Tally Weijl
Encyclopedia
Tally Weijl is a leading international fashion label which designs, produces and sells sexy fashion for young women and girls in retail stores. TALLY WEiJL was founded in 1984 by Tally Elfassi-Weijl and Beat Grüring in Switzerland
. Today the company is represented in 33 countries worldwide with over 720 stores, employing more than 2,800 staff members (May 2011). In 2010, TALLY WEiJL generated external sales of 441 million euros.
(Switzerland
) and the TALLY WEiJL Design Studio in the centre of Paris
(France
). The Distribution Centers for Mid- and Eastern Europe is located in Lörrach
(D) while the Swiss location is in Zofingen
(CH) and Milan
for the Southern European market. Stores in over 33 countries receive deliveries from these three distribution centers (Austria
/ Belarus
/ Bosnia & Herzegovina/ Bulgaria
/ China
/ Kosovo
/ Croatia
/ Cyprus
/ Czech Republic
/ France
/ Germany
/ Greece
/ Hungary
/ Ireland
/ Italy
/ Lebanon
/ Lithuania
/ Macedonia
/ Malta
/ Montenegro
/ The Netherlands/ Poland
/ Portugal
/ Saudi Arabia
/ Serbia
/ Slovakia
/ Slovenia
/ Spain
/ Switzerland
/ Turkey
/ Ukraine
/ Estonia
/ Russia
). Approximately the half of all stores belong solely to TALLY WEiJL while the remaining stores are in the hands of franchise partners. In 2010, TALLY WEiJL generated external sales of 441 million euros.
The two company founders soon had the urge to also sell their new sexy collections in their own stores in order to even be closer to their customers. As a result, the first TALLY WEiJL store opened in Fribourg (Switzerland) in 1987. In 1993, the newly established TALLY WEiJL company entered the retail business at a very early stage, developed its own store concept and opened further stores in Switzerland with its first franchise partners.
The founders enjoyed what they did and soon ventured into new markets. In 1997, they opened their first store in Germany and three years later the first Polish store. In 2000, already more than 50 TALLY WEiJL stores existed in Europe.
In 2004, TALLY WEiJL created its first advertising campaign with the “totally sexy” slogan. This is how the brand identity evolved on the basis of the existing TALLY WEiJL values.
In the last few years, TALLY WEiJL has opened new stores throughout all of Europe, at times more than a hundred per year. Today, TALLY WEiJL has more than 720 stores in 33 countries.
Beat Grüring is co-founder and CEO of TALLY WEiJL. He operates the business activity from the Service and Support Center in Basel.
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
. Today the company is represented in 33 countries worldwide with over 720 stores, employing more than 2,800 staff members (May 2011). In 2010, TALLY WEiJL generated external sales of 441 million euros.
The company today
The headquarters of TALLY WEiJL, its Service and Support Center, is based at BaselBasel
Basel or Basle In the national languages of Switzerland the city is also known as Bâle , Basilea and Basilea is Switzerland's third most populous city with about 166,000 inhabitants. Located where the Swiss, French and German borders meet, Basel also has suburbs in France and Germany...
(Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
) and the TALLY WEiJL Design Studio in the centre of Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
(France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
). The Distribution Centers for Mid- and Eastern Europe is located in Lörrach
Lörrach
Lörrach is a city in southwest Germany, in the valley of the Wiese, close to the French and the Swiss border. It is the capital of the district of Lörrach in Baden-Württemberg. The biggest industry is the chocolate factory Milka...
(D) while the Swiss location is in Zofingen
Zofingen
Zofingen is a city in the canton of Aargau in Switzerland. It is the capital of the district of Zofingen. Zofingen is a walled city and home of an ancient monastic settlement.-Geography:...
(CH) and Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
for the Southern European market. Stores in over 33 countries receive deliveries from these three distribution centers (Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
/ Belarus
Belarus
Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...
/ Bosnia & Herzegovina/ Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...
