MyNetworkTV
Encyclopedia
MyNetworkTV is a television broadcast syndication service in the United States
, owned by the Fox Entertainment Group
, a division of News Corporation
. Under its former status as a television network
, it was the lowest-rated of the then-six major US English-language commercial broadcast networks.
MyNetworkTV is a sister company to the Fox
network, but operates separately. Roger Ailes
oversees the service as chairman of the Fox Television Stations Group (FTSG).
MyNetworkTV began operations on September 5, 2006 with an initial affiliate lineup covering about 96 percent of the country, most of which were former WB
and UPN
affiliates.
On September 28, 2009, following disappointment with the network's results, MyNetworkTV dropped its status of a television network and transitioned to become a syndication programming service, reminiscent of the Universal Action Pack and Warner Bros.
' Prime Time Entertainment Network
.
, which essentially merged the WB
and UPN
. As a result of several deals earlier in the decade, Fox Television Stations Group owned several UPN affiliates, including its three largest: WWOR-TV
in Secaucus, New Jersey
(New York City
), KCOP-TV
in Los Angeles
and WPWR-TV
in Chicago
. Fox had bought most of them after acquiring most of the television holdings of UPN founding partner Chris-Craft Industries
, while WPWR was bought in 2003 from Newsweb Corporation
. Despite concerns about UPN's future at the time Fox purchased these three stations, UPN signed three-year affiliation renewals with them in 2003. That agreement's pending expiration, along with some others, in 2006 gave UPN parent CBS Corporation
and WB parent Warner Bros.
the rare opportunity to merge their respective struggling networks into the CW.
The CW included no Fox-owned stations; in fact, the coveted New York, Los Angeles and Chicago affiliations all went to stations owned by The WB's co-owner, Tribune Broadcasting
. In response to the announcement, Fox promptly scrubbed all UPN references from its UPN affiliates' logos and promotions and stopped promoting UPN programs altogether. However, in all three cases (especially in the cases of Los Angeles and Chicago), the WB affiliate was the stronger station; CW executives were on record as preferring the "strongest" WB and UPN affiliates.
Media reports speculated that the Fox-owned UPN affiliates would all revert to being independent station
s, or else form another network by uniting with the other UPN and The WB affiliates left out of The CW. Fox parent News Corp chose the latter route, and announced MyNetworkTV on February 22, less than a month after CBS and Warner Bros. announced The CW on January 24.
– with supplied preview specials. Programming airs from 8:00 p.m. to 10:00 p.m. (Eastern
/Pacific
time) Monday through Saturday.
At least twenty-two current and former affiliate stations have presented MNTV programs out of pattern:
Heavy local sports preemptions are a problem for MyNetworkTV, as they have been for all the netlets. However, they have become less of an issue with the end of the network's telenovela strategy, where an airing of the pre-empted telenovela episode as soon as possible on the same day was required by default rather than the flexibility to push a show off to the weekend that came with UPN, WB, or CW affiliation. Affiliates often scheduled contractual "make goods" of its daily line between 3 and 6 a.m. Not only are these light viewing hours, but they air after Nielsen processes its preliminary morning network ratings.
The network's original format focused on the 18-to-49-year-old, English-speaking population with programing consisting exclusively of telenovela
s, starting with Desire
and Fashion House
. Originally, each aired Monday to Friday in continuous cycles of thirteen-week seasons
, with a one-hour recap of the week's shows airing on Saturdays; when one series ended, another unrelated series would begin the following week. The fifth and sixth series, American Heiress and Saints and Sinners
, appeared one hour per week on Wednesdays before abruptly vanishing from the schedule. The MyNetworkTV serial lineup was broadcast in Australia as FOXTELENOVELA on the W. Channel. In Toronto
, the first Desire/Fashion House cycle aired weekday afternoons on SUN TV
, but the station decided not to air subsequent cycles for unknown reasons.
MyNetworkTV abandoned development of these programs in Summer 2006 and focused solely on telenovelas.
Later announcements by Fox regarding additional programming to air on MyNetworkTV O&Os
—such as Desperate Housewives
repeats, a trial run of the now-TBS
sitcom Tyler Perry's House of Payne
, and a daytime viewer-participation game show
, My GamesFever
(which has since been cancelled)—do not apply to the network as a whole.
lineup's poor ratings
performance, highlighted by a rating of 0.7% average households, (see "Performance") reports surfaced that Fox executives planned a major revamp of the MyNetworkTV's programming, decreasing its reliance on telenovelas and adding new unscripted programming to the schedule such as reality shows, game shows (such as My GamesFever
), movies, and sports, and a possible revisit to a deal with the Ultimate Fighting Championship
. The deal was not signed with UFC, but rather with another mixed martial arts organization, the International Fight League
, in conjunction with Fox Sports Net
.
On February 1, 2007, Greg Meidel
, who was named to the newly-created position of network president just 10 days earlier, confirmed the rumors and unveiled a dramatically revamped lineup. The intent of the shakeup was to increase viewer awareness of the network (and in turn viewership), as well as to satisfy local affiliates who were disappointed over the poor ratings performance. After March 7 (when Wicked Wicked Games
and Watch Over Me
finished their runs), telenovelas occupied only two nights of programming, airing in two-hour movie-style blocks rather than on multiple nights. The remainder of the schedule includes theatrical movies and the new IFL
Battleground (originally titled Total Impact).
In addition, the Saturday night telenovela recaps ended immediately, in favor of movies until March. The 1986 film Something Wild aired on February 3, becoming the network's first non-telenovela presentation.
Specials and reality programming were also a part of the network's reformatting. The first two specials aired on March 7. Also, MyNetworkTV permanently reduced its telenovela programming to a single night per week, with American Heiress and Saints & Sinners
airing one hour each on Wednesdays until their unexpected termination, due to incompatible flow with IFC Battleground from Monday to Tuesday as far as promotions. Also, the Thursday night movie block featured mostly action
/adventure
films, with Friday night featuring a mix of contemporary classic films, beginning June 5.
A side effect of the new programming schedule was the loss of the network's claim that they were the only U.S. broadcast network to have their entire schedule available in HDTV
, due to the IFL
, some of the network's movies, and the additional programming being produced in 480i
standard definition
only.
In Fall 2007, MyNetworkTV removed telenovelas and began to air reality and sports shows.
On September 1, 2007, the network aired its first live program, the men's final of the AVP
Croc Tour's Cincinnati Open.
Under One Roof
, the network's first sitcom starring Flavor Flav
began airing April 16, 2008. Because the program used Canadian writers it was unaffected by the 2007-2008 WGA strike
.
On February 26, 2008, the network announced it had picked up the rights to air WWE SmackDown, which left The CW
at the end of September 2008. The first Smackdown! episode aired on Friday, October 3, 2008. The first episode of WWE SmackDown pulled in the highest audience in MyNetworkTV history of 3.2 million viewers and for the first time rated fifth for the night ahead of The CW and won the night in the male 18-34 & 18-49 demographics.
Fox had sold about half of its projections of $50 million in advance commercial sales.
As of March 7, 2007 MyNetworkTV was included in Nielsen's daily "Television Index" reports, alongside the other networks, although they were still not part of the "fast nationals" that do feature the others.
Last-minute changes to the Fall 2007 MyNetworkTV schedules included the title of "Divorce Wars" being changed to "Decision House" and the addition of "Celebrity Exposé" and "Control Room Presents" to the network's Monday line-up as well as a one-hour "IFL Battleground" followed by "NFL Total Access" on Saturdays.
The network's shift from telenovelas to reality shows and movies produced only a small bump in the ratings. It averaged only a .7 household rating during September 2007. MyNetworkTV continues to be the second lowest-rated English-language broadcast network in the United States, ahead of only Ion Television.
The night MyNetworkTV debuted WWE SmackDown, the network took fifth place in household ratings ahead of The CW
, but shortly afterwards went back to sixth place as time went on.
Of the six broadcast networks, Nielsen Media Research said only MyNetworkTV went up in the ratings, with 1.76 million viewers per night, up 750,000 from the previous season.
On Monday, January 5, 2009, MyNetworkTV aired episodes of The Twilight Zone
. The episodes helped MyNetworkTV rise in the ratings along with WWE SmackDown, being the 2nd highest rated show on the network.
The highest rated program to air on MyNetworkTV is Home Alone
, which aired on December 10, 2008. Home Alone
brought in 3.70 million viewers (not a record) but had a 1.4 demo among the 18-49 year olds.
had expressed interest in the MyNetworkTV Saturday time slots. MyNetworkTV began airing more syndicated programming in the fall, which included game shows and dramas, five nights a week.
WWE announced that effective October 2010, that SmackDown would be moving to the cable channel Syfy
. The move left MyNetworkTV with no first-run programming other than that it shares with syndicators.
Despite the lack of first-run programming, MyNetworkTV has been renewed for three more years as of February 2011. The programming service has seen significant percentage growth in viewership since its 2006 startup as a television network. Although ratings on MyNetworkTV do not match those of the other broadcast networks, Nexstar Broadcasting CEO Perry Sook said, "I get more inventory per hour than I would get from Fox
or ABC
.
As of August 28, 2006 167 stations were affiliated with the new network, reaching approximately 106 million households and covering 96% of the US. This number includes six stations owned at the time by companies involved in the founding of the competing CW network: three owned by Tribune Broadcasting (located in Atlanta, Georgia; Philadelphia, Pennsylvania; and Seattle, Washington), and three owned by CBS Corporation; however, Gannett Company
purchased WATL
, the Atlanta Tribune station, shortly after Fox confirmed it as a MyNetworkTV affiliate (Gannett's acquisition of WATL was finalized on August 7, 2006). It must be noted the Tribune sold out its stake in the WB in exchange for long term affiliation contracts with the CW network and no longer has an ownership stake in The CW. CBS is part owner.
On March 6, 2006, Sinclair Broadcast Group
announced that 17 of its stations, mostly affiliates of The WB but also a few from UPN and some independent stations, would become MyNetworkTV affiliates in September 2006. This occurred despite the widespread presumption that affiliation with The CW, which at this point was still available in most markets, would be more valuable; however, Sinclair implied that MyNetworkTV was more financially attractive for the company. Some of the markets the 17 Sinclair stations occupy include Pittsburgh, Pennsylvania; Tampa, Florida
; Cincinnati, Ohio; San Antonio, Texas; Birmingham, Alabama
; Raleigh, North Carolina
; Syracuse, New York
; Nashville, Tennessee
; and Milwaukee, Wisconsin. (The San Antonio station has since switched to The CW.)
On March 7, 2006, Raycom Media
announced that its WB and UPN stations would become MyNetworkTV affiliates that September. Those stations were WUAB
in Cleveland, Ohio
, KFVE
in Honolulu, Hawaii, and WBXH-CA
in Baton Rouge, Louisiana
.
One of the stations named in an April 26, 2006 announcement of MyNetworkTV affiliates was KNVA
in Austin, Texas
, which The CW had added to its list of confirmed affiliates a week previously. On May 1, 2006 KWKB
in Iowa City, Iowa
, another previously-confirmed affiliate of The CW, signed on to carry MyNetworkTV. Until October 2009, these two stations were the only in the US to be aligned with both new networks. (KNVA has since become a sole CW affiliate as mother station KXAN-TV
converted its semi-satellite KBVO
to a standalone MyNetworkTV affiliate.) KNVA branded MyNetworkTV shows as "MyNetworkTV on The CW Austin". KWKB's website features station logos labeled as both "KWKB The CW" and "My KWKB". In May, WAWB
in Huntsville, Alabama
became an official MyNetworkTV affiliate with the call letters WAMY.
On July 12, 2006, MNTV added WBFS
in Miami-Ft. Lauderdale
, KTVD
in Denver, WSYX
in Columbus, Ohio
, WTCN
in West Palm Beach, Florida
, WHP
in Harrisburg, Pennsylvania
, WUPL
in New Orleans, and WAWS
in Jacksonville, Florida
. WBFS, WTCN, and WUPL are owned by CBS Corporation (with WUPL set to be sold to Belo
), KTVD is owned by Gannett, WHP and WAWS are owned by Clear Channel Communications
, and WSYX is owned by Sinclair Broadcasting. WSYX, WHP, and WAWS will carry MNTV on digital sub-channel stations. The deal with CBS to affiliate their non-CW stations with MNTV came as a surprise to everyone in the broadcasting industry, especially after the icy reception between CBS and News Corp that began after the CW and MNTV came into the picture, as they refused to allow WBFS, WUPL and Boston's WSBK
to affiliate with MNTV as a response to pulling UPN names from the Fox-owned stations that were affiliated with UPN.
