren, a supporting character from Mermaid Melody Pichi Pichi Pitch* Caren Ortensia, a character from Fate/hollow ataraxia...

, has been put to use for clinical and research purposes by hospitals worldwide.

Projects

Television series produced include over 400 episodes of Cafe de Wereld, an animated satire program for IDTV
IDTV
IDTV is a private video company founded in Montreal Canada, in 1995 by Jean Letarte, visual artist and painter.IDTV may also refer to:* Integrated Digital Television or Integrated Digital TV set * Interactive Digital Television or Interactive Digital TV IDTV is a private video company founded in...

 and VARA. The show aired on VARA's programs VARA Live, VARA Laat and De Wereld Draait Door, from 2002-2007.

Motek is the producer and production studio of Efteling
Efteling
Efteling is the largest theme park in the Netherlands, and as it opened in 1952, it is one of the oldest theme parks in the world. Efteling is located in the town of Kaatsheuvel, in the municipality of Loon op Zand, and has received over 100 million visitors....

's animated series Sprookjesboom
Sprookjesboom
Sprookjesboom, also known as "The Fairy Tale Tree" and "Märchenbaum" is a computer-animated series for children from The Efteling. The show is produced by the animation studio Motek Entertainment in Amsterdam, based on a concept from Efteling's director, Olaf Vugts...

. Based on motion capture performance, Sprookjesboom is similar in theme to Dreamworks
DreamWorks
DreamWorks Pictures, also known as DreamWorks, LLC, DreamWorks SKG, DreamWorks II Distribution Co., LLC, DreamWorks Studios or DW Studios, LLC, is an American film studio which develops, produces, and distributes films, video games and television programming...

' Shrek
Shrek
Shrek is a 2001 American computer-animated fantasy comedy film directed by Andrew Adamson and Vicky Jenson, featuring the voices of Mike Myers, Eddie Murphy, Cameron Diaz, and John Lithgow. Loosely based on William Steig's 1990 fairy tale picture book Shrek!...

. It tells the story of the characters that live in the Fairy Tale Forest, including Cinderella
Cinderella
"Cinderella; or, The Little Glass Slipper" is a folk tale embodying a myth-element of unjust oppression/triumphant reward. Thousands of variants are known throughout the world. The title character is a young woman living in unfortunate circumstances that are suddenly changed to remarkable fortune...

, Little Red Riding Hood
Little Red Riding Hood
Little Red Riding Hood, also known as Little Red Cap, is a French fairy tale about a young girl and a Big Bad Wolf. The story has been changed considerably in its history and subject to numerous modern adaptations and readings....

, and Tom Thumb
Tom Thumb
Tom Thumb is a character of English folklore. The History of Tom Thumb was published in 1621, and has the distinction of being the first fairy tale printed in English. Tom is no bigger than his father's thumb, and his adventures include being swallowed by a cow, tangling with giants, and becoming a...

. The show airs daily in the Netherlands on TROS
TROS
TROS is a Dutch television and radio organization part of the Netherlands Public Broadcasting...

 and in Belgium on Ketnet. Sprookjesboom is currently in its fourth season of production, which will be broadcast in late 2009. Episodes in German and English are also in production.

Motek did motion-capture work on the Snickers
Snickers
Snickers is a brand name chocolate bar made by Mars, Incorporated. It consists of peanut nougat topped with roasted peanuts and caramel, enrobed in milk chocolate. Snickers has annual global sales of $2 billion....

 "Don't Stop" television advertisements by Impact/BBDO
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...

. The advertisements achieved a top ranking on Adcritic.com
Creativity (magazine)
Creativity is a website, formerly a monthly magazine, covering all things creative in advertising and design. The magazine, launched in 1986, provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work and insight on the...

 in 2007, and received a Special Mention at The Loerie Awards for that year.

Clients

  • BBC
    BBC
    The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

  • Coca-Cola
    Coca-Cola
    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

  • Dreamcatcher Interactive
  • Efteling
    Efteling
    Efteling is the largest theme park in the Netherlands, and as it opened in 1952, it is one of the oldest theme parks in the world. Efteling is located in the town of Kaatsheuvel, in the municipality of Loon op Zand, and has received over 100 million visitors....

