WBFS-TV
Encyclopedia
WBFS-TV is the MyNetworkTV
-affiliated television station
for South Florida that is licensed to Miami
. It broadcasts a high definition
digital signal on UHF channel 32 from a transmitter in Miramar
. Owned by the CBS Corporation
, the station is sister to CBS
affiliate WFOR-TV
and the two share studios on Northwest 18th Terrace in Doral
. Syndicated
programming on WBFS includes: How I Met Your Mother
, The Wendy Williams Show
, TMZ on TV
, and Tyler Perry's House of Payne
. It can be considered an alternate CBS affiliate and may take on the responsibility of airing programs from that network whenever WFOR cannot do so such as during breaking news. WBFS has been known to air Miami Dolphins
games that air on ESPN
and games scheduled to air on CBS which are postponed due to weather (usually hurricanes).
. Before then, the analog channel 33 frequency had been occupied by a low-power translator for competing independent WCIX (the predecessor to WFOR-TV) whose main signal on VHF channel 6 could not be received very well in Broward County
. The station ran numerous off-network classic television sitcoms from the 1950s, 1960s, and 1970s along with a number of cartoons. It also ran some off-network drama shows, classic western, and martial arts movies that were usually shown on Saturday afternoons.
WBFS soon made a name for itself in South Florida for its slick on-air look. It billed itself as "Florida
's Super Station" (a moniker that Tampa Bay's WTOG
also gave itself around the same time) and frequently used CGI
graphics of near-network quality (similar graphics would implemented on WGBS-TV in Philadelphia and WGBO-TV
in Chicago
after Grant acquired those stations). The station was available on cable in the West Palm Beach area as well and identified as "Miami/Fort Lauderdale/West Palm Beach" until the 1990s.
However while the station itself turned a profit, Grant overextended itself buying programming for its stations. After Christmas
in 1986, the company filed Chapter 11 bankruptcy. The pressure came from debt with Viacom which owned the distribution rights for half of Grant's shows. In January 1987, a deal was made to cut back the runs of the shows the stations owned and pay reduced prices.
Even with Grant's financial problems, WBFS continued to do well, and scored a major coup by becoming the on-air home of the brand-new Miami Heat
of the NBA
in 1988. It added Florida Marlins
of baseball's National League
and the Florida Panthers
of the NHL
in 1993. However, Grant Broadcasting was unable to get out of debt forcing the company into receivership in 1989. Combined Broadcasting, a company consisting of executives from the program distributors that Grant owed, took over WBFS and its sister stations. The company pumped a lot of money into WBFS and WGBS but ran primarily barter programming on WGBO. In 1994, Combined sold WBFS and WGBS (now WPSG
) to Paramount Stations Group
(which was soon acquired by former Grant creditor Viacom) who sold its original Philadelphia station, WTXF-TV
, to Fox
. Almost immediately, Paramount announced WBFS and WGBS would join the soon-to-be created UPN
network. WGBO went to Univision
who entered the deal after its then-affiliate in Chicago, WCIU-TV
, refused to drop non-Spanish
programming.
Under Paramount ownership, WBFS became a UPN owned-and-operated station
station at the network's inception on January 16, 1995. The station continued to refer to itself as "WBFS TV 33" for some time afterward, but soon rebranded to "UPN 33". It had acquired more recent off-network sitcoms over the years and soon began to add more first-run syndicated talk and reality shows. The station began to cut back on children programming from 1998 on. By 2002, the station was only running a morning kids block.
In 2000, Paramount's parent company Viacom merged with CBS making WBFS sister to CBS owned-and-operated WFOR, years after that station (as WCIX) shut down the channel 33 translator to make room for WBFS. As a result of the merger, WBFS moved into WFOR's facilities. When WAMI-TV
became a Telefutura
station, WBFS picked up a few of WAMI's former shows, including Fox Kids
(the block, which was not carried on Fox affiliate WSVN
, by then was only offered on Saturdays). WBFS continued to run what eventually became 4Kids TV
until December 27, 2008. Its successor, Weekend Marketplace
, does not air at all in the Miami market
. UPN ended its kids block in Fall 2003. After Viacom and CBS split into two companies at the end of 2005, WBFS came under the ownership of CBS Corporation.