In August 2006, MyNetworkTV filled in its remaining gaps within the top 100 television markets. On August 11, 2006, MNTV announced WNAC
in Providence, Rhode Island
as a secondary affiliate; and WNGT-LP
in Toledo, Ohio
as a primary station. Additionally, on August 22, 2006, the network added KAUT
in Oklahoma City, Oklahoma
and a digital sub-channel of WRGT
in Dayton, Ohio
to the affiliate list on its website. Also that month, WZMY in Derry, New Hampshire
was announced as the Boston
-market affiliate. WBIN's (the former WZMY's) affiliation with MNTV ran out in September 2011, and WSBK (which had shunned MNTV at its formation in 2006) took over the Boston-market MNTV affiliation at that time.
From MyNetworkTV's inception until July 2010, Mobile, Alabama
was the largest city without a MyNetworkTV affiliate, although the city's DMA
(which includes Pensacola
, Fort Walton Beach, Florida
, and the rest of the Gulf Shores
region) has Fort Walton Beach station WFGX
as the area's station for the network. This is due to WFGX's weak analog signal, which was not available west of Pensacola, and the lack of a must-carry
agreement with Mobile's Comcast
system, most likely a remnant of the station's former status as a low-rated Jewelry TV
station before the launch of MyNetworkTV. However, WFGX has relocated their digital transmitter to Robertsdale, Alabama
which is in the area of the other Mobile-Pensacola television transmitters, and is providing an over-the-air MyNetworkTV affiliate for Mobile for the first time.
On September 28, 2009, the three ION Media Networks
-owned stations which cleared MyNetworkTV (WPXX-TV
in Memphis, Tennessee
and WEPX-TV (and its satellite/full-power repeater WPXU-TV
) in the Greenville
/New Bern
/Washington, North Carolina
market), due to an affiliation agreement made by their previous owners, dropped their affiliations and became full-time ION Television stations as they had been before September 2006. A digital subchannel of NBC affiliate WITN-TV
took over full affiliation in Greenville/New Bern.
WLMT
in Memphis, that market's CW affiliate picked up the network for the sole purpose of carrying SmackDown, and due to the network's reclassification as a programming service, has elected to not carry the remainder of the network's schedule. Eventually, after SmackDown moved to Syfy
, WLMT's RTV
-affiliated second digital subchannel picked up the remainder of the MyNetworkTV lineup as a secondary affiliation.
Also in September 2009, KDMI
in Des Moines, Iowa
dropped MyNetworkTV to air This TV
full time. For nearly a year afterwards, The CW affiliate KCWI-TV
picked up SmackDown and aired it in a very similar manner to WLMT. Until October 3rd, 2011, Des Moines was the largest Nielsen media market without a MyNetworkTV affiliate — either over-the-air or on cable. On that date, KDMI re-affiliated with the service. on September 19th, 2011, KWKB
/Iowa City, Cedar Rapids, IA/Waterloo, IA/Dubuque, IA/Iowa City, IA dropped the service in order to concentrate on their CW affiliation. At some point in time, KCRG-TV
9.2 picked up MyNetworkTV. Currently, as of October 2011, the Montgomery, Alabama
market is the largest Nielsen media market without a MyNetworkTV affiliate — either over-the-air or on cable as WRJM (now WIYC) became an affiliate of the American Music Video Network (now The Country Network) in April 2009.
On August 30, 2010, KMYS
, a Sinclair-owned station serving the San Antonio market and licensed to nearby Kerrville
(and also one of the 17 Sinclair-owned stations that were charter affiliates of MyNetworkTV), swapped affiliations with then-CW affiliate KCWX
(licensed to Fredericksburg
), making it the first known affiliation swap between affiliates of the two netlets in the same market since their formation in 2006.
Due to the availability of "instant duopoly" digital subchannel
s that are likely easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic time slots, both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when they started in 1995. UPN for several years had gaps in the top 30 markets, and by 2005 managed to reach only 86% of the population. This resulted in secondary affiliations with stations carrying other networks. In those markets, programs were either shown out of their intended time-slots or not at all. Examples included Star Trek: Voyager
and Star Trek: Enterprise
; when they were preempted, there were many viewer complaints. There are a small handful of tiny markets, however, which have MyNetworkTV as a secondary affiliation even on digital subchannels because those markets have only one or two stations, and want to place more emphasis on ABC
, CBS
, NBC
, and Fox that those markets may have previously lacked on those subchannels.
Nevertheless, because MyNetworkTV was announced after the formation of The CW and thus got most of the "leftover" stations shut out by The CW, there are still availability issues in some markets. In addition, the network is mostly relegated to low-powered
stations in some smaller markets, which do not have must-carry
status. The arrival of WWE SmackDown to the network has shown this the most, as wrestling
fans have complained about the availability issues in several markets that have The CW but not MyNetworkTV. This was most evident in the Lexington, Kentucky
market, when local SmackDown viewers actually protested that they couldn't watch SmackDown because of low-powered MyNetworkTV/Retro Television Network
affiliate WBLU-LP
not being available on cable. That was solved shortly afterward when ABC affiliate WTVQ-TV agreed to move its weather
digital subchannel to 36.3 and convert its former spot on 36.2 into a MyNetworkTV affiliate, stripping WBLU of its affiliation in the process.
and My 9 News for WWOR-TV
. However, by the third week in October, at least one station, KCOP
, went to a two-column brand, with the network logo on the left side and the channel number, 13, on the right. The verbal identification became "MyNetworkTV channel 13." KCOP reverted back to the simpler "My 13" branding in May 2007.
However while this is the conventional branding style for the network, at least thirteen MyNetworkTV affiliates (as of August 2011) currently do not use the "My" branding in any capacity: KPDX
in Portland, Oregon (referred to as "PDX TV"), KAUT-TV
in Oklahoma City (branded under a unique format appealing to the market's military population as "Freedom 43 TV", and previously "OK43"), Little Rock, Arkansas's KARZ-TV
(which goes by "Z42", but was branded "My 42" until 2009), Portland, Maine's WPME
(which identifies by its callsign, though it was branded as "MyTV WPME" until 2009), Cincinnati's WSTR-TV
(referred to by their longtime branding of "Star 64", though branded as "My64" until 2009), Seattle's KZJO (referred to as "JOEtv" since a 2010 callsign change, though it was branded as "MyQ²" until 2010), Philadelphia's WPHL-TV
(referred to by longtime moniker "PHL 17", though it was branded "MyPHL17" prior to 2010), a digital subchannel of CBS affiliate WISC-TV
in Madison, Wisconsin (branded as "TVW", but was known as "My Madison TV" until 2009), Honolulu's KFVE
(which has branded with its call letters since it moved to virtual channel 9, and previously "K-5" when it was on channel 5), Kansas City's KSMO-TV
(which brands with its call letters, though branded "myKSMO TV" until 2011), KCWX
in Fredericksburg, Texas (serving the San Antonio market) (which has simply used its call letters since it switched from The CW to MyNetworkTV in 2010, though previous affiliate KMYS
had branded as "My 35"), and WBIN-TV in Derry, New Hampshire (serving the Boston market) (referred to as "The New WBIN-TV" since a 2011 call change, though it was branded as either "My TV New England" or simply "My TV" prior to 2011). However, WSTR, WPHL, and KSMO's logos are still patterned after the MyNetworkTV logo.
The network has no digital on-screen graphic logo in the bottom right-hand corner of the screen, allowing their local stations to use their own logo instead if they choose to do so. On November 13, 2006, the network added a translucent show logo to the bottom left side of the screen, but discontinued it in March with the beginning of the third telenovela cycle.
At the time plans for MyNetworkTV were announced, there was at least one station that was using a similar moniker. WZMY-TV in Derry, New Hampshire
filed a trademark for the "MyTV" name in the summer of 2005, and for a short time there was speculation the station might sue Fox for the use of "MyTV". However, on July 21, 2006, an e-mail was sent to WZMY's MyTV e-mail subscribers that the station would become the Boston
area's MyNetworkTV affiliate. The official announcement came the following week. (As noted above, what is now WBIN-TV no longer uses the branding despite continuing to carry MyNetworkTV programming through September 16, 2011.) On September 19, WSBK-TV (as noted above) took over the MyNetworkTV affiliation in the Boston market from WBIN-TV and now uses both the "My" branding and its existing "TV 38" branding, with the logo patterned after the MyNetworkTV logo (the blue on the lower right hand corner of the logo has been replaced with the orange of the station's "TV 38" logo'; Miami sister station WBFS followed suit the same day).
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, owned by the Fox Entertainment Group
Fox Entertainment Group
The Fox Entertainment Group is an American entertainment industry company that owns film studios and terrestrial, cable, and direct broadcast satellite television properties...
, a division of News Corporation
News Corporation
News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...
. Under its former status as a television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...
, it was the lowest-rated of the then-six major US English-language commercial broadcast networks.
MyNetworkTV is a sister company to the Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
network, but operates separately. Roger Ailes
Roger Ailes
Roger Eugene Ailes is president of Fox News Channel, chairman of the Fox Television Stations Group. Ailes was a media consultant for Republican presidents Richard Nixon, Ronald Reagan, and George H. W...
oversees the service as chairman of the Fox Television Stations Group (FTSG).
MyNetworkTV began operations on September 5, 2006 with an initial affiliate lineup covering about 96 percent of the country, most of which were former WB
The WB Television Network
The WB Television Network is a former television network in the United States that was launched on January 11, 1995 as a joint venture between Warner Bros. and Tribune Broadcasting. On January 24, 2006, CBS Corporation and Warner Bros...
and UPN
UPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...
affiliates.
On September 28, 2009, following disappointment with the network's results, MyNetworkTV dropped its status of a television network and transitioned to become a syndication programming service, reminiscent of the Universal Action Pack and Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...
' Prime Time Entertainment Network
Prime Time Entertainment Network
The Prime Time Entertainment Network was a United States television network launched in 1993 by the Prime Time Consortium, a joint venture between Warner Bros. Domestic Television and the Chris-Craft group of independent stations...
.
Origins
MyNetworkTV arose from the announcement of the CW Television NetworkThe CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...
, which essentially merged the WB
The WB Television Network
The WB Television Network is a former television network in the United States that was launched on January 11, 1995 as a joint venture between Warner Bros. and Tribune Broadcasting. On January 24, 2006, CBS Corporation and Warner Bros...
and UPN
UPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...
. As a result of several deals earlier in the decade, Fox Television Stations Group owned several UPN affiliates, including its three largest: WWOR-TV
WWOR-TV
WWOR-TV, virtual channel 9 , is the flagship station of the MyNetworkTV programming service, licensed to Secaucus, New Jersey and serving the Tri-State metropolitan area. WWOR is owned by Fox Television Stations, a division of the News Corporation, and is a sister station to Fox network flagship...
in Secaucus, New Jersey
Secaucus, New Jersey
Secaucus is a town in Hudson County, New Jersey. As of the 2010 United States Census, the town population was 16,264. Located within the New Jersey Meadowlands, it is the most suburban of the county's municipalities, though large parts of the town are dedicated to light manufacturing, retail, and...
(New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
), KCOP-TV
KCOP-TV
KCOP-TV, channel 13, is a television station in Los Angeles, California. Owned by Fox Television Stations, a division of the News Corporation, KCOP is a sister station to Fox network outlet KTTV , and is affiliated with the MyNetworkTV programming service...
in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
and WPWR-TV
WPWR-TV
WPWR-TV, channel 50, is a MyNetworkTV-affiliated television station licensed to Gary, Indiana, and serving the Chicago, Illinois area. WPWR-TV is owned by Fox Television Stations, a division of the News Corporation, and is a sister station to Fox network outlet WFLD-TV...
in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
. Fox had bought most of them after acquiring most of the television holdings of UPN founding partner Chris-Craft Industries
Chris-Craft Industries
Chris-Craft Industries, Inc., formerly National Automotive Fibers, Inc., was a publicly-held American corporation traded on the New York and Pacific Stock Exchanges. It later took on the name of one of its acquisitions, Chris-Craft Boats...
