Wildcoast
Encyclopedia
Wildcoast is an international non-profit environmental organization
that conserve coastal and marine ecosystem and wildlife.
Headquartered in Imperial Beach, California
, in 2007 Wildcoast established a Mexican division, Costasalvaje A.C. in Tijuana
to manage its conservation programs in Latin America.
Charity Navigator
awarded Wildcoast its four-star charity ranking. The organization received the Excellence in Organizational Development Award from Nonprofit Management Solutions in 2006. It also received the San Diego Earthworks E.A.R.T.H. Award in 2007. In 2008, Wildcoast received the Green Wave Award from the Surfer's Path Magazine.
such as Bahía de los Ángeles
, Bahía Concepción, Bahía Magdalena, Laguna San Ignacio and the North Central Pacific Coast. These are some of the most ecologically important coastal areas remaining on the planet and are teeming with wildlife including endangered species
of sea turtles, whales and migratory birds. Inhabited by people who make their living from fishing
, ranching, and ecotourism
, these locations are threatened by megaresort
construction, land speculation, energy development
, and mining
projects.
Working in partnership with local community-based organizations and landowners, Wildcoast provides support for land conservation projects such as easements, private reserves
, concessions, and sustainable development
projects. Many of Wildcoast conservation projects are carried out with members of ejido
s, or communal agrarian cooperatives and private landowners to help them hold on to their ancestral land and receive financial incentives to protect the land from development. Wildcoast made history by working with the Laguna San Ignacio Conservation Alliance in the brokering of a deal to protect the entire 140000 acres (566.6 km²) territory of the Ejido Luis Echeverria in San Ignacio Lagoon. The legally binding deal is being praised as a model for conserving both the environment and the local way of life. San Ignacio is the world’s last undeveloped gray whale
lagoon and a UNESCO World Heritage Site.
Along the North Central Coast of Baja California Wildcoast has protected more than 14 miles (22.5 km) of coastline through conservation easements. In addition, Wildcoast worked to halt a series of megaresort and marina
projects slated for this region in Baja California that would have obliterated world-class coastal biodiversity
sites.
and their habitats. In 2006, Wildcoast carried out a wildly successful campaign "Defiende el Mar" (Defend the Sea) to support the creation of marine protected areas along the central coast of California and Mexico’s Sea of Cortez. The campaign took place at the 2006 Soccer World Cup in Germany involving partnerships with Mexican soccer stars, Jorge Campos and "Kikin" Fonseca
, to promote marine protected areas. The campaign resulted in the establishment of a 1200000 acres (4,856.2 km²) marine reserve in Bahía de los Ángeles in the Sea of Cortez and a network of marine reserves near the coast of Monterey and Santa Cruz
in California. Jorge Campos, one of the world’s greatest goalies, received the Monterey Bay Aquarium
's Environmental Hero award for his work with Wildcoast to defend the ocean. From 2007-2008 the Wildcoast pro-MPA campaign featured Mexican wrestler El Hijo del Santo
who has ardently campaigned for new marine reserves in California and marine conservation in Mexico.
The Wildcoast "Don’t Eat Sea Turtle" campaign, an ongoing effort to reduce the demand for sea turtle eggs and meat throughout Mexico and Latin America received world-wide attention with its celebrity spokespeople, model Dorismar, and musicians Maná
and Los Tigres del Norte
. The campaign featured public service announcements, posters, post cards, advertisements on bus stops, and a conference and press event in Acapulco
– a center for the black market trade in sea turtle eggs. Randy Olson
of Shifting Baselines
called the campaign the "best ocean campaign in human history".
Wildcoast has launched a new initiative to protect sharks. This campaign resulted in the cessation of a shark massacre in the Mexican state of Guerrero
after an American surfer was killed in a shark attack in May 2008.
Recently, Wildcoast has also focused on the establishment of Marine Protected Area
s in California. A science based network of Marine Protected Areas is critical to ensure the survival of marine wildlife into the future as well as maintaining Southern California’s greatest resource.
, viruses, and bacteria
contained in the millions of gallons of untreated water
that flows daily into our ocean. Recreational ocean users and people fishing along the US-Mexico border are those most affected. The Coastal Conservation Program was developed to raise awareness of the public and environmental health risks associated with the pollution, to create a dialogue among stakeholders – residents, businesses, government agencies and to promote national media attention on a problem that threatens our communities and is often dismissed as an insurmountable problem.
