Shuman Ghosemajumder
Encyclopedia
Shuman Ghosemajumder is a Canadian technologist, entrepreneur, and author. He is the former click fraud
czar at Google
, the author of works on digital distribution
including the Open Music Model
, and co-founder of TeachAIDS
.
, Canada
. He earned a B.Sc. in Computer Science
from the University of Western Ontario
, where he attended after receiving a Canada Merit Scholarship Foundation
award as one of the top fifteen students in the country. In college, he was the North American Public Speaking Champion and president of the Canadian University Society for Intercollegiate Debate
. He earned an M.B.A. from the MIT Sloan School of Management
.
application as a software engineer
at Groupware. He was later co-founder of a software development firm, and a management consultant
with McKinsey & Company
and IBM
.
Ghosemajumder worked at Google from 2003 to 2010, where he led product management efforts for protecting their advertising services against click fraud
, to safeguard over US
$20 billion in annual pay per click
revenue. He was one of the early product managers for AdSense
, led the launch of Link Units and AdSense for Feeds, and was part of the team that launched Gmail
.
He was the recipient of two Google Founders' Awards
for significant entrepreneurial accomplishments.
He left Google in 2010 to grow TeachAIDS
.
He is co-author of CGI Programming Unleashed (Macmillan, ISBN 1-57521-151-3, 1997) and a contributing author to Crimeware (Symantec Press
, ISBN 0-321-50195-0, 2008).
Click fraud
Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target...
czar at Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
, the author of works on digital distribution
Digital distribution
Online distribution, digital distribution, or electronic software distribution is the practice of delivering content without the use of physical media, typically by downloading via the internet directly to a consumer's device. Online distribution bypasses conventional physical distribution media,...
including the Open Music Model
Open Music Model
The Open Music Model is an economic and technological framework for the recording industry based on research conducted at the Massachusetts Institute of Technology...
, and co-founder of TeachAIDS
TeachAIDS
TeachAIDS is a nonprofit organization that develops HIV prevention education technology materials, based on an approach invented through research at Stanford University.The TeachAIDS software has been cited as a model health intervention...
.
Early life
Ghosemajumder was born in Stuttgart, Germany and grew up in London, OntarioLondon, Ontario
London is a city in Southwestern Ontario, Canada, situated along the Quebec City – Windsor Corridor. The city has a population of 352,395, and the metropolitan area has a population of 457,720, according to the 2006 Canadian census; the metro population in 2009 was estimated at 489,274. The city...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. He earned a B.Sc. in Computer Science
Computer science
Computer science or computing science is the study of the theoretical foundations of information and computation and of practical techniques for their implementation and application in computer systems...
from the University of Western Ontario
University of Western Ontario
The University of Western Ontario is a public research university located in London, Ontario, Canada. The university's main campus covers of land, with the Thames River cutting through the eastern portion of the main campus. Western administers its programs through 12 different faculties and...
, where he attended after receiving a Canada Merit Scholarship Foundation
Canada Merit Scholarship Foundation
The Canadian Merit Scholarship Foundation is a national charitable organization awarding scholarships for students entering university or community college in Canada...
award as one of the top fifteen students in the country. In college, he was the North American Public Speaking Champion and president of the Canadian University Society for Intercollegiate Debate
Canadian University Society for Intercollegiate Debate
The Canadian University Society for Intercollegiate Debate is the national organization which governs all competitive university debating and public speaking in Canada. It sanctions several official annual tournaments and represents Canadian debating domestically and abroad...
. He earned an M.B.A. from the MIT Sloan School of Management
MIT Sloan School of Management
The MIT Sloan School of Management is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts....
.
Career
Early in his career, he created the first real-time collaborative graphic designGraphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
application as a software engineer
Software engineer
A software engineer is an engineer who applies the principles of software engineering to the design, development, testing, and evaluation of the software and systems that make computers or anything containing software, such as computer chips, work.- Overview :...
at Groupware. He was later co-founder of a software development firm, and a management consultant
Management consulting
Management consulting indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement....
with McKinsey & Company
McKinsey & Company
McKinsey & Company, Inc. is a global management consulting firm that focuses on solving issues of concern to senior management. McKinsey serves as an adviser to many businesses, governments, and institutions...
and IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
.
Ghosemajumder worked at Google from 2003 to 2010, where he led product management efforts for protecting their advertising services against click fraud
Click fraud
Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target...
, to safeguard over US
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
$20 billion in annual pay per click
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
revenue. He was one of the early product managers for AdSense
AdSense
Google AdSense which is a program run by Google Inc. allows publishers in the Google Network of content sites to automatically serve text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they...
, led the launch of Link Units and AdSense for Feeds, and was part of the team that launched Gmail
Gmail
Gmail is a free, advertising-supported email service provided by Google. Users may access Gmail as secure webmail, as well via POP3 or IMAP protocols. Gmail was launched as an invitation-only beta release on April 1, 2004 and it became available to the general public on February 7, 2007, though...
.
He was the recipient of two Google Founders' Awards
Google Founders' Award
The Google Founders' Award is a special award for extraordinary entrepreneurial achievement, and the highest employee award at Google Inc.The awards are given in the form of stock grants, and the program was initiated in 2004 by Google founders Sergey Brin and Lawrence E. Page to reward and retain...
for significant entrepreneurial accomplishments.
He left Google in 2010 to grow TeachAIDS
TeachAIDS
TeachAIDS is a nonprofit organization that develops HIV prevention education technology materials, based on an approach invented through research at Stanford University.The TeachAIDS software has been cited as a model health intervention...
.
He is co-author of CGI Programming Unleashed (Macmillan, ISBN 1-57521-151-3, 1997) and a contributing author to Crimeware (Symantec Press
Symantec
Symantec Corporation is the largest maker of security software for computers. The company is headquartered in Mountain View, California, and is a Fortune 500 company and a member of the S&P 500 stock market index.-History:...
, ISBN 0-321-50195-0, 2008).
External links
- Shuman Ghosemajumder (personal web site)
- Shuman Ghosemajumder on IMDB