, while WPWR was bought in 2003 from Newsweb Corporation
Newsweb Corporation
Newsweb Corporation is a publisher of ethnic and alternative newspapers in the United States, based in Chicago, Illinois. The company also owns several radio stations in the Chicago area and a television station in Sterling, Colorado....
. Despite concerns about UPN's future at the time Fox purchased these three stations, UPN signed three-year affiliation renewals with them in 2003. That agreement's pending expiration, along with some others, in 2006 gave UPN parent CBS Corporation
CBS Corporation
CBS Corporation is an American media conglomerate focused on commercial broadcasting, publishing, billboards and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's...
and WB parent Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...
the rare opportunity to merge their respective struggling networks into the CW.
The CW included no Fox-owned stations; in fact, the coveted New York, Los Angeles and Chicago affiliations all went to stations owned by The WB's co-owner, Tribune Broadcasting
Tribune Broadcasting
The Tribune Broadcasting Company is a group of radio and television stations located throughout the United States which are owned and operated by the Tribune Company, a media conglomerate based in Chicago, Illinois and named for the flagship Chicago Tribune newspaper.- History :Tribune Broadcasting...
. In response to the announcement, Fox promptly scrubbed all UPN references from its UPN affiliates' logos and promotions and stopped promoting UPN programs altogether. However, in all three cases (especially in the cases of Los Angeles and Chicago), the WB affiliate was the stronger station; CW executives were on record as preferring the "strongest" WB and UPN affiliates.
Media reports speculated that the Fox-owned UPN affiliates would all revert to being independent station
Independent station
An independent station is in the category of television terminology used to describe a television station broadcasting in the United States or Canada that is not affiliated with any television network....
s, or else form another network by uniting with the other UPN and The WB affiliates left out of The CW. Fox parent News Corp chose the latter route, and announced MyNetworkTV on February 22, less than a month after CBS and Warner Bros. announced The CW on January 24.
Programming
MyNetworkTV began operations on September 5, 2006 with premieres of its two initial series. Some affiliates unofficially began branding their stations on September 4, 2006 – Labor DayLabor Day
Labor Day is a United States federal holiday observed on the first Monday in September that celebrates the economic and social contributions of workers.-History:...
– with supplied preview specials. Programming airs from 8:00 p.m. to 10:00 p.m. (Eastern
Eastern Time Zone
The Eastern Time Zone of the United States and Canada is a time zone that falls mostly along the east coast of North America. Its UTC time offset is −5 hrs during standard time and −4 hrs during daylight saving time...
/Pacific
Pacific Time Zone
The Pacific Time Zone observes standard time by subtracting eight hours from Coordinated Universal Time . The clock time in this zone is based on the mean solar time of the 120th meridian west of the Greenwich Observatory. During daylight saving time, its time offset is UTC-7.In the United States...
time) Monday through Saturday.
At least twenty-two current and former affiliate stations have presented MNTV programs out of pattern:
- KEVU-LPKEVU-LPKEVU-CD is a low-powered MyNetworkTV affiliate in Eugene, Oregon, USA. It was formerly independent of any broadcast network, but is associated with KLSR-TV...
in Eugene, OregonEugene, OregonEugene is the second largest city in the U.S. state of Oregon and the seat of Lane County. It is located at the south end of the Willamette Valley, at the confluence of the McKenzie and Willamette rivers, about east of the Oregon Coast.As of the 2010 U.S...
airs the MNTV schedule from 9 p.m. to 11 p.m., after the "Prime Time Talk" block of Dr. PhilDr. Phil (TV series)Dr. Phil is a reality/talk television show hosted by Phil McGraw. After McGraw's success with his segments on The Oprah Winfrey Show, Dr. Phil debuted on September 16, 2002...
and OprahThe Oprah Winfrey ShowThe Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....
. - KZJO in Seattle, Washington airs MNTV programs from 12 a.m. to 2 a.m. to make way for syndicated reruns of The SimpsonsThe SimpsonsThe Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...
at 8 p.m. and a 9 p.m. newscast. - KPDXKPDXKPDX is the MyNetworkTV-affiliate serving the Portland, Oregon metropolitan area. It broadcasts its digital signal on UHF channel 30. In addition, it is seen on channel 13 on most local cable TV systems....
in Portland, OregonPortland, OregonPortland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
/Vancouver, WashingtonVancouver, WashingtonVancouver is a city on the north bank of the Columbia River in the U.S. state of Washington. Incorporated in 1857, it is the fourth largest city in the state with a 2010 census population of 161,791 as of April 1, 2010...
airs MNTV programs from 9 p.m. to 11 p.m. due to their hour-long newscast at 8 p.m. produced by sister station KPTVKPTVKPTV is the Fox-affiliated television station serving the Portland, Oregon market, which includes most of the state of Oregon and portions of Southwest Washington. KPTV is owned by the Meredith Corporation in a duopoly with MyNetworkTV affiliate KPDX , with its studios located in Beaverton and...
which debuted on September 8, 2008. - KRONKRON-TVKRON-TV, virtual channel 4 , is a television station in San Francisco, California, serving as the Bay Area affiliate of the MyNetworkTV programming service; the station is owned by Young Broadcasting...
in San Francisco airs MNTV programming from 9 to 11 p.m. after KRON 4 News at 8PM. - From MNTV's launch through September 19, 2009, KQCAKQCAKQCA is the MyNetworkTV-affiliated television station for Sacramento, California, USA. Licensed to Stockton, the station broadcasts a digital-only signal on UHF channel 46. KQCA's transmitter is located northeast of Walnut Grove. The station is owned by Hearst Television as part of a duopoly with...
in Sacramento, CaliforniaSacramento, CaliforniaSacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...
aired MNTV programming one hour earlier (7 to 9 p.m.) than most other affiliates due to its airing of repeats of OprahThe Oprah Winfrey ShowThe Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....
at 9 p.m. as a lead-in to the station's 10 pm newscast produced by sister station KCRA-TVKCRA-TVKCRA-TV, channel 3, is a television station in Sacramento, California, United States. KCRA-TV is owned by Hearst Television, a subsidiary of the Hearst Corporation, and is an affiliate of the NBC television network...
. KQCA now presents MNTV programming in pattern, with the 7 to 8 hour now filled with reruns of The Office. - During its time as a MNTV affiliate KJZZKJZZ-TVKJZZ-TV, virtual channel 14, is a full-service Independent television station serving Salt Lake City, Utah, USA and surrounding areas, broadcasting in digital on UHF channel 46. The KJZZ transmitter is located on Farnsworth Peak in the Oquirrh Mountains...
in Salt Lake City, Utah aired MNTV programming from midnight to 2 a.m. Mountain time, and brands their station with their call letters rather than My 14; the reasons included a local marketing agreementLocal marketing agreementIn U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...
with then-CBSCBSCBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
owned-and-operated stationOwned-and-operated stationIn the broadcasting industry , an owned-and-operated station usually refers to a television station or radio station that is owned by the network with which it is associated...
KUTV, which allows KJZZ to re-air some syndicated shows from KUTV. It had originally aired from 11 p.m. to 1 a.m. at the network's launch. KCSGKCSGKCSG is a full-service television station in Cedar City/St. George, Utah, broadcasting locally in digital on UHF channel 14 in Cedar City as the affiliate of Me-TV for the state of Utah. Founded June 11, 1984, the station began broadcasting in May 1990 and was licensed June 21, 1990. It is owned by...
, an independent station in St. GeorgeSt. George, UtahSt. George is a city located in the southwestern part of the U.S. state of Utah, and the county seat of Washington County, Utah. It is the principal city of and is included in the St. George, Utah, Metropolitan Statistical Area. The city is 119 miles northeast of Las Vegas, Nevada, and 303 miles ...
, replaced KJZZ as Utah's MNTV affiliate on August 18, 2008. KUSG, a former KUTV satellite and currently a This TVThis TVThis TV is a United States general entertainment television network, with a large emphasis in its programming on movies....
affiliate (and also simulcast on KUTV's second digital subchannel), added MNTV to its schedule on September 20, 2010; however, it delays MNTV programming by one hour (airing from 8 to 10 p.m.) to accommodate a KUTV-produced 7 p.m. newscast. Eventually, in November 2010, KUSG completely replaced KCSG as Utah's MNTV affiliate and changed its call letters to KMYU. - KARZ-TVKARZ-TVKARZ-TV is the MyNetworkTV-affiliated television station for Central Arkansas. It is licensed to Little Rock. It broadcasts a high definition digital signal on UHF channel 42 from a transmitter on Shinall Mountain near the Chenal Valley section of Little Rock...
in Little Rock, ArkansasLittle Rock, ArkansasLittle Rock is the capital and the largest city of the U.S. state of Arkansas. The Metropolitan Statistical Area had a population of 699,757 people in the 2010 census...
airs MNTV programming Monday, Tuesday, Thursday and Friday nights from 8 to 10 p.m. Central time due to its hour-long (later shortened to 30 minutes) newscast at 7 p.m. produced by sister station KARK-TVKARK-TVKARK, virtual channel 4, is the NBC-affiliated television station for Central Arkansas that is licensed to Little Rock. Owned by the Nexstar Broadcasting Group, the station is sister to MyNetworkTV affiliate KARZ-TV and the two share studios on West Capitol Avenue in Downtown Little Rock one block...
(owned by Nexstar Broadcasting GroupNexstar Broadcasting GroupNexstar Broadcasting Group, Inc., is an entity of broadcast television stations headquartered in Irving, Texas. The company consists of 50 television stations across the U.S., ranging from market sizes 9 to 201 . 43 of the stations are broadcasting at full power, with the other 4 broadcasting at...
) which debuted on February 2, 2009 (the newscast has since been replaced with a weeknight sports show and reruns of South ParkSouth ParkSouth Park is an American animated television series created by Trey Parker and Matt Stone for the Comedy Central television network. Intended for mature audiences, the show has become famous for its crude language, surreal, satirical, and dark humor that lampoons a wide range of topics...
). It does not air MNTV's Wednesday schedule at all due to its commitment to air local sports programming. Under the previous ownership of Equity Broadcasting as KWBF, it aired MNTV programming in its normal 7 to 9 p.m. slot. - KWKBKWKBKWKB is a television station that broadcasts on digital channel 25 and is the CW affiliate for Eastern Iowa. KWKB is licensed to Iowa City, but its studios and transmitter are located north of West Branch. KWKB serves the greater Eastern Iowa area including Iowa City, Cedar Rapids, Waterloo, and...
in Iowa City, IowaIowa City, IowaIowa City is a city in Johnson County, State of Iowa. As of the 2010 Census, the city had a total population of about 67,862, making it the sixth-largest city in the state. Iowa City is the county seat of Johnson County and home to the University of Iowa...
, a dual affiliate of The CW and MNTV, aired MNTV programming weeknights from 9 to 11 p.m. Central time, immediately following CW programming. However, as of September 19, 2011, it dropped the network for local programming, leaving the market temporarily without an MNTV affiliate. At some point in early October, KCRG-DT2KCRG-TVKCRG-TV, channel 9, is a television station, operating as the ABC affiliate for the Cedar Rapids, Iowa metropolitan area, and the nearby cities of Waterloo, Iowa City and Dubuque....
in Cedar Rapids, IowaCedar Rapids, IowaCedar Rapids is the second largest city in Iowa and is the county seat of Linn County. The city lies on both banks of the Cedar River, north of Iowa City and east of Des Moines, the state's capital and largest city...
picked up the market's MNTV affiliation; however, it delays MNTV programming to Tuesday through Saturday mornings from 12:05 a.m. to 2:05 a.m. in order to concentrate on local programming. - KDMIKDMIKDMI is a digital-only television station that broadcasts out of Des Moines, Iowa on channel 19. KDMI currently carries This TV and MyNetworkTV; as a primary affiliate of This TV, it is one of the few television stations in the country to carry the network as a main channel affiliation. It is owned...
in Des Moines, IowaDes Moines, IowaDes Moines is the capital and the most populous city in the US state of Iowa. It is also the county seat of Polk County. A small portion of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines which was shortened to "Des Moines" in 1857...