Wildcoast proposes solutions to the pollution associated with increasing levels of urban and industrial development in the Californias. In 2006, Wildcoast launched the "Clean Water Now!" campaign along the U.S.-Mexico border to reduce the exposure of children to toxic sewage
and to reduce beach closures in the region. As part of the campaign, they helped to pressure a contractor into cleaning up collector systems along the U.S.-Mexico border for renegade sewage flows.
In the on-going effort to promote community involvement in clean water solutions along the US-Mexico Border, Wildcoast held three community forums for residents to discuss the issues and solicit involvement. More than 100 people attended the forums and pledge support for the campaign. In addition, Wildcoast sponsored the 2nd Annual Kids for Clean Water Surf Contest and the 4th Annual Dempsey Holder
Memorial Expression Session and Ocean Festival. More than 600 people from all walks of life gathered to learn more about ocean pollution and ways to clean it up. In 2008, Senator Dianne Feinstein
with the support of the White House
appropriated more than $66 million to upgrade the sewage treatment
facility along the U.S.-Mexico border.
Wildcoast is a member of the Save San Onofre coalition to halt the development of a toll road that would seriously impact the fabled Trestles
surf break and San Onofre State Park
in Orange County
, California. The campaign included a trip to Sacramento
to ask that legislators stop the toll road project as well as participation in the massive "Big Wednesday" protest at the Del Mar Fairgrounds
against the Toll Road in February 2008.
, The Wall Street Journal
, Associated Press
, BBC News
, National Public Radio, NBC Nightly News
, The Today Show, CBS News
, Good Magazine
, and Newsweek
have reported on the work of Wildcoast. In addition, the organization is a frequent guest on television networks Televisa
, TV Azteca
, Azteca America
, Univision
, and Telemundo
to promote ocean conservation.
while filming took place in Imperial Beach. Wildcoast's "Clean Water Now" signs are displayed prominently in the Yost surf shop and Wildcoast t-shirts, staff members and events also make appearances. The opening credits feature Wildcoast "eco-lucha libre
" stars in the ring.
Environmental organization
An environmental organization is an organization that seeks to protect, analyze or monitor the environment against misuse or degradation or lobby for these goals....
that conserve coastal and marine ecosystem and wildlife.
Headquartered in Imperial Beach, California
Imperial Beach, California
Imperial Beach is a residential beach city in San Diego County, California, with a population of 26,324 at the 2010 census. The city is the most southern beach city in Southern California and the West Coast of the United States...
, in 2007 Wildcoast established a Mexican division, Costasalvaje A.C. in Tijuana
Tijuana
Tijuana is the largest city on the Baja California Peninsula and center of the Tijuana metropolitan area, part of the international San Diego–Tijuana metropolitan area. An industrial and financial center of Mexico, Tijuana exerts a strong influence on economics, education, culture, art, and politics...
to manage its conservation programs in Latin America.
Charity Navigator
Charity Navigator
Charity Navigator is an independent, non-profit organization that evaluates American charities. Its stated goal is "to advance a more efficient and responsive philanthropic marketplace by evaluating the financial health of America's largest charities."-About:...
awarded Wildcoast its four-star charity ranking. The organization received the Excellence in Organizational Development Award from Nonprofit Management Solutions in 2006. It also received the San Diego Earthworks E.A.R.T.H. Award in 2007. In 2008, Wildcoast received the Green Wave Award from the Surfer's Path Magazine.
Campaigns
- Demanding an end to ocean pollutionMarine pollutionMarine pollution occurs when harmful, or potentially harmful effects, can result from the entry into the ocean of chemicals, particles, industrial, agricultural and residential waste, noise, or the spread of invasive organisms. Most sources of marine pollution are land based...
- Wildcoast's Clean Water Now! page - Protecting sharks from exploitation - Wildcoast's Sharks... Killing Machines or Victims? page
- Defending the sea from toxic wasteWater pollutionWater pollution is the contamination of water bodies . Water pollution occurs when pollutants are discharged directly or indirectly into water bodies without adequate treatment to remove harmful compounds....
and overfishingOverfishingOverfishing occurs when fishing activities reduce fish stocks below an acceptable level. This can occur in any body of water from a pond to the oceans....