/ China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
/ Kosovo
Kosovo
Kosovo is a region in southeastern Europe. Part of the Ottoman Empire for more than five centuries, later the Autonomous Province of Kosovo and Metohija within Serbia...
/ Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...
/ Cyprus
Cyprus
Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...
/ Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....
/ France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
/ Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
/ Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
/ Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...
/ Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
/ Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
/ Lebanon
Lebanon
Lebanon , officially the Republic of LebanonRepublic of Lebanon is the most common term used by Lebanese government agencies. The term Lebanese Republic, a literal translation of the official Arabic and French names that is not used in today's world. Arabic is the most common language spoken among...
/ Lithuania
Lithuania
Lithuania , officially the Republic of Lithuania is a country in Northern Europe, the biggest of the three Baltic states. It is situated along the southeastern shore of the Baltic Sea, whereby to the west lie Sweden and Denmark...
/ Macedonia
Republic of Macedonia
Macedonia , officially the Republic of Macedonia , is a country located in the central Balkan peninsula in Southeast Europe. It is one of the successor states of the former Yugoslavia, from which it declared independence in 1991...
/ Malta
Malta
Malta , officially known as the Republic of Malta , is a Southern European country consisting of an archipelago situated in the centre of the Mediterranean, south of Sicily, east of Tunisia and north of Libya, with Gibraltar to the west and Alexandria to the east.Malta covers just over in...
/ Montenegro
Montenegro
Montenegro Montenegrin: Crna Gora Црна Гора , meaning "Black Mountain") is a country located in Southeastern Europe. It has a coast on the Adriatic Sea to the south-west and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast and Albania to the...
/ The Netherlands/ Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
/ Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
/ Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...
/ Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
/ Slovakia
Slovakia
The Slovak Republic is a landlocked state in Central Europe. It has a population of over five million and an area of about . Slovakia is bordered by the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south...
/ Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...
/ Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
/ Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
/ Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
/ Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
/ Estonia
Estonia
Estonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies...
/ Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
). Approximately the half of all stores belong solely to TALLY WEiJL while the remaining stores are in the hands of franchise partners. In 2010, TALLY WEiJL generated external sales of 441 million euros.
History
All began in 1984 when Tally Elfassi-Weijl created her first fashion designs to bridge the waiting time for the Hotel School in Lausanne. In a small garage in the Swiss municipality of Lohn (Canton of Solothurn), she designed twelve collections per year while studying. Together with Beat Grüring, the company founders – still in their own car at the time – supplied the large Swiss fashion stores and boutiques. The revolutionary aspect was that the sexy trends by TALLY WEiJL were always in the fashion stores within two to four weeks. “Just in time” was their key to success.The two company founders soon had the urge to also sell their new sexy collections in their own stores in order to even be closer to their customers. As a result, the first TALLY WEiJL store opened in Fribourg (Switzerland) in 1987. In 1993, the newly established TALLY WEiJL company entered the retail business at a very early stage, developed its own store concept and opened further stores in Switzerland with its first franchise partners.
The founders enjoyed what they did and soon ventured into new markets. In 1997, they opened their first store in Germany and three years later the first Polish store. In 2000, already more than 50 TALLY WEiJL stores existed in Europe.
In 2004, TALLY WEiJL created its first advertising campaign with the “totally sexy” slogan. This is how the brand identity evolved on the basis of the existing TALLY WEiJL values.
In the last few years, TALLY WEiJL has opened new stores throughout all of Europe, at times more than a hundred per year. Today, TALLY WEiJL has more than 720 stores in 33 countries.
The founder and CEO
Tally Elfassi-Weijl was born in Tel Aviv to parents of Rumanian and Dutch origin. Altogether she is the founder, CEO and head of the Design Center of TALLY WEiJL. Initially she studied art history and tourism in Paris. Shortly after she designed her first collection in 1984 while simultaneously applying at the School of Hotel Management in Lausanne. This was the collection which ultimately lead to her success and the business formation of TALLY WEiJL.Beat Grüring is co-founder and CEO of TALLY WEiJL. He operates the business activity from the Service and Support Center in Basel.