, which re-affiliated with MNTV on October 3, 2011 as a secondary affiliation, airs the service's programming weeknights from 11 p.m. to 1 a.m. Central time due to its commitment to its This TVThis TVThis TV is a United States general entertainment television network, with a large emphasis in its programming on movies....
affiliation. Prior to dropping the network in September 2009, it had aired MNTV programming in pattern. For nearly one year after KDMI initially dropped MNTV, The CW affiliate KCWI-TVKCWI-TVKCWI-TV is a television station that broadcasts on channel 23 in the Des Moines, Iowa, area. It is The CW affiliate for central Iowa. KCWI is licensed to Ames, but its studios are located in Downtown Des Moines while its transmitter is near Alleman....
aired WWE SmackDown from the service on Saturday evenings from 7 to 9 p.m. but did not air the remainder of the service's programming. - During its time as a dual CW-MNTV affiliate, KNVAKNVAKNVA is the CW-affiliated television station for Austin, Texas. It broadcasts a high definition digital signal on UHF channel 49 from a transmitter in the West Austin Antenna Farm north of West Lake Hills. Owned by 54 Broadcasting, the station is operated by the LIN TV Corporation through a local...
in Austin, TexasAustin, TexasAustin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
aired MNTV programming Monday-Saturday from 9 to 11 p.m. Central time, immediately following CW programming. In the month prior to the relaunch of former KXAN-TVKXAN-TVKXAN-TV is the NBC-affiliated television station for Austin, Texas. It broadcasts a high definition digital signal on UHF channel 21 from a transmitter in the West Austin Antenna Farm north of West Lake Hills. Owned by the LIN TV Corporation, the station is sister to MyNetworkTV affiliate KBVO and...
semi-satelliteBroadcast relay stationA broadcast relay station, relay transmitter, broadcast translator , rebroadcaster , or repeater is a broadcast transmitter which relays, repeats, or reflects the signal of another radio station or television station, usually to an area not covered by the signal of the originating station...
KBVOKBVOKBVO is the MyNetworkTV-affiliated television station for Austin, Texas that is licensed to Llano. It broadcasts a high definition digital signal on UHF channel 27 from a transmitter eight miles southeast of the city near the intersection of TX 71 and Llano County Road 307...
in Llano, TexasLlano, Texas-History:Llano County was established in compliance with a February 1, 1856, state legislative act. The Llano River location was chosen in an election held on June 14, 1856, under a live oak on the south bank of the river, near the present site of Roy Inks Bridge in Llano...
as a standalone MNTV affiliate, it aired MNTV programming weeknights from 10 p.m. to midnight Central time following a KXAN-produced 9 p.m. newscast which debuted on September 28, 2009 (coinciding with MNTV's transition to a syndication programming service) and a repeat of The Office. - KRBKKRBKKRBK, channel 49, is a primary Fox/secondary MyNetworkTV-affiliated television station licensed to Osage Beach, Missouri and serving the city of Springfield and Southwest Missouri. The station's owner is Koplar Communications, founding owner of KPLR-TV in St...
in Osage BeachOsage Beach, MissouriOsage Beach is a city in Camden and Miller counties in the U.S. state of Missouri. The population was 3,662 at the 2000 census.-Geography:Osage Beach is located at ....
/Springfield, MissouriSpringfield, MissouriSpringfield is the third largest city in the U.S. state of Missouri and the county seat of Greene County. According to the 2010 census data, the population was 159,498, an increase of 5.2% since the 2000 census. The Springfield Metropolitan Area, population 436,712, includes the counties of...
switched to a primary FoxFox Broadcasting CompanyFox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
affiliation on September 1, 2011, shifting MNTV to 9 to 11 p.m., immediately following Fox programming. During its time as a sole MNTV affiliate, it aired the service's programming schedule in pattern. - WLMT-DT2WLMTWLMT is the CW-affiliated television station for Western Tennessee licensed to Memphis. It broadcasts a high definition digital signal on UHF channel 31 from a transmitter in Arlington's Brunswick section. The station can also be seen on Comcast channel 9 and in high definition on digital channel...
in Memphis, TennesseeMemphis, TennesseeMemphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....
, which began airing MNTV in October 2010, presented the Monday-Thursday MNTV programming lineup in pattern but aired the service's Friday lineup on Saturdays from 9 to 11 p.m. Central time until November 14, 2011 when it dropped RTVRetro Television NetworkThe Retro Television Network is a system of television stations that airs classic television shows as well as more recently produced programs...
in favor of Me-TV. Since then, WLMT-DT2 has presented all MNTV programming in pattern with Me-TV airing at all other times. In the year prior to WWE SmackDown' s move to cable channel SyfySyfySyfy , formerly known as the Sci-Fi Channel and SCI FI, is an American cable television channel featuring science fiction, supernatural, fantasy, reality, paranormal, wrestling, and horror programming. Launched on September 24, 1992, it is part of the entertainment conglomerate NBCUniversal, a...
in October 2010, WLMT's main channel aired that program on Saturday evenings from 7 to 9 p.m. but did not air the remainder of the MNTV lineup. - WNTZ in Alexandria, LouisianaAlexandria, LouisianaAlexandria is a city in and the parish seat of Rapides Parish, Louisiana, United States. It lies on the south bank of the Red River in almost the exact geographic center of the state. It is the principal city of the Alexandria metropolitan area which encompasses all of Rapides and Grant parishes....
/Natchez, MississippiNatchez, MississippiNatchez is the county seat of Adams County, Mississippi, United States. With a total population of 18,464 , it is the largest community and the only incorporated municipality within Adams County...
and WEVV-DT2 in Evansville, IndianaEvansville, IndianaEvansville is the third-largest city in the U.S. state of Indiana and the largest city in Southern Indiana. As of the 2010 census, the city had a total population of 117,429. It is the county seat of Vanderburgh County and the regional hub for both Southwestern Indiana and the...
, both secondary MNTV affiliates, air MNTV programming Monday-Friday from 9 to 11 p.m. Central time, immediately following Fox programming. Prior to July 1, 2011, when WEVV-DT2 replaced WTVWWTVWBanam sold WTVW to Petracom Broadcasting in 1995. A 20-percent equity stake in Petracom was purchased by Fox soon afterward, eventually leading to a three-way affiliation swap in which WTVW ended its 39-year ABC affiliation and joined Fox on December 3, 1995, with ABC moving to former CBS...
as Evansville's Fox affiliate, WEVV-DT2 aired MNTV programming at its normal time. - WCIX (formerly WCFN) in Springfield, IllinoisSpringfield, IllinoisSpringfield is the third and current capital of the US state of Illinois and the county seat of Sangamon County with a population of 117,400 , making it the sixth most populated city in the state and the second most populated Illinois city outside of the Chicago Metropolitan Area...
airs MNTV programming one hour later than normal, from 8 to 10 p.m. Central time, in order to accommodate a weeknight 7 p.m. newscast produced by sister station WCIA. - WISE-DT2WISE-DT2WISE-DT2 is the primary Fox and secondary MyNetworkTV television station for Northeastern Indiana. It is a second digital subchannel of NBC affiliate WISE-TV owned by the Granite Broadcasting Corporation...
in Fort Wayne, IndianaFort Wayne, IndianaFort Wayne is a city in the US state of Indiana and the county seat of Allen County. The population was 253,691 at the 2010 Census making it the 74th largest city in the United States and the second largest in Indiana...
, a secondary MNTV affiliate, airs MNTV programming from 10:30 p.m. to 12:30 a.m. following local news. Prior to August 1, 2011, when WISE-DT2 replaced WFFTWFFT-TVWFFT-TV is an Independent station for Northeastern Indiana licensed to Fort Wayne. From the network's launch on October 9th, 1986 to July 31, 2011, WFFT was the Fox-affiliated television station for Fort Wayne. It broadcasts a high definition digital signal on UHF channel 36 from a transmitter at...
as Fort Wayne's Fox affiliate, WISE-DT2 aired MNTV programming at its normal time. - WNACWNAC-TVWNAC-TV is the Fox-affiliated television station for the state of Rhode Island and Bristol County, Massachusetts licensed to Providence. It broadcasts a high definition digital signal on VHF channel 12 from a transmitter on Homestead Avenue in Rehoboth, Massachusetts...
in Providence, Rhode IslandProvidence, Rhode IslandProvidence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...
, also a secondary affiliate, aired MNTV Monday-Friday from 11:30 p.m. to 1 a.m., with Saturday primetime running on early Sunday mornings from 1:30 to 3:30 a.m. (WNAC has since moved the MNTV affiliation to a digital subchannel, which presents MNTV programming in pattern.) - WGGB-DT2WGGB-DT2WGGB-DT2 is the primary Fox and secondary MyNetworkTV-affiliated television station for Western Massachusetts' Pioneer Valley. The station is a second digital subchannel of ABC affiliate WGGB-TV owned by Gormally Broadcasting. Over-the-air, it broadcasts a standard definition digital signal on UHF...
in Springfield, MassachusettsSpringfield, MassachusettsSpringfield is the most populous city in Western New England, and the seat of Hampden County, Massachusetts, United States. Springfield sits on the eastern bank of the Connecticut River near its confluence with three rivers; the western Westfield River, the eastern Chicopee River, and the eastern...
, also a secondary affiliate, airs MNTV Monday-Friday from 11:35 p.m. to 1:35 a.m. - WTRF-DT2 in Wheeling, WV/Steubenville, OH and WLIO-DT2WLIO-DT2WLIO-DT2 is the primary Fox and secondary MyNetworkTV-affiliated television station for Northwest Ohio. It is a second digital subchannel of NBC affiliate WLIO owned by Block Communications. Over-the-air, the station broadcasts a standard definition digital signal on VHF channel 8.2 from a...
in Lima, OhioLima, OhioLima is a city in and the county seat of Allen County, Ohio, United States. The municipality is located in northwestern Ohio along Interstate 75 approximately north of Dayton and south-southwest of Toledo....
, both secondary affiliates, air MyNetworkTV from 11 p.m. to 1 a.m. - WXTXWXTXWXTX is the primary Fox and secondary MyNetworkTV-affiliated television station for the Chattahoochee Valley of West Central Georgia and East Central Alabama. Licensed to Columbus, Georgia, it broadcasts a high definition digital signal on UHF channel 49 from a transmitter in the Vista Terrance...
in Columbus, GA, yet another secondary affiliate, airs MNTV from 12:05 a.m. to 2:05 a.m. - WTHI-DT2WTHI-DT2WTHI-DT2 is the primary Fox and secondary MyNetworkTV-affiliated television station for Terre Haute, Indiana. It is the second digital subchannel of CBS affiliate WTHI-TV, owned by LIN TV. Over-the-air, the station broadcasts a standard definition digital signal on UHF channel 10.2 from a...
in Terre Haute, IndianaTerre Haute, IndianaTerre Haute is a city and the county seat of Vigo County, Indiana, United States, near the state's western border with Illinois. As of the 2010 census, the city had a total population of 60,785 and its metropolitan area had a population of 170,943. The city is the county seat of Vigo County and...
airs MNTV programming as a secondary affiliation from 11 p.m. to 1:05 a.m. as of September 1, 2011, when WTHI-DT2 also replaced WFXW (now ABCAmerican Broadcasting CompanyThe American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
affiliate WAWV-TV) as Terre Haute's Fox affiliate. WTHI-DT2 became the first MyNetworkTV affiliate ever in the Terre Haute market.
Heavy local sports preemptions are a problem for MyNetworkTV, as they have been for all the netlets. However, they have become less of an issue with the end of the network's telenovela strategy, where an airing of the pre-empted telenovela episode as soon as possible on the same day was required by default rather than the flexibility to push a show off to the weekend that came with UPN, WB, or CW affiliation. Affiliates often scheduled contractual "make goods" of its daily line between 3 and 6 a.m. Not only are these light viewing hours, but they air after Nielsen processes its preliminary morning network ratings.
Telenovelas
The network's original format focused on the 18-to-49-year-old, English-speaking population with programing consisting exclusively of telenovela
Telenovela
A telenovela is a limited-run serial dramatic programming popular in Latin American, Portuguese, and Spanish television programming. The word combines tele, short for televisión or televisão , and novela, a Spanish or Portuguese word for "novel"...
s, starting with Desire
Desire (TV series)
Desire is an American telenovela which debuted at 8:00PM Eastern/7:00PM Central on September 5, 2006, on the American network MyNetworkTV, and ended on December 5. It was produced by Twentieth Television...
and Fashion House
Fashion House
Fashion House is an American telenovela that aired at 9 p.m. ET/8 p.m. CT Monday through Saturday on MyNetworkTV stations. The series premiered on September 5, 2006 and concluded on December 5, 2006...