- Wildcoast's Defiende el Mar page - Saving endangered sea turtles - Wildcoast's Sea Turtles page
- Preserving the beautiful San Ignacio LagoonSan Ignacio LagoonSan Ignacio Lagoon is a lagoon located Mulegé Municipality in the Mexican province of Baja California Sur, from San Ignacio, Mexico and Highway 1...
- Wildcoast's Laguna San Ignacio page
Wildlands conservation
One of Wildcoast's primary missions is to preserve spectacular, undeveloped coastal areas throughout the peninsula of Baja CaliforniaBaja California
Baja California officially Estado Libre y Soberano de Baja California is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is both the northernmost and westernmost state of Mexico. Before becoming a state in 1953, the area was known as the North...
such as Bahía de los Ángeles
Bahía de los Ángeles
' is a coastal bay on the Sea of Cortez, located along the eastern shore of the Baja California Peninsula in the state of Baja California, Mexico...
, Bahía Concepción, Bahía Magdalena, Laguna San Ignacio and the North Central Pacific Coast. These are some of the most ecologically important coastal areas remaining on the planet and are teeming with wildlife including endangered species
Endangered species
An endangered species is a population of organisms which is at risk of becoming extinct because it is either few in numbers, or threatened by changing environmental or predation parameters...
of sea turtles, whales and migratory birds. Inhabited by people who make their living from fishing
Fishing
Fishing is the activity of trying to catch wild fish. Fish are normally caught in the wild. Techniques for catching fish include hand gathering, spearing, netting, angling and trapping....
, ranching, and ecotourism
Ecotourism
Ecotourism is a form of tourism visiting fragile, pristine, and usually protected areas, intended as a low impact and often small scale alternative to standard commercial tourism...
, these locations are threatened by megaresort
Megaresort
A Megaresort is a type of destination resort which is of an exceptionally large size, sometimes featuringlarge-scale attractions . The hotels along the Las Vegas Strip are most typically thought of as megaresorts owing to their immense size and complexity...
construction, land speculation, energy development
Energy development
Energy development is the effort to provide sufficient primary energy sources and secondary energy forms for supply, cost, impact on air pollution and water pollution, mitigation of climate change with renewable energy....
, and mining
Mining
Mining is the extraction of valuable minerals or other geological materials from the earth, from an ore body, vein or seam. The term also includes the removal of soil. Materials recovered by mining include base metals, precious metals, iron, uranium, coal, diamonds, limestone, oil shale, rock...
projects.
Working in partnership with local community-based organizations and landowners, Wildcoast provides support for land conservation projects such as easements, private reserves
Nature reserve
A nature reserve is a protected area of importance for wildlife, flora, fauna or features of geological or other special interest, which is reserved and managed for conservation and to provide special opportunities for study or research...
, concessions, and sustainable development
Sustainable development
Sustainable development is a pattern of resource use, that aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come...
projects. Many of Wildcoast conservation projects are carried out with members of ejido
Ejido
The ejido system is a process whereby the government promotes the use of communal land shared by the people of the community. This use of community land was a common practice during the time of Aztec rule in Mexico...
s, or communal agrarian cooperatives and private landowners to help them hold on to their ancestral land and receive financial incentives to protect the land from development. Wildcoast made history by working with the Laguna San Ignacio Conservation Alliance in the brokering of a deal to protect the entire 140000 acres (566.6 km²) territory of the Ejido Luis Echeverria in San Ignacio Lagoon. The legally binding deal is being praised as a model for conserving both the environment and the local way of life. San Ignacio is the world’s last undeveloped gray whale
Gray Whale
The gray whale, Eschrichtius robustus, is a baleen whale that migrates between feeding and breeding grounds yearly. It reaches a length of about , a weight of , and lives 50–70 years. The common name of the whale comes from the gray patches and white mottling on its dark skin. Gray whales were...
lagoon and a UNESCO World Heritage Site.
Along the North Central Coast of Baja California Wildcoast has protected more than 14 miles (22.5 km) of coastline through conservation easements. In addition, Wildcoast worked to halt a series of megaresort and marina
Marina
A marina is a dock or basin with moorings and supplies for yachts and small boats.A marina differs from a port in that a marina does not handle large passenger ships or cargo from freighters....
projects slated for this region in Baja California that would have obliterated world-class coastal biodiversity
Biodiversity
Biodiversity is the degree of variation of life forms within a given ecosystem, biome, or an entire planet. Biodiversity is a measure of the health of ecosystems. Biodiversity is in part a function of climate. In terrestrial habitats, tropical regions are typically rich whereas polar regions...
sites.