. The network immediately announced WB affiliate WBZL (now WSFL-TV
) as its Miami affiliate. It would not have been an upset had WBFS been chosen, however. CW officials were on record as preferring the "strongest" WB and UPN stations for the new network, and South Florida was one of the few markets where The WB and UPN stations were both relatively strong.
On February 22, News Corporation
announced that it would start up another new broadcast television network called MyNetworkTV
. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. Although it was created to give UPN and WB stations not joining The CW a programming option, CBS initially announced, on May 1, that WBFS, along with its Boston
sister station WSBK-TV
, would not seek the affiliation.
It is believed that CBS's initial decision to deny its larger UPN stations MyNetworkTV affiliation was in retaliation against Fox for refusing to affiliate any of their UPN affiliates with The CW. However on July 12, it was announced that WBFS would become South Florida's MyNetworkTV affiliate. The network began broadcasting on September 5, and at that point, WBFS became known on-air as "My 33".
Throughout its existence, WBFS has had its own website. This changed on April 25, 2007 when its official web address, "33mytv.com", along with the previous one, "upn33.com" (listed on the MyNetworkTV local station list), were both integrated into WFOR's site. Both addresses then redirected to "cbs4.com/wbfs". Its main web address has since lost references to the station and the network. Following the 2007
sale of WUPL
in New Orleans and the 2008
sale of WTCN-CA
in West Palm Beach, WBFS was the only MyNetworkTV station owned by the CBS Corporation until September 2011, when WSBK became the MyNetworkTV affiliate for Boston after what is now WBIN-TV announced they would drop the service and become an independent station. With the loss of WWE SmackDown, the final original program of MyNetworkTV, the station de-emphasized any branding involving the network on September 14, 2010, rebranding as TV 33 and using an orange "circle 33" logo similar in style to that of WSBK's "circle 38". However, MyNetworkTV branding was restored to WBFS on September 19, 2011, when it became My TV 33, using a variation of the programming service's logo. A similar logo was introduced the same day by WSBK when it took over MyNetworkTV affiliation.
in Dallas was named the permanent replacement.
The weekday morning show on this station remained in a news format until 2008 when it became more of an entertainment and lifestyle program with news, weather, and traffic updates. It originated from an updated secondary set used for interviews. Due to tough financial times, several cuts were made to the station's news programming on October 17, 2008. WBFS's weekday morning and weekend prime time newscasts were canceled and there were also some personalities let go. On January 24, 2010, WFOR became the last major English-language station in the Miami area and the last CBS-owned station that has in-house news operations to make the upgrade to high definition newscasts. The broadcasts on WBFS were included in the upgrade. At some point in September, the weeknight newscast expanded to an hour. In September 2011, the newscast was canceled.
MyNetworkTV
MyNetworkTV is a television broadcast syndication service in the United States, owned by the Fox Entertainment Group, a division of News Corporation...
-affiliated television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
for South Florida that is licensed to Miami
Miami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...
. It broadcasts a high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
digital signal on UHF channel 32 from a transmitter in Miramar
Miramar, Florida
Miramar is a city in Broward County, Florida, United States. The city was named after the Miramar district of Havana, Cuba. As of the 2010 census, the population was 122,041...
. Owned by the CBS Corporation
CBS Corporation
CBS Corporation is an American media conglomerate focused on commercial broadcasting, publishing, billboards and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's...
, the station is sister to CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
affiliate WFOR-TV
WFOR-TV
WFOR-TV, virtual channel 4.1 , is the CBS owned-and-operated station in Miami, Florida. WFOR shares its TV studio facilities with sister station WBFS-TV in Doral, near Miami International Airport, and its transmitter is located in Miramar.WFOR-TV also previously had two translator stations in the...
and the two share studios on Northwest 18th Terrace in Doral
Doral, Florida
Doral is a city located in north-central Miami-Dade County, Florida, United States. A suburb of Miami, it lies north-west of Miami International Airport. It takes its name from the famous golf and spa resort located within its municipal boundaries. The Doral Golf Resort & Spa was originally built...