. Originally, each aired Monday to Friday in continuous cycles of thirteen-week seasons
Story arc
A story arc is an extended or continuing storyline in episodic storytelling media such as television, comic books, comic strips, boardgames, video games, and in some cases, films. On a television program, for example, the story would unfold over many episodes. In television, the use of the story...
, with a one-hour recap of the week's shows airing on Saturdays; when one series ended, another unrelated series would begin the following week. The fifth and sixth series, American Heiress and Saints and Sinners
Saints & Sinners (2007 TV series)
Saints & Sinners is a telenovela which premiered on March 14, 2007 at 8 p.m. ET/7 p.m. CT on the American television network MyNetworkTV. Twentieth Television produced this limited-run serial, based on the a 2000 TV Azteca telenovela titled La Calle de las Novias...
, appeared one hour per week on Wednesdays before abruptly vanishing from the schedule. The MyNetworkTV serial lineup was broadcast in Australia as FOXTELENOVELA on the W. Channel. In Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
, the first Desire/Fashion House cycle aired weekday afternoons on SUN TV
CKXT-TV
CKXT-DT was a broadcast television station based in Toronto, Ontario, Canada and serving much of southern and eastern Ontario, owned by Quebecor Media through its Groupe TVA unit. At the time of the station's closure on November 1, 2011, the station was serving as an over-the-air simulcast of...
, but the station decided not to air subsequent cycles for unknown reasons.
Proposed programming
The announcement of the network also stated that additional unscripted (i.e., "reality") and current-affairs programming were in development. These were:- Catwalk, a series similar to America's Next Top ModelAmerica's Next Top ModelAmerica's Next Top Model is a reality television show in which a number of women compete for the title of America's Next Top Model and a chance to start their career in the modeling industry....
- On Scene, a crime-based news magazineNewsmagazineA news magazine is a typed, printed, and published piece of paper, magazine or a radio or television program, usually weekly, featuring articles or segments on current events...
produced by Fox News - An American version of the quiz show Britain's Brainiest
- An American version of the ITVITVITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
series Love IslandLove IslandLove Island was a daily British reality television programme. In the show, twelve single celebrities spent five weeks on an island in Fiji. Viewers would vote for the couple they would like to see in the "love shack" where the two would get to know one another better...
.
MyNetworkTV abandoned development of these programs in Summer 2006 and focused solely on telenovelas.
Later announcements by Fox regarding additional programming to air on MyNetworkTV O&Os
Owned-and-operated station
In the broadcasting industry , an owned-and-operated station usually refers to a television station or radio station that is owned by the network with which it is associated...
—such as Desperate Housewives
Desperate Housewives
Desperate Housewives is an American television comedy-drama series created by Marc Cherry and produced by ABC Studios and Cherry Productions. Executive producer Cherry serves as Showrunner. Other executive producers since the fourth season include Marc Cherry, Bob Daily, George W...
repeats, a trial run of the now-TBS
TBS (TV channel)
TBS , stylized in the logo as tbs, is an American cable television channel owned by Time Warner that shows a variety of programming, with a focus on comedy. TBS was originally known as WTCG, a UHF terrestrial television station that broadcast from Atlanta, Georgia, during the late 1970s...
sitcom Tyler Perry's House of Payne
Tyler Perry's House of Payne
Tyler Perry's House of Payne is an American comedy-drama television series created and produced by playwright, director, and producer Tyler Perry. The show revolves around a multi-generational family living under one roof in Atlanta, Georgia led by patriarch Curtis Payne and his wife Ella...
, and a daytime viewer-participation game show
Game show
A game show is a type of radio or television program in which members of the public, television personalities or celebrities, sometimes as part of a team, play a game which involves answering questions or solving puzzles usually for money and/or prizes...
, My GamesFever
My GamesFever
My GamesFever is a live daytime interactive game show on MyNetworkTV stations owned by the Fox Television Stations Group. Featured in the two-hour program were interactive games where the viewers can win cash prizes. The show aired from 1 p.m...
(which has since been cancelled)—do not apply to the network as a whole.
Other programming
MyNetworkTV does not air children's programming, any news programming or sports. Some affiliate stations, however, carry local news either via their own news departments or a news share agreement, and may serve as broadcasters for local sports teams.Revamping the schedule
In response to the telenovelaMyNetworkTV telenovelas
The MyNetworkTV telenovelas were Fox Television's attempt to create a successful low-cost programming franchise by adapting Spanish-language telenovelas for U.S. viewers. While originally planned for syndication, the format became the original lineup of MyNetworkTV in 2006...
lineup's poor ratings
Nielsen Ratings
Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States...
performance, highlighted by a rating of 0.7% average households, (see "Performance") reports surfaced that Fox executives planned a major revamp of the MyNetworkTV's programming, decreasing its reliance on telenovelas and adding new unscripted programming to the schedule such as reality shows, game shows (such as My GamesFever
My GamesFever
My GamesFever is a live daytime interactive game show on MyNetworkTV stations owned by the Fox Television Stations Group. Featured in the two-hour program were interactive games where the viewers can win cash prizes. The show aired from 1 p.m...
), movies, and sports, and a possible revisit to a deal with the Ultimate Fighting Championship
Ultimate Fighting Championship
The Ultimate Fighting Championship is the largest mixed martial arts promotion company in the world that hosts most of the top-ranked fighters in the sport...
. The deal was not signed with UFC, but rather with another mixed martial arts organization, the International Fight League
International Fight League
The International Fight League was an American mixed martial arts promotion billed as the world's first MMA league. It was founded on January 7, 2006 and closed on July 31, 2008...
, in conjunction with Fox Sports Net
Fox Sports Net
The Fox Sports Regional Networks, or simply Fox Sports Net , are a collection of cable TV regional sports networks in the United States owned and operated by News Corporation.- Beginnings :...
.
On February 1, 2007, Greg Meidel
Greg Meidel
Greg Meidel is the president of Twentieth Television , and president of MyNetworkTV, a former television network in the United States, which is owned by News Corporation.-References:...
, who was named to the newly-created position of network president just 10 days earlier, confirmed the rumors and unveiled a dramatically revamped lineup. The intent of the shakeup was to increase viewer awareness of the network (and in turn viewership), as well as to satisfy local affiliates who were disappointed over the poor ratings performance. After March 7 (when Wicked Wicked Games
Wicked Wicked Games
Wicked Wicked Games is a telenovela that debuted on December 6, 2006 on the American television network MyNetworkTV. Twentieth Television produced 63 episodes to air weekdays. The limited-run serial was directed by Terry Cunningham, Dennis Dimster, P. David Ebersole, Jeff Hare and Jeremy Stanford. ...
and Watch Over Me
Watch Over Me
Watch Over Me is an American Television series that debuted on December 6, 2006 on the television network MyNetworkTV. Twentieth Television produced 66 episodes to air weekdays. The limited-run serial is an adaptation of Argentine series Resistiré....
finished their runs), telenovelas occupied only two nights of programming, airing in two-hour movie-style blocks rather than on multiple nights. The remainder of the schedule includes theatrical movies and the new IFL
International Fight League
The International Fight League was an American mixed martial arts promotion billed as the world's first MMA league. It was founded on January 7, 2006 and closed on July 31, 2008...
Battleground (originally titled Total Impact).
In addition, the Saturday night telenovela recaps ended immediately, in favor of movies until March. The 1986 film Something Wild aired on February 3, becoming the network's first non-telenovela presentation.
Specials and reality programming were also a part of the network's reformatting. The first two specials aired on March 7. Also, MyNetworkTV permanently reduced its telenovela programming to a single night per week, with American Heiress and Saints & Sinners
Saints & Sinners (2007 TV series)
Saints & Sinners is a telenovela which premiered on March 14, 2007 at 8 p.m. ET/7 p.m. CT on the American television network MyNetworkTV. Twentieth Television produced this limited-run serial, based on the a 2000 TV Azteca telenovela titled La Calle de las Novias...
airing one hour each on Wednesdays until their unexpected termination, due to incompatible flow with IFC Battleground from Monday to Tuesday as far as promotions. Also, the Thursday night movie block featured mostly action
Action film
Action film is a film genre where one or more heroes is thrust into a series of challenges that require physical feats, extended fights and frenetic chases...
/adventure
Adventure film
Adventure films are a genre of film.Unlike pure, low-budget action films they often use their action scenes preferably to display and explore exotic locations in an energetic way....
films, with Friday night featuring a mix of contemporary classic films, beginning June 5.
A side effect of the new programming schedule was the loss of the network's claim that they were the only U.S. broadcast network to have their entire schedule available in HDTV
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
, due to the IFL
International Fight League
The International Fight League was an American mixed martial arts promotion billed as the world's first MMA league. It was founded on January 7, 2006 and closed on July 31, 2008...
, some of the network's movies, and the additional programming being produced in 480i
480i
480i is the shorthand name for a video mode, namely the US NTSC television system or digital television systems with the same characteristics. The i, which is sometimes uppercase, stands for interlaced, the 480 for a vertical frame resolution of 480 lines containing picture information; while NTSC...
standard definition
Standard-definition television
Sorete-definition television is a television system that uses a resolution that is not considered to be either enhanced-definition television or high-definition television . The term is usually used in reference to digital television, in particular when broadcasting at the same resolution as...
only.
In Fall 2007, MyNetworkTV removed telenovelas and began to air reality and sports shows.
On September 1, 2007, the network aired its first live program, the men's final of the AVP
Association of Volleyball Professionals
The Association of Volleyball Professionals, or AVP, is a beach volleyball tour which takes place throughout the United States. The summer tour starts in April and continues almost every weekend until the end of October....
Croc Tour's Cincinnati Open.
Under One Roof
Under One Roof (2008 TV series)
Under One Roof is a sitcom starring musician and Flavor of Love star William "Flavor Flav" Drayton and comic actor Kelly Perine best known for his work on One on One. The series is written by Danielle Quarles...
, the network's first sitcom starring Flavor Flav
Flavor Flav
William Jonathan Drayton, Jr. , better known by his stage name Flavor Flav, is an American rapper and television personality who rose to prominence as a member of the rap group Public Enemy...
began airing April 16, 2008. Because the program used Canadian writers it was unaffected by the 2007-2008 WGA strike
2007–2008 Writers Guild of America strike
The 2007–2008 Writers Guild of America strike, more commonly referred to as simply the Writers' Strike, was a strike by the Writers Guild of America, East and the Writers Guild of America, West ....
.
On February 26, 2008, the network announced it had picked up the rights to air WWE SmackDown, which left The CW
The CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...
at the end of September 2008. The first Smackdown! episode aired on Friday, October 3, 2008. The first episode of WWE SmackDown pulled in the highest audience in MyNetworkTV history of 3.2 million viewers and for the first time rated fifth for the night ahead of The CW and won the night in the male 18-34 & 18-49 demographics.
Original format
MyNetworkTV's debut was far from successful. Desire scored a 1.1 household rating/2 share; Fashion House went up to 1.3/2.Fox had sold about half of its projections of $50 million in advance commercial sales.
As of March 7, 2007 MyNetworkTV was included in Nielsen's daily "Television Index" reports, alongside the other networks, although they were still not part of the "fast nationals" that do feature the others.
Last-minute changes to the Fall 2007 MyNetworkTV schedules included the title of "Divorce Wars" being changed to "Decision House" and the addition of "Celebrity Exposé" and "Control Room Presents" to the network's Monday line-up as well as a one-hour "IFL Battleground" followed by "NFL Total Access" on Saturdays.
The network's shift from telenovelas to reality shows and movies produced only a small bump in the ratings. It averaged only a .7 household rating during September 2007. MyNetworkTV continues to be the second lowest-rated English-language broadcast network in the United States, ahead of only Ion Television.
The night MyNetworkTV debuted WWE SmackDown, the network took fifth place in household ratings ahead of The CW
The CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...
, but shortly afterwards went back to sixth place as time went on.
Of the six broadcast networks, Nielsen Media Research said only MyNetworkTV went up in the ratings, with 1.76 million viewers per night, up 750,000 from the previous season.