Wildlife conservation
The focus of the Wildlife Conservation Program is to protect endangered marine speciesMarine biology
Marine biology is the scientific study of organisms in the ocean or other marine or brackish bodies of water. Given that in biology many phyla, families and genera have some species that live in the sea and others that live on land, marine biology classifies species based on the environment rather...
and their habitats. In 2006, Wildcoast carried out a wildly successful campaign "Defiende el Mar" (Defend the Sea) to support the creation of marine protected areas along the central coast of California and Mexico’s Sea of Cortez. The campaign took place at the 2006 Soccer World Cup in Germany involving partnerships with Mexican soccer stars, Jorge Campos and "Kikin" Fonseca
Francisco Fonseca
José Francisco "Kikin" Fonseca Guzmán is a Mexican football striker. He currently plays for Atlante F.C..-Career:...
, to promote marine protected areas. The campaign resulted in the establishment of a 1200000 acres (4,856.2 km²) marine reserve in Bahía de los Ángeles in the Sea of Cortez and a network of marine reserves near the coast of Monterey and Santa Cruz
Santa Cruz, California
Santa Cruz is the county seat and largest city of Santa Cruz County, California in the US. As of the 2010 U.S. Census, Santa Cruz had a total population of 59,946...
in California. Jorge Campos, one of the world’s greatest goalies, received the Monterey Bay Aquarium
Monterey Bay Aquarium
The Monterey Bay Aquarium is located on the former site of a sardine cannery on Cannery Row of the Pacific Ocean shoreline in Monterey, California. It has an annual attendance of 1.8 million visitors. It holds thousands of plants and animals, representing 623 separate named species on display...
's Environmental Hero award for his work with Wildcoast to defend the ocean. From 2007-2008 the Wildcoast pro-MPA campaign featured Mexican wrestler El Hijo del Santo
El Hijo del Santo
Jorge Guzmán Rodríguez , better known as El Hijo del Santo , is a Mexican professional wrestler, political activist and one of the most successful stars in Lucha Libre...
who has ardently campaigned for new marine reserves in California and marine conservation in Mexico.
The Wildcoast "Don’t Eat Sea Turtle" campaign, an ongoing effort to reduce the demand for sea turtle eggs and meat throughout Mexico and Latin America received world-wide attention with its celebrity spokespeople, model Dorismar, and musicians Maná
Maná
Maná is a pop rock band from Guadalajara, Jalisco, Mexico, whose career has spanned more than three decades. They have earned three Grammy Awards, seven Latin Grammy Awards, five MTV Video Music Awards Latin America, five Premios Juventud awards, nine Billboard Latin Music Awards and 13 Premios Lo...
and Los Tigres del Norte
Los Tigres del Norte
Los Tigres del Norte is a norteño-band ensemble based out of San Jose, California, hailing from Rosa Morada, Sinaloa, Mexico.- History :...
. The campaign featured public service announcements, posters, post cards, advertisements on bus stops, and a conference and press event in Acapulco
Acapulco
Acapulco is a city, municipality and major sea port in the state of Guerrero on the Pacific coast of Mexico, southwest from Mexico City. Acapulco is located on a deep, semi-circular bay and has been a port since the early colonial period of Mexico’s history...
– a center for the black market trade in sea turtle eggs. Randy Olson
Randy Olson
Randy Olson is a scientist-turned-filmmaker who earned his Ph.D. in Biology from Harvard University and became a tenured professor of marine biology at the University of New Hampshire before changing careers by moving to Hollywood and entering film school at the University of Southern California...
of Shifting Baselines
Shifting baselines
Shifting baseline is a term used to describe the way significant changes to a system are measured against previous reference points , which themselves may represent significant changes from the original state of the system.The term was first used by the fisheries scientist Daniel Pauly in his...
called the campaign the "best ocean campaign in human history".
