William Lozito
Encyclopedia
William Lozito is a researcher in brand naming. He is the founder and president of Strategic Name Development
, a Minneapolis based brand naming company.
Together with his partner, Diane Prange, Lozito designed and launched a series of research studies among consumers regarding their perceptions of both corporate names and product brand names. This body of work includes a semi-annual retrospect on corporate name changes, Company Naming Changes 2006, in the United States and the rationale behind those changes. His analysis of current corporate name changes such as GMAC to Ally Bank, the Sears Tower to the Willis Tower and RadioShack to The Shack appeared widely in the U.S. and International media such as Fox News, The GLOBE AND MAIL, Forbes
, San Francisco Chronicle
, CBS News
, the Guardian
, Singapore Straits Times, The New Zealand Herald
, and the Chicago Tribune
.
William Lozito writes an influential daily blog
, Name Wire. Lozito is also the author of a 2008 study, Insights into Importance Of Cell Phone Brand Names, regarding consumers’ perceptions of cell phone brand names. Results of this study have appeared in publications such as Advertising Age
, Adweek
and Brandweek
.
He has conducted primary research on the inherent meaning of all the letters in the English alphabet and their impact on brand names. Results of this research have appeared in publications such as Advertising Age and The Vancouver Sun.
Strategic Name Development
Strategic Name Development is a naming company co-founded in 1992 by William Lozito and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research....
, a Minneapolis based brand naming company.
Together with his partner, Diane Prange, Lozito designed and launched a series of research studies among consumers regarding their perceptions of both corporate names and product brand names. This body of work includes a semi-annual retrospect on corporate name changes, Company Naming Changes 2006, in the United States and the rationale behind those changes. His analysis of current corporate name changes such as GMAC to Ally Bank, the Sears Tower to the Willis Tower and RadioShack to The Shack appeared widely in the U.S. and International media such as Fox News, The GLOBE AND MAIL, Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
, San Francisco Chronicle
San Francisco Chronicle
thumb|right|upright|The Chronicle Building following the [[1906 San Francisco earthquake|1906 earthquake]] and fireThe San Francisco Chronicle is a newspaper serving primarily the San Francisco Bay Area of the U.S. state of California, but distributed throughout Northern and Central California,...
, CBS News
CBS News
CBS News is the news division of American television and radio network CBS. The current chairman is Jeff Fager who is also the executive producer of 60 Minutes, while the current president of CBS News is David Rhodes. CBS News' flagship program is the CBS Evening News, hosted by the network's main...
, the Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
, Singapore Straits Times, The New Zealand Herald
The New Zealand Herald
- External links :* * *...
, and the Chicago Tribune
Chicago Tribune
The Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...
.
William Lozito writes an influential daily blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
, Name Wire. Lozito is also the author of a 2008 study, Insights into Importance Of Cell Phone Brand Names, regarding consumers’ perceptions of cell phone brand names. Results of this study have appeared in publications such as Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
, Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
and Brandweek
Brandweek
Brandweek was a weekly American marketing trade publication.First published in 1986 as Adweeks Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to...
.
He has conducted primary research on the inherent meaning of all the letters in the English alphabet and their impact on brand names. Results of this research have appeared in publications such as Advertising Age and The Vancouver Sun.