Scali, McCabe, Sloves
Encyclopedia
Scali, McCabe, Sloves was an American advertising agency
founded in 1967 by Sam Scali, Ed McCabe
, Marvin Sloves, Alan Pesky and Len Hultgren
Their ads for Perdue Farms
("It takes a tough man to make a tender chicken") made Frank Perdue
a household name and were named to the top 100 ad campaigns by Advertising Age
. Their ads for Volvo
made Volvo famous for lasting a long time and was named one of the top 100 campaigns of the 20th century by Advertising Age. Other famous campaigns were for Maxell Tape, Pioneer Electronics, and Hebrew National hot dogs.
The agency was acquired by Lowe Worldwide
in 1993.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
founded in 1967 by Sam Scali, Ed McCabe
Ed McCabe
Ed McCabe was born in Chicago, Illinois in 1938. He is a founder of Scali, McCabe, Sloves, an American advertising agency of the 1960s and 1970s. In 1974, he was elected to the One Club Hall of Fame at the age of 34. He remains the youngest person ever elected to the One Club Hall of Fame...
, Marvin Sloves, Alan Pesky and Len Hultgren
Their ads for Perdue Farms
Perdue Farms
Perdue Farms is a major chicken processing company based in Salisbury, Maryland, United States with annual sales in excess of $4.6B.-Origin and war era:...
("It takes a tough man to make a tender chicken") made Frank Perdue
Frank Perdue
Franklin Parsons "Frank" Perdue , born in Salisbury, Maryland, was for many years the president and CEO of Perdue Farms, now one of the largest chicken-producing companies in the United States.-Career:...
a household name and were named to the top 100 ad campaigns by Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
. Their ads for Volvo
Volvo
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...
made Volvo famous for lasting a long time and was named one of the top 100 campaigns of the 20th century by Advertising Age. Other famous campaigns were for Maxell Tape, Pioneer Electronics, and Hebrew National hot dogs.
The agency was acquired by Lowe Worldwide
Lowe Worldwide
Lowe and Partners is an international advertising agency headquartered in London. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies...
in 1993.