UM is the global media company formerly known as Universal McCann. UM's global clients include ABInBev

Anheuser–Busch InBev

Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....

, BASF

BASF

BASF SE is the largest chemical company in the world and is headquartered in Germany. BASF originally stood for Badische Anilin- und Soda-Fabrik . Today, the four letters are a registered trademark and the company is listed on the Frankfurt Stock Exchange, London Stock Exchange, and Zurich Stock...

, Brown-Forman

Brown-Forman Corporation

The Brown-Forman Corporation is one of the largest American-owned companies in the spirits and wine business.Some well-known brands of the corporation include Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, and Korbel champagne.-...

, Burberry

Burberry

Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry...

, Cathay Pacific

Cathay Pacific

Cathay Pacific is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport, although the airline's registered office is on the 33rd floor of One Pacific Place...

, Chrysler

Chrysler

Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

, Coca-Cola

Coca-Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

, ExxonMobil

ExxonMobil

Exxon Mobil Corporation or ExxonMobil, is an American multinational oil and gas corporation. It is a direct descendant of John D. Rockefeller's Standard Oil company, and was formed on November 30, 1999, by the merger of Exxon and Mobil. Its headquarters are in Irving, Texas...

, GM

General Motors

General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

, Johnson & Johnson

Johnson & Johnson

Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....

, L'Oréal

L'Oréal

The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

, Mastercard

MasterCard

Mastercard Incorporated or MasterCard Worldwide is an American multinational financial services corporation with its headquarters in the MasterCard International Global Headquarters, Purchase, Harrison, New York, United States...

, Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, SC Johnson, and Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

. UM is a member of Interpublic Group, operating under the Mediabrands branch.

History

UM is the global media company formerly known as Universal McCann. UM was established in 1999 as part of McCann Worldgroup, but its roots go back to 1902 when Alfred Erickson founded Erickson Company.

Harrison King McCann’s agency, founded in 1912, evolved independently from Erickson’s. In 1930, H.K. McCann Company and Erickson Company merged to form McCann Erickson

McCann Erickson

McCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry....

, a $15 million agency with Erickson as its chair and McCann as its president. After winning the Ford Motor Company

Ford Motor Company

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

 account in 1933, the agency continued to acquire agencies and accounts including Coca-Cola. By 1957, McCann Erickson was the first US agency to top $100 million annually in TV and radio billings.

Marion Harper, who replaced McCann as President-CEO in 1948, went on to create Interpublic Group in 1960, as the first marketing services management holding company. In 1971, Interpublic Group went public as IPG, and by 1972 was the largest agency in non-US billings. Today, IPG operates in over 100 countries, employs 41,800 marketing professionals, and generates revenue of US $6.5 billion.

By 1993, McCann Erickson was the number one agency in the world. As the advertising industry began to integrate its services, McCann Erickson underwent a reinvention to form a consolidated agency network and launched McCann Worldgroup in 1997. Today, McCann Worldgroup oversees FutureBrand, McCann Erickson Worldwide, McCann Healthcare Worldwide, Momentum Worldwide

Momentum Worldwide

Momentum Worldwide is a global marketing agency with a network of creative thinkers, brand stewards, marketing leaders with offices in over 50 countries. Headquartered in New York City, is part of The Interpublic Group of Companies, Inc. ....

, MRM Worldwide

MRM Worldwide

MRM Worldwide is a global digital and direct marketing agency with 62 offices in 40 countries.Based in New York City, it has been ranked among the top 10 digital agencies in the world by size, according to Adweek, MediaPost and RECMA....

, UM, Weber Shandwick

Weber Shandwick

Weber Shandwick is a public relations firm.-History:Weber Shandwick is a formation of three previous companies:*The Weber Group - Cambridge, Massachusetts in 1987, leveraging emerging technologies such as the mobile phone and the internet into the world of communications, which made the company a...

, and Worldgroup EXP

UM was originally launched by McCann Worldgroup as worldwide media buying arm, operating as a separate yet interdependent unit. When IPG formed Mediabrands in 2008 to oversee its media agencies and enable performance across multiple media platforms, UM, today a global full-service media agency, was included under the Mediabrands umbrella along with its agency partners Ansible Mobile, Cadreon, CUBOCC, Ensemble Branded Entertainment, Geomentum, ID Media, IPG Media Lab, Initiative Media, Orion Trading, Reprise Media, Shopper Sciences, and Spring Creek Group.

UM employs over 3,600 people in its 151 offices in 130 countries worldwide. UM's global headquarters is in New York with four other offices in North America: Dallas, Detroit, Los Angeles, San Francisco, and Toronto. UM has regional offices in Asia Pacific, Europe/Middle East/Africa, and Latin America, and receives over $16.1 billion in global billings.

Clients

UM’s global clients include ABInBev (since 1989), BASF (since 2007), Brown-Forman (since 2003), Burberry (since 2010), Cathay Pacific (since 1993), Chrysler (since 2009), Coca-Cola (since 1957), ExxonMobil (since 2001), General Motors (since 2002), Johnson & Johnson (since 1973), L’Oréal (since 1973), Mastercard (since 1997), Microsoft (since 1999), SC Johnson (since 2004) and Sony (since 2001).

Philosophy

UM is different than other media agencies because of its Yes& philosophy. It has adopted a highly progressive approach to its remuneration model with clients. UM's "pay for performance" model means that its clients pay lower fees upfront in favour of rewards directly linked to the agency's ability to generate tangible business outcomes (like increases in sales).

Global Management Team

• Jacki Kelley, Global CEO
• Guy Beach, Global COO
• Kristi Argyilan, Chief Transformation Officer
• Yin Woon Rani, President of North America
• Jim Hytner, President of G14
• Mauricio Sabogal, President of World Markets
• Andrea Suarez, COO, World Markets
• David Cohen, EVP, Global Digital Officer
• Jim Elms, EVP, Lead of Global Strategy and Insights
• Huw Griffiths, EVP, Lead of Global Performance
• Jennifer Hohman, EVP, Managing Director, Global New Business
• Mike Siegenthaler, EVP, Content and Experience
• Scott Tegethoff, EVP, Lead of Portfolio Management
• Theresa Nasi, SVP, Global Communications

Pop Culture References

In the third season of the popular AMC series Mad Men

Mad Men

Mad Men is an American dramatic television series created and produced by Matthew Weiner. The series premiered on Sunday evenings on the American cable network AMC and are produced by Lionsgate Television. It premiered on July 19, 2007, and completed its fourth season on October 17, 2010. Each...

, set in the 1950s and 60s, McCann Erickson acquires the fictional agency Sterling Cooper.

External Links

• UM Execs On Agency Universal McCann Turning Toward The Digital Future With Media 3.0 http://www.adexchanger.com/agencies/universal-mccann/
• Universal McCann Hires Yin Woon Rani as N.A. President http://adage.com/article/agency-news/universal-mccann-hires-yin-woon-rani-n-a-president/230645/
• Initiative and UM Embrace New World Order http://www.umww.com/global/news/view?id=292
• Festival of Media Asia kicks off in Singapore http://www.bestmediainfo.com/2011/11/festival-of-media-asia-kicks-off-in-singapore/
• Women to Watch 2009: Jacki Kelley http://www.umww.com/global/news/view?id=28