Enormous Omelet Sandwich
Encyclopedia
The Enormous Omelet Sandwich is a breakfast sandwich
sold by the fast-food restaurant chain Burger King
. It is one of their late teen to young adult male oriented products. The sandwich has since been discontinued in the United States but is still sold in some of its international markets.
patties, bacon
, eggs
and American cheese
on a sesame seed bun
. The Meat'normous Omelet Sandwich is a variant on the Enormous Omelet Sandwich that adds a portion of ham
to the sandwich.
, and helped boost Burger King breakfast sales by 20%. The Meat'normous Omelet Sandwich was introduced in May of the same year. Shortly after its introduction, comparisons were made to the fictional "Good Morning Burger" breakfast sandwich, shown in the Simpsons episode Bart's Friend Falls in Love
, which was intended as an exaggerated product that could not actually come to pass in real life.
Because of its large serving size and high fat
and caloric content, the sandwich garnered large amounts of negative press when first sold. The negative press was compounded when Burger King began selling the companion Meat'normous sandwich.
ads featuring the "Creepy King", who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. It was promoted with the slogan "Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich." The television advertisements described the sandwich like this:
The tag line for the Meat'normous was similar:
and Canada
.
Breakfast sandwich
A breakfast sandwich is a sandwich served for breakfast at fast food restaurants and delis or bought as a fast ready to heat and eat sandwich from a store. Breakfast sandwiches can also be made from scratch in the home....
sold by the fast-food restaurant chain Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
. It is one of their late teen to young adult male oriented products. The sandwich has since been discontinued in the United States but is still sold in some of its international markets.
Product description
The Enormous Omelet Sandwich consists of sausageSausage
A sausage is a food usually made from ground meat , mixed with salt, herbs, and other spices, although vegetarian sausages are available. The word sausage is derived from Old French saussiche, from the Latin word salsus, meaning salted.Typically, a sausage is formed in a casing traditionally made...
patties, bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
, eggs
Egg (food)
Eggs are laid by females of many different species, including birds, reptiles, amphibians, and fish, and have probably been eaten by mankind for millennia. Bird and reptile eggs consist of a protective eggshell, albumen , and vitellus , contained within various thin membranes...
and American cheese
American cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...
on a sesame seed bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....
. The Meat'normous Omelet Sandwich is a variant on the Enormous Omelet Sandwich that adds a portion of ham
Ham
Ham is a cut of meat from the thigh of the hind leg of certain animals, especiallypigs. Nearly all hams sold today are fully cooked or cured.-Etymology:...
to the sandwich.
History
It was introduced on March 28, 2005, and attracted significant media attention for its ingredients and caloric content. It was the first new product launched under the auspices of then CEO Greg BrennemanGreg Brenneman
Gregory D. Brenneman is the Chairman of CCMP Capital, a private equity firm. Most recently, Brenneman had served as president and CEO of CCMP-owned Quiznos Sub, a fast-food sandwich chain. Brenneman also serves on the board of directors of The Home Depot, Inc...
, and helped boost Burger King breakfast sales by 20%. The Meat'normous Omelet Sandwich was introduced in May of the same year. Shortly after its introduction, comparisons were made to the fictional "Good Morning Burger" breakfast sandwich, shown in the Simpsons episode Bart's Friend Falls in Love
Bart's Friend Falls in Love
"Bart's Friend Falls in Love" is the twenty-third episode of The Simpsons third season. It originally aired on the Fox network in the United States on May 7, 1992. In the episode, Bart's best friend Milhouse falls in love with the new girl in school, Samantha Stankey. Milhouse and Samantha spend...
, which was intended as an exaggerated product that could not actually come to pass in real life.
Because of its large serving size and high fat
Fat
Fats consist of a wide group of compounds that are generally soluble in organic solvents and generally insoluble in water. Chemically, fats are triglycerides, triesters of glycerol and any of several fatty acids. Fats may be either solid or liquid at room temperature, depending on their structure...
and caloric content, the sandwich garnered large amounts of negative press when first sold. The negative press was compounded when Burger King began selling the companion Meat'normous sandwich.
Advertising
Burger King again used the viral marketingViral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
ads featuring the "Creepy King", who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. It was promoted with the slogan "Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich." The television advertisements described the sandwich like this:
Two slices of melted, American cheese, two fluffy eggs stuffed with three crispy strips of bacon, and a sizzling sausage patty, piled high on a toasted bun. The Enormous Omelet Sandwich from BURGER KING. So big, breakfast will never be the same.
The tag line for the Meat'normous was similar:
Meat on top of meat, on top of meat… Wake up to a mouthful of breakfast with the Meat’normous Omelet Sandwich. Two slices of melted American Cheese, two fluffy eggs, three crispy strips of bacon, two sizzling sausage patties and two slices of ham, piled high on a toasted bun. The Meat’normous Omelet Sandwich from Burger King. So big, breakfast will never be the same.
Naming and trademarks
Burger King currently does not have any trademarks on the name Enormous Omelet Sandwich or its variants in the USUnited States trademark law
Trademarks were traditionally protected in the United States only under State common law, growing out of the tort of unfair competition. As early as 1791, Thomas Jefferson proposed that the marks of sailcloth makers could be protected under the Commerce Clause, but it was not until 1870 that...
and Canada
Canadian trade-mark law
Canadian trade-mark law provides protection to marks statutorily under the Canadian Trade-marks Act and also at common law. Trade-mark law provides protection for distinctive marks, certification marks, distinguishing guises, and proposed marks against those who appropriate the goodwill of the mark...
.
See also
- Breakfast sandwichBreakfast sandwichA breakfast sandwich is a sandwich served for breakfast at fast food restaurants and delis or bought as a fast ready to heat and eat sandwich from a store. Breakfast sandwiches can also be made from scratch in the home....
- Breakfast burrito
- Croissan'Wich
- List of sandwiches