. Syndicated
Television syndication
In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...
programming on WBFS includes: How I Met Your Mother
How I Met Your Mother
How I Met Your Mother is an American sitcom that premiered on CBS on September 19, 2005, created by Craig Thomas and Carter Bays.As a framing device, the main character, Ted Mosby with narration by Bob Saget, in the year 2030 recounts to his son and daughter the events that led to his meeting...
, The Wendy Williams Show
The Wendy Williams Show
The Wendy Williams Show is a syndicated talk show hosted by Wendy Williams that premiered on July 14, 2008, as six-week sneak peek, in Detroit, Dallas, Los Angeles, and New York City. The test run was picked up for a full season that began its run on July 13, 2009 in over 70% of the country in...
, TMZ on TV
TMZ on TV
TMZ on TV, or simply TMZ and TMZTV, is an American syndicated entertainment and gossip news television show that premiered on September 10, 2007. The program is generally aired on Fox, The CW and MyNetworkTV affiliates, though a majority of the stations that carry the series are Fox affiliates...
, and Tyler Perry's House of Payne
Tyler Perry's House of Payne
Tyler Perry's House of Payne is an American comedy-drama television series created and produced by playwright, director, and producer Tyler Perry. The show revolves around a multi-generational family living under one roof in Atlanta, Georgia led by patriarch Curtis Payne and his wife Ella...
. It can be considered an alternate CBS affiliate and may take on the responsibility of airing programs from that network whenever WFOR cannot do so such as during breaking news. WBFS has been known to air Miami Dolphins
Miami Dolphins
The Miami Dolphins are a Professional football team based in the Miami metropolitan area in Florida. The team is part of the Eastern Division of the American Football Conference in the National Football League...
games that air on ESPN
Monday Night Football
Monday Night Football is a live broadcast of the National Football League on ESPN. From to it aired on ABC. Monday Night Football was, along with Hallmark Hall of Fame, and the Walt Disney anthology television series, one of the longest running prime time commercial network television series...
and games scheduled to air on CBS which are postponed due to weather (usually hurricanes).
History
WBFS-TV debuted on December 9, 1984 as an Independent under the ownership of Grant BroadcastingGrant Broadcasting System II
Based in Roanoke, Virginia, Grant Broadcasting System II is an owner of various television stations in the United States....
. Before then, the analog channel 33 frequency had been occupied by a low-power translator for competing independent WCIX (the predecessor to WFOR-TV) whose main signal on VHF channel 6 could not be received very well in Broward County
Broward County, Florida
-2000 Census:As of the census of 2000, there were 1,623,018 people, 654,445 households, and 411,645 families residing in the county. The population density was 1,346 people per square mile . There were 741,043 housing units at an average density of 615 per square mile...
. The station ran numerous off-network classic television sitcoms from the 1950s, 1960s, and 1970s along with a number of cartoons. It also ran some off-network drama shows, classic western, and martial arts movies that were usually shown on Saturday afternoons.
WBFS soon made a name for itself in South Florida for its slick on-air look. It billed itself as "Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
's Super Station" (a moniker that Tampa Bay's WTOG
WTOG
WTOG, channel 44, is a television station in St. Petersburg, Florida. Owned by the CBS Corporation, WTOG serves as the Tampa Bay Area station for the co-owned The CW Television Network. Its transmitter is located in Riverview, Florida.-Early years:...
also gave itself around the same time) and frequently used CGI
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...
graphics of near-network quality (similar graphics would implemented on WGBS-TV in Philadelphia and WGBO-TV
WGBO-TV
WGBO-DT, channel 66, is the Univision owned and operated station licensed to Joliet, Illinois, United States. Its studios are in Chicago. WGBO offers a Spanish programming format featuring news, talk shows, dramas, movies, and other Spanish-language programming.-History:Channel 66 signed on in...
in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
after Grant acquired those stations). The station was available on cable in the West Palm Beach area as well and identified as "Miami/Fort Lauderdale/West Palm Beach" until the 1990s.
