Richard Laermer
Encyclopedia
Richard Laermer is the author of eight books and CEO of RLM Public Relations, a PR
firm he founded in 1991. He lives in New York
, Connecticut
, and La Quinta, California
.
Laermer's book Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern
, and he is quoted as a reference on marketing effectiveness
, marketing strategy
, consumerism
, advertising
and "no comment
." Laermer's Native's Guide to New York was called a "top three NYC guide" by the Guardian.
In 2007, Laermer was inducted into the PR News Hall of Fame.
in 1983.
Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the Washington Post, New York Times, New York Daily News
, Reuters
, USA Today
, New York magazine, Saturday Review, New York Observer
, Us Magazine, Interview
, New York Post
, Chief Executive, and Editor & Publisher
.
Laermer also served as the director of public affairs for Columbia Business School
from 1989 to 1991.
, image
, and communications.
. Bad Pitch Blog is ranked #359 in the Ad Age Power150. In May, 2009, it was named one of the "Top 10 Public Relations Blogs" by Cision
.
The 2011:Trendspotting blog was named a "Blog I Can't Live Without" in the February 11, 2009 edition of Revolution Magazine (MediaWeek).
Laermer also contributes regularly to the Huffington Post.
, marketing
and social media
. Organizations and companies to which Laermer has delivered speeches include:
that aired on TLC
. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks.
Full Frontal PR
Punk Marketing
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
firm he founded in 1991. He lives in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Connecticut
Connecticut
Connecticut is a state in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, and the state of New York to the west and the south .Connecticut is named for the Connecticut River, the major U.S. river that approximately...
, and La Quinta, California
La Quinta, California
La Quinta is a resort city in Riverside County, California, USA, specifically in the Coachella Valley between Indian Wells and Indio. The population was 37,467 at the 2010 census, up from 23,694 at the 2000 census. The Robb Report credits La Quinta as the nation's leading golf destination...
.
Laermer's book Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern
Georgia Southern University
Georgia Southern University is a national public university located on a campus in Statesboro, Georgia, USA. Founded in 1906, it is part of the University System of Georgia and is the largest center of higher education in the southern half of Georgia offering 117 academic majors in a comprehensive...
, and he is quoted as a reference on marketing effectiveness
Marketing effectiveness
Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term...
, marketing strategy
Marketing strategy
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...
, consumerism
Consumerism
Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts. The term is often associated with criticisms of consumption starting with Thorstein Veblen...
, advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and "no comment
No comment
No comment is a phrase used as a response to journalistic inquiries which the respondent does not wish to answer. Public figures may decline to comment on issues they are questioned or have nothing to say about the issue at the time...
." Laermer's Native's Guide to New York was called a "top three NYC guide" by the Guardian.
In 2007, Laermer was inducted into the PR News Hall of Fame.
Background
Laermer graduated from Pace UniversityPace University
Pace University is an American private, co-educational, and comprehensive multi-campus university in the New York metropolitan area with campuses in New York City and Westchester County, New York.-Programs:...
in 1983.
Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the Washington Post, New York Times, New York Daily News
New York Daily News
The Daily News of New York City is the fourth most widely circulated daily newspaper in the United States with a daily circulation of 605,677, as of November 1, 2011....
, Reuters
Reuters
Reuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...
, USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
, New York magazine, Saturday Review, New York Observer
New York Observer
The New York Observer is a weekly newspaper first published in New York City on September 22, 1987, by Arthur L. Carter, a very successful former investment banker with publishing interests. The Observer focuses on the city's culture, real estate, the media, politics and the entertainment and...
, Us Magazine, Interview
Interview (magazine)
Interview is an American magazine which has the nickname The Crystal Ball Of Pop. It was founded in late 1969 by artist Andy Warhol. The magazine features intimate conversations between some of the world's biggest celebrities, artists, musicians, and creative thinkers...
, New York Post
New York Post
The New York Post is the 13th-oldest newspaper published in the United States and is generally acknowledged as the oldest to have been published continuously as a daily, although – as is the case with most other papers – its publication has been periodically interrupted by labor actions...
, Chief Executive, and Editor & Publisher
Editor & Publisher
Editor & Publisher is a monthly magazine covering the North American newspaper industry. It is based in New York City. E&P calls itself "America's Oldest Journal Covering the Newspaper Industry" and describes itself on its website as "the authoritative journal covering all aspects of the North...
.
Laermer also served as the director of public affairs for Columbia Business School
Columbia Business School
Columbia Business School is the business school of Columbia University in Manhattan, New York City. It was established in 1916 to provide business training and professional preparation for undergraduate and graduate Columbia University students...
from 1989 to 1991.
Media
Laermer is frequently quoted on topics related to businessBusiness
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
, image
Image
An image is an artifact, for example a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person.-Characteristics:...
, and communications.