On Monday, January 5, 2009, MyNetworkTV aired episodes of The Twilight Zone
The Twilight Zone (2002 TV series)
The Twilight Zone is a 2002 revival of Rod Serling's acclaimed 1950/60s television series, The Twilight Zone. It aired for one season on the UPN network, with actor Forest Whitaker assuming Serling's role as narrator and on-screen host....
. The episodes helped MyNetworkTV rise in the ratings along with WWE SmackDown, being the 2nd highest rated show on the network.
The highest rated program to air on MyNetworkTV is Home Alone
Home Alone
Home Alone is a 1990 American Christmas comedy film written and produced by John Hughes and directed by Chris Columbus. The film stars Macaulay Culkin as Kevin McCallister, an eight-year-old boy, who is mistakenly left behind when his family flies to Paris for their Christmas vacation...
, which aired on December 10, 2008. Home Alone
Home Alone
Home Alone is a 1990 American Christmas comedy film written and produced by John Hughes and directed by Chris Columbus. The film stars Macaulay Culkin as Kevin McCallister, an eight-year-old boy, who is mistakenly left behind when his family flies to Paris for their Christmas vacation...
brought in 3.70 million viewers (not a record) but had a 1.4 demo among the 18-49 year olds.
Current format
On February 9, 2009, it was announced that MyNetworkTV would be shifting from a television network to a programming service, similar to that of Ion Television's current lineup. Litton EntertainmentLitton Entertainment
Litton Entertainment is a media company based in Charleston, South Carolina, with offices in New York City; Burbank, California; Chicago, Illinois; Atlanta, Georgia and Raleigh, North Carolina.The company was founded in 1987 by President and CEO Dave Morgan....
had expressed interest in the MyNetworkTV Saturday time slots. MyNetworkTV began airing more syndicated programming in the fall, which included game shows and dramas, five nights a week.
WWE announced that effective October 2010, that SmackDown would be moving to the cable channel Syfy
Syfy
Syfy , formerly known as the Sci-Fi Channel and SCI FI, is an American cable television channel featuring science fiction, supernatural, fantasy, reality, paranormal, wrestling, and horror programming. Launched on September 24, 1992, it is part of the entertainment conglomerate NBCUniversal, a...
. The move left MyNetworkTV with no first-run programming other than that it shares with syndicators.
Despite the lack of first-run programming, MyNetworkTV has been renewed for three more years as of February 2011. The programming service has seen significant percentage growth in viewership since its 2006 startup as a television network. Although ratings on MyNetworkTV do not match those of the other broadcast networks, Nexstar Broadcasting CEO Perry Sook said, "I get more inventory per hour than I would get from Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
or ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
.
Affiliation
Gannett Company
Gannett Company, Inc. is a publicly-traded media holding company headquartered in Tysons Corner, Virginia, United States, near McLean. It is the largest U.S. newspaper publisher as measured by total daily circulation. Its assets include the national newspaper USA Today and the weekly USA Weekend...
purchased WATL
WATL
WATL is a television station in Atlanta, Georgia, USA affiliated with MyNetworkTV. It is owned by the Gannett Company and is a sister station to WXIA-TV , Atlanta's NBC affiliate. WATL's callsign refers to ATLanta, the station's city of license, also known as "the A-T-L" for its airport code...
, the Atlanta Tribune station, shortly after Fox confirmed it as a MyNetworkTV affiliate (Gannett's acquisition of WATL was finalized on August 7, 2006). It must be noted the Tribune sold out its stake in the WB in exchange for long term affiliation contracts with the CW network and no longer has an ownership stake in The CW. CBS is part owner.
On March 6, 2006, Sinclair Broadcast Group
Sinclair Broadcast Group
The Sinclair Broadcast Group is an American telecommunications company that operates the largest number of local television stations in the United States. Headquartered in Hunt Valley, Maryland, it owns a total of 57 stations across the country in 35 primarily small and medium markets, many of...
announced that 17 of its stations, mostly affiliates of The WB but also a few from UPN and some independent stations, would become MyNetworkTV affiliates in September 2006. This occurred despite the widespread presumption that affiliation with The CW, which at this point was still available in most markets, would be more valuable; however, Sinclair implied that MyNetworkTV was more financially attractive for the company. Some of the markets the 17 Sinclair stations occupy include Pittsburgh, Pennsylvania; Tampa, Florida
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....
; Cincinnati, Ohio; San Antonio, Texas; Birmingham, Alabama
Birmingham, Alabama
Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. According to the 2010 United States Census, Birmingham had a population of 212,237. The Birmingham-Hoover Metropolitan Area, in estimate by the U.S...
; Raleigh, North Carolina
Raleigh, North Carolina
Raleigh is the capital and the second largest city in the state of North Carolina as well as the seat of Wake County. Raleigh is known as the "City of Oaks" for its many oak trees. According to the U.S. Census Bureau, the city's 2010 population was 403,892, over an area of , making Raleigh...
; Syracuse, New York
Syracuse, New York
Syracuse is a city in and the county seat of Onondaga County, New York, United States, the largest U.S. city with the name "Syracuse", and the fifth most populous city in the state. At the 2010 census, the city population was 145,170, and its metropolitan area had a population of 742,603...
; Nashville, Tennessee
Nashville, Tennessee
Nashville is the capital of the U.S. state of Tennessee and the county seat of Davidson County. It is located on the Cumberland River in Davidson County, in the north-central part of the state. The city is a center for the health care, publishing, banking and transportation industries, and is home...
; and Milwaukee, Wisconsin. (The San Antonio station has since switched to The CW.)
On March 7, 2006, Raycom Media
Raycom Media
- History :Although Raycom Media dates its birth to 1996, the core of the company was formed in 1992 when Atlanta native Bert Ellis formed Ellis Communications. He eventually controlled 13 television stations and two radio stations....
announced that its WB and UPN stations would become MyNetworkTV affiliates that September. Those stations were WUAB
WUAB
WUAB, identified on-air as "My43 The Block, WUAB", is the MyNetworkTV affiliate in Cleveland, Ohio. The station is licensed to the suburb of Lorain, and it shares a studio in downtown Cleveland with sister station WOIO, Cleveland's CBS affiliate. Its transmitter is located in Parma, Ohio...
in Cleveland, Ohio
Cleveland, Ohio
Cleveland is a city in the U.S. state of Ohio and is the county seat of Cuyahoga County, the most populous county in the state. The city is located in northeastern Ohio on the southern shore of Lake Erie, approximately west of the Pennsylvania border...
, KFVE
KFVE
KFVE is the MyNetworkTV-affiliated television station for the state of Hawaii that is licensed to Honolulu. It broadcasts a high definition digital signal on UHF channel 22 from a transmitter in Palehua...
in Honolulu, Hawaii, and WBXH-CA
WBXH-CA
WBXH-CA is the Class A MyNetworkTV-affiliated television station for Baton Rouge, Louisiana. It broadcasts an analog signal on UHF channel 39 from a transmitter southwest of Arlington. Owned by Raycom Media, the station is sister to CBS affiliate WAFB. The two stations share studios on Government...
in Baton Rouge, Louisiana
Baton Rouge, Louisiana
Baton Rouge is the capital of the U.S. state of Louisiana. It is located in East Baton Rouge Parish and is the second-largest city in the state.Baton Rouge is a major industrial, petrochemical, medical, and research center of the American South...
.
One of the stations named in an April 26, 2006 announcement of MyNetworkTV affiliates was KNVA
KNVA
KNVA is the CW-affiliated television station for Austin, Texas. It broadcasts a high definition digital signal on UHF channel 49 from a transmitter in the West Austin Antenna Farm north of West Lake Hills. Owned by 54 Broadcasting, the station is operated by the LIN TV Corporation through a local...
in Austin, Texas
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
, which The CW had added to its list of confirmed affiliates a week previously. On May 1, 2006 KWKB
KWKB
KWKB is a television station that broadcasts on digital channel 25 and is the CW affiliate for Eastern Iowa. KWKB is licensed to Iowa City, but its studios and transmitter are located north of West Branch. KWKB serves the greater Eastern Iowa area including Iowa City, Cedar Rapids, Waterloo, and...
in Iowa City, Iowa
Iowa City, Iowa
Iowa City is a city in Johnson County, State of Iowa. As of the 2010 Census, the city had a total population of about 67,862, making it the sixth-largest city in the state. Iowa City is the county seat of Johnson County and home to the University of Iowa...
, another previously-confirmed affiliate of The CW, signed on to carry MyNetworkTV. Until October 2009, these two stations were the only in the US to be aligned with both new networks. (KNVA has since become a sole CW affiliate as mother station KXAN-TV
KXAN-TV
KXAN-TV is the NBC-affiliated television station for Austin, Texas. It broadcasts a high definition digital signal on UHF channel 21 from a transmitter in the West Austin Antenna Farm north of West Lake Hills. Owned by the LIN TV Corporation, the station is sister to MyNetworkTV affiliate KBVO and...
converted its semi-satellite KBVO
KBVO
KBVO is the MyNetworkTV-affiliated television station for Austin, Texas that is licensed to Llano. It broadcasts a high definition digital signal on UHF channel 27 from a transmitter eight miles southeast of the city near the intersection of TX 71 and Llano County Road 307...
to a standalone MyNetworkTV affiliate.) KNVA branded MyNetworkTV shows as "MyNetworkTV on The CW Austin". KWKB's website features station logos labeled as both "KWKB The CW" and "My KWKB". In May, WAWB
WAMY-TV
"WAMY-TV" is the MyNetworkTV-affiliated television station for the Tennessee Valley area of Northeastern Alabama. In most areas, the station broadcasts on Comcast and Charter cable channel 8. As a result, its logo refers to this although it is known on-air as My WAMY. There some locations,...
in Huntsville, Alabama
Huntsville, Alabama
Huntsville is a city located primarily in Madison County in the central part of the far northern region of the U.S. state of Alabama. Huntsville is the county seat of Madison County. The city extends west into neighboring Limestone County. Huntsville's population was 180,105 as of the 2010 Census....
became an official MyNetworkTV affiliate with the call letters WAMY.
On July 12, 2006, MNTV added WBFS
WBFS-TV
WBFS-TV is the MyNetworkTV-affiliated television station for South Florida that is licensed to Miami. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter in Miramar. Owned by the CBS Corporation, the station is sister to CBS affiliate WFOR-TV and the two share...
in Miami-Ft. Lauderdale
Fort Lauderdale, Florida
Fort Lauderdale is a city in the U.S. state of Florida, on the Atlantic coast. It is the county seat of Broward County. As of the 2010 census, the city had a population of 165,521. It is a principal city of the South Florida metropolitan area, which was home to 5,564,635 people at the 2010...
, KTVD
KTVD
KTVD, virtual channel 20 is a MyNetworkTV-affiliated television station based in Denver, Colorado, and is owned by the Gannett Company. The station is a sister to KUSA, Denver's NBC affiliate and is housed and operated out of KUSA's high definition studios...
in Denver, WSYX
WSYX
WSYX, channel 6, is an ABC-affiliated television station located in Columbus, Ohio. WSYX is owned by the Sinclair Broadcast Group, which also operates Fox affiliate WTTE through a local marketing agreement...
in Columbus, Ohio
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...
, WTCN
WTCN-CA
WTCN-CA is the Class A MyNetworkTV-affiliated television station for West Palm Beach, Florida. It broadcasts a low-powered analog signal on UHF channel 50 from a transmitter south of Port Saint Lucie and I-95 in Martin County...
in West Palm Beach, Florida
West Palm Beach, Florida
West Palm Beach, is a city located on the Atlantic coast in southeastern Florida and is the most populous city in and county seat of Palm Beach County, the third most populous county in Florida with a 2010 population of 1,320,134. The city is also the oldest incorporated municipality in South Florida...
, WHP
WHP-TV
WHP-TV is the CBS-affiliated television station for South Central Pennsylvania licensed to Harrisburg. It broadcasts a high definition digital signal on UHF channel 21. Its transmitter on a ridge north of Linglestown Road in Susquehanna Township...
in Harrisburg, Pennsylvania
Harrisburg, Pennsylvania
Harrisburg is the capital of Pennsylvania. As of the 2010 census, the city had a population of 49,528, making it the ninth largest city in Pennsylvania...
, WUPL
WUPL
WUPL, virtual channel 54, is the MyNetworkTV-affiliated television station for the Greater New Orleans, Louisiana area. It is licensed to the Northshore community of Slidell. It is currently owned by the Belo Corporation, in a duopoly with CBS affiliate WWL-TV. It broadcasts on UHF digital channel...
in New Orleans, and WAWS
WAWS
WAWS is the Fox-affiliated television station for Florida's First Coast licensed to Jacksonville. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter on Hogan Road in the city's Southside section. The station can also be seen on Comcast channel 10 and in high...
in Jacksonville, Florida
Jacksonville, Florida
Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...
. WBFS, WTCN, and WUPL are owned by CBS Corporation (with WUPL set to be sold to Belo
Belo
Belo Corp. is a Dallas-based media company that owns 20 commercial broadcasting television stations and two regional 24-hour cable news television channels. The company was previously known as A.H. Belo Corp. after one of the early owners of the company, Alfred Horatio Belo, now the name of the...
), KTVD is owned by Gannett, WHP and WAWS are owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
, and WSYX is owned by Sinclair Broadcasting. WSYX, WHP, and WAWS will carry MNTV on digital sub-channel stations. The deal with CBS to affiliate their non-CW stations with MNTV came as a surprise to everyone in the broadcasting industry, especially after the icy reception between CBS and News Corp that began after the CW and MNTV came into the picture, as they refused to allow WBFS, WUPL and Boston's WSBK
WSBK-TV
WSBK-TV is a MyNetworkTV television station for eastern Massachusetts and southern New Hampshire that is licensed to Boston. It broadcasts a high definition digital signal on UHF channel 39 from a transmitter along the Needham and Wellesley town line southwest of the MA 9 and I-95 / MA 128...
to affiliate with MNTV as a response to pulling UPN names from the Fox-owned stations that were affiliated with UPN.
In August 2006, MyNetworkTV filled in its remaining gaps within the top 100 television markets. On August 11, 2006, MNTV announced WNAC
WNAC-TV
WNAC-TV is the Fox-affiliated television station for the state of Rhode Island and Bristol County, Massachusetts licensed to Providence. It broadcasts a high definition digital signal on VHF channel 12 from a transmitter on Homestead Avenue in Rehoboth, Massachusetts...
in Providence, Rhode Island
Providence, Rhode Island
Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...
as a secondary affiliate; and WNGT-LP
WMNT-CA
WMNT-CA channel 48 is a Low-power broadcasting TV station in Toledo, Ohio, and carries MyNetworkTV for that market. The station is a Class-A operation. While the station broadcasts on channel 48, it is seen on Toledo's Buckeye CableSystem on channel 58, hence its moniker "My 58".WMNT is owned by...
in Toledo, Ohio
Toledo, Ohio
Toledo is the fourth most populous city in the U.S. state of Ohio and is the county seat of Lucas County. Toledo is in northwest Ohio, on the western end of Lake Erie, and borders the State of Michigan...
as a primary station. Additionally, on August 22, 2006, the network added KAUT
KAUT-TV
KAUT-TV, virtual channel 43 , is the MyNetworkTV-affiliated television station for Oklahoma City, Oklahoma. Owned by Local TV, KAUT is sister station to NBC affiliate KFOR-TV . The two stations share studios at 444 East Britton Road, along U.S...
in Oklahoma City, Oklahoma
Oklahoma city
Oklahoma City is the capital and largest city of the U.S. state of Oklahoma.Oklahoma City may also refer to:*Oklahoma City metropolitan area*Downtown Oklahoma City*Uptown Oklahoma City*Oklahoma City bombing*Oklahoma City National Memorial...
and a digital sub-channel of WRGT
WRGT-TV
WRGT-TV, virtual channel 45, is the Fox-affiliated television station for the Miami Valley area of Ohio, which is licensed to Dayton. It broadcasts a high definition digital signal on UHF channel 30 from a transmitter at its Broadcast Plaza studios near the New Chicago section of the city. It can...
in Dayton, Ohio
Dayton, Ohio
Dayton is the 6th largest city in the U.S. state of Ohio and the county seat of Montgomery County, the fifth most populous county in the state. The population was 141,527 at the 2010 census. The Dayton Metropolitan Statistical Area had a population of 841,502 in the 2010 census...
to the affiliate list on its website. Also that month, WZMY in Derry, New Hampshire
Derry, New Hampshire
-Climate:-Demographics:As of the census of 2010, there were 33,109 people, 12,537 households, and 8,767 families residing in the town. The population density was 924.8 people per square mile . There were 13,277 housing units at an average density of 143.2/km²...
was announced as the Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
-market affiliate. WBIN's (the former WZMY's) affiliation with MNTV ran out in September 2011, and WSBK (which had shunned MNTV at its formation in 2006) took over the Boston-market MNTV affiliation at that time.
From MyNetworkTV's inception until July 2010, Mobile, Alabama
Mobile, Alabama
Mobile is the third most populous city in the Southern US state of Alabama and is the county seat of Mobile County. It is located on the Mobile River and the central Gulf Coast of the United States. The population within the city limits was 195,111 during the 2010 census. It is the largest...
was the largest city without a MyNetworkTV affiliate, although the city's DMA
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
(which includes Pensacola
Pensacola, Florida
Pensacola is the westernmost city in the Florida Panhandle and the county seat of Escambia County, Florida, United States of America. As of the 2000 census, the city had a total population of 56,255 and as of 2009, the estimated population was 53,752...
, Fort Walton Beach, Florida
Fort Walton Beach, Florida
Fort Walton Beach is a city in southern Okaloosa County, Florida, United States. As of 2005, the population estimate for Fort Walton Beach was 19,992, and as of 2010, the population estimate for Fort Walton Beach is 19,507 recorded by the U.S. Census Bureau...
, and the rest of the Gulf Shores
Gulf Shores, Alabama
-External links:*...
region) has Fort Walton Beach station WFGX
WFGX
WFGX is a television station serving the Mobile, Alabama and Pensacola, Florida areas. The station is licensed to Fort Walton Beach, Florida, and broadcasts on digital channel 50...
as the area's station for the network. This is due to WFGX's weak analog signal, which was not available west of Pensacola, and the lack of a must-carry
Must-carry
In cable television, governments apply a must-carry regulation stating that locally-licensed television stations must be carried on a cable provider's system.- Canada :...
agreement with Mobile's Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
system, most likely a remnant of the station's former status as a low-rated Jewelry TV
Jewelry Television
Jewelry Television is an American television network, similar to the Home Shopping Network. It was formerly called "America's Collectibles Network" . The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique...
station before the launch of MyNetworkTV. However, WFGX has relocated their digital transmitter to Robertsdale, Alabama
Robertsdale, Alabama
Robertsdale is a city in Baldwin County, Alabama, United States. At the 2000 census the population was 3,782. It is part of the Daphne–Fairhope–Foley Micropolitan Statistical Area.-Geography:...
which is in the area of the other Mobile-Pensacola television transmitters, and is providing an over-the-air MyNetworkTV affiliate for Mobile for the first time.
On September 28, 2009, the three ION Media Networks
ION Media Networks
ION Media Networks is an American television broadcasting company that owns and operates over 60 television stations in most major American markets. It is now a privately owned company.-History:...
-owned stations which cleared MyNetworkTV (WPXX-TV
WPXX-TV
WPXX-TV, channel 50 , is a ION Network affiliate in Memphis, Tennessee.The station signed on the air on December 31, 1994 under the call letters WFBI and was owned by Memphis businessman, radiologist George Flinn...
in Memphis, Tennessee
Memphis, Tennessee
Memphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....
and WEPX-TV (and its satellite/full-power repeater WPXU-TV
WPXU-TV
WPXU-TV is one of two Ion Television affiliates for the Greenville/Jacksonville/New Bern/Washington, North Carolina television market. It is licensed to Jacksonville...
) in the Greenville
Greenville, North Carolina
Greenville is the county seat of Pitt County and principal city of the Greenville, North Carolina metropolitan area. Greenville is the health, entertainment, and educational hub of North Carolina's Tidewater and Coastal Plain and in 2008 was listed as the Tenth Largest City in North Carolina...
/New Bern
New Bern, North Carolina
New Bern is a city in Craven County, North Carolina with a population of 29,524 as of the 2010 census.. It is located at the confluence of the Trent and the Neuse rivers...
/Washington, North Carolina
Washington, North Carolina
Washington is a city in Beaufort County, North Carolina, United States. The population was 9,744 at the 2010 census. It is the county seat of Beaufort County. The closest major city is Greenville, approximately 20 miles to the west....
market), due to an affiliation agreement made by their previous owners, dropped their affiliations and became full-time ION Television stations as they had been before September 2006. A digital subchannel of NBC affiliate WITN-TV
WITN-TV
WITN-TV is the NBC-affiliated television station for Eastern North Carolina's Inner Banks licensed to Washington. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter in Grifton along NC 118. The station can also be seen on Charter and Time Warner Cable channel 7 as...
took over full affiliation in Greenville/New Bern.
WLMT
WLMT
WLMT is the CW-affiliated television station for Western Tennessee licensed to Memphis. It broadcasts a high definition digital signal on UHF channel 31 from a transmitter in Arlington's Brunswick section. The station can also be seen on Comcast channel 9 and in high definition on digital channel...
in Memphis, that market's CW affiliate picked up the network for the sole purpose of carrying SmackDown, and due to the network's reclassification as a programming service, has elected to not carry the remainder of the network's schedule. Eventually, after SmackDown moved to Syfy
Syfy
Syfy , formerly known as the Sci-Fi Channel and SCI FI, is an American cable television channel featuring science fiction, supernatural, fantasy, reality, paranormal, wrestling, and horror programming. Launched on September 24, 1992, it is part of the entertainment conglomerate NBCUniversal, a...
, WLMT's RTV
Retro Television Network
The Retro Television Network is a system of television stations that airs classic television shows as well as more recently produced programs...
-affiliated second digital subchannel picked up the remainder of the MyNetworkTV lineup as a secondary affiliation.
Also in September 2009, KDMI
KDMI
KDMI is a digital-only television station that broadcasts out of Des Moines, Iowa on channel 19. KDMI currently carries This TV and MyNetworkTV; as a primary affiliate of This TV, it is one of the few television stations in the country to carry the network as a main channel affiliation. It is owned...
in Des Moines, Iowa
Des Moines, Iowa
Des Moines is the capital and the most populous city in the US state of Iowa. It is also the county seat of Polk County. A small portion of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines which was shortened to "Des Moines" in 1857...
dropped MyNetworkTV to air This TV
This TV
This TV is a United States general entertainment television network, with a large emphasis in its programming on movies....
full time. For nearly a year afterwards, The CW affiliate KCWI-TV
KCWI-TV
KCWI-TV is a television station that broadcasts on channel 23 in the Des Moines, Iowa, area. It is The CW affiliate for central Iowa. KCWI is licensed to Ames, but its studios are located in Downtown Des Moines while its transmitter is near Alleman....
picked up SmackDown and aired it in a very similar manner to WLMT. Until October 3rd, 2011, Des Moines was the largest Nielsen media market without a MyNetworkTV affiliate — either over-the-air or on cable. On that date, KDMI re-affiliated with the service. on September 19th, 2011, KWKB
KWKB
KWKB is a television station that broadcasts on digital channel 25 and is the CW affiliate for Eastern Iowa. KWKB is licensed to Iowa City, but its studios and transmitter are located north of West Branch. KWKB serves the greater Eastern Iowa area including Iowa City, Cedar Rapids, Waterloo, and...
/Iowa City, Cedar Rapids, IA/Waterloo, IA/Dubuque, IA/Iowa City, IA dropped the service in order to concentrate on their CW affiliation. At some point in time, KCRG-TV
KCRG-TV
KCRG-TV, channel 9, is a television station, operating as the ABC affiliate for the Cedar Rapids, Iowa metropolitan area, and the nearby cities of Waterloo, Iowa City and Dubuque....
9.2 picked up MyNetworkTV. Currently, as of October 2011, the Montgomery, Alabama
Montgomery, Alabama
Montgomery is the capital of the U.S. state of Alabama, and is the county seat of Montgomery County. It is located on the Alabama River southeast of the center of the state, in the Gulf Coastal Plain. As of the 2010 census, Montgomery had a population of 205,764 making it the second-largest city...
market is the largest Nielsen media market without a MyNetworkTV affiliate — either over-the-air or on cable as WRJM (now WIYC) became an affiliate of the American Music Video Network (now The Country Network) in April 2009.
On August 30, 2010, KMYS
KMYS
KMYS, channel 35, is the CW affiliate in San Antonio, Texas. The station is owned by Sinclair Broadcast Group. It is licensed to the nearby city of Kerrville. Its transmitter is located near Lakehills, Texas.-Founding:...
, a Sinclair-owned station serving the San Antonio market and licensed to nearby Kerrville
Kerrville, Texas
Kerrville is a city in Kerr County, Texas, United States. The population was 20,425 at the 2000 census. In 2009, the population was 22,826...
(and also one of the 17 Sinclair-owned stations that were charter affiliates of MyNetworkTV), swapped affiliations with then-CW affiliate KCWX
KCWX
KCWX is the MyNetworkTV affiliate for San Antonio, Texas, broadcasting on PSIP virtual channel 2 over their digital channel 5. The station is licensed to Fredricksburg, with the transmitter located in Albert, north of San Antonio...
(licensed to Fredericksburg
Fredericksburg, Texas
Fredericksburg is the seat of Gillespie County, in the U.S. state of Texas. As of the 2010 Census estimate, the city had a population of 10, 530...
), making it the first known affiliation swap between affiliates of the two netlets in the same market since their formation in 2006.
Due to the availability of "instant duopoly" digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...
s that are likely easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic time slots, both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when they started in 1995. UPN for several years had gaps in the top 30 markets, and by 2005 managed to reach only 86% of the population. This resulted in secondary affiliations with stations carrying other networks. In those markets, programs were either shown out of their intended time-slots or not at all. Examples included Star Trek: Voyager
Star Trek: Voyager
Star Trek: Voyager is a science fiction television series set in the Star Trek universe. Set in the 24th century from the year 2371 through 2378, the series follows the adventures of the Starfleet vessel USS Voyager, which becomes stranded in the Delta Quadrant 70,000 light-years from Earth while...
and Star Trek: Enterprise
Star Trek: Enterprise
Star Trek: Enterprise is a science fiction television series. It follows the adventures of humanity's first warp 5 starship, the Enterprise, ten years before the United Federation of Planets shown in previous Star Trek series was formed.Enterprise premiered on September 26, 2001...
; when they were preempted, there were many viewer complaints. There are a small handful of tiny markets, however, which have MyNetworkTV as a secondary affiliation even on digital subchannels because those markets have only one or two stations, and want to place more emphasis on ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, and Fox that those markets may have previously lacked on those subchannels.
Nevertheless, because MyNetworkTV was announced after the formation of The CW and thus got most of the "leftover" stations shut out by The CW, there are still availability issues in some markets. In addition, the network is mostly relegated to low-powered
Low-power broadcasting
Low-power broadcasting is electronic broadcasting at very low power and low cost, to a small community area.The terms "low-power broadcasting" and "micropower broadcasting" should not be used interchangeably, because the markets are not the same...
stations in some smaller markets, which do not have must-carry
Must-carry
In cable television, governments apply a must-carry regulation stating that locally-licensed television stations must be carried on a cable provider's system.- Canada :...
status. The arrival of WWE SmackDown to the network has shown this the most, as wrestling
Professional wrestling
Professional wrestling is a mode of spectacle, combining athletics and theatrical performance.Roland Barthes, "The World of Wrestling", Mythologies, 1957 It takes the form of events, held by touring companies, which mimic a title match combat sport...
fans have complained about the availability issues in several markets that have The CW but not MyNetworkTV. This was most evident in the Lexington, Kentucky
Lexington, Kentucky
Lexington is the second-largest city in Kentucky and the 63rd largest in the US. Known as the "Thoroughbred City" and the "Horse Capital of the World", it is located in the heart of Kentucky's Bluegrass region...
market, when local SmackDown viewers actually protested that they couldn't watch SmackDown because of low-powered MyNetworkTV/Retro Television Network
Retro Television Network
The Retro Television Network is a system of television stations that airs classic television shows as well as more recently produced programs...
affiliate WBLU-LP
WBLU-LP
WBLU-LP was a low-power television station broadcasting on channel 62 in Lexington, Kentucky. The station was owned by Equity Media Holdings of Little Rock, Arkansas...
not being available on cable. That was solved shortly afterward when ABC affiliate WTVQ-TV agreed to move its weather
Weather
Weather is the state of the atmosphere, to the degree that it is hot or cold, wet or dry, calm or stormy, clear or cloudy. Most weather phenomena occur in the troposphere, just below the stratosphere. Weather refers, generally, to day-to-day temperature and precipitation activity, whereas climate...
digital subchannel to 36.3 and convert its former spot on 36.2 into a MyNetworkTV affiliate, stripping WBLU of its affiliation in the process.
Branding
In the months before the network's launch, several stations changed their on-air identities to accommodate for the then-upcoming network, including all of the Fox Television Stations Group-owned stations. Affiliates also began to show promotions for the network featuring the theme of "Entertainment you can call your own." At first, many Fox owned-and-operated stations branded local programming with the My moniker. An example is My 9WWOR-TV
WWOR-TV, virtual channel 9 , is the flagship station of the MyNetworkTV programming service, licensed to Secaucus, New Jersey and serving the Tri-State metropolitan area. WWOR is owned by Fox Television Stations, a division of the News Corporation, and is a sister station to Fox network flagship...
and My 9 News for WWOR-TV
WWOR-TV
WWOR-TV, virtual channel 9 , is the flagship station of the MyNetworkTV programming service, licensed to Secaucus, New Jersey and serving the Tri-State metropolitan area. WWOR is owned by Fox Television Stations, a division of the News Corporation, and is a sister station to Fox network flagship...
. However, by the third week in October, at least one station, KCOP
KCOP-TV
KCOP-TV, channel 13, is a television station in Los Angeles, California. Owned by Fox Television Stations, a division of the News Corporation, KCOP is a sister station to Fox network outlet KTTV , and is affiliated with the MyNetworkTV programming service...
, went to a two-column brand, with the network logo on the left side and the channel number, 13, on the right. The verbal identification became "MyNetworkTV channel 13." KCOP reverted back to the simpler "My 13" branding in May 2007.
However while this is the conventional branding style for the network, at least thirteen MyNetworkTV affiliates (as of August 2011) currently do not use the "My" branding in any capacity: KPDX
KPDX
KPDX is the MyNetworkTV-affiliate serving the Portland, Oregon metropolitan area. It broadcasts its digital signal on UHF channel 30. In addition, it is seen on channel 13 on most local cable TV systems....
in Portland, Oregon (referred to as "PDX TV"), KAUT-TV
KAUT-TV
KAUT-TV, virtual channel 43 , is the MyNetworkTV-affiliated television station for Oklahoma City, Oklahoma. Owned by Local TV, KAUT is sister station to NBC affiliate KFOR-TV . The two stations share studios at 444 East Britton Road, along U.S...
in Oklahoma City (branded under a unique format appealing to the market's military population as "Freedom 43 TV", and previously "OK43"), Little Rock, Arkansas's KARZ-TV
KARZ-TV
KARZ-TV is the MyNetworkTV-affiliated television station for Central Arkansas. It is licensed to Little Rock. It broadcasts a high definition digital signal on UHF channel 42 from a transmitter on Shinall Mountain near the Chenal Valley section of Little Rock...
(which goes by "Z42", but was branded "My 42" until 2009), Portland, Maine's WPME
WPME
WPME is the MyNetworkTV-affiliated television station for Southern Maine and Northern New Hampshire licensed to Lewiston, Maine. It broadcasts a high definition digital signal on UHF channel 35 from a transmitter in South Gray along I-95/Maine Turnpike/Gold Star Memorial Highway. The station can...
(which identifies by its callsign, though it was branded as "MyTV WPME" until 2009), Cincinnati's WSTR-TV
WSTR-TV
WSTR-TV is the MyNetworkTV-affiliated television station for the Tri-State area of Southwestern Ohio, Southeastern Indiana, and Northern Kentucky. Licensed to Cincinnati, the station broadcasts a high definition digital signal on UHF channel 33 from a transmitter in the College Hill section of the...
(referred to by their longtime branding of "Star 64", though branded as "My64" until 2009), Seattle's KZJO (referred to as "JOEtv" since a 2010 callsign change, though it was branded as "MyQ²" until 2010), Philadelphia's WPHL-TV
WPHL-TV
WPHL-TV, channel 17, is a television station in Philadelphia, Pennsylvania, owned by the Tribune Company and currently affiliated with the News Corporation-owned MyNetworkTV television network. This makes it the largest non-O&O station of the network...
(referred to by longtime moniker "PHL 17", though it was branded "MyPHL17" prior to 2010), a digital subchannel of CBS affiliate WISC-TV
WISC-TV
WISC-TV is the CBS affiliate television station for Madison, Wisconsin. The station is the flagship of Madison-based Morgan Murphy Media, and has been affiliated with CBS since its launch on June 24, 1956...
in Madison, Wisconsin (branded as "TVW", but was known as "My Madison TV" until 2009), Honolulu's KFVE
KFVE
KFVE is the MyNetworkTV-affiliated television station for the state of Hawaii that is licensed to Honolulu. It broadcasts a high definition digital signal on UHF channel 22 from a transmitter in Palehua...
(which has branded with its call letters since it moved to virtual channel 9, and previously "K-5" when it was on channel 5), Kansas City's KSMO-TV
KSMO-TV
KSMO-TV, virtual channel 62, is the MyNetworkTV-affiliated television station for the Kansas City Metropolitan Area licensed to the Missouri side. It broadcasts a high definition digital signal on UHF channel 47 from a transmitter in Independence, Missouri...
(which brands with its call letters, though branded "myKSMO TV" until 2011), KCWX
KCWX
KCWX is the MyNetworkTV affiliate for San Antonio, Texas, broadcasting on PSIP virtual channel 2 over their digital channel 5. The station is licensed to Fredricksburg, with the transmitter located in Albert, north of San Antonio...
in Fredericksburg, Texas (serving the San Antonio market) (which has simply used its call letters since it switched from The CW to MyNetworkTV in 2010, though previous affiliate KMYS
KMYS
KMYS, channel 35, is the CW affiliate in San Antonio, Texas. The station is owned by Sinclair Broadcast Group. It is licensed to the nearby city of Kerrville. Its transmitter is located near Lakehills, Texas.-Founding:...
had branded as "My 35"), and WBIN-TV in Derry, New Hampshire (serving the Boston market) (referred to as "The New WBIN-TV" since a 2011 call change, though it was branded as either "My TV New England" or simply "My TV" prior to 2011). However, WSTR, WPHL, and KSMO's logos are still patterned after the MyNetworkTV logo.
The network has no digital on-screen graphic logo in the bottom right-hand corner of the screen, allowing their local stations to use their own logo instead if they choose to do so. On November 13, 2006, the network added a translucent show logo to the bottom left side of the screen, but discontinued it in March with the beginning of the third telenovela cycle.
At the time plans for MyNetworkTV were announced, there was at least one station that was using a similar moniker. WZMY-TV in Derry, New Hampshire
Derry, New Hampshire
-Climate:-Demographics:As of the census of 2010, there were 33,109 people, 12,537 households, and 8,767 families residing in the town. The population density was 924.8 people per square mile . There were 13,277 housing units at an average density of 143.2/km²...
filed a trademark for the "MyTV" name in the summer of 2005, and for a short time there was speculation the station might sue Fox for the use of "MyTV". However, on July 21, 2006, an e-mail was sent to WZMY's MyTV e-mail subscribers that the station would become the Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
area's MyNetworkTV affiliate. The official announcement came the following week. (As noted above, what is now WBIN-TV no longer uses the branding despite continuing to carry MyNetworkTV programming through September 16, 2011.) On September 19, WSBK-TV (as noted above) took over the MyNetworkTV affiliation in the Boston market from WBIN-TV and now uses both the "My" branding and its existing "TV 38" branding, with the logo patterned after the MyNetworkTV logo (the blue on the lower right hand corner of the logo has been replaced with the orange of the station's "TV 38" logo'; Miami sister station WBFS followed suit the same day).
Network slogans
- Entertainment You Can Call Your Own. (2006)
- My Place for Movies is MyNetworkTV! (2007–2009)
- Total Variety (2009–present)
See also
- List of MyNetworkTV affiliates
- List of programs broadcast by MyNetworkTV
- The CW Television NetworkThe CW Television NetworkThe CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...