However while the station itself turned a profit, Grant overextended itself buying programming for its stations. After Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
in 1986, the company filed Chapter 11 bankruptcy. The pressure came from debt with Viacom which owned the distribution rights for half of Grant's shows. In January 1987, a deal was made to cut back the runs of the shows the stations owned and pay reduced prices.
Even with Grant's financial problems, WBFS continued to do well, and scored a major coup by becoming the on-air home of the brand-new Miami Heat
Miami Heat
The Miami Heat is a professional basketball team based in Miami, Florida, United States. The team is a member of the Southeast Division in the Eastern Conference of the National Basketball Association . They play their home games at American Airlines Arena in Downtown Miami...
of the NBA
National Basketball Association
The National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...
in 1988. It added Florida Marlins
Florida Marlins
The Miami Marlins are a professional baseball team based in Miami, Florida, United States. Established in 1993 as an expansion franchise called the Florida Marlins, the Marlins are a member of the Eastern Division of Major League Baseball's National League. The Marlins played their home games at...
of baseball's National League
National League
The National League of Professional Baseball Clubs, known simply as the National League , is the older of two leagues constituting Major League Baseball, and the world's oldest extant professional team sports league. Founded on February 2, 1876, to replace the National Association of Professional...
and the Florida Panthers
Florida Panthers
The Florida Panthers are a professional ice hockey team based in Sunrise, Florida, in the Miami metropolitan area. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . They play their games at the BankAtlantic Center in Sunrise and are the...
of the NHL
National Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...
in 1993. However, Grant Broadcasting was unable to get out of debt forcing the company into receivership in 1989. Combined Broadcasting, a company consisting of executives from the program distributors that Grant owed, took over WBFS and its sister stations. The company pumped a lot of money into WBFS and WGBS but ran primarily barter programming on WGBO. In 1994, Combined sold WBFS and WGBS (now WPSG
WPSG
WPSG, channel 57, is a television station in Philadelphia, Pennsylvania. WPSG is owned by the CBS Corporation and is the east coast flagship station for the CW Television Network, which is owned jointly by CBS and Time Warner...
) to Paramount Stations Group
Paramount Stations Group
Paramount Stations Group was a television broadcasting company that was renamed from the TVX Broadcast Group in 1991 after Paramount Pictures gained full ownership of the group. At the time, it owned several Fox affiliates and independent stations...
(which was soon acquired by former Grant creditor Viacom) who sold its original Philadelphia station, WTXF-TV
WTXF-TV
WTXF-TV, virtual channel 29 , is an owned-and-operated station of the News Corporation-owned Fox Broadcasting Company, based in Philadelphia, Pennsylvania...
, to Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
. Almost immediately, Paramount announced WBFS and WGBS would join the soon-to-be created UPN
UPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...
network. WGBO went to Univision
Univision
Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish language television viewers according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva...
who entered the deal after its then-affiliate in Chicago, WCIU-TV
WCIU-TV
WCIU-TV is an independent television station located in Chicago, Illinois. It operates on UHF digital channel 27 and is Chicago's oldest UHF station, signing on the air in 1964. WCIU-TV is the flagship station of Weigel Broadcasting, a locally-based broadcaster which has owned the station since...
, refused to drop non-Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
programming.
Under Paramount ownership, WBFS became a UPN owned-and-operated station
Owned-and-operated station
In the broadcasting industry , an owned-and-operated station usually refers to a television station or radio station that is owned by the network with which it is associated...
station at the network's inception on January 16, 1995. The station continued to refer to itself as "WBFS TV 33" for some time afterward, but soon rebranded to "UPN 33". It had acquired more recent off-network sitcoms over the years and soon began to add more first-run syndicated talk and reality shows. The station began to cut back on children programming from 1998 on. By 2002, the station was only running a morning kids block.