Blogs
Laermer co-authors the Bad Pitch Blog. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the Public Relations Society of AmericaPublic Relations Society of America
The ' , based in New York City, is the world's largest organization for public relations professionals. The organization has more than 21,000 members, including professionals from public relations agencies, corporations, government, health care institutions, military, professional services firms,...
. Bad Pitch Blog is ranked #359 in the Ad Age Power150. In May, 2009, it was named one of the "Top 10 Public Relations Blogs" by Cision
Cision
Cision AB is a business and communication intelligence firm that provides media research, distribution, monitoring and communication evaluation, as well as target group identification and distribution of information for PR and IR purposes to public relations agencies, corporations, government...
.
The 2011:Trendspotting blog was named a "Blog I Can't Live Without" in the February 11, 2009 edition of Revolution Magazine (MediaWeek).
Laermer also contributes regularly to the Huffington Post.
Speaking
Laermer often lectures at trade shows and events, in addition to giving corporate seminars on public relationsPublic relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
. Organizations and companies to which Laermer has delivered speeches include:
- 2007: Custom PublishingCustom mediaCustom media is a marketing term referring broadly to the development, production and delivery of media designed to strengthen the relationship between the sponsor of the medium and the medium's audience...
Council, Media Bistro, Automotive Communication Council, Anheuser Busch, National Association of Government Communicators, UPSUnited Parcel ServiceUnited Parcel Service, Inc. , typically referred to by the acronym UPS, is a package delivery company. Headquartered in Sandy Springs, Georgia, United States, UPS delivers more than 15 million packages a day to 6.1 million customers in more than 220 countries and territories around the...
, PSRA, MarylandMarylandMaryland is a U.S. state located in the Mid Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east...
Governor’s Tourism Industry Conference, Independent Film ChannelIndependent Film ChannelThe Independent Film Channel is an American cable TV network that airs independent film and related programming. IFC programming includes commercially interrupted feature-length films, original documentaries, shorts, animated series, original series, acquired series, and content exclusively for...
- 2008: Loyalty Summit (Mumbai, India), PRSAPršaPrša is a village and municipality in the Lučenec District in the Banská Bystrica Region of Slovakia.-External links:*http://www.statistics.sk/mosmis/eng/run.html...
, Meeting Professionals InternationalMeeting Professionals InternationalMeeting Professionals International is a professional community for the global meetings industry. Founded in 1972, the Dallas-based non-profit association has 68 chapters and clubs, over 24,000 members from 69 chapters in 20 countries around the world...
, ProXXIma (São Paulo, Brazil), American Marketing AssociationAmerican Marketing AssociationThe American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
, College Campus Resellers Association, Qdoba, Parnu Konverentsid (Estonia), WWDWomen's Wear DailyWomen's Wear Daily is a fashion-industry trade journal sometimes called "the bible of fashion." WWD delivers information and intelligence on changing trends and breaking news in the fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers,...
, Professional Association of Canadian Theatres, ChryslerChryslerChrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....
, Strategic Technological and Marketing Congress (Guatemala), Fordham UniversityFordham UniversityFordham University is a private, nonprofit, coeducational research university in the United States, with three campuses in and around New York City. It was founded by the Roman Catholic Diocese of New York in 1841 as St...
, Ad Age Ideas Conference, Smith & NephewSmith & NephewSmith & Nephew plc is a global medical devices company headquartered in London, United Kingdom. It is the world's largest producer of arthroscopy products, second-largest producer of advanced wound management products, third-largest producer of trauma and clinical therapy products and...
- 2009: South by SouthwestSouth by SouthwestSouth by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...
, VocusVocusVocus is a publicly held company that provides on-demand software for public relations, marketing and communications professionals. Their software provides news monitoring and management, social media monitoring and management, press release distribution and reporting and analytics, and includes...
, American Marketing AssociationAmerican Marketing AssociationThe American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
, American Society of Journalists and AuthorsAmerican Society of Journalists and AuthorsThe American Society of Journalists and Authors was founded in 1948 as the Society of Magazine Writers, and is an organization of independent nonfiction writers in the United States...
- 2010: Global Retail Marketing Association, Digital Book World Executive Summit
Television
In 2005, Laermer co-hosted "Taking Care of Business", a series produced by Granada ProductionsGranada Productions
Granada Productions was a British commercial television production and distribution company. The company took its name from the successful ITV franchise, Granada Television....
that aired on TLC
TLC (TV channel)
TLC is an American cable TV specialty channel which initially focused on educational content. Since 1991 TLC has been owned by Discovery Communications, the same company that operates the Discovery Channel, Animal Planet and The Science Channel, as well as other learning-themed networks...
. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks.
External links
- RLM Public Relations
- Bad Pitch Blog
- 2011: Trendspotting for the Next Decade
- Full Frontal PR
- Punk Marketing
Articles by Laermer
Articles about Laermer
Reviews of Books by Laermer
2011: Trendspotting for the Next DecadeFull Frontal PR
Punk Marketing