Experticity
Encyclopedia
Experticity is a Seattle-based sales and service solution company, whose Experticity software platform enables enterprises to deliver live on-screen customer service and sales experts to customers in stores, service counters, and directly to consumer PCs
. Using interactive video, audio and data, the Experticity platform allows companies to load balance staff to consumers on demand.
The company was founded by Baron and a single software developer in Seattle, Washington. Seattle was specifically chosen to be the base of Experticity based on Seattle's history of successful technology firms. Experticity solidified its first partnership with Microsoft
and soon thereafter featured at the NRF trade show at Microsoft's booth. It was at the NRF trade show that Experticity began its relationship with Staples of Canada, later going on to implement the Experticity platform in 34 stores.
’s web site, and was followed up with a Best in Show Award at the ACCE Show in 2005. Shortly thereafter Experticity began to gain momentum, as articles discussing the Experticity platform could be found in Advertising Age
, Kiosk Marketplace, Retail Week
, and Brand Week.
included Experticity in its “Red Herring 100”, given to the top 100 private technology companies based in North America
. CBC
Business Week also interviewed Experticity CEO and founder D.L. Baron regarding Experticity’s solution and their partnership with Staples of Canada
. Also in 2007, articles devoted to Experticity’s platform appeared in prominent news forums like Retail Solutions Online and The Consumerist. Online business information resource StorefrontBacktalk also featured a story about the partnership between Experticity and Staples. Also, a cover story in Canadian Retailer discussed Experticity’s partnership with Staples of Canada.
, IBM
, and Microsoft
. NCR and Experticity announced their Global Reseller Agreement on October 15, 2008.
Personal computer
A personal computer is any general-purpose computer whose size, capabilities, and original sales price make it useful for individuals, and which is intended to be operated directly by an end-user with no intervening computer operator...
. Using interactive video, audio and data, the Experticity platform allows companies to load balance staff to consumers on demand.
History
Experticity was founded in 2005, as a successor to Video-Mation, which launched in 2001. The genesis of the idea came from a moment of frustration at an airport, where the company’s founder, D.L. Baron found himself waiting in a long line. Watching the inefficiency of the staffing and operations, Mr. Baron decided that “single point staffing”, as it was practiced at airports, in retail, hospitality, financial services, etc. had not changed since the dawn of the industrial age. Given the advent of widespread broadband connectivity, Mr. Baron thought that distributing service and sales experts live over the internet for “multi-point staffing” would be possible and much more efficient.The company was founded by Baron and a single software developer in Seattle, Washington. Seattle was specifically chosen to be the base of Experticity based on Seattle's history of successful technology firms. Experticity solidified its first partnership with Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
and soon thereafter featured at the NRF trade show at Microsoft's booth. It was at the NRF trade show that Experticity began its relationship with Staples of Canada, later going on to implement the Experticity platform in 34 stores.
2005-2006
The Experticity platform has garnered attention in the U.S. as well as Canada and the UK, being featured in many articles and winning several awards since its inception. Shortly after Experticity was founded in 2005 the software solution was featured on MicrosoftMicrosoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
’s web site, and was followed up with a Best in Show Award at the ACCE Show in 2005. Shortly thereafter Experticity began to gain momentum, as articles discussing the Experticity platform could be found in Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
, Kiosk Marketplace, Retail Week
Retail Week
Retail Week is a UK-based news magazine covering the retail industry.Founded in 1988 by financial journalist Patience Wheatcroft and her husband Tony Salter, it is now owned by the business magazine publisher EMAP.The magazine is published every Friday...
, and Brand Week.
2007-Present
Experticity continued to gain attention from American and Canadian media, and in January 2007 was recognized at Self Service & Kiosk Association’s annual trade show. Soon after, Red HerringRed herring
A red herring is a deliberate attempt to divert attention.Red herring may refer to:* Red herring , the informal fallacy of presenting an argument that may in itself be valid, but does not address the issue in question....
included Experticity in its “Red Herring 100”, given to the top 100 private technology companies based in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
. CBC
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation, commonly known as CBC and officially as CBC/Radio-Canada, is a Canadian crown corporation that serves as the national public radio and television broadcaster...
Business Week also interviewed Experticity CEO and founder D.L. Baron regarding Experticity’s solution and their partnership with Staples of Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. Also in 2007, articles devoted to Experticity’s platform appeared in prominent news forums like Retail Solutions Online and The Consumerist. Online business information resource StorefrontBacktalk also featured a story about the partnership between Experticity and Staples. Also, a cover story in Canadian Retailer discussed Experticity’s partnership with Staples of Canada.
Partnerships
Experticity has formed several strategic partnerships, a few being NCRNCR Corporation
NCR Corporation is an American technology company specializing in kiosk products for the retail, financial, travel, healthcare, food service, entertainment, gaming and public sector industries. Its main products are self-service kiosks, point-of-sale terminals, automated teller machines, check...
, IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, and Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
. NCR and Experticity announced their Global Reseller Agreement on October 15, 2008.