In 2000, Paramount's parent company Viacom merged with CBS making WBFS sister to CBS owned-and-operated WFOR, years after that station (as WCIX) shut down the channel 33 translator to make room for WBFS. As a result of the merger, WBFS moved into WFOR's facilities. When WAMI-TV
WAMI-TV
WAMI-DT is the TeleFutura Network-owned television station for the Miami/Fort Lauderdale market. This station is currently owned by Univision and transmits Spanish language programming on channel 69.- Channel 69, WCIX translator channel :...
became a Telefutura
TeleFutura
TeleFutura is a U.S. Spanish-language broadcast television network owned by Univision with headquarters in Miami, Florida.-Overview:TeleFutura Is America’s #2 Spanish-Language Network in prime time...
station, WBFS picked up a few of WAMI's former shows, including Fox Kids
Fox Kids
Fox Kids was the Fox Broadcasting Company's American children's programming division and brand name from September 8, 1990 until September 7, 2002. It was owned by Fox Television Entertainment airing programming on Monday–Friday afternoons and Saturday mornings.Depending on the show, the...
(the block, which was not carried on Fox affiliate WSVN
WSVN
WSVN, channel 7, is a television station located in Miami, Florida, USA. WSVN is owned by Sunbeam Television, and is an affiliate of the Fox Broadcasting Company. The station has its studio facilities located in North Bay Village and transmitter based in north Miami-Dade County.WSVN operates a Key...
, by then was only offered on Saturdays). WBFS continued to run what eventually became 4Kids TV
4Kids TV
4Kids TV was a Saturday morning television programming block on the Fox Broadcasting Company. The block was part of the Fox Network schedule...
until December 27, 2008. Its successor, Weekend Marketplace
Weekend Marketplace
Weekend Marketplace is a two hour Saturday morning block of paid programming airing on Fox that began airing on January 3, 2009, replacing the 4Kids TV Saturday morning cartoon block that aired using time leased by 4Kids from Fox from 2002 until the last Saturday of 2008...
, does not air at all in the Miami market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
. UPN ended its kids block in Fall 2003. After Viacom and CBS split into two companies at the end of 2005, WBFS came under the ownership of CBS Corporation.
Transition to MyNetworkTV
On January 24, 2006, The WB and UPN announced that they would end broadcasting and merge to form a new network, The CWThe CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...
. The network immediately announced WB affiliate WBZL (now WSFL-TV
WSFL-TV
WSFL-TV, channel 39, is a The CW Television Network-affiliated television station located in Miami. Owned by the Tribune Company, the station shares studios with co-owned newspaper the Sun-Sentinel in Fort Lauderdale, and has its transmitter based in Miramar, Florida.It is a television station in...
) as its Miami affiliate. It would not have been an upset had WBFS been chosen, however. CW officials were on record as preferring the "strongest" WB and UPN stations for the new network, and South Florida was one of the few markets where The WB and UPN stations were both relatively strong.
On February 22, News Corporation
News Corporation
News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...
announced that it would start up another new broadcast television network called MyNetworkTV
MyNetworkTV
MyNetworkTV is a television broadcast syndication service in the United States, owned by the Fox Entertainment Group, a division of News Corporation...
. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. Although it was created to give UPN and WB stations not joining The CW a programming option, CBS initially announced, on May 1, that WBFS, along with its Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
sister station WSBK-TV
WSBK-TV
WSBK-TV is a MyNetworkTV television station for eastern Massachusetts and southern New Hampshire that is licensed to Boston. It broadcasts a high definition digital signal on UHF channel 39 from a transmitter along the Needham and Wellesley town line southwest of the MA 9 and I-95 / MA 128...
, would not seek the affiliation.
It is believed that CBS's initial decision to deny its larger UPN stations MyNetworkTV affiliation was in retaliation against Fox for refusing to affiliate any of their UPN affiliates with The CW. However on July 12, it was announced that WBFS would become South Florida's MyNetworkTV affiliate. The network began broadcasting on September 5, and at that point, WBFS became known on-air as "My 33".
Throughout its existence, WBFS has had its own website. This changed on April 25, 2007 when its official web address, "33mytv.com", along with the previous one, "upn33.com" (listed on the MyNetworkTV local station list), were both integrated into WFOR's site. Both addresses then redirected to "cbs4.com/wbfs". Its main web address has since lost references to the station and the network. Following the 2007
2007 in television
2007 in television may refer to:*2007 in American television*2007 in Australian television*2007 in British television*2007 in Canadian television*2007 in Japanese television...
sale of WUPL
WUPL
WUPL, virtual channel 54, is the MyNetworkTV-affiliated television station for the Greater New Orleans, Louisiana area. It is licensed to the Northshore community of Slidell. It is currently owned by the Belo Corporation, in a duopoly with CBS affiliate WWL-TV. It broadcasts on UHF digital channel...
in New Orleans and the 2008
2008 in television
The following is a list of events affecting American television in 2008. Events listed include television show debuts, finales, cancellations, and new channel launches.-January:-February:-March:-April:-May:-June:-July:-August:...
sale of WTCN-CA
WTCN-CA
WTCN-CA is the Class A MyNetworkTV-affiliated television station for West Palm Beach, Florida. It broadcasts a low-powered analog signal on UHF channel 50 from a transmitter south of Port Saint Lucie and I-95 in Martin County...
in West Palm Beach, WBFS was the only MyNetworkTV station owned by the CBS Corporation until September 2011, when WSBK became the MyNetworkTV affiliate for Boston after what is now WBIN-TV announced they would drop the service and become an independent station. With the loss of WWE SmackDown, the final original program of MyNetworkTV, the station de-emphasized any branding involving the network on September 14, 2010, rebranding as TV 33 and using an orange "circle 33" logo similar in style to that of WSBK's "circle 38". However, MyNetworkTV branding was restored to WBFS on September 19, 2011, when it became My TV 33, using a variation of the programming service's logo. A similar logo was introduced the same day by WSBK when it took over MyNetworkTV affiliation.
News operation
Soon after the Viacom-CBS merger in 2001, WBFS began to air a nightly 10 o'clock newscast produced by WFOR. This was the third prime time broadcast in the market after WSVN and WBZL (now WSFL-TV). In 2004, the station added a two-hour long extension of WFOR's weekday morning show at 7 replacing children's programming and competing with WSVN's Today in Florida. Starting in June 2007, Beatriz Canals (WBFS's former weeknight co-anchor and WFOR reporter) began co-anchoring on WFOR weeknights at 5 and 11. She took the place of Maggie Rodriguez who left for The Saturday Early Show. This arrangement was temporary until Shannon Hori from KTVTKTVT
KTVT, virtual channel 11, is a CBS owned-and-operated television station licensed to Fort Worth, Texas, and serving the Dallas-Fort Worth designated market area. The station is co-owned with independent station KTXA , and the two stations share facilities in Dallas and Fort Worth...
in Dallas was named the permanent replacement.
The weekday morning show on this station remained in a news format until 2008 when it became more of an entertainment and lifestyle program with news, weather, and traffic updates. It originated from an updated secondary set used for interviews. Due to tough financial times, several cuts were made to the station's news programming on October 17, 2008. WBFS's weekday morning and weekend prime time newscasts were canceled and there were also some personalities let go. On January 24, 2010, WFOR became the last major English-language station in the Miami area and the last CBS-owned station that has in-house news operations to make the upgrade to high definition newscasts. The broadcasts on WBFS were included in the upgrade. At some point in September, the weeknight newscast expanded to an hour. In September 2011, the newscast was canceled.
Newscast titles
- Evening News:
- UPN 33 News at 10 (2001-2006)
- My 33 News at 10 (2006-2007)
- CBS 4 News at 10 on My 33 (2007-2010)
- CBS 4 News at 10 on TV 33 (2010-2011)
- Morning News:
- UPN 33 News This Morning (2004-2006)
- My 33 News on the Move (2006-2007)
- CBS 4 News This Morning on My 33 (2007-2008)
- Jim and Jade in the Morning (2008)
Newscast music
- Evening News:
- WBFS 2001 News Theme, Unknown (2001-2002)
- WBFS 2002 News Theme, Unknown (2002-2006)
- WBFS 2006 News Theme, Unknown (2006-2007)
- News Source, Gari Communications (2007-2008)
- Moving Forward, 615 Music615 Music615 Music is a broadcast production music company based in Nashville, Tennessee. 615 Music composes television news music packages and custom image campaigns for many television networks around the world. 615 Music also operates out of Los Angeles...
(2008-2011)
- Morning News:
- WBFS 2004 Morning News Theme, Unknown (2004-2008)