Pepsi Twist
Encyclopedia
Pepsi Twist is a lemon
flavored cola
, marketed by PepsiCo
as an alternative to regular Pepsi
.
called Pepsi Light, which was lemon-flavored by necessity to counteract the aftertaste of the artificial sweetener saccharin
. When aspartame
became more widely available, the newly rechristened Diet Pepsi
was able to remove the lemon flavoring.
Pepsi Twist was introduced in the United States
in the July 12, 2000 and again in the June 12, 2001. Pepsi launched Pepsi A-ha, with a lemon flavor in India
, in 2002.
Pepsi Twist has been successfully marketed in Brazil
(with lime
instead of lemon
), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor. In Brazil, Pepsi Twist is still sold and in many markets it outsells the original Pepsi.
It's also been released in Portugal
as a limited edition during summer, and has remained popular.
In the Philippines
, it was released in 2002 and was an instant hit among the teenagers but failed to capture the market, but still is available in the Philippine market.
Pepsi Twist was also marketed in Pakistan
in 2006. The product failed to capture the market, but it is still available in some supermarkets.
It is marketed in Romania
under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.
It is available in Greece
.
It was also introduced in Poland
in the summer of 2002 and is sold thereafter.
In Italy
, Pepsi Twist was introduced in late 2002.
In the United Kingdom
, the original Pepsi Twist is no longer sold. Instead, there is now a "lemon and lime" version, under the Pepsi Max
brand not elsewhere available. This product is called 'Pepsi Max Lemon and Lime Twist'.
In Ukraine
Pepsi Twist was marketed and sold during 2004.
Pepsi Twist made a brief return in the Summer of 2008 with the NFL Kickoff Limited Edition Flavor, which boasted that it was Pepsi "with a kick of Lemon."
In Czech Republic
and Slovakia
Pepsi Twist was introduced in 2002, its diet counterpart Pepsi Twist Light was introduced in January 2003. Both versions are still in sold.
2003, with Ozzy
, Jack
, and Kelly Osbourne
appearing in the commercial, along with Florence Henderson
and Donny
and Marie Osmond
.
It was also endorsed by pop singer Britney Spears
in 2002 and 2003 as part of her contract with the company; it also appeared in a promotion with Austin Powers in Goldmember
.
The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006 however the drink is still available in Malaysia, Japan
, Germany
, Italy
and some other nations.
Professional wrestler CM Punk
has a signature move called the Pepsi Twist. He also has the Pepsi logo
tattooed on his arm, due to his love of the drink.
In 2005, Japanese toy company Takara
released a special edition Transformers
Optimus Prime (known as "Convoy" in Japan) figure in Pepsi colors with a bottle/can holding trailer. Known as Pepsi Convoy, this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.
In 2008, the product was briefly re-introduced before the American football
season but was in short supply.
Notable Steel City Wrestling tag team Pepsi Twist, named their team after the drink.
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
flavored cola
Cola
Cola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...
, marketed by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
as an alternative to regular Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
.
History
Pepsi had previously produced a lemon-flavored diet cola in the 1970s and 1980s in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
called Pepsi Light, which was lemon-flavored by necessity to counteract the aftertaste of the artificial sweetener saccharin
Saccharin
Saccharin is an artificial sweetener. The basic substance, benzoic sulfilimine, has effectively no food energy and is much sweeter than sucrose, but has a bitter or metallic aftertaste, especially at high concentrations...
. When aspartame
Aspartame
Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...
became more widely available, the newly rechristened Diet Pepsi
Diet Pepsi
Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi-Cola with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a...
was able to remove the lemon flavoring.
Pepsi Twist was introduced in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
in the July 12, 2000 and again in the June 12, 2001. Pepsi launched Pepsi A-ha, with a lemon flavor in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, in 2002.
Pepsi Twist has been successfully marketed in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
(with lime
Lime (fruit)
Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
instead of lemon
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor. In Brazil, Pepsi Twist is still sold and in many markets it outsells the original Pepsi.
It's also been released in Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
as a limited edition during summer, and has remained popular.
In the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
, it was released in 2002 and was an instant hit among the teenagers but failed to capture the market, but still is available in the Philippine market.
Pepsi Twist was also marketed in Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
in 2006. The product failed to capture the market, but it is still available in some supermarkets.
It is marketed in Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.
It is available in Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
.
It was also introduced in Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
in the summer of 2002 and is sold thereafter.
In Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Pepsi Twist was introduced in late 2002.
In the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, the original Pepsi Twist is no longer sold. Instead, there is now a "lemon and lime" version, under the Pepsi Max
Pepsi Max
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi.It differs from Pepsi in that it contains aspartame, potassium benzoate, acesulfame potassium, calcium disodium EDTA and panax ginseng extract while it does not contain high fructose corn...
brand not elsewhere available. This product is called 'Pepsi Max Lemon and Lime Twist'.
In Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
Pepsi Twist was marketed and sold during 2004.
Pepsi Twist made a brief return in the Summer of 2008 with the NFL Kickoff Limited Edition Flavor, which boasted that it was Pepsi "with a kick of Lemon."
In Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....
and Slovakia
Slovakia
The Slovak Republic is a landlocked state in Central Europe. It has a population of over five million and an area of about . Slovakia is bordered by the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south...
Pepsi Twist was introduced in 2002, its diet counterpart Pepsi Twist Light was introduced in January 2003. Both versions are still in sold.
Marketing
The product was advertised during Super BowlSuper Bowl
The Super Bowl is the championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather...
2003, with Ozzy
Ozzy Osbourne
John Michael "Ozzy" Osbourne is an English vocalist, whose musical career has spanned over 40 years. Osbourne rose to prominence as lead singer of the pioneering English heavy metal band Black Sabbath, whose radically different, intentionally dark, harder sound helped spawn the heavy metal...
, Jack
Jack Osbourne
Jack Joseph Osbourne is an English media personality, best known as the son of musician Ozzy Osbourne and music manager Sharon Osbourne, and brother of Aimee and Kelly Osbourne.-Early life and family:...
, and Kelly Osbourne
Kelly Osbourne
Kelly Michelle Lee Osbourne is an English media personality, television personality, host, judge, fashion designer, singer, and actress, best known for being the daughter of Ozzy and Sharon Osbourne...
appearing in the commercial, along with Florence Henderson
Florence Henderson
Florence Agnes Henderson is an American actress and singer. She is perhaps best known for her role of Carol Brady on the ABC sitcom The Brady Bunch from 1969 to 1974...
and Donny
Donny Osmond
Donald Clark "Donny" Osmond is an American singer, musician, actor, dancer, radio personality, and former teen idol. Osmond has also been a talk and game show host, record producer and author. In the mid 1960s, he and four of his elder brothers gained fame as the Osmond Brothers on the long...
and Marie Osmond
Marie Osmond
Olive Marie Osmond is an American singer, actress, doll designer, and a member of the show business family The Osmonds. Although she was never part of her family's singing group, she gained success as a solo country music artist in the 1970s and 1980s...
.
It was also endorsed by pop singer Britney Spears
Britney Spears
Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...
in 2002 and 2003 as part of her contract with the company; it also appeared in a promotion with Austin Powers in Goldmember
Austin Powers in Goldmember
Austin Powers in Goldmember is a 2002 American spy comedy film and the third installment of the Austin Powers series starring Mike Myers in the title role. The movie was directed by Jay Roach, and co-written by Mike Myers and Michael McCullers. Myers also plays the roles of Dr. Evil, Goldmember,...
.
The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006 however the drink is still available in Malaysia, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
and some other nations.
Professional wrestler CM Punk
CM Punk
Phillip Jack "Phil" Brooks , better known by his ring name CM Punk, is an American professional wrestler currently signed to WWE and working on its Raw brand currently serving his second title reign as WWE Champion....
has a signature move called the Pepsi Twist. He also has the Pepsi logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
tattooed on his arm, due to his love of the drink.
In 2005, Japanese toy company Takara
Takara
Takara Co., Ltd. was a Japanese toy company founded in 1955, that merged with another prominent Japanese toy company, Tomy Co., Ltd., on March 1, 2006 to form Takara Tomy, also known in English as TOMY Company Ltd....
released a special edition Transformers
The Transformers (TV series)
The Transformers is an animated television series depicting a war among giant robots who could transform into vehicles, other objects and animal-like forms. Written and recorded in America, the series was animated in Japan and South Korea...
Optimus Prime (known as "Convoy" in Japan) figure in Pepsi colors with a bottle/can holding trailer. Known as Pepsi Convoy, this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.
In 2008, the product was briefly re-introduced before the American football
American football
American football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...
season but was in short supply.
Notable Steel City Wrestling tag team Pepsi Twist, named their team after the drink.
External links
- http://www.pepsitwist.com/Pepsi Twist (United StatesUnited StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
)]