Wildcoast has launched a new initiative to protect sharks. This campaign resulted in the cessation of a shark massacre in the Mexican state of Guerrero
Guerrero
Guerrero officially Estado Libre y Soberano de Guerrero is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 81 municipalities and its capital city is Chilpancingo....
after an American surfer was killed in a shark attack in May 2008.
Recently, Wildcoast has also focused on the establishment of Marine Protected Area
Marine Protected Area
Marine Protected Areas, like any protected area, are regions in which human activity has been placed under some restrictions in the interest of conserving the natural environment, it's surrounding waters and the occupant ecosystems, and any cultural or historical resources that may require...
s in California. A science based network of Marine Protected Areas is critical to ensure the survival of marine wildlife into the future as well as maintaining Southern California’s greatest resource.
Coastal conservation
Every year thousands of Californians are exposed to hazardous wasteHazardous waste
A hazardous waste is waste that poses substantial or potential threats to public health or the environment. According to the U.S. environmental laws hazardous wastes fall into two major categories: characteristic wastes and listed wastes.Characteristic hazardous wastes are materials that are known...
, viruses, and bacteria
Bacteria
Bacteria are a large domain of prokaryotic microorganisms. Typically a few micrometres in length, bacteria have a wide range of shapes, ranging from spheres to rods and spirals...
contained in the millions of gallons of untreated water
Wastewater
Wastewater is any water that has been adversely affected in quality by anthropogenic influence. It comprises liquid waste discharged by domestic residences, commercial properties, industry, and/or agriculture and can encompass a wide range of potential contaminants and concentrations...
that flows daily into our ocean. Recreational ocean users and people fishing along the US-Mexico border are those most affected. The Coastal Conservation Program was developed to raise awareness of the public and environmental health risks associated with the pollution, to create a dialogue among stakeholders – residents, businesses, government agencies and to promote national media attention on a problem that threatens our communities and is often dismissed as an insurmountable problem.
Wildcoast proposes solutions to the pollution associated with increasing levels of urban and industrial development in the Californias. In 2006, Wildcoast launched the "Clean Water Now!" campaign along the U.S.-Mexico border to reduce the exposure of children to toxic sewage
Sewage
Sewage is water-carried waste, in solution or suspension, that is intended to be removed from a community. Also known as wastewater, it is more than 99% water and is characterized by volume or rate of flow, physical condition, chemical constituents and the bacteriological organisms that it contains...
and to reduce beach closures in the region. As part of the campaign, they helped to pressure a contractor into cleaning up collector systems along the U.S.-Mexico border for renegade sewage flows.
In the on-going effort to promote community involvement in clean water solutions along the US-Mexico Border, Wildcoast held three community forums for residents to discuss the issues and solicit involvement. More than 100 people attended the forums and pledge support for the campaign. In addition, Wildcoast sponsored the 2nd Annual Kids for Clean Water Surf Contest and the 4th Annual Dempsey Holder
Allen Holder
Allen "Dempsey" Holder was one of the earliest surfers in San Diego, California's south county. He was one of the first surfers to ride the big surf off the coast of the Tijuana sloughs. Dempsey was also head of the Imperial Beach lifeguard services for many years...
Memorial Expression Session and Ocean Festival. More than 600 people from all walks of life gathered to learn more about ocean pollution and ways to clean it up. In 2008, Senator Dianne Feinstein
Dianne Feinstein
Dianne Goldman Berman Feinstein is the senior U.S. Senator from California. A member of the Democratic Party, she has served in the Senate since 1992. She also served as 38th Mayor of San Francisco from 1978 to 1988....
with the support of the White House
White House
The White House is the official residence and principal workplace of the president of the United States. Located at 1600 Pennsylvania Avenue NW in Washington, D.C., the house was designed by Irish-born James Hoban, and built between 1792 and 1800 of white-painted Aquia sandstone in the Neoclassical...
appropriated more than $66 million to upgrade the sewage treatment
Sewage treatment
Sewage treatment, or domestic wastewater treatment, is the process of removing contaminants from wastewater and household sewage, both runoff and domestic. It includes physical, chemical, and biological processes to remove physical, chemical and biological contaminants...
facility along the U.S.-Mexico border.
Wildcoast is a member of the Save San Onofre coalition to halt the development of a toll road that would seriously impact the fabled Trestles
Trestles
Trestles is a collection of surfing spots at San Onofre State Beach in San Diego County, California. Trestles consists of, from north to south, Upper Trestles , Lower Trestles , and Middle Trestles . North of Upper Trestles is the surf spot called Cottons...
surf break and San Onofre State Park
San Onofre State Park
San Onofre State Beach is a state park located in San Diego County, California, USA. The beach is south of the city of San Clemente on Interstate 5 at Basilone Road. Governor Ronald Reagan established San Onofre State Beach in 1971...
in Orange County
Orange County, California
Orange County is a county in the U.S. state of California. Its county seat is Santa Ana. As of the 2010 census, its population was 3,010,232, up from 2,846,293 at the 2000 census, making it the third most populous county in California, behind Los Angeles County and San Diego County...
, California. The campaign included a trip to Sacramento
Sacramento
Sacramento is the capital of the state of California, in the United States of America.Sacramento may also refer to:- United States :*Sacramento County, California*Sacramento, Kentucky*Sacramento – San Joaquin River Delta...
to ask that legislators stop the toll road project as well as participation in the massive "Big Wednesday" protest at the Del Mar Fairgrounds
Del Mar Fairgrounds
The Del Mar Fairgrounds is a property that is the site of the annual San Diego County Fair . Its Del Mar Racetrack was built by the Thoroughbred Club in 1937 by founding members Bing Crosby and Pat O'Brien with Paramount Studios as corporate sponsor.The fairgrounds is owned by the State of...
against the Toll Road in February 2008.
Media
Wildcoast is noted for its ability to work with the media in English and Spanish to bring attention to pressing coastal and marine conservation issues of global concern. The New York TimesThe New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....
, Associated Press
Associated Press
The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...
, BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...
, National Public Radio, NBC Nightly News
NBC Nightly News
NBC Nightly News is the flagship daily evening television news program for NBC News and broadcasts. NBC Nightly News has aired from Studio 3B, located on floors 3 of the NBC Studios is the headquarters of the GE Building forms the centerpiece of 30th Rockefeller Center it is located in the center...
, The Today Show, CBS News
CBS News
CBS News is the news division of American television and radio network CBS. The current chairman is Jeff Fager who is also the executive producer of 60 Minutes, while the current president of CBS News is David Rhodes. CBS News' flagship program is the CBS Evening News, hosted by the network's main...
, Good Magazine
GOOD Magazine
Good is a media platform that promotes, connects, and reports on the individuals, businesses, and non-profits "moving the world forward." Good produces a , a quarterly magazine, and online video content covering a variety of topics, including the environment, education, urban planning, design,...
, and Newsweek
Newsweek
Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...
have reported on the work of Wildcoast. In addition, the organization is a frequent guest on television networks Televisa
Televisa
Televisa is a Mexican multimedia conglomerate, the largest mass media company in Latin America and in the Spanish-speaking world. It is a major international entertainment business, with much of its programming airing in the United States on Univision, with which it has an exclusive contract...
, TV Azteca
TV Azteca
Azteca, is the second largest Mexican television entertainment. It was established in 1983 as the state-owned Instituto Mexicano de la Televisión , a holding of the national TV networks channel 13 and 7 and was privatized under its current name in 1993 and now is part of Grupo Salinas...
, Azteca America
Azteca América
Azteca América is a broadcast television network marketed toward Spanish-speaking families residing in the United States. As a rapidly-growing Spanish language network, Azteca América now reaches 89% of the Hispanic households in the U.S., operating in sixty-two markets nationwide. Wholly owned by...
, Univision
Univision
Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish language television viewers according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva...
, and Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....
to promote ocean conservation.
Popular culture
Wildcoast worked with the cast and crew of the HBO series John from CincinnatiJohn from Cincinnati
John from Cincinnati is an American television drama, set against the surfing community of Imperial Beach, California, that aired on HBO from June 10, 2007 to August 12, 2007. It is the result of a collaborative effort between writer/producer David Milch and author Kem Nunn, whose novels have been...
while filming took place in Imperial Beach. Wildcoast's "Clean Water Now" signs are displayed prominently in the Yost surf shop and Wildcoast t-shirts, staff members and events also make appearances. The opening credits feature Wildcoast "eco-lucha libre
Lucha libre
Lucha libre is a term used in Mexico, and other Spanish-speaking countries, for a form of professional wrestling that has developed within those countries...
" stars in the ring.