0-60 Magazine
Encyclopedia
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. It is owned by Harris Publications
Harris Publications
Harris Publications Inc. is an American consumer-magazine publisher in New York City, New York, that publishes over 75 titles, including Juicy, XXL, King, Dog News, 0-60, Guns & Weapons for Law Enforcement, Small Business Opportunities, Men's Workout, Exercise & Health, Celebrity Hairstyles, and...
, distributed internationally. 0-60 has been published since August 2007. While initially launched as a quarterly magazine, it will be printed bimonthly for 2009.
History
0-60 was created in 2007 by current editor-in-chief Brian Scotto. The concept behind the magazine was to fill the void, that was left between niche enthusiast magazines, and the traditional “buff books” in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. Instead of focusing on breaking news like many of 0-60’s competitors, the magazine has instead put their strength into longer format stories. The tone is educated and knowledgeable, but 0-60’s subtle snark is what created the magazine’s personality. 0-60 is also known for its high-quality paper package, often compared with British automotive publications.
The title of the magazine, 0-60 (while obviously a well-known performance benchmark), was actually an ode to the work of Tom McCahill
Tom McCahill
Thomas Jay McCahill III was an automotive journalist, born the grandson of a wealthy attorney in Larchmont, New York. McCahill graduated from Yale University with a degree in fine arts....
, the inventor of the zero-to-60 measurement. The 1950s automotive journalist was known for his clever and creative writing that was also brutally honest. Ironically, the magazine is not known for reviewing automobiles based on data measurements such as zero-to-60 mph times. The tagline on the cover is called “Fast Cars”. It was inspired by the British punk-rock band called the Buzzcocks
Buzzcocks
Buzzcocks are an English punk rock band formed in Bolton in 1976, led by singer–songwriter–guitarist Pete Shelley.They are regarded as an important influence on the Manchester music scene, the independent record label movement, punk rock, power pop, pop punk and indie rock. They achieved commercial...
and their song “Fast Cars.”
In January 2008, the magazine drove a 2008 Subaru WRX STI from Seattle
Seattle, Washington
Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country...
, Washington,, to Tuktoyaktuk, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, which is located within the Arctic Circle
Arctic Circle
The Arctic Circle is one of the five major circles of latitude that mark maps of the Earth. For Epoch 2011, it is the parallel of latitude that runs north of the Equator....
. This was the first true adventure story by the magazine. Epic adventure stories are now one of the things that 0-60 is known for.
In the Fall 2008 issue, the magazine introduced their annual award, known as the Tommy. Although it was created in response to other magazines naming their car of the year, or listing their top 10 cars for the year, the Tommy is defined as “The Thomas McCahill Award for Excellence in Motoring, (also known as The Tommy, it is 0-60’s annual recognition for making fast possible). The award is named after the pioneer of snark, overwriting and "telling it how it is" in automotive journalism. He also created the zero-to-60 time.
In 2008, the Tommy Award went to the 2008 Nissan GT-R
Nissan GT-R
The Nissan GT-R is a sports car produced by Nissan released in Japan on December 6, 2007, the United States on July 4, 2008, and the rest of the world in March 2009.-History:...
and the 2008 BMW 135i.
Winter of 2011 will be the magazine's final issue starring the Koenigsegg Agera.
Accolades
The magazine received a warm initial welcome from within the automotive news community. Heavily trafficked automotive blogs AutoblogAutoblog
Autoblog is a neologism and misnomer used to describe a particular type of website which uses software designed to automatically add content in a blog format. The owner of an autoblog is generally referred to as an autoblogger. Engaging in this practice is called autoblogging.Autoblogging does...
.com and Jalopnik
Jalopnik
Jalopnik is a Weblog covering cars, car culture, and the automotive industry. Owned and operated by Gawker Media since 2004, Jalopnik emphasizes irreverent humor....
.com both published positive reviews of the premiere issue. It was referred to as “a reason to wait by the mailbox again.”
0-60 was also selected by Mr. Magazine http://www.mrmagazine.com as being one of the 30 most notable magazine launches in 2007, alongside Condé Nast Portfolio
Condé Nast Portfolio
Portfolio.com is a website published by American City Business Journals that provides news and information for small to mid-sized businesses. It was formerly the website for the monthly business magazine Condé Nast Portfolio, published by Condé Nast from 2007 to 2009.Portfolio.com is continually...
and Antenna http://www.antennamag.com, which is also published by Harris Publications
Harris Publications
Harris Publications Inc. is an American consumer-magazine publisher in New York City, New York, that publishes over 75 titles, including Juicy, XXL, King, Dog News, 0-60, Guns & Weapons for Law Enforcement, Small Business Opportunities, Men's Workout, Exercise & Health, Celebrity Hairstyles, and...
.
Staff
Brian Scotto is the editor-in-chief of 0-60 magazine.Also known as Scooter. He is also involved with RIDES http://rides-mag.com magazine. He previously worked for Mass Appeal magazine. Additional editorial direction is provided by Richard S. Chang, formerly the editor of Super StreetSuper street
Super street may refer to:*Super Street, an import automotive magazine, published by Primedia.*Superstreet, a type of road intersection which is a variation of the Michigan left....
magazine; Mike Spinelli, who founded Jalopnik
Jalopnik
Jalopnik is a Weblog covering cars, car culture, and the automotive industry. Owned and operated by Gawker Media since 2004, Jalopnik emphasizes irreverent humor....
.com; Matt Tuccillo, who also works on RIDES; and Jack Chinelli, who was involved with the actual launch of 0-60.
Photo direction for the magazine is led by Tony Harmer http://www.tonyharmer.com/. Art direction is done by Evan Gubernick http://evangubernick.com/egubernick/eg.html. Both Harmer and Gubernick are also involved with Antenna http://www.antennamag.com magazine.