Trader Classified Media is one of the largest classified advertising

Classified advertising

Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge...

 companies in the world. It was founded in 1987 and currently operates over 575 print titles and 56 websites in 20 countries. The company focuses particularly on the automotive, real estate

Real estate

In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

, jobs

Employment

Employment is a contract between two parties, one being the employer and the other being the employee. An employee may be defined as:- Employee :...

 and general merchandise sectors. The company lists over 25 million items of content in 90 million ads each year. Based in Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, it went public in March 2000 as Trader.com on NASDAQ and in Paris

Paris

Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, and currently employs 7,500 people.

Trader Corporation is a Canadian leader in print and online vertical media. The company was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (Trader Canada) and Trader Media Corporation (TMC). The two companies were acquired by Yellow Pages Income Fund that same year. Trader Corporation is present throughout Canada and has approximately 1,280 employees.

Trader Corporation publishes approximately 149 publications and 14 web sites covering four verticals: automotive, real estate, general merchandise and employment. Approximately 2 out of every 5 Canadians consult a Trader publication or web site each year and its network of web sites attracts over 3.3 million unique monthly visitors per month.

The business goal of Trader Corporation is to establish a national trading and advertising platform for customers providing a “one-stop-shop” for buyers and sellers in all the major vertical categories: automotive, real estate, general merchandise, employment. Central to the company’s leadership position is its well-known brands and products, rich local content both print and online, and direct customer relationships.

Trader Corporation’s brand portfolio includes: Auto Trader, Auto Hebdo, Buy&Sell, The Bargain Finder, LesPAC, homeTRADER and VisiteNet. A listing of publications and websites can be found on tradercorporation.ca.

Buy&Sell

Buy & Sell is a Canadian, national classified ad service specialising in the category of general merchandise. Buy & Sell publishes several magazines including Buy & Sell, The Bargain Finder, Super Shopper and Triad and a web site http://buysell.com. Buy & Sell’s content includes, but not exclusive to, vehicles new & used, recreational vehicles, real estate, furniture and electronics.

Buy & Sell is a division of Trader Corporation

Trader Corporation

Trader Corporation is a Canadian print and online publisher. The company was formed in June 2006 with the integration of Classified Media Holdings Inc. and Trader Media Corporation . The two companies were acquired by Yellow Pages Income Fund that same year...

, the Canadian leader in print and online vertical media.

International

In August 2005, The Sunday Times (UK)

The Sunday Times (UK)

The Sunday Times is a Sunday broadsheet newspaper, distributed in the United Kingdom. The Sunday Times is published by Times Newspapers Ltd, a subsidiary of News International, which is in turn owned by News Corporation. Times Newspapers also owns The Times, but the two papers were founded...

 newspaper

Newspaper

A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 reported that both Google

Google

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 and Yahoo!

Yahoo!

Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

 have approached in company as a potential take-over or tie-up.

In July 2006 Forbes reported that Scandinavian media company http://www.schibsted.no/ Schibsted ASA has finalised the acquisition of parts of Trader Classified Media NV in Spain, Latin America, France, Italy and Switzerland.

In the fourth quarter of 2005, Trader Media East

Trader Media East

Trader Media East is the largest classified advertising company in Central and Eastern Europe. It was established in the fourth quarter of 2005 and comprises the Russian, Baltic, CIS and Eastern European operations of Trader Classified Media....

was established comprising the Russian, Baltic, CIS and Eastern European operations of Trader Classified Media.

In February 2006 The Yellow Pages Group, publishers of directories in Canada purchased the Canadian and US assets of Trader Classified Media.