  • Geesink Studios
  • Grendel Games
  • Guerrilla Games
    Guerrilla Games
    Guerrilla Games is a first party video game developer and wholly owned subsidiary of Sony Computer Entertainment. The company is based in Amsterdam in the Netherlands, currently employs approximately 150 individuals, and is headed by managing director Hermen Hulst and development director Arjan...

  • Heineken
    Heineken
    Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...

  • Holland Casino
    Holland Casino
    Holland Casino has the legal monopoly on gambling in the Netherlands, and has fourteen casinos located throughout the country. Profits from Holland Casino go directly to the Dutch treasury...

  • IDTV
    IDTV
    IDTV is a private video company founded in Montreal Canada, in 1995 by Jean Letarte, visual artist and painter.IDTV may also refer to:* Integrated Digital Television or Integrated Digital TV set * Interactive Digital Television or Interactive Digital TV IDTV is a private video company founded in...

  • INDG
  • Mars, Incorporated
    Mars, Incorporated
    Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...

  • Microsoft
    Microsoft
    Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

  • Midway
    Midway Games
    Midway Games, Inc. is an American company that was formerly a major video game publisher. Following a bankruptcy filing in 2009, it is no longer active and is in the process of liquidating all of its assets. Midway's titles included Mortal Kombat, Ms.Pac-Man, Spy Hunter, Tron, Rampage, the...

  • MTV
    MTV
    MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

  • New Line Cinema
    New Line Cinema
    New Line Cinema, often simply referred to as New Line, is an American film studio. It was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor, later becoming an independent film studio. It became a subsidiary of Time Warner in 1996 and was merged with larger sister studio Warner...

    ,
  • Philips
    Philips
    Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....

  • Psygnosis
  • Red Storm Entertainment
    Red Storm Entertainment
    Ubisoft Red Storm is a wholly owned subsidiary of Ubisoft Entertainment, specializing in video games and related merchandise, mainly based on the works of the writer Tom Clancy. The company develops and markets their own CD/DVD-ROM games...

  • Rijksmuseum
    Rijksmuseum
    The Rijksmuseum Amsterdam or simply Rijksmuseum is a Dutch national museum in Amsterdam, located on the Museumplein. The museum is dedicated to arts, crafts, and history. It has a large collection of paintings from the Dutch Golden Age and a substantial collection of Asian art...

  • Sega
    Sega
    , usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

  • Sirius Games
  • Sony
    Sony
    , commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

  • Sony Computer Entertainment
    Sony Computer Entertainment
    Sony Computer Entertainment, Inc. is a major video game company specializing in a variety of areas in the video game industry, and is a wholly owned subsidiary and part of the Consumer Products & Services Group of Sony...

  • Streamline Studios
    Streamline Studios
    Streamline Studios is an independent outsourcing and game developing studio. It was founded in 2001 in Hilversum, the Netherlands.-History:Streamline Studios worked on Gunman Chronicles , Unreal Tournament 2004, Saint's Row, Gears of War, Unreal Tournament 3 among others.Black Hole Recordings, an...

  • Thales
    Thales
    Thales of Miletus was a pre-Socratic Greek philosopher from Miletus in Asia Minor, and one of the Seven Sages of Greece. Many, most notably Aristotle, regard him as the first philosopher in the Greek tradition...

  • TMF
    The Music Factory
    The Music Factory is a pop music television channel that operates in Belgium .TMF previously operated channels in the Netherlands , the UK with TMF UK and Australia with . The brand is owned by MTV Networks International...

  • TU Delft
  • US Army
  • VARA

Motek Medical

Motek Medical specializes in creation, design and implementation of new technologies for the medical markets, specifically focusing on early diagnostics, rehabilitation, motor training and research. Motek Medical’s flagship product is the CAREN system, an immersive virtual reality (VR) system, using motion capture systems for use in clinical